Optimizely Content Cloud

Optimizely Content Cloud

Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
Optimizely Content Cloud

Overview

Recent Reviews

Easy to Use!

8 out of 10
September 23, 2021
Our marketing and digital delivery teams use it to manage our business's two websites. It addresses our content storage use by allowing us …
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A Solid Enterprise-Grade CMS

8 out of 10
September 22, 2021
Optimizely Content Cloud is being used to manage several websites across the company's digital estate. It provides an excellent content …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Role-based user permissions (40)
    8.8
    88%
  • WYSIWYG editor (40)
    8.0
    80%
  • Code quality / cleanliness (39)
    7.8
    78%
  • Admin section (40)
    7.8
    78%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Optimizely Content Cloud?

Optimizely combines a creative experience with artificial intelligence to personalize and orchestrate customer journeys. Optimizely Content Cloud hosts a content management system with AI-driven personalization that enables the user to deliver individualized content to each visitor. The solution…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Features Scorecard

Security

8.8
88%

Platform & Infrastructure

7.3
73%

Web Content Creation

7.0
70%

Web Content Management

6.8
68%
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Product Details

What is Optimizely Content Cloud?

Optimizely combines a creative experience with artificial intelligence to personalize and orchestrate customer journeys. Optimizely Content Cloud hosts a content management system with AI-driven personalization that enables the user to deliver individualized content to each visitor. The solution helps define creative recommendations, artificial intelligence, assisted segmentation and contextual data personalize experiences can be created with minimal effort. The vendor states its results are a higher ROI, quicker conversions, improved lead generation, and better customer service.

Optimizely Content Cloud Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Additional Features

  • Supported: Intelligent autocomplete - suggests common search terms and promotes search terms that give higher conversion rates without manual involvement
  • Supported: Advanced language technology and behavioral tracking - finds all content in any source: pages, blocks, products, people and documents – to deliver relevant search results
  • Supported: Sophisticated faceting - lets the visitor drill down into search results

Optimizely Content Cloud Screenshots

Screenshot of With our personalization manager, you can tailor content for your visitors and present contextualized information that is relevant to their demographics, purchase history, interests and the ways in which they interact with your content.Screenshot of With our preview mode, you can easily optimize content layout and display for all devices. With on-page editing in each device view, you will create the best possible experience for all visitors.

Optimizely Content Cloud Video

Optimizely Content Cloud Downloadables

Optimizely Content Cloud Integrations

Optimizely Content Cloud Competitors

Optimizely Content Cloud Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)62%
Enterprises (more than 500 employees)38%

Optimizely Content Cloud Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows
Mobile ApplicationNo

Frequently Asked Questions

Sitecore Experience Manager, Adobe Experience Manager, and Progress Sitefinity are common alternatives for Optimizely Content Cloud.

Reviewers rate Role-based user permissions highest, with a score of 8.8.

The most common users of Optimizely Content Cloud are from Enterprises (1,001+ employees) and the Information Technology & Services industry.
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Comparisons

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Reviews

(1-25 of 64)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Availability of service - Uptime.
  • Ease of use for content manager.
  • Account management - it would be ideal to be closer aligned with Optimizely to understand the roadmap and service/features being made available.
  • Training and support for developers/users.
  • New martech apps, connectors or widgets.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Develop and build new website content
  • Organize website architecture
  • Identify issues and resolve them rapidly
  • Manage media assets effectively
  • Provides an agile, dynamic means to deliver an experience
  • Enables the end user/customer to create new layouts or templates
  • Excessive developer costs are needed to support any changes to blocks, templates, functionality.
  • Free training to offset high support costs and unlock community of developers.
  • Specialized Agencies and Developers are needed at a high cost to build or create new functionality.
  • No efficient means to manage URL redirects automatically or generate batch redirects for major architectural improvements.
  • Language translation is extremely cumbersome if translating an existing website. Manual block by block, page by a page process.
Anton Spektorov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Easy Deployments and Managements
  • Excellent support: assistance with deployments, account management, and other tasks.
  • High reliability
  • The names of the products and features could be confusing to new users.
  • If you start implementing Content Cloud, adding E-Commerce functionality may not be easy. In our case, we lost several days because we decided to add support for future e-commerce implementation. We had to do significant application changes to accommodate this.
  • The email marketing functionality is not as Clear Cut as competitors (MailChimp etc.)
John Walsh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It's easy and fun to use. You can take someone with no experience in content management and they pick it up very quickly.
  • It is capable of managing multiple sites in multiple languages.
  • It has good uptime. Deployments are easy and with hot-swapping, you would never know the site was being updated in the background.
  • The searching capabilities are excellent. Not only can it index your own site but other content as well.
  • The user guide could be fleshed out more.
  • Its out-of-the-box functionality isn't always truly out-of-the-box. You are given a working skeleton and left to flesh out much more than would be preferred.
  • The user interface is extendable, meaning it can be changed and customized. However, it is difficult and tricky.
September 23, 2021

Easy to Use!

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Content management
  • Webpage customization
  • Ease of use
  • Forms could be easier to configure - they take a long time to set up.
  • Allow us to configure the width of blocks within the block - we should not have to go back a page to change the size of it.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Best-in-class technology
  • Easy to integrate
  • Well-received by users
  • In my opinion, there is really poor support during the integration phase.
  • In my opinion, there is a lack of responsiveness by Epi support over time. Are they too busy for clients?
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Personalization
  • Innovation
  • Intuitive content authoring
  • Recent acquisitions are not fully integrated into the solution, so the experience can be a bit choppy.
  • Built in A/B testing product is lacking in features that make it useful.
  • I would like to see better built-in reporting options for analyzing content.
  • I would like an option to import content via CSV spreadsheet or export fields via CSV.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Easy to use editor for creating content
  • Good forum for help when developing the backend
  • Good control over who can do what, and in what stage of publishing
  • The deployment process feels like it could be streamlined
  • Weird caching issues when removing attributes on pages
Brady Adams | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Easy to navigate between pages and across domains.
  • Block-based page building makes it easy to house media/content assets and apply shared content to multiple pages.
  • Robust administrative/developer features make it possible to manage backend tasks.
  • Optimizely/Episerver could improve the functionality for managing redirects to address conflicting redirects, possible redirect chains, and if existing redirects are being overwritten.
  • Optimizely/Episerver could also make it easier to manage old or no longer used blocks and contest assets. We are facing a maintenance issue in our organization where there are many old contest assets that remain on our CMS.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Managing Users
  • Managing Customers
  • Order Management
  • Job Integration - it's very easy to find and edit jobs if the pre-requisited skills are available.
  • Product Line vs Brand vs Manufacturer delineation, the website is built mainly to support brands and doesn't really differentiate when it comes to features (such as brand supplier pages) which is challenging especially when it comes to brand vs manufacturer. You might want to have both a manufacturer page and a brand page for a product which isn't really supported.
  • With a very large database (over 1.5 million products), there can be some unique bugs, such as slowness or freezing when searching for products. There are workarounds such as by using the filter button instead.
  • Could really use a "Product List" feature, so that products can be added to a list and then a customer landing page can be built for that list and email campaigns targeting that list can be used.
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Easy to create categories of different types of content for more targeted analysis
  • Provides graphs that show which content topics are "hottest" or most relevant
  • Takes data available elsewhere (like Google Analytics) and presents it in a more helpful, content-focused way
  • The tool is not intuitive, I had to schedule time with an expert to ask clarifying questions
  • It pulls lots of words and phrases that are completely irrelevant
  • It does not provide solutions - only a different view of your data. So it's really just a starting point for content development.
Pär Wissmark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
  • Content management, versioning, publish workflows
  • Language handlring, setup for enterprise companies
  • Continues product updates
  • Active community
  • SEO features
  • Support for enterprise companies that are using bulk publish with "Projects"
  • Redirect support, 301
  • Accessibility features
Amanda Westin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • User friendly
  • Customizable (with the help of developers from our partner agency)
  • We experience performance issues from time to time.
  • It can be a bit tricky sometimes to manage multiple languages (without anyone breaking anything), but that might be our implementation.
  • The translation function (Projects) could be improved.
Sean Haddy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Allows for easy content updating by less technical members
  • Provides avenues for improving and customizing the underlying system
  • Executes quickly for fast rendering to end-users
  • A more tightly integrated E-Commerce set of tools
  • Improvement of the back-end runtime speed
  • More out of the box visualization options for interface development
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Building structures
  • Manage images
  • It makes the content intuitive for the user
  • Easy for an editor to work with
  • Would be nice if we were able to insert our own help texts into the Administration interface (to help our editors)
  • Users should be able to comment on pages
  • Would be nice with a built-in feature for managing maps
Debra Schmitz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ease and ability to make changes to Website content.
  • Easy to maintain.
  • Non-technical staff are able to understand the how the website is configured.
  • A better explanation of Security/Permissions for Functions. It was a trial by fire to determine which area each Permission controlled. I had to create a spreadsheet turn off and on specific areas and document what was taken away as access. It was very time-consuming.
  • Speaking of permissions for functions, the design could be better. The EDIT button does not align properly to the given permission.
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