HP Optimost - making it easy to increase website ROI
BSI uses HP optimost across multiple business streams and countries - in 2013 we focused on improving our online sales experience for UK …
Overview
What is OpenText Optimost?
OpenText Optimost is designed to help companies deliver engaging, profitable websites and campaigns and includes self-service capabilities. Optimost also provides white glove consulting to help companies test confidently when the stakes and complexity are highest; immediately when speed is of the…
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What is OpenText Optimost?
OpenText Optimost is designed to help companies deliver engaging, profitable websites and campaigns and includes self-service capabilities. Optimost also provides white glove consulting to help companies test confidently when the stakes and complexity are highest; immediately when speed is…
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What is OpenText Optimost?
OpenText Optimost is designed to help companies deliver engaging, profitable websites and campaigns and includes self-service capabilities. Optimost also provides white glove consulting to help companies test confidently when the stakes and complexity are highest; immediately when speed is of the essence, and to match the perfect content to every customer.
OpenText Optimost Features
- Supported: Self-service A/B/n testing: Build and launch tests at speed and scale across static and dynamic pages, single page apps, mobile sites, and more.
- Supported: Multivariate testing and optimization: The most experienced testing experts worldwide tackle your toughest challenges and most profitable opportunities.
- Supported: Targeting and personalization: Discover and deliver the content that works best for every visitor.
- Supported: Analytics-as-a-Service: Customize dashboards and reports to your precise requirements.
- Supported: Advanced segmentation and tracking: Track visits, unique visitors, views, bounce rates, and time spent, sliced by over 30 dimensions.
OpenText Optimost Competitors
OpenText Optimost Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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February 26, 2015
HP Optimost - making it easy to increase website ROI
Score 10 out of 10
Vetted Review
Verified User
BSI uses HP optimost across multiple business streams and countries - in 2013 we focused on improving our online sales experience for UK training courses and this year we are focusing on improving lead generation for the certification business stream on a global scale. Optimost has helped us to understand what information and content our visitors want to interact with and how making changes to that content can influence buying decisions.
- Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
- The client and technical account managers are very good at suggesting tests or potential improvements
- HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders
- The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
- The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.
- Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
- HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
- HP Optimost is integral to the success of BSI's continuous improvement testing programme
We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month.
Back in the day I also used offermatica/omniture and this too required IT involvement.
Back in the day I also used offermatica/omniture and this too required IT involvement.
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