I do not believe there is anything better
We use Zaius for email marketing, and unlike every other platform I have used over the past 15 years (I know, a scary long time), Zaius is …
Optimizely Data Platform (formerly Zaius)
Optimizely Data Platform (formerly Zaius)
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What is Optimizely Data Platform (formerly Zaius)?
Optimizely Data Platform (formerly known as Zaius, a product acquired by Optimizely in March 2021) is a a customer data platform, or as the vendor describes it, B2C CRM. It's designed to help B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing…
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Product Details
What is Optimizely Data Platform (formerly Zaius)?
Optimizely Data Platform (formerly known as Zaius, a product acquired by Optimizely in March 2021) is a a customer data platform, or as the vendor describes it, B2C CRM. It's designed to help B2C marketers grow revenue from their existing customer base using segmentation,
personalization, marketing automation, and attribution tools.
Optimizely Data Platform (formerly Zaius) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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April 16, 2020
I do not believe there is anything better
We use Zaius for email marketing, and unlike every other platform I have used over the past 15 years (I know, a scary long time), Zaius is the first that basically does not impose limitations on our ideas for how we want to market.
For example, they can do the usual email suspects, such as cart abandonment and browse abandonment. But I hate getting browse abandonment emails for products I looked at once and never went back to. Or when I bought something else in the same category as what I looked at, I sure as heck do not need a reminder email about looking at that again. With Zaius, we simply do not send out browse abandonment emails unless someone has looked at the same item X number of times within Y number of hours or days, and did not add something from the same category to my cart.
That is just a simple example of how Zaius allows us to pretty much put into action virtually any idea we want easily. It allows us to do things way more intricate than that WITHOUT THEM HAVING TO DO ANYTHING. Once you learn the system, what you can do on your own is astounding.
- Support. This is the Achilles heel for so many companies, not here. They are top flight and the best part is they have so little turnover. Everyone I worked with three years ago is still there. In different positions at the time, but still there and they still help us when needed. That is VERY reassuring.
- Product Roadmap. They are always working on the platform, always moving forward and always listening to their customers. Maybe with me, they pretend to listen, but things get done! :)
- Their people. A company is only as good as its people, and these folks are genuinely engaged and caring. I love that.
- Transparent. Whenever there is any technical issue with the platform, I get an email telling me exactly what is happening, how it effects their service and that they are working on it. This is honesty at its best.
- They finally have gotten on-site recommendations, hooray! I wish it happened sooner, and it is still early in its development, so I would say some things take longer than I would hope to do. But who does not feel that way about everyone? The key here is it gets done, and they keep improving things, which I love.
- I would like there to be more opportunities to use it outside of eCommerce. I would love to use it for content-specific sites, but honestly, that is not what it was built for, so I will shut up about that now.
April 24, 2020
Easy & Insightful
Zaius is currently being utilized by our marketing team to identify customer behavior and to build segments. We also have access to one of their data analysts who provide monthly custom reports to our finance team.
- UI/UX - The platform is extremely fluid and intuitive.
- Setup - It has a speedy integration with our Shopify platform.
- Insightful - Building segments is easy and gives us the information we need to make proper business decisions.
- Email - While segmentation is robust, there are still key items missing from the ESP offering when comparing to other competitors.
- Data Mismatch - I can never get numbers to matchup, so we have to take the information as directional.