TrustRadius Insights
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective …
Overview
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…
Recent Reviews
Popular Features
- Display advertising (5)7.373%
- Ad campaign creation (5)6.868%
- Ad deployment (5)6.666%
- Ad display and retargeting segmentation (5)6.565%
Pricing
N/A
Unavailable
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
15 people also want pricing
Alternatives Pricing
What is Post Affiliate Pro?
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…
What is Springbot?
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…
Product Demos
Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative
YouTube
Features
Return to navigation
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is OpenX?
OpenX Competitors
OpenX Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Reviewers rate Ad forecasting and optimization highest, with a score of 7.6.
The most common users of OpenX are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(30)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.
One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.
Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.
However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.
Based on user feedback, here are the top recommendations for using the software effectively:
- Clearly define your goals and requirements before implementation and communicate them explicitly to tech support for better guidance.
- Prioritize structuring inventory and network configurations at the beginning to streamline operations and ensure a smooth transition.
- Allocate enough time for training to maximize software capabilities and avoid potential issues.
- Take advantage of the feature to create saved reports for easier and faster reporting.
Implementing these recommendations can help users optimize their experience with the software and achieve their desired outcomes more efficiently.
Attribute Ratings
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
February 22, 2014
Open X for easier channel management and better ROI
Score 9 out of 10
Vetted Review
Verified User
I was building a website from scratch for a very large medical content company that wanted to rotate a range of ads in a range of areas on the site for the wide number of products that they were selling. The Open X Ad Server worked like a dream. I was able to keep track of all of the inventory, serve it up on the correct pages, and repurpose the ads. I was also able to track which were working best and show them more often, and pull the ads that were unperforming, tweak them, and get them back up. There was a bit of a learning curve involved when I first started, but no more so than other products I have used, and I found the customer service was very supportive if I did have specific issues.
- Ease of use
- Flexibility
- Good interface
- Good customer service
- User manual
- A quick get start manual online would help
- Faster lead conversion
- A more robust website
- More product purchases through contextualized ads
- Better click through on ads because they were contextualized
Double Click, Adbrite before it became sitescout. We chose Open X because it was easy to integrate into the back end of our site and we liked the reports it provided and the ease of use. Double Click is a Google company, and frankly, while they are good at some technology, their products can be clunky failures AND we are not so sure we want to give them so much data about the inner workings of our business and keyword universe.
No
I did not have premium support when I was using this product; the regular service i got was terrific. True story: I was about 2 weeks away from my deadline when I ended up in the hospital with a severe case of flu. I was trying to work on my mobile phone to get things done. My colleagues were not answering a single email back at the office, nor the marketing company we were using to promote the site, but every request for help from open x was answered right away and I was able to meet my launch date. When I asked the marketing company why they had not answered, they said they were changing their billing practices and I would have to pay $150 per hour for support going forward if I wanted any help with the items on my wish list that I had asked for weeks before the launch. We fired them in the end. Open X gave me all the help I needed without ever asking for anything additional even though they helped with some custom work for the site to get the thing launched on time.
Yes
Yes, totally. Some of the bugs might have been me just getting used to the system in a really short period of time, but whenever I asked for help, even from my hospital bed, they were on it and able to iron out the difficulties. Browsers are a work in progress; every time there is an upgrade, something can get messed up through no fault of OpenXs but they worked hard to get everything looking and functioning the way we needed it to in very rushed circumstances.
Yes, when I was in the hospital with a bad case of flu for 3 days and had 2 weeks left to fix all of my ad server blocks on all my pages. I got done 5 days early in the end thanks to them. They helped me get everything up and running and iron out browser issues and so on very quickly; while, I am sorry to say, my colleagues and the marketing company we were using at the time did ZERO to help. They never even answered my emails. In fact, the latter actually tried to hold me to ransom for MORE money! I had given them a long list of things to do and asked over and over for an ETA on when they would be done. Silence. Then as the deadline approached, they demanded more money. Totally against the contract we had agreed to. We fired them in the end because they had behaved so unprofessionally.
I explained my desperate situation to OpenX and they were on it like a shot. They were a lifesaver. We never could have launched and made money without their help.
I explained my desperate situation to OpenX and they were on it like a shot. They were a lifesaver. We never could have launched and made money without their help.
- Creating ads
- assigning ads to pages
- assigning ads to ad blocks on my pages
- creating the ad blocks was sometimes buggy but that might have been odd integration at the site, which was run on Wordpress and which I did not do