Optimizely Content Cloud (formerly Episerver Content Cloud) Reviews

98 Ratings
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Score 5.7 out of 100

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Reviews (1-13 of 13)

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July 20, 2021
Brady Adams | TrustRadius Reviewer
Score 8 out of 10
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Usability

8
As a web content specialist with some technical background, Optimizely is fairly easy to use. As an enterprise-level CMS, it is simple to switch between domains, sections, and pages. I have quick access to some fundamental admin settings that I use on a regular basis. It also provides features to add custom HTML, CSS, JS, and other scripts as needed that are pretty straightforward. My only concern with usability is when it comes to training others in our organization who are not familiar with web development or using a CMS.
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July 20, 2021
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Usability

10
As a CMS, Optimizely [Content Cloud (formerly Episerver Content Cloud)] is extremely easy to use and stands with other easy to uses CMS in both their simplicity and ability to support more complex functions. Where Optimizely [Content Cloud] stands out is in it's feature list which frequently saves time, money and headaches by simplifying what would typically be a multi-step process in a single or two step process.
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July 19, 2021
Anonymous | TrustRadius Reviewer
Score 6 out of 10
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Usability

6
For me, there was a definite learning curve with this application. I had to schedule time with a power user to ask questions and get clarification on a variety of sections. For example, it's not clear to the user how the topics are defined/gathered. I ended up in a completely different area that had no explanation or context that turned out to be a sort of "library" of content topics that had nothing to do with our website.
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July 21, 2021
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Usability

8
Some things can be quite counterintuitive to work with, and unfortunately, Optimizely Content Cloud still uses .NET Framework instead of .NET Core for its backend code. This makes it slightly more difficult to work with for new developers who are only educated with Core, albeit not a very big hurdle. However, once you get a feel for how blocks and pages work, it makes the development of editorial content efficient.
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July 18, 2021
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Usability

6
Only editorial content and trying to minimize the need of the CMS as much as possible as we are going headless.
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July 18, 2021
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Usability

9
The capacity to customize content and produce content for the client bunch just as quicker stacking speed has been one of the reasonable choices to pick [Optimizely Content Cloud]. So easy to use from the business and IT end of a platform. You don't even have to know code to make updates to the website! Anyways, everyone should pick this.
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July 18, 2021
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Usability

9
The training is a key to successfully adapt to this platform. Once the training done, the platform is easy to use and flexible.
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November 11, 2015
John Shea | TrustRadius Reviewer
Score 6 out of 10
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Usability

5
Usability principles have been a part of modern web application development for some time now. Ektron lags behind in this area. It's not that the back end is terrible, but to me it does not reflect commitment, expertise, and a systematic approach to usability in Ektron's development process. There are too many UI idiosyncrasies and inconsistencies for my liking.
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February 25, 2014
Jenn Murray | TrustRadius Reviewer
Score 10 out of 10
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Usability

10
As both a manager of CMS content as well as a designer, I find the CMS to be intuitive and easy to understand. (They also have great documentation and customer support if you need it.)

Between the platform's functionality and Ektron's technical support, I use the CMS with confidence on a daily basis.
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Feature Scorecard Summary

Role-based user permissions (34)
7.7
API (29)
5.4
Internationalization / multi-language (27)
6.6
WYSIWYG editor (34)
7.0
Code quality / cleanliness (34)
5.5
Admin section (34)
6.1
Page templates (29)
4.1
Library of website themes (11)
2.4
Mobile optimization / responsive design (30)
4.9
Publishing workflow (31)
7.0
Form generator (23)
5.2
Content taxonomy (32)
6.1
SEO support (33)
5.4
Bulk management (28)
6.6
Availability / breadth of extensions (28)
4.4
Community / comment management (22)
4.7

What is Optimizely Content Cloud (formerly Episerver Content Cloud)?

The Optimizely Content Cloud (formerly Episerver Content Cloud CMS, integrating and superseding features from the former Ektron CMS) is a web content management system and digital marketing suite. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive.

The vendor's value proposition is that the Optimizely Episerver Content Cloud enables users to easily manage content and marketing campaigns in one screen. This solution also enables users to personalize content according to personas, segments or individual users.

Optimizely Content Cloud (formerly Episerver Content Cloud) Features

Web Content Creation Features

Has featureWYSIWYG editor
Has featureCode quality / cleanliness
Has featureContent versioning
Has featureAdmin section
Has featurePage templates
Has featureLibrary of website themes
Has featureMobile optimization / responsive design
Has featurePublishing workflow
Has featureForm generator
Has featureContent scheduling

Web Content Management Features

Has featureInternal content search
Has featureContent taxonomy
Has featureSEO support
Has featureBrowser compatibility
Has featureBulk management
Has featurePage caching
Has featureAvailability / breadth of extensions
Has featureBuilt-in e-commerce / shopping cart
Has featureE-commerce / shopping cart extension
Has featureCommunity / comment management
Has featureImport / export
Has featureWebsite analytics

Platform & Infrastructure Features

Has featureAPI
Has featureInternationalization / multi-language

Security Features

Has featureRole-based user permissions
Has featureMulti-factor authentication
Has featureUser-level audit trail
Has featureVersion history
Has featureSimple roll-back capabilities

CMS programming language or framework Features

Has feature.NET
Additional Features
Has featureIntelligent autocomplete - suggests common search terms and promotes search terms that give higher conversion rates without manual involvement
Has featureAdvanced language technology and behavioral tracking - finds all content in any source: pages, blocks, products, people and documents – to deliver very relevant search results
Has featureSophisticated faceting - lets the visitor drill down into search results quickly and intuitively

Optimizely Content Cloud (formerly Episerver Content Cloud) Screenshots

Optimizely Content Cloud (formerly Episerver Content Cloud) Videos (3)

Watch Lindblad Expeditions: Brining the expedition experience to your fingertips

Watch Janome: Growing a digital community of sewists one stitch at a time

Watch See the solution in 40 seconds

Optimizely Content Cloud (formerly Episerver Content Cloud) Downloadables

Optimizely Content Cloud (formerly Episerver Content Cloud) Integrations

Optimizely Content Cloud (formerly Episerver Content Cloud) Competitors

Optimizely Content Cloud (formerly Episerver Content Cloud) Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Optimizely Content Cloud (formerly Episerver Content Cloud) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
62%
Enterprises (> 500 employees)
38%

Optimizely Content Cloud (formerly Episerver Content Cloud) Support Options

 Free VersionPaid Version
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone
Live Chat
Email

Optimizely Content Cloud (formerly Episerver Content Cloud) Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows
Mobile Application:No

Frequently Asked Questions

What is Optimizely Content Cloud (formerly Episerver Content Cloud)'s best feature?

Reviewers rate Role-based user permissions highest, with a score of 7.7.

Who uses Optimizely Content Cloud (formerly Episerver Content Cloud)?

The most common users of Optimizely Content Cloud (formerly Episerver Content Cloud) are from Mid-size Companies and the Information Technology & Services industry.