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Optimizely Content Management System

Optimizely Content Management System

Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.

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Recent Reviews

Good CMS

8 out of 10
July 09, 2024
Incentivized
We use Optimizely Content Management System in plenty of our projects. It is a good way to streamline the production of websites, and …
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TrustRadius Insights

Customization Flexibility: Users have praised the system for its flexibility in creating new page templates and blocks, allowing for easy …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Publishing workflow (127)
    8.1
    81%
  • Page templates (127)
    7.9
    79%
  • Admin section (128)
    7.9
    79%
  • WYSIWYG editor (129)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

5 videos

Software Engineer doesn't mince words | Optimizely Content Management System Review
04:01
Optimizely Content Management System Review - E-Com Manager's Take
05:46
Optimizely Content Management System Review | Ultimate CMS Solution?
05:01
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Pricing

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Unavailable

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their…

What is ExpressionEngine?

ExpressionEngine is a content management system from EllisLab in 2002, a successor to pMachine Pro, a blogging system, which is written in object-oriented PHP and uses MySQL for data storage. ExpressionEngine is their flagship Content Delivery Platform.

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Product Demos

Introduction to Optimizely Content Management System

Navattic
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.2

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.6
Avg 7.7

Web Content Management

Features for managing website content

7.6
Avg 7.4
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Product Details

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.

Its tools let marketers build channel-specific experiences in a few clicks (no coding needed), while Optimizely's GraphQL service enables content delivery from anywhere, to anywhere, to meet customers where they are.

Brand-approved content can be stored and organized for easy reuse with Optimizely's fully-integrated DAM, and data-driven personalization with AI-guided insights can be applied to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Optimizely Content Management System Screenshots

Screenshot of SaaS CMS edit view: A drag-and-drop UI authoring and on-page editing lets marketers and content creators build content experiences.Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of Screenshot of DAMConnector: The fully featured Optimizely Digital Asset Management can connect to Optimizely CMS to serve as the single source of truth for brand assets.

Optimizely Content Management System Integrations

Optimizely Content Management System Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationNo

Frequently Asked Questions

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.

Sitecore Experience Manager, Adobe Experience Manager, and Acquia Digital Experience Platform are common alternatives for Optimizely Content Management System.

Reviewers rate Role-based user permissions highest, with a score of 8.5.

The most common users of Optimizely Content Management System are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(256)

Attribute Ratings

Reviews

(1-25 of 165)
Companies can't remove reviews or game the system. Here's why
July 09, 2024

Good CMS

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Handling forms using available Forms-packages.
  • Editing and personalizing content
  • Controlling tasks using Scheduled Jobs
  • There seems to be limited support for CSP, causing nonce to give errors in Episerver.Forms inline scripts
  • It would be nice if it was possible to convert properties and content types more than it is today.
  • A content type report would be nice. Listing all content types and their instances
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Creating new pages and blocks are is simple to do
  • The layout of how the system works is logical and easy to understand
  • Uploading documents before running jobs is easy to do
  • It seems to be quite difficult to be developed for new features
  • There seem to be some issues when trying to update just the front end data without doing a full catalogue import to over-write it
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Language handling
  • Content usage
  • Site administration
  • Sorting page order based on language instead of being locked to master language
  • Image handling isn't great. If you replace an existing image, the front end won't always update.
  • Working with languages, the Optimizely Content Management System can sometimes get confused on what the active language the editor is using vs what the active language actually is
  • Sometimes you have to clear your browser cache to get the Optimizely Content Management System to load.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easily create new page templates and blocks
  • Hosts our site as a PaaS
  • Content creation process on the backend
  • AI Features (Search & Navigation/Find, Image Tags/Descriptions)
  • Redirect Manager, needs a 3rd party tool like SEO Toolbox
  • Sitemap Generator, needs a 3rd party tool like SEO Toolbox
  • Built in options for hiding/showing properties/tabs, needs a 3rd party tool like Alloy.HideTabs
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Makes it easy to add important widgets to our website such as a carousel
  • Stores and manages imported content in the content library for quick access/use
  • Rich content widget allows for deeper customization utilizing the html source code
  • Promotions could use bolstering (specifically the ability to cap a promotion at a specific $ value)
  • In my experience, sometimes the CMS glitches out and takes me to the sign on page with no way of returning to the page I was editing
  • Content widgets should include a widget for quick spacing in my opinion. This currently needs to be done via roundabout ways such as editing the html to manipulate padding, breaks, and margins
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Allows us to manage the digital experience for our customers across all touchpoints
  • Has all the tools and insights to understand the customer journey
  • Is easy to use and intuitive reducing effort and time to market
  • Allowed us to create a website that is professional, modern and easy to navigate for our customers
  • Navigating to find stored content can be difficult if you have a lot of images
  • Web page builder could be more flexible
  • A wider range of online tutorials would be helpful
November 10, 2023

Optimizing for Success

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Scheduling content on to display or be removed from the website
  • Easy to use
  • Setting up permissions and accounts is simple
  • A better way to capture analytics
  • Reporting broken links
  • Notifications of activity within the CMS
Score 10 out of 10
Vetted Review
ResellerIncentivized
  • I think that it captures customer information, geo tracking. I think that the testing it does is really good because a lot of people want to test different markets and different price points. So those are things I really like.
  • I can't think of anything yet because I'm still so new to it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Enabling marketers to create content without having to go to the development team. That's what that Spire CMS really does for you.
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Managing many websites, it does very well. The scalability, managing content between 9 websites and reusing content, it does that really well. And I would say it specializes and does good in those areas.
  • I think the standardization around terms and user experience across the platform overall. From what I understand, the platform has grown and added a lot of features through acquisitions and so some of the UI and terms for different features can be different depending on where you are within the system. So more cohesiveness, which we've experienced by upgrading to CMS 12 from CMS 11. They've done a lot of that, which is good. But I would say that's one area where our team has had a larger learning curve.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It's easy to use and people who are not technical are able to jump in and use it.
  • I think when it comes to upgrades and when Optimizely releases new features, I think the support that sits behind that could be a little bit stronger between the customer and Optimizely.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • One thing that we have started doing that I think does well is the personalization of content based on visitor groups. The previous product we had did nothing like that. It was a very static-only type of content management system. So we've had good success with that aspect of it.
  • We also have the Optimizely Data Platform and I do not find that to be very user-friendly. I cannot figure out how to use it properly and we haven't had access to good training on how to use it.
Score 8 out of 10
Vetted Review
Verified User
  • WYSIWYG Editor
  • Search Functionality
  • Openness to integrations
  • There is a large development lift for an initial site build.
  • The time to launch is fairly long, but worth it if done right.
  • Not all products are integrated into the CMS interface.
October 16, 2023

Great CMS

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Code first approach
  • Content APIs
  • Easy to upgrade
  • Data export by project or multiple nodes
  • Ability to rollback published projects
  • Better developer documentation available at World
October 13, 2023

Straightforward

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Extending the CMS is pretty well architected
  • The DXP deployment orchestration is pretty good
  • Very performant
  • Block Management
  • Asset Management
  • Reporting
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Content creation and updates
  • User workflow
  • Data Import/export to new environment
  • Easy set up of initial start up implementation
  • Editor performance
  • Easier way to find content that is referencing items that has been deleted
  • Easier way to manage project
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