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Optimizely Content Management System

Optimizely Content Management System

Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.

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Recent Reviews

A Solid CMS Platform

8 out of 10
October 16, 2023
Incentivized
We use the ptimizely Content Management System to manage content on our B2B website. The product enables us to quickly and consistently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Publishing workflow (125)
    8.1
    81%
  • Page templates (126)
    8.0
    80%
  • Admin section (126)
    7.9
    79%
  • WYSIWYG editor (128)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

5 videos

Software Engineer doesn't mince words | Optimizely Content Management System Review
04:01
Optimizely Content Management System Review - E-Com Manager's Take
05:46
Optimizely Content Management System Review | Ultimate CMS Solution?
05:01
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Pricing

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N/A
Unavailable

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Introduction to Optimizely Content Management System

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.6
Avg 7.7

Web Content Management

Features for managing website content

7.6
Avg 7.4
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Product Details

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.

Its tools let marketers build channel-specific experiences in a few clicks (no coding needed), while Optimizely's GraphQL service enables content delivery from anywhere, to anywhere, to meet customers where they are.

Brand-approved content can be stored and organized for easy reuse with Optimizely's fully-integrated DAM, and data-driven personalization with AI-guided insights can be applied to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Optimizely Content Management System Screenshots

Screenshot of SaaS CMS edit view: A drag-and-drop UI authoring and on-page editing lets marketers and content creators build content experiences.Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of Screenshot of DAMConnector: The fully featured Optimizely Digital Asset Management can connect to Optimizely CMS to serve as the single source of truth for brand assets.

Optimizely Content Management System Integrations

Optimizely Content Management System Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationNo

Frequently Asked Questions

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.

Sitecore Experience Manager, Adobe Experience Manager, and Acquia Digital Experience Platform are common alternatives for Optimizely Content Management System.

Reviewers rate Role-based user permissions highest, with a score of 8.5.

The most common users of Optimizely Content Management System are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(255)

Attribute Ratings

Reviews

(1-25 of 126)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely came out ahead of other products evaluated across all parameters and the cost model was in line with the budget. The usability was a key factor as well as it was important for our marketing team to be able to self serve as opposed to using external firms. The customer experience was also a key driver behind the selection of the product as we needed to create a modern look and feel for the digital journeys.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's comparable to the ones that I mentioned in most ways. I selected this product because it was the easiest and most affordable. Easiest in terms of we already were on the Optimizely platform, so to go to another would be lots of work time and money. So it was truly the least path of resistance.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've used a lot of content management systems, like Sitecore, WordPress, everything. I think this one is the easiest for different teams to use. So between marketing, customer service, and IT, everyone from different backgrounds can use this.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
BigCommerce and Shopify do not give backend access to databases or the code of the website itself. One reason we chose Optimizely Content Management System to have complete control of front and backend code rather than doing all customizations through a javascript API.
October 12, 2023

Dependable CMS

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Management System is on par with these other platforms. They all have the strengths and weaknesses so it comes down to what features work best for your needs.
October 12, 2023

Keeper!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Better multi-tenant solution with easier + more flexible authoring experience. .Net based and we are .net shop. Overwhelming client interview feedback was that Optimizely Content Management System was right fit for our use cases.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Their products were more enterprise-grade and integrated together in the way that we needed. It also offered the ability to customize to meet our needs.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our site was strictly a flat file system previously, so the change to Optimizely Content Management System was huge. While I feel I've lost some of the freedom to build out whatever I want, the speed at which we can maintain the website has been a huge help. As for competitors I've used, Optimizely Content Management System offers a lot of the same tools but with more usability and depth, along with helpful tools that I didn't have access to before.
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