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Optimizely Content Marketing Platform

Optimizely Content Marketing Platform
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Overview

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

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Recent Reviews

Scale

7 out of 10
October 11, 2023
Incentivized
We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like …
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How Optimizely Content Marketing Platform Differs From Its Competitors

Content Marketing Campaign Performance

With Optimizely Content Marketing Platform, managing and reusing marketing assets has become significantly easier. The platform allows me to upload, store and organize all my assets in one place, which ensures secure and easy access to all team members. This has not only improved the efficiency, …
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Content Marketing Campaign Performance

One thing I'd love to see is how different people are assigned across departments. If i have 6 writers (for instance) how many projects do they have? How much time is needed for each? Spread across what timing? In order to get some of the clarity i need, I have to create a "view" and download to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Content collaboration (19)
    9.1
    91%
  • Content distribution (17)
    8.7
    87%
  • Approval workflows (20)
    8.7
    87%
  • Content calendar (19)
    7.7
    77%

Reviewer Pros & Cons

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Verified User
Manager in Marketing
Retail Company, 11-50 employees
Verified User
Director in Marketing
Computer Software Company, 51-200 employees
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Pricing

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Optimizely Content Marketing Platform

Optimizely Content Marketing Platform

N/A
Unavailable

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Content Marketing Platform Demo

Navattic
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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.1
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

7.7
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

7.9
Avg 7.8
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Product Details

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—acclerated by embedded AI.

Optimizely Content Marketing Platform Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Network for content licensing/production
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.

Optimizely Content Marketing Platform Video

Optimizely Content Marketing Platform Integrations

Optimizely Content Marketing Platform Competitors

Optimizely Content Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.

Reviewers rate Content collaboration highest, with a score of 9.1.

The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(48)

Attribute Ratings

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
April 01, 2024

Optimizely Content Marketing Platform Experience

Verified User
Analyst in Product Management
Management Consulting Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Optimizely Content Marketing Platform to run A/B testing for my website to understand which aspects users are liking and more inclined towards. From the results, I am easily able to identify potential changes I need to incorporate in my platform in collaboration with development team to bring out the best customer experience.
Pros and Cons
  • It is intuititve for seasoned professionals as well
  • Quick to set up on different use cases
  • It is able to perform well in case of heavy traffic on website as well
  • User interface could have been more detailed, seems boring a bit
  • Test reports sometimes becomes cluttered in case of many data points
  • Difficult to get started for new users
Likelihood to Recommend
Optimizely Content Marketing Platform is well suited for use cases where professionals wants to run multiple scenario based A/B test results to identify major segments/cohorts for improvement from which the business can benefit from.
It is not well suited for end to end analysis of the results in standalone manner as reports could become cluttered, saturated and diffciult to understand in case of heavy user data.
December 04, 2023

Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration

Verified User
Director in Marketing
Computer Software Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use the Optimizely Content Marketing Platform to manage the content lifecycle. We develop, collaborate, and track content used in marketing programs.
Pros and Cons
  • Planning
  • Collaboration
  • Reporting
  • The reporting functionality is robust - I spend a lot of time building / adjusting views and saving them. It would be nice if more reports were available out of the box.
Likelihood to Recommend
The Content Marketing Platform has streamlined the creation and publication of our teams content. We use it specifically for managing the development, creation, and approvals of our written customer success stories. We were able to build custom development stages mapped to our process/stages, and we can now easily provide executive summaries (forecast and summary) and detailed status reports.
October 11, 2023

Scale

Verified User
Contributor in Marketing
Electrical & Electronic Manufacturing Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like modals. We create automated campaigns and manual campaigns.
Pros and Cons
  • Design Platform
  • Segment Creation
  • Campaign features
  • Reporting is hard to use
  • Campaign performance exporting
  • Customer support
Likelihood to Recommend
Creating automated email campaigns.
October 11, 2023

Removes heavy lifting from dev team, easy to be used by marketers.

Verified User
Director in Marketing
Electrical & Electronic Manufacturing Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use it as an email marketing platform.
Pros and Cons
  • Segmentation
  • Performance at a glance
  • Scheduling
  • Reporting
  • Speed of customer service
  • Training for nondev mindsets
Likelihood to Recommend
Good - Sending emails to highly segmented audiences.
Bad - Report building.
October 10, 2023

Optimize the way you work

Verified User
Director in Marketing
Food & Beverages Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
My team uses Optimizely Content Marketing Platform (aka Welcome) to capture every digital marketing request in the US and Canada, which is 200+ projects per month. Optimizely Content Marketing Platform has helped us stream-line the process from no tool to a well-oiled machine. Each subject matter expert can request digital support easily. We can edit what's needed on the fly and we can leave comments to document as needed.
Pros and Cons
  • easy to customize workflows
  • consistent improvements and upgrades
  • great customer service
  • calendar layout is clunky
  • reporting can be difficult
  • Library storage could be more functional
Likelihood to Recommend
Optimizely Content Marketing Platform is a great content tool, but love to see it with more of a project management focus. Something integrated would be super. It can be difficult to give a very specific deadline for a particular piece of the overall campaign. For instance, if a task has a deadline of x, a designer might see that and think that have until x to deliver. When in fact...they do not! We had to be very careful in training so the team looks inside a task to understand when their piece is actually due.
September 08, 2023

Optimizely Helps Our Marketing Teams Deliver

Amy Clark | TrustRadius Reviewer
Amy Clark
Digital Delivery Analyst
J.R. Simplot Company (Food Production, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
The J.R. Simplot Company is a diverse Food and Agriculture Company with 7 different Business Units. Most of the Marketing Teams for these Business Units use Optimizely CMP on a daily basis. They have found it to be a very robust yet easy to use platform for content intake, Digital Asset Management, and planning. The workflows are easy to customize and flexible. We used to struggle knowing where things were and lose time when working with external agencies. Optimizely makes it a breeze to see exactly where a piece of content is, who has the current action and whether it is tracking on time. It's seamless integration with our Digital Asset Management tool saves us time and ensures we are always working with the latest version.
Pros and Cons
  • Workflow
  • Planning
  • Organizing
  • Less need to bounce around in the tool
Likelihood to Recommend
Our Marketing teams get Digital Content requests daily from the field for Product Sell sheets, table tents, Livestock Store flyers, etc. Using Optimizely we have streamlined our processes and can plan and deliver on time.
September 05, 2023

Creates unrivaled efficiencies in my day to day work

Verified User
Account Manager in Sales
Computer Software Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
It easily helps me locate documents regarding our products and services that I share with customers. It helps me to have most everything I need in a single, easy to locate location.
I typically use it to locate data sheets, sample reports, and customer testimonials that I share internally and externally.
Pros and Cons
  • Very intuitive and ease to navigate UI
  • The search bar in excellent and provides relevant material quickly
  • Very ease to download documents quickly with the plug-ins
  • Trying to de-duplicate documents with older versions, as to avoid clutter in the main Library
  • Easier self guided ways to find certain folders
Likelihood to Recommend
It's well suited for large organizations that have many products and services, as it's a one stop dashboard to find every type of documentation that is needed. It would be less appropriate for smaller organizations that don't have as many products, but still useful nonetheless. Ultimately it helps my efficiency in finding everything I need quickly.
May 18, 2018

NewsCred's Content Marketing Solutions You Didn't Know You Need

Mai Le | TrustRadius Reviewer
Mai Le
Content Marketing Specialist
Meltwater (Public Relations and Communications, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Our content marketing team uses Newscred with our content management system to create and edit blog posts and share social media related to those blog posts. We also work with NewsCred staff to contract with freelancers and get syndicated content to fill any gaps we might have in publishing content to our blog.
Pros and Cons
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
  • Cutting and pasting into the CMP can bring in some weird html and spacing issues and sometimes even with the auto-embedded social shares. This is an issue with freelancers, more than with in-house writers, but needing how to read/handcode html means only a few people on our team can prep and "fix" weirdness in the content.
  • It'd be great if custom modules had the same WYSIWYG functionality. We had NewsCred create an area where we write an intro, to "personalize" each post to our brand voice. But, it requires the person writing the intro to know html, since the WYSIWYG feature is missing.
Likelihood to Recommend
Well-suited to large company blogs, like our company, a global SaaS. We have various blogs, in various languages, that use NewsCred to update to all our respective blogs. It's a great way to silo our different blog content, but also to peep at each other's content to repost to respective blogs. NewsCred is awesome in this context, but wouldn't be as useful to a one-person shop that only publishes original brand content. The platform is also great for organizations that need to supplement content with freelance writers and syndicated posts.
January 26, 2016

NewsCred Overview

Verified User
Analyst in Marketing
Marketing and Advertising Company, 201-500 employees
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
NewsCred is being used in one department at my agency to my knowledge. This software is one of our client's content management system, and is used to publish and organize blog posts. It helps us write the blog posts instead of hard coding them. There are capabilities to go into the HTML and edit that code.
Pros and Cons
  • Easy to use
  • Useful functions
  • Great customer service
  • Too basic
  • Limited functionality
  • Unorganized
Likelihood to Recommend
The NewsCred content management system is definitely best suited for companies looking for an extremely basic CMS system. If a business has very simple blogs posts with little formatting required, this is the ideal system. However, for businesses looking for something more complex or flexible, I would not recommend this software.
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