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Optimizely Content Management System

Optimizely Content Management System

Overview

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Publishing workflow (123)
    8.1
    81%
  • Page templates (123)
    8.0
    80%
  • Admin section (123)
    7.9
    79%
  • WYSIWYG editor (125)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

5 videos

Software Engineer doesn't mince words | Optimizely Content Management System Review
04:01
Optimizely Content Management System Review - E-Com Manager's Take
05:46
Optimizely Content Management System Review | Ultimate CMS Solution?
05:01
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Pricing

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N/A
Unavailable

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Square Online?

Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.6
Avg 7.6

Web Content Management

Features for managing website content

7.6
Avg 7.3
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Product Details

What is Optimizely Content Management System?

The Optimizely Content Management System (CMS) helps users to deliver exceptional digital experiences across channels & devices. It boasts a marketer-friendly interface, AI-generated insights that support real-time personalization, and flexible content delivery options—including true headless delivery. The Optimizely CMS can be integrated with Optimizely Content Marketing Platform, Optimizely Digital Asset Management, and Optimizely Data Platform, to support the entire content lifecycle—from planning & creation to storage & publication.

Optimizely Content Management System Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of TemplatesScreenshot of Visitor Groups

Optimizely Content Management System Integrations

Optimizely Content Management System Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationNo

Optimizely Content Management System Downloadables

Frequently Asked Questions

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Sitecore Experience Manager, Adobe Experience Manager, and Acquia Digital Experience Platform are common alternatives for Optimizely Content Management System.

Reviewers rate Role-based user permissions highest, with a score of 8.5.

The most common users of Optimizely Content Management System are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(254)

Attribute Ratings

Reviews

(1-25 of 160)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Optimizely Content Management System was selected just over 3 years ago following a stringent RFP process and was implemented in conjunction with a platinum partner of Optimizely. The product was to replace WordPress as that application did not meet the needs of our growing organisation and could not meet the business needs to provide the required customer experience. Optimizely was selected as it was the superior product in the market place and represented great value for money and ease of use for the business.
November 10, 2023

Optimizing for Success

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We manage our college website and market our programs to prospective students using Optimizely CMS to ensure that all information is up-to-date. Optimizely CMS makes it easy to manage multiple web users that update content on their respective web pages. We use the CMS on a daily basis to push out marketable information and awareness about our college and the different programs we have available to our constituents.
Score 10 out of 10
Vetted Review
ResellerIncentivized
We just basically use it for marketing, coupled with dynamics marketing. So we don't have a problem, we're just using it because we're supporting it, we're a partner and then I'm just able to pick up on what's good about it so I can sell it better.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to build landing pages, marketing content, hundreds of content pages for campaigns, promotions, homepage, header, footer. So the challenges you're solving is equipping marketers to do their job without the need of development.
October 16, 2023

A Solid CMS Platform

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use the ptimizely Content Management System to manage content on our B2B website. The product enables us to quickly and consistently create and manage our site content. We use page templates and assets that our team created in the system to enforce the structure and voice that we use for our brand.
October 13, 2023

Opticon 2023 Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Management System is used for content-managed public websites with my company by content authors in marketing organizations. It addresses our challenges with building, maintaining, and improving our customer experiences.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to host our 7 websites including ours. We have lot of scope to achieve the high level of Digital Maturity as an organization but Optimizely Content Management System provides the system which is easy to use for Marketers and content can be updated without the help of developers. In my opinion, UI can be a bit better , but we like the support from their team.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Management System provides us an easy to use user management system, page publishing interface and tools for content creators to update our site on a regular basis. It connects to Optimizely's Commerce system to integrate ecommerce and static page content into one platform. As a developer, we have full flexibility to create every customization that we require for our business.
October 12, 2023

Dependable CMS

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Optimizely Content Management System for some of our clients digital experiences. We leverage the CMS to increase conversion rates and other business objectives for our clients. The ability to customize and extend the platform to be meet the unique business requirements of the customer make Optimizely Content Management System an ideal platform to develop on.
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