Optimizely Content Cloud

Optimizely Content Cloud

Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
Optimizely Content Cloud

Overview

Recent Reviews

Easy to Use!

8 out of 10
September 23, 2021
Our marketing and digital delivery teams use it to manage our business's two websites. It addresses our content storage use by allowing us …
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A Solid Enterprise-Grade CMS

8 out of 10
September 22, 2021
Optimizely Content Cloud is being used to manage several websites across the company's digital estate. It provides an excellent content …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Role-based user permissions (40)
    8.8
    88%
  • WYSIWYG editor (40)
    8.0
    80%
  • Code quality / cleanliness (39)
    7.8
    78%
  • Admin section (40)
    7.8
    78%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Optimizely Content Cloud?

Optimizely combines a creative experience with artificial intelligence to personalize and orchestrate customer journeys. Optimizely Content Cloud hosts a content management system with AI-driven personalization that enables the user to deliver individualized content to each visitor. The solution…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Security

8.8
88%

Platform & Infrastructure

7.3
73%

Web Content Creation

7.0
70%

Web Content Management

6.8
68%
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Product Details

What is Optimizely Content Cloud?

Optimizely combines a creative experience with artificial intelligence to personalize and orchestrate customer journeys. Optimizely Content Cloud hosts a content management system with AI-driven personalization that enables the user to deliver individualized content to each visitor. The solution helps define creative recommendations, artificial intelligence, assisted segmentation and contextual data personalize experiences can be created with minimal effort. The vendor states its results are a higher ROI, quicker conversions, improved lead generation, and better customer service.

Optimizely Content Cloud Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Additional Features

  • Supported: Intelligent autocomplete - suggests common search terms and promotes search terms that give higher conversion rates without manual involvement
  • Supported: Advanced language technology and behavioral tracking - finds all content in any source: pages, blocks, products, people and documents – to deliver relevant search results
  • Supported: Sophisticated faceting - lets the visitor drill down into search results

Optimizely Content Cloud Screenshots

Screenshot of With our personalization manager, you can tailor content for your visitors and present contextualized information that is relevant to their demographics, purchase history, interests and the ways in which they interact with your content.Screenshot of With our preview mode, you can easily optimize content layout and display for all devices. With on-page editing in each device view, you will create the best possible experience for all visitors.

Optimizely Content Cloud Video

Optimizely Content Cloud Downloadables

Optimizely Content Cloud Integrations

Optimizely Content Cloud Competitors

Optimizely Content Cloud Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)62%
Enterprises (more than 500 employees)38%

Optimizely Content Cloud Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows
Mobile ApplicationNo

Frequently Asked Questions

Sitecore Experience Manager, Adobe Experience Manager, and Progress Sitefinity are common alternatives for Optimizely Content Cloud.

Reviewers rate Role-based user permissions highest, with a score of 8.8.

The most common users of Optimizely Content Cloud are from Enterprises (1,001+ employees) and the Information Technology & Services industry.
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Comparisons

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Reviews

(1-25 of 64)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Episerver/Optimizely Content cloud - as we refer to internally, Episerver CMS - is our website content management and external web-facing development platform is used as a marketing, client engagement, and client experience platform for the bank - our way of communicating and providing web service or tools to our current and prospective client base.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Optimizely [Content Cloud] is the very efficient CMS product I ever used, I would say it had everything to offer business and fulfilled the business requirement. as did come across any sever issues that would showcase as problems with respect to optimizelly CMS edit and development experience . I believe there could be a scope of use case but primarily not certain about it
John Walsh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have set up content authoring teams with different permissions. There are people whose job it is to simply curate content, but they need to have it reviewed and do not publish themselves. There are people who approve the work of content authors and also schedule the publishing of content when it makes sense to do so. Then, there are people in the viewers' group. They can see content before it's published and can give opinions on legal-speak, etc. Other groups are assigned specific permissions for special parts of the site. We also have multiple sites. This means additional teams are responsible for their own complete site content. They can run A/B tests, use shared content blocks between sites, or have custom functionality built for them specifically for their needs. Older static sites are easily migrated into the CMS, leveraging the power of the CMS and freeing up developers from having to maintain basic site content on behalf of the business stakeholders. This means they can be more focused on solving real business problems.
September 23, 2021

Easy to Use!

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our marketing and digital delivery teams use it to manage our business's two websites. It addresses our content storage use by allowing us to house all of our content in one place. It also provides a simple and easy-to-use CMS for us to be able to make changes on our sites without any development.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Optimizely Content Cloud is being used to manage several websites across the company's digital estate. It provides an excellent content management system for our brochureware sites, with a number of contributors able to simultaneously add new and edit existing landing pages, articles, and press releases.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We implement [Optimizely Content Cloud (formerly Episerver Content Cloud)] for our customers to be used paired with Commerce Cloud as a e-commerce and marketing platform. [Optimizely] Content Cloud is used to allow personalization of content and flexibility[.]
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use the CMS to keep our customers up to date with editorial content. The content is news that can span current events that have an effect on travel, and/or currencies. It is developed by our internal development team, and all the content is edited by a team of content managers.
Brady Adams | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We utilize Optimizely (Episerver) as the primary content management system (CMS) for all of our website environments. The system is managed by a team in our IT department, and marketing has a team of Web Content specialists and administrators who oversee the content implementation strategies. My team also provides CMS training to other individuals throughout our organization who need to make regular updates to their web pages. We have a variety of websites supported by this platform, including five major brands, a list of subdomains, and our testing environments used by our developers.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Optimizely Content Cloud [(formerly Episerver Content Cloud)] is currently utilized as a CMS primarily by our Marketing and IT departments in our organization. It handles the managing of users, customer accounts and integration jobs.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Our marketing department uses the program on our main e-commerce website to help better understand the content on our website and what we should change/develop moving forward. Specifically, we use it to make decisions on content for personalization features on our website as well as help inform decisions related to content development for our engineering customers. We don't have another tool that can easily produce the data in the format that Optimizely Content Cloud does, so this fills that gap.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Episerver CMS is used in the whole organization. We have around 200 editors. It solves the overall communication for students, employees, and visitors. The solution has many integrations with other systems for example education information, jobs, student record information. It solves many problems for both users and editors. For example, we use Episerver for creating welcome letters for new students. Previously this was done manually with pdf:s, tables, and HTML pages. This has saved a lot of time for the editors but it also gives the students a better experience. We have also created a student web that collects student records, courses, schema, etc. in one place. This makes it very easy for the student to find information and it has reduced questions to our service department with 30 %.
Pär Wissmark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
We are developing Episerver solutions for our customers. It's usually used by the whole organization but represented by a small group of editors. We allways work from a user perspective. We want to increase KPI, increase ROI, and have happy users for our customers. The problems or possibilities depend on our customers' business areas, but we always feel that we can tune Episerver to solve our problems.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Episerver for our webbpage. We work on 5 different markets and sell to both b2b and b2c and Episerver CMS is perfect for this purpose.

It’s mainly our marketing department that works in the platform. But in some cases we also have a customer service rep that makes changes inside Episerver. Also, the marketing agency works inside Episerver.


Sean Haddy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Episerver CMS is primarily used as a tool, in conjunction with Episerver Commerce, to provide content, information, and products to our bicycling customers. Episerver CMS provides page and block formats in which our marketing department formulates content for consumers and the back-end CMS the tooling necessary to execute. The CMS system is primarily used by our content management team, associated with our marketing department, and solves our need to have a system accessible to the less technical members of our staff.
Sam Goldberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Episerver for all of our sites on the Polaris Platform. It's used by the front end and ecommerce solutions/teams. It addresses how to manage multiple sites with content and distribute that content at a rapidly changing pace. We utilize over 30 brands and each site has it's own flavor/flair that Episerver helps support. We are also looking at capitalizing Insight Profiles with time to improve our purchase utilization.
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