Believe it has Potential
Organizing project tasks across the company. Can be used for personal organization as well. Similar to monday and Asana programs.
We use …
We use …
Overview
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Recent Reviews
How Optimizely Content Marketing Platform Differs From Its Competitors
Awards
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Popular Features
- Content collaboration (19)9.191%
- Content distribution (17)8.787%
- Approval workflows (20)8.787%
- Content calendar (19)7.777%
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What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively plan, produce, and manage campaigns and content in a single workspace.
Optimizely Content Marketing Platform Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Optimizely Content Marketing Platform Screenshots
Optimizely Content Marketing Platform Video
Optimizely Content Marketing Platform Integrations
Optimizely Content Marketing Platform Competitors
Optimizely Content Marketing Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.
Reviewers rate Content collaboration highest, with a score of 9.1.
The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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April 17, 2024
Believe it has Potential
Organizing project tasks across the company. Can be used for personal organization as well. Similar to monday and Asana programs.
We use it for our design and marketing teams mainly as you can store images and ideas.
Others in the organization can put in a work request to ask for an item and it easily tracked and organized.
We use it for our design and marketing teams mainly as you can store images and ideas.
Others in the organization can put in a work request to ask for an item and it easily tracked and organized.
- organizing
- work requests
- sharing ideas
- project management
- needs forms
- monday allows outside request forms which we haven't been able to work into Optimizely Content Marketing Platform
- better notifications
We use Optimizely Content Marking Platform (CMP) across the marketing department for project management. The Demand Gen team uses it to manage our calendar of programs and deliverables to external vendors including tracking financials (POs, IOs/contracts, invoices). The Campaign/Content team uses it to manage the development of creative materials used for demand gen programs, SEO, PR projects, etc..
- Flexibility
- Support
- Innovation
- Editing the campaign hierarchy is not available
- Editing work requests is not available
- We have not been able to fully integrate with Microsoft Teams/Office
April 01, 2024
Optimizely Content Marketing Platform Experience
I use Optimizely Content Marketing Platform to run A/B testing for my website to understand which aspects users are liking and more inclined towards. From the results, I am easily able to identify potential changes I need to incorporate in my platform in collaboration with development team to bring out the best customer experience.
- It is intuititve for seasoned professionals as well
- Quick to set up on different use cases
- It is able to perform well in case of heavy traffic on website as well
- User interface could have been more detailed, seems boring a bit
- Test reports sometimes becomes cluttered in case of many data points
- Difficult to get started for new users
December 04, 2023
Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
We use the Optimizely Content Marketing Platform to manage the content lifecycle. We develop, collaborate, and track content used in marketing programs.
- Planning
- Collaboration
- Reporting
- The reporting functionality is robust - I spend a lot of time building / adjusting views and saving them. It would be nice if more reports were available out of the box.
November 10, 2023
Optimize your content with Optimizely
It's a great platform that brings employees together from different backgrounds, responsibilities and departments, and allows us to work collaboratively to meet our objectives.
- Allows people to join and collaborate in different touch points
- Timely notifications allows people to collaborate when needed
- Customizable for your specific needs and wants
- If there's a URL on the email headline and I click it, it will take me to the URL as opposed to the Welcome ticket
- I can access the item from the email and I don't have to login, but if I access the website directly, then it asks me to login
November 03, 2023
Optimizely Content Marketing Platform Review
We use Optimizely Content Marketing Platform to coordinate with our global colleagues for the editing & approval process for our social content, written articles, and web pages. Additionally, we utilize the calendar feature to have a holistic view of the different marketing initiatives and when they are scheduled to go live. Since we work in different time zones and all utilize different programs/software, Optimizely Content Marketing Platform gives us a central location to view the above information.
- Approvals Workflow
- Social Media Content Scheduling
- Quick communication with Employees
- User interface
- User experience
October 20, 2023
Optimizely Content Marketing Platform Review
We went through the acquisitions. Some of the problems that it addresses is that we have some front-end web developers. The product allows us to go in and make quick changes. It allows us to really just kind of take that next step and be proactive whereas with some of the previous products we've been using the process has been a little bit slower.
- We're looking toward a headless architecture. We're looking forward to once again being able to be composable, being able to scale our product and our program. Some of the additional features is we're a multi-brand organization, but we all need to fall under one umbrella and that's one of the main components for us that actually allows us to take that next step.
- The current user interface that we have has been a little bit challenging. Coming from one platform to another user interface has been a challenge, but based on the new update and release, that's going to address a lot of our challenges. By being able to have that new user interface, we've also painted ourselves into a corner in some aspects. As we go through and kind of re-architect, we're going to make sure we use the product as it's intended to be used.
October 12, 2023
Streamline Content Development and Delivery
Content collaboration/content creation as well as a source-of-truth for content in the Library. We also use to assure consistent processes and standards are met in the creation of content that will be deployed across our digital ecosystem.
- Enables cross-functional collaboration in a centralized environment
- Assures standards in processes while providing visibility into content development
- Replaces spreadsheets and file server-based asset management
- Provides incremental value with integrated stock image and AI generation tools
- UX needs to be rethought. In my opinion, text is very small and often not intuitively laid out
- In my opinion, better integration with other Optimizely products: expectation is that it should dovetail into ODP, CMS, content recommendations and Delivera. In my opinion the current stack integration is not cohesive
- In my opinion, library needs to be improved with more of a Finder or File-system-like interface. In my opinion, it's very hard to organize assets that have been placed in the top-level folder by default. Better search based on file name and content would also be helpful.
- In my opinion, there's a big gap between a collaborator and a guest.
October 12, 2023
Align multi-disciplinary teams in one single location
Our initial business need was a digital asset management platform. Having compared a few against Optimizely’s CMP, we found that the planning and collaboration of the workflow process was the real benefit. We already had Optimizely CMS implemented, so it only made sense to continue with that product family. Our Marketing team consists of over 30 individuals with vary differing areas of focus - web, print, technical documentation, SEO, photo and video, etc. Getting all of these disciplines in sync is integral to any campaign. From ideation to creation to approvals to publishing, it all happens in one place, visible to everyone needing to see it. Once complete and the content is pushed to the library, anyone in our organization can see and use it as well as be directly utilized on our website through the CMS. Our business model is build on a massive field team that support their local customers. Giving them a single source of truth for usable assets is icing on the cake.
- Content collaboration
- Campaign planning
- Asset versioning
- Mobile experience
- Asset organization
- Notifications — standalone page, customizable email templates…
October 11, 2023
Scale
We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like modals. We create automated campaigns and manual campaigns.
- Design Platform
- Segment Creation
- Campaign features
- Reporting is hard to use
- Campaign performance exporting
- Customer support
We use it as an email marketing platform.
- Segmentation
- Performance at a glance
- Scheduling
- Reporting
- Speed of customer service
- Training for nondev mindsets
October 10, 2023
Optimize the way you work
My team uses Optimizely Content Marketing Platform (aka Welcome) to capture every digital marketing request in the US and Canada, which is 200+ projects per month. Optimizely Content Marketing Platform has helped us stream-line the process from no tool to a well-oiled machine. Each subject matter expert can request digital support easily. We can edit what's needed on the fly and we can leave comments to document as needed.
- easy to customize workflows
- consistent improvements and upgrades
- great customer service
- calendar layout is clunky
- reporting can be difficult
- Library storage could be more functional
September 21, 2023
Empowering content teams in collaborative and crafty ways.
My team uses Optimizely to track briefs for
content/images, editorial drafts, content strategy reviews,
legal reviews, and more. The program makes it easy to manage and track
workflows, so you know who is responsible for their desired deadline. It also
provides reminders regularly to promote timeliness and ensure deadlines are easily met.
- Easy to edit and adjust workflows if needed.
- Provides reminders in advance and day of deadline.
- Upload images, drafts, or edit directly in the platform.
- The calendar view can be difficult to see everything unless you select specifics.
September 12, 2023
Keeps team’s coordinates
I input stories and then edit them as needed by clients. It’s a great way to work among disparate teams and consolidate all parts of a project in one place. We can refer to the project parameters and all comments easily. Can also track and tag team members whe it’s their turn so work stays on time
- Ability to tag team members
- Easy formatting
- Easy to highlight and leave comment s
- I wish we could toggle between versions without replacing
- Can be hard to track changes
- Sometimes the notifications don’t show up
September 08, 2023
Optimizely Helps Our Marketing Teams Deliver
The J.R. Simplot Company is a diverse Food and Agriculture Company with 7 different Business Units. Most of the Marketing Teams for these Business Units use Optimizely CMP on a daily basis. They have found it to be a very robust yet easy to use platform for content intake, Digital Asset Management, and planning. The workflows are easy to customize and flexible. We used to struggle knowing where things were and lose time when working with external agencies. Optimizely makes it a breeze to see exactly where a piece of content is, who has the current action and whether it is tracking on time. It's seamless integration with our Digital Asset Management tool saves us time and ensures we are always working with the latest version.
- Workflow
- Planning
- Organizing
- Less need to bounce around in the tool
September 05, 2023
Creates unrivaled efficiencies in my day to day work
It easily helps me locate documents regarding our products and services that I share with customers. It helps me to have most everything I need in a single, easy to locate location.
I typically use it to locate data sheets, sample reports, and customer testimonials that I share internally and externally.
I typically use it to locate data sheets, sample reports, and customer testimonials that I share internally and externally.
- Very intuitive and ease to navigate UI
- The search bar in excellent and provides relevant material quickly
- Very ease to download documents quickly with the plug-ins
- Trying to de-duplicate documents with older versions, as to avoid clutter in the main Library
- Easier self guided ways to find certain folders
July 28, 2023
Great platform for cross team collaboration
I used Optimizely to collaborate with teams on content production. This platform assists in simplifying communication between teams and the content publishing process.
- content calendar
- collaborating
- publishing schedule
- organizing content
- prioritizing content
- managing content editing process
- customizing content production process to align with internal processes
- setting status
- More intuitive to navigate
July 25, 2023
For better communication, efficiency and workflow!
We use Optimizely to plan our content calendars, create content, and synch between teams. The platform addresses the business problem of not having consistency between teams. In such a large company, it is important for tasks to not get lost between each team that needs to contribute. This platform allows us to assign steps in anyone in the company, communicate effectively and concisely, and track progress.
- Email Content Planning
- Task Review
- Team Communication
- Groupings - it is easy to miss the step that assigns a task to a larger project
We were looking for a solution to help us mange ownership and workflows associated with producing various marketing assets. Tool needed to provide alerts to keep team on track and reporting capabilities so managers and peers could monitor progress vs relying on spreadsheet and hoping someone made appropriate updates. Needed to have library functionality as well to share materials with and outside of our team so there could be a single source of truth.
- Visibility of project statuses
- Easy to learn basics
- More advanced workflow options
- Search function not great
I am mainly using Optimizely for our legal docs as a one stop shop for the most recent, and up to date docs, which is used by hundreds of people like myself. This being a very convenient way to manage our content and helps making sure no one uses any outdates content. The user interface is amazing, and super easy to use!
- Organizing our content
- Staying up to date with corporate requierments
- User interface is great!
- Works fast
- Reliable platform
- Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
- Provide the option to download an entire folder of docs without entering to the folder itself.
- 'Watch' option for specific docs, not just for folders...
January 15, 2020
NewsCred delivers content and more!
NewsCred is a great tool that we use to align marketing resources to each content request. We are able to track progress, initiate new requests, archive content, and sync to other platforms.
- User-friendly experience.
- Organized and customizable platform.
- Making edits for content can be done in different places and should be easier to use.
- Allow for custom permission sets.
We use NewsCred to create, edit, and optimize outgoing blog and social content between multiple contributors (writers, editors, SEO optimization, and so on), and it's always easy for new users to get started quickly, no matter their general skill set. It is crucial to our blog publishing and social media original content.
- The UI is intuitive and easy for users to navigate, and also easy for me to manage.
- NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
- Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.
- The rollout of new features can sometimes be confusing due to the pace at which the dashboard visibly changes, but this is a good problem to have as it means they are making changes based on costumer feedback.
Our content marketing team uses Newscred with our content management system to create and edit blog posts and share social media related to those blog posts. We also work with NewsCred staff to contract with freelancers and get syndicated content to fill any gaps we might have in publishing content to our blog.
- Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
- Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
- CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
- Cutting and pasting into the CMP can bring in some weird html and spacing issues and sometimes even with the auto-embedded social shares. This is an issue with freelancers, more than with in-house writers, but needing how to read/handcode html means only a few people on our team can prep and "fix" weirdness in the content.
- It'd be great if custom modules had the same WYSIWYG functionality. We had NewsCred create an area where we write an intro, to "personalize" each post to our brand voice. But, it requires the person writing the intro to know html, since the WYSIWYG feature is missing.
September 12, 2016
Great team to work with
Score 9 out of 10
Vetted Review
Verified User
We use Newscred as a provider of licensed content from a few different sources, and we also use the publishing platform to publish both the licensed content and our own original blog content. We use the Newscred analytics platform to track against our KPIs. The platform is used daily mostly by a handful of people within our marketing organization.
- The publishing platform is extremely easy to use and serves all of our blog publishing needs.
- The analytics function is great and provides us with real-time visibility to performance.
- The team is the best thing about working with Newscred. They are extremely knowledgeable and responsive, and they're proactive about coming to us with suggestions about how to improve the performance of our content. Whenever we have an issue with or a question about the platform, they're responsive to our needs. We find their advice to be spot-on and insightful, and the relationship we have with them delivers a lot of value.
- More sophisticated formatting capability in the publishing tool would be appreciated.
- The analytics functionality seems still to be under development, but it could be more robust.
January 26, 2016
NewsCred Overview
NewsCred is being used in one department at my agency to my knowledge. This software is one of our client's content management system, and is used to publish and organize blog posts. It helps us write the blog posts instead of hard coding them. There are capabilities to go into the HTML and edit that code.
- Easy to use
- Useful functions
- Great customer service
- Too basic
- Limited functionality
- Unorganized