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Optimizely Configured Commerce

Optimizely Configured Commerce
Formerly Optimizely B2B Commerce Cloud


What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.

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Recent Reviews
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Popular Features

View all 19 features
  • Product management (12)
  • Bulk product upload (12)
  • Product catalog & listings (12)
  • CMS (12)
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View all pricing

What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.

Entry-level set up fee?

  • Setup fee required


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Online Storefront

Features for creating an online storefront with a browse-able product catalog.

Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

Avg 7.6

eCommerce Business Management

Features related to business management and administration of eCommerce operations

Avg 7.9
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Product Details

What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors. Configured Commerce is used to:

-Deliver end-to-end self-service commerce with comprehensive and flexible configuration
-Personalize customer experiences with content that resonates with buyers
-Manage product catalogs, orders, and content from a single interface
-Connect Product Information Management with an ERP to unify product data
-Out-of-the-box features that automate the best practices for digital growth

Optimizely Configured Commerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Optimizely Configured Commerce Screenshots

Screenshot of Promotions and RecommendationsScreenshot of Multisite ManagementScreenshot of Customer-specific PricingScreenshot of Catalog and Content ManagementScreenshot of Cart and Checkout

Optimizely Configured Commerce Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android

Optimizely Configured Commerce Downloadables

Frequently Asked Questions

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.

BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Configured Commerce.

Reviewers rate eCommerce security highest, with a score of 8.7.

The most common users of Optimizely Configured Commerce are from Mid-sized Companies (51-1,000 employees).
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View all alternatives
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Reviews and Ratings


Attribute Ratings


(1-12 of 12)
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Darko Milivojevic | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Edit Pages - A visual editor with custom widgets allows a quick way to edit the website
  • Manage users - in the back end editing and managing users is very easy
  • Data - the whole system allows us to track users and collect data fairly easily
  • Uploading customer data in bulk needs to be improved to make it easier to accept multiple addresses. Currently, its too time consuming
  • Setting up of additional services should be done by Optimizely without the need for customer engagement (unless needed)
  • When rolling out new features or functions follow-up meetings should be set up with Customer Service and client to see how this will affect the system if at all, and what are the options.
James Cass | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Very flexible with integration and workflow capabilities with other systems (ERP, CRM, PIM, etc)
  • Very rich product detail pages and attributes
  • Flexible role-based access for many different login types.
  • Difficult to access internal database
  • Not easy to maintain without development resources
  • TCO is quite high compared to competitors
Score 9 out of 10
Vetted Review
Verified User
  • Ease of account creation for our customers
  • good integration with our ERP
  • robust marketing tools
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
Score 3 out of 10
Vetted Review
Verified User
  • Integration with our ERP system
  • Management of products
  • Integration with payment gateways
  • CMS content management is rudimentary - at best
  • CMS needs to integrate with other UI frameworks besides just react
  • Integration with Insite is a hindrance compared to what Episerver has been able to do
Score 6 out of 10
Vetted Review
Verified User
  • Flexible configuration
  • Easy to use interface
  • Technical support is available
  • Speed and consistency of technical support
  • Speed and reliability of deployment for frequent (monthly) software updates
  • Integration with external PIM
Score 8 out of 10
Vetted Review
Verified User
  • Maintain product data
  • User-friendly
  • Customizable
  • Manageable
  • Little options and flexibility with creating visitor groups
  • Does not organize product categories very well
  • Difficulties with A/B testing
  • Too many separate Optimizely products that aren't included in the Cloud
Score 6 out of 10
Vetted Review
Verified User
  • The e-commerce catalog can be relatively turnkey.
  • The turnkey hosting and site uptime are very good.
  • There are robust features and functionalities to build a modern turnkey e-commerce site.
  • The CMS side of the system is not as intuitive as it could be, but not quite as simple as WordPress, for example, to customize and deploy a unique look. It has required a heavy level of customization by our third-party integration provider that made code-level changes to support the site.
  • We have run into the need to customize our templates more than we would like, which has been costly and keeps us reliant on our certified development partner. We would like more control over the ability to customize our templates and functionality.
  • The native form building has not been turnkey or easy for us to set up without reliance on our development partner to make the changes. We have moved on to using an external form solution as a result and one where our internal design team and our digital marketing agency can both maintain and customize with ease.
  • We have had a number of bugs that broke our site when upgrades happened and were customer-facing issues that took days to fix.
  • There is not the concept of a staging server that automatically can then push the functionality to the live site. We are required to copy over the functionality into the production site, which makes it extra time-consuming to maintain and keep in sync the sandbox site with the production. In the past, I have used CMS [platforms] that were much more elegantly designed in terms of previewing functionality first and then launching it into production with a series of checkboxes and validations. This would be a huge upgrade to add that functionality.
Marcus Holzer | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • It is a current-looking site.
  • The integration with SX.e is pretty tight.
  • It calculates shipping charges.
  • It deployed with a major bug in Guest checkout. It is now fixed, but we lost a lot of business because of it.
  • The pricing API is not working.
  • Support for multi-warehouse product availability would be helpful. If we have the product in stock in any warehouse, we should be able to book the order.
Score 8 out of 10
Vetted Review
Verified User
  • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
  • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
  • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
  • The out-of-the-box designs/templates could be better.
  • Usability is lacking on some pages due to the API calls being made, but this is likely an issue on our end and not Optimizely.
  • There are a lot of basic import/export functions that don't exist or that don't work correctly. The ability to import plain text category strings by product, importing specific user data, see alternate units of measure on products (not just default), etc.
  • There isn't a lot of visual feedback on the front end for users when clicking buttons/elements, removing table elements, etc. When the user clicks on something, it usually takes 3-7 seconds before anything occurs and most users will just assume nothing happened and click the button or element over and over.
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