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Optimizely Content Management System

Optimizely Content Management System

Overview

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

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Recent Reviews

A Solid CMS Platform

8 out of 10
October 16, 2023
Incentivized
We use the ptimizely Content Management System to manage content on our B2B website. The product enables us to quickly and consistently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Publishing workflow (124)
    8.1
    81%
  • Page templates (124)
    8.0
    80%
  • Admin section (124)
    7.9
    79%
  • WYSIWYG editor (126)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

5 videos

Software Engineer doesn't mince words | Optimizely Content Management System Review
04:01
Optimizely Content Management System Review - E-Com Manager's Take
05:46
Optimizely Content Management System Review | Ultimate CMS Solution?
05:01
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Pricing

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N/A
Unavailable

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their…

What is Square Online?

Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.6
Avg 7.6

Web Content Management

Features for managing website content

7.6
Avg 7.3
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Product Details

What is Optimizely Content Management System?

The Optimizely Content Management System (CMS) helps users to deliver exceptional digital experiences across channels & devices. It boasts a marketer-friendly interface, AI-generated insights that support real-time personalization, and flexible content delivery options—including true headless delivery. The Optimizely CMS can be integrated with Optimizely Content Marketing Platform, Optimizely Digital Asset Management, and Optimizely Data Platform, to support the entire content lifecycle—from planning and creation to storage and publication.

Optimizely Content Management System Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of TemplatesScreenshot of Visitor Groups

Optimizely Content Management System Integrations

Optimizely Content Management System Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationNo

Optimizely Content Management System Downloadables

Frequently Asked Questions

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Sitecore Experience Manager, Adobe Experience Manager, and Acquia Digital Experience Platform are common alternatives for Optimizely Content Management System.

Reviewers rate Role-based user permissions highest, with a score of 8.5.

The most common users of Optimizely Content Management System are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(255)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It help us to to manage our site in a good way. I love the interface and is relatively fast after it loads the first time. That first load is the thing I don't like. I think is a good tool overall and the CMS is very powerful. Sometimes, I'm amazed of how simple some configuration can be made.
  • Easy interface
  • Fast after the first load
  • Customizable
  • Speed the first time it loads
  • Some options are difficult to find.
It does the job nicely. It requires training at the beginning, but if you get used to it you know is powerful. I drop one point only for speed the first time you run locally. After that, it works as expected and personally I don't have any complain besides that statement.
Web Content Creation (5)
86%
8.6
Code quality / cleanliness
100%
10.0
Admin section
90%
9.0
Page templates
80%
8.0
Mobile optimization / responsive design
90%
9.0
Publishing workflow
70%
7.0
Web Content Management
N/A
N/A
Platform & Infrastructure (2)
100%
10.0
API
100%
10.0
Internationalization / multi-language
100%
10.0
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
CMS programming language or framework
N/A
N/A
  • We can manage our website in a simple way
  • My only complain is speed every time you build locally. Besides that, is an excellent tool.
  • I think it has help on the ROI but I don't make that decision.
Is not difficult, but requires training as any other software in the market. I started from scratch and I was able to adapt. There are a lot of functionalities I don't know yet. I still learning every day and getting trainings to be better at it and use the most I can.
I was not at the implementation even if I was involved on the research initially. What I can tell is that I can setup a test environment easily when I need it. So, I think depending of your business it can be more complicated to get it running as any other tool.
20
20
  • Manage Products Content
  • Manage Pages
  • Create Microsites
  • Expand our system
My only complain is speed on the first load.
Yes
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
I think now that are more involved is difficult to switch to another tool.
  • Third-party professional services
  • Meet deadline
I was not fully involved.
I think this is one of the best customer support I ever seen in a software. 10 is not enough to rate them.
No
All the time.
  • Edit products
  • Edit Sites
  • Find menus
  • Find properties
John Shea | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Ektron CMS400 for our organization's public-facing web site. It it used across the entire organization. Sometimes we use it for limited B2B and intranet purposes. As a smaller institution of higher education, financial resources are always a concern. Ektron CMS400 provides a wealth of power, flexibility, and features for an affordable price vs. the competition. Great bang for the buck. It addresses our business need for a central web content management system, including versioning, workflow, and permissions.
  • From a developer perspective, Ektron CMS400 is powerful and flexible. All the features and functionality of the system are accessible to the developer through a well documented API.
  • The system has had great backwards compatibility through numerous upgrade cycles. Security patches have been problem-free.
  • Ektron CMS400 is great for working with structured data. I feel this is a key strength. It is simple to build smart forms for authoring content with structured data. The data is then available in XML format as individual items or collections of items, and may be displayed or applied as desired.
  • The evolution of the product has focused on architecture and functionality that is of value in large distributed installations, but less so for smaller 1 or 2 server implementations.
  • Development of the back end authoring and administrative interface has lagged. It has received a cosmetic face lift over the years, but has received little attention in regards to ease-of-use and usability. To some degree, it has poor discoverability with many idiosyncratic UI conventions.
  • Our authors complain about learning and retaining the knowledge for using the authoring interface. In Ektron's usage model, it is a skilled role. We would prefer the authoring be more intuitive. I don't feel Ektron necessarily lags behind the competition in this area, but there is lots of room for improvement and differentiation here if they chose to make this a priority.
I think Ektron is good for enterprise use where bang for the buck is a priority and there is a commitment to having an on-staff web team: developer, cms administrator, and lead author (at a minimum). For small organization use, I question if it is the best value in terms of staffing required and overkill of functionality; open-source options may be a better fit in this case. Ektron is great when there is lots of structured content that needs to be managed, displayed, and/or repurposed. If you are working with mostly free-form content, and at a smaller organization, I think there are other better options.
Web Content Creation (7)
52.857142857142854%
5.3
WYSIWYG editor
30%
3.0
Code quality / cleanliness
60%
6.0
Admin section
50%
5.0
Page templates
60%
6.0
Mobile optimization / responsive design
30%
3.0
Publishing workflow
80%
8.0
Form generator
60%
6.0
Web Content Management (5)
66%
6.6
Content taxonomy
70%
7.0
SEO support
50%
5.0
Bulk management
70%
7.0
Availability / breadth of extensions
70%
7.0
Community / comment management
70%
7.0
Platform & Infrastructure (2)
90%
9.0
API
90%
9.0
Internationalization / multi-language
90%
9.0
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
CMS programming language or framework
N/A
N/A
  • Ektron CMS400 has helped us to improve web publication speed, especially with forms.
  • The system has helped improve departmental content ownership and content maintenance.
  • Ektron has definitely helped us provide better customer service through fresher content, conversion of paper forms to web forms, and publishing of rich media assets.
Developer
1,000-10,000 pages
Ektron offers great bang for the buck for cost sensitive organizations needing enterprise level cms features and functionality. The compromise occurs in the area of back end interface usability. It is a powerful tool for developers, but requires a significant learning curve for authors. Ektron is also powerful in regards to handling structured content. percussion did not meet our structured content needs. Cascade Server wasn't affordable. As an organization, we have been moving away from open-source and so Drupal and WordPress have not been good fits. (However, we have begun to seriously reconsider WordPress.) SharePoint, at this time, would require more development effort than we are prepared to perform in order to make it work as the cms for our public web site.
  • Implemented in-house
  • Smart forms and handling structured content are a key strength of the system.
  • Ektron's developer API is powerful and comprehensive.
  • Web forms are easy for author to implement.
  • Authoring interface is not always intuitive, has a learning curve, and it remains difficult to insulate non-technical users from needing to know some HTML and CSS.
  • For authors, there is a confusing paradigm in the back end between two different types of content repositories.
  • Although web forms are easy for authors to implement, there are some idiosyncrasies in how submitted form data is handled in the back end. For instance, a submitted email form will never complete if there is an issue with connecting to the mail server. This should be asynchronous, and not the site visitor's problem.
No
Usability principles have been a part of modern web application development for some time now. Ektron lags behind in this area. It's not that the back end is terrible, but to me it does not reflect commitment, expertise, and a systematic approach to usability in Ektron's development process. There are too many UI idiosyncrasies and inconsistencies for my liking.
Jenn Murray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The Ektron CMS is utilized by Allegheny County, Pennsylvania for the entirety of its website. Beyond just the County IT Department, multiple departments (such as the Department of Human Services) utilize the CMS to update and manage their content on a daily basis. Without it, it would be extremely difficult for the County to provide our constituents with timely, relevant information.
  • Responsive web design (version 9.0)
  • Design customization
  • Content management (uploading, editing, approval process, etc.)
  • Fabulous customer support
  • Have the "Desktop" tab of the CMS function more like a dashboard than an information center, giving each user a customized and efficient user experience.
  • The ability to delete multiple files or images at the same time versus individually.
  • The ability to further organize or flag a file (such as with a color, icon, etc.) within folders, in order to make it simple for another use to locate.
The Ektron CMS is a heavy-duty system that can be successfully utilized in numerous situations. If you need a small-scale CMS, then Ektron may be overkill. But if you organization is medium to large scale, then Ektron would definitely fit the bill. The CMS's functionality offers everything you could possibly need. (And if it doesn't, Ektron is great about working with you to develop a solution.) In addition, Ektron consistently stays atop industry trends and technical advancements. So you can assured that purchasing their platform is an investment - not simply a purchase.
  • Being a government entity, our primary objective is to provide constituents with relative and timely information from numerous departments. Ektron's CMS has allowed us to do so in an organized, efficient, and timely manner.
  • By upgrading to version 9.0 in our re-design phase, we will be able to provide our site visitors with a responsive website to better serve them.
  • Being simple to use, the Ektron CMS allows us to train individuals (who are not necessarily tech-savvy) to update content on behalf of their departments.
Amazing customer support; the company stays atop industry changes; the platform is very user-friendly; covers a huge range of functionality.
Not Sure
Yes
Absolutely!
Working with Ektron Support has always been a pleasure. They are quick to respond, extremely knowledgeable, and truly care about resolving your issue. I have never once been disappointed with their response.
  • Updating, managing, and editing content
  • Design customization (i.e. with CSS, etc.)
  • Widget implementation
  • Deleting multiple files or images at once (versus separately)
As both a manager of CMS content as well as a designer, I find the CMS to be intuitive and easy to understand. (They also have great documentation and customer support if you need it.) Between the platform's functionality and Ektron's technical support, I use the CMS with confidence on a daily basis.
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