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Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the …
Starting at $99 per month
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What is Moz Link Explorer?
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired…
Recent Reviews
Popular Features
- Competitive analysis (8)9.090%
- Backlink management (7)9.090%
- Site audit / diagnostics (6)8.585%
- SERP ranking tracking (6)8.383%
Pricing
Moz Pro
$99
Cloud
per month
Moz Link Explorer
Free
Cloud
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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What is Moz Link Explorer?
Moz Link Explorer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site.
Moz was acquired by iContact in June, 2021.
Reviewers rate Backlink management and Competitive analysis and Integration with web analytics tools highest, with a score of 9.
The most common users of Moz Link Explorer are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the quality of clients' and competitors' link profiles. Users heavily rely on the Domain Authority metric to gauge a site's strength in search engines compared to others in the same industry. SEO professionals use Open Site Explorer to analyze backlinks, develop link building strategies, and gain valuable SEO insights such as an overview of sites linking to a website and Page or Site Authority numbers. The tool also helps users gain insight into their competition's inbound links and identify the types of links needed for their own websites. Moz Link Explorer is trusted by marketing teams to improve SEO performance, understand inbound link profiles, and track the success of their link building strategies while assessing new sites linking to their domains.
Helpful Link Comparison Feature: Many users have found the link comparison feature in the tool extremely helpful, allowing them to easily compare link metrics side by side among multiple sites, including both their own website and competitors' sites.
Convenient Filter Options: Reviewers appreciate the ability to filter links based on various criteria such as link equity, followed and redirected links from external sites and internal pages. This feature makes it convenient for users to analyze specific types of links and gather valuable insights.
Export to Excel Functionality: The export to Excel functionality has been praised by many users as a great addition. It allows them to examine the links in detail and easily sort them according to their preference, enhancing their ability to work with the data outside of the tool.
Slow Excel report generation: Some users have mentioned that generating Excel reports in the tool can be time-consuming. They state that it takes a while for the reports to generate, which can be frustrating when they need quick access to data.
Lack of instant data export: Several reviewers express their desire for an instant export feature to quickly access and download data without any delays.
Advanced reports require subscription: A number of users note that advanced reports, necessary for larger websites, are only available with a subscription to Moz Pro, which may incur additional costs. Users find this requirement inconvenient and would prefer if these features were included in the standard offering of the tool.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
August 04, 2022
Moz Link Explorer--complete analysis of off-page activity
Moz Link Explorer is helping us to analyze the competitor, this tool help us to find the domain authority of the website and give us comprehensive data about the particular link, like how many in-bound link that particular URL is getting, what is the spam score of each link and other useful metrics that helps our team to do in-depth analysis. Moz Explorer is wonderful to use as it provide us complete analysis of off-page activity.
August 01, 2022
Solid SEO
I use Moz Link Explorer to get a sense for what new sites are linking to my company's domain and track the success of our link building strategy over time. When assessing strategy for link building looking at this information is very helpful. It can be used for the sites I manage or for partners and competitors.
July 28, 2022
A must for a small business
I use Link Explorer to find the links that are across my company as well as other competitors and use the information to get in contact with the links and increase the number of links and our domain rating.
February 27, 2020
Great Backlink Management Tool within Moz
Moz Link Explorer is a great tool for assessing a website’s top pages in terms of inbound links, the website’s overall backlink profile, the number and quality of linking domains, the types of anchor texts used to link to the website, as well as similar links between the website and competitors' websites. It’s a good SEO tool.
February 18, 2020
I miss Open Site Explorer
We used Open Site Explorer to gain valuable SEO information for our clients. The tool was fantastic to get an overview of the sites linking to your website (or web page) and get valuable metrics like a Page or Site Authority number. It also gave SEOs a game plan on what to work on to get the site better searchable performance. Removing spam links, building authoritative links, expanding content or getting better authority scores, finding and removing broken links, etc.
February 16, 2019
Analyze your inbound links with ease
Open Site Explorer (now renamed by Moz to Link Explorer) is used by our marketing team. We use it to improve our SEO performance and understand our inbound link profile. It shows us who links to us (and the value of that link), which keywords we rank for, and our linking progress over time (there's a handy bar chart which shows how many links you gained and lost over time).
I first started using Open Site Explorer 5 years ago when I began my career in SEO. I still use it to this day as an aid in backlink analysis and the development of link building strategies. Open Site Explorer gives me the ability to evaluate not only a client's inbound links but competitors as well which is helpful. Some metrics from OSE include Domain Authority, Page Authority, link root domains, and total inbound links.
September 14, 2015
Used A Lot & A Valuable Tool
We used Open Site Explorer to get insight on what types of inbound links our competition had and what types of links our websites needed. For new websites that our company had, it helped us develop link building strategies; what types of sites to ask for links and how to attract new links.
February 04, 2015
Open Site Explorer: OSE a must for SEO
Score 10 out of 10
Vetted Review
Verified User
The Search Guru has used Open Site Explorer since Yahoo! Site Explorer merged with Bing Webmaster Tools in November 2011, and we could no longer get competing sites' link data. Open Site Explorer is used mostly by our technical services and analytics reporting teams. It allows us to examine the quality of clients' and competitors' link profiles, including the number of inbound links to the home page and overall site, the number of unique linking domains and the link anchor text. In my opinion the most valuable metric in Open Site Explorer is Domain Authority, or ranking potential of a site based on an algorithmic combination of link metrics. We rely heavily on this number to gauge a site's strength in the search engines compared to other sites in the same space.