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Zaius (discontinued)

Zaius (discontinued)

Overview

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation,…

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Recent Reviews

Solid CDP & ESP!

9 out of 10
December 22, 2022
Incentivized
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it …
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Easy & Insightful

8 out of 10
April 24, 2020
Incentivized
Zaius is currently being utilized by our marketing team to identify customer behavior and to build segments. We also have access to one of …
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Pricing

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N/A
Unavailable

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Hull CDP, from MessageBird?

Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird product ,…

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Product Details

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.

Zaius (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.

Reviewers rate Support Rating highest, with a score of 7.3.

The most common users of Zaius (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(15)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use the platform for email and mms marketing. The platform allows me to combine in store purchases with website activity in order to create more relevant marketing audiences.
  • marketing segment creation
  • Reporting
  • Pop ups
  • UX
You can easily create custom marketing audiences and sync them to marketing channels.
  • segmentation
  • positive
Mailchimp was going downhill and losing shopify support when i switched. Optimizely was more affordable than it's competitors.
2
1. Running campaigns, building segments, running reports.
1
Email Marketing
  • Email Marketing
  • MMS Marketing
  • Customer Segmentation
  • Customer Segmentation
  • Combining in store purchase data with website activity
  • Better reporting
  • Sync Segments with New Marketing Channels
There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.
Yes
Mailchimp. Mailchimp lost shopify support and wasn't good for segmenting audiences.
  • Price
  • Product Features
I would weigh UX more seriously.
  • Implemented in-house
No
  • Duplicate Products
  • Products out of stock showing in campaigns
  • Products and blog articles pulling into campaigns with no photos
  • Difficult to import customer data
We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.
Overall very good support. The chatbox was better before Optimizely took over.
I don't know anymore. My customer success manager is MIA.
No
I once had a Client Success Manager who ACTUALLY helped. This person helped me build a churn prevention campaign.
  • Creating reports can be difficult and they aren't very visual.
  • There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
  • Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
  • Figuring out how to inject a module onto a page is difficult.
  • Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.
  • email design
  • using filters
  • creating reports
  • uploading customer lists
  • managing product catalog
  • managing old segments
  • comparing the performance of campaigns
  • ip warming
  • embedding modules
  • optimizing send times
No
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