Overview
What is Zaius (discontinued)?
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation,…
Optimizely Data Platform - A Solid Option
User-Friendly Platform
Innovation Stalled A Bit When Optimizely Took Over
Easy & Insightful
I do not believe there is anything better
Pricing
What is Zaius (discontinued)?
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
What is Hull CDP, from MessageBird?
Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird product ,…
Product Details
- About
- Tech Details
- FAQs
What is Zaius (discontinued)?
Zaius (discontinued) Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(15)Attribute Ratings
Reviews
(1-5 of 5)Solid CDP & ESP!
- Drip Campaigns - ease of setup & reporting.
- Onsite Forms - again, ease of setup.
- Data Manipulation.
- A/B testing within priority groups.
- Ability to delete custom fields.
- Support team could be quicker to solve larger problems.
- Support team.
- Open-Source.
- Ability to house custom attributes, flows, reports, etc.
- Positive impact on rev.
- Increase in team bandwidth.
- Increase in customer capture rate.
Optimizely Data Platform - A Solid Option
- It's relatively simple to use
- Segment building is quick and can be easily customized with field data
- Chat support is generally fast to respond
- Needs a more robust SMS marketing tool
- Wish we had more control over reporting (e.g customizing the attribution model)
- Account service has been lacking since Optimizely Data Platform takeover
- Easy and accurate segment building
- Control over field data creation
- Aided us in achieving the best Black Friday/Cyber period in our company's history, with sales up over 40% YOY
Innovation Stalled A Bit When Optimizely Took Over
- marketing segment creation
- Reporting
- Pop ups
- UX
- segmentation
- positive
- Email Marketing
- MMS Marketing
- Customer Segmentation
- Customer Segmentation
- Combining in store purchase data with website activity
- Better reporting
- Sync Segments with New Marketing Channels
- Price
- Product Features
- Implemented in-house
- Duplicate Products
- Products out of stock showing in campaigns
- Products and blog articles pulling into campaigns with no photos
- Difficult to import customer data
- Creating reports can be difficult and they aren't very visual.
- There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
- Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
- Figuring out how to inject a module onto a page is difficult.
- Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.
- email design
- using filters
- creating reports
- uploading customer lists
- managing product catalog
- managing old segments
- comparing the performance of campaigns
- ip warming
- embedding modules
- optimizing send times
Easy & Insightful
- UI/UX - The platform is extremely fluid and intuitive.
- Setup - It has a speedy integration with our Shopify platform.
- Insightful - Building segments is easy and gives us the information we need to make proper business decisions.
- Email - While segmentation is robust, there are still key items missing from the ESP offering when comparing to other competitors.
- Data Mismatch - I can never get numbers to matchup, so we have to take the information as directional.
- There isn't a numeric ROI since we don't use the ESP portion of the platform, but we have leveraged data from the tool in order to make marketing decisions.
Positive - Access to a Zaius data analyst has been wonderful.
Negative - I don't know who our CSM is if we even have one.
I do not believe there is anything better
- Support. This is the Achilles heel for so many companies, not here. They are top flight and the best part is they have so little turnover. Everyone I worked with three years ago is still there. In different positions at the time, but still there and they still help us when needed. That is VERY reassuring.
- Product Roadmap. They are always working on the platform, always moving forward and always listening to their customers. Maybe with me, they pretend to listen, but things get done! :)
- Their people. A company is only as good as its people, and these folks are genuinely engaged and caring. I love that.
- Transparent. Whenever there is any technical issue with the platform, I get an email telling me exactly what is happening, how it effects their service and that they are working on it. This is honesty at its best.
- They finally have gotten on-site recommendations, hooray! I wish it happened sooner, and it is still early in its development, so I would say some things take longer than I would hope to do. But who does not feel that way about everyone? The key here is it gets done, and they keep improving things, which I love.
- I would like there to be more opportunities to use it outside of eCommerce. I would love to use it for content-specific sites, but honestly, that is not what it was built for, so I will shut up about that now.
- VERY positive effect on ROI. Email is the most cost-efficient marketing channel there is.
- They have just added their own SMS powered solution. This makes it so much more economical than other solutions. And that also means they will keep improving on it like they do with everything else they do.
- Klaviyo
- Salesforce Email Marketing Cloud
- Bronto
- Marapost (the worst experience we ever had. We used them for the longest year on earth).
- Silverpop (IBM)
- I forgot their name but they are based in the middle of nowhere Pennsylvania.
- Exact Target
- Active Campaign
- Get Response
- Drip
- SendInBlue
- And more I cannot remember. We spent over six months looking at everything.