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Zaius (discontinued)

Zaius (discontinued)

Overview

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation,…

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Recent Reviews

Solid CDP & ESP!

9 out of 10
December 22, 2022
Incentivized
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it …
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Easy & Insightful

8 out of 10
April 24, 2020
Incentivized
Zaius is currently being utilized by our marketing team to identify customer behavior and to build segments. We also have access to one of …
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Pricing

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N/A
Unavailable

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.

Zaius (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.

Reviewers rate Support Rating highest, with a score of 7.3.

The most common users of Zaius (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(15)

Attribute Ratings

Reviews

(1-6 of 6)
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December 22, 2022

Solid CDP & ESP!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Drip Campaigns - ease of setup & reporting.
  • Onsite Forms - again, ease of setup.
  • Data Manipulation.
  • A/B testing within priority groups.
  • Ability to delete custom fields.
  • Support team could be quicker to solve larger problems.
Adam Borbely | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • It's relatively simple to use
  • Segment building is quick and can be easily customized with field data
  • Chat support is generally fast to respond
  • Needs a more robust SMS marketing tool
  • Wish we had more control over reporting (e.g customizing the attribution model)
  • Account service has been lacking since Optimizely Data Platform takeover
October 05, 2022

User-Friendly Platform

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • It is extremely user friendly.
  • It is very flexible and allows me to make product adjustments at a large scale quickly and efficiently.
  • Automation of data from other platforms such as our ERP.
  • The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.
April 24, 2020

Easy & Insightful

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • UI/UX - The platform is extremely fluid and intuitive.
  • Setup - It has a speedy integration with our Shopify platform.
  • Insightful - Building segments is easy and gives us the information we need to make proper business decisions.
  • Email - While segmentation is robust, there are still key items missing from the ESP offering when comparing to other competitors.
  • Data Mismatch - I can never get numbers to matchup, so we have to take the information as directional.
Steven Laff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Support. This is the Achilles heel for so many companies, not here. They are top flight and the best part is they have so little turnover. Everyone I worked with three years ago is still there. In different positions at the time, but still there and they still help us when needed. That is VERY reassuring.
  • Product Roadmap. They are always working on the platform, always moving forward and always listening to their customers. Maybe with me, they pretend to listen, but things get done! :)
  • Their people. A company is only as good as its people, and these folks are genuinely engaged and caring. I love that.
  • Transparent. Whenever there is any technical issue with the platform, I get an email telling me exactly what is happening, how it effects their service and that they are working on it. This is honesty at its best.
  • They finally have gotten on-site recommendations, hooray! I wish it happened sooner, and it is still early in its development, so I would say some things take longer than I would hope to do. But who does not feel that way about everyone? The key here is it gets done, and they keep improving things, which I love.
  • I would like there to be more opportunities to use it outside of eCommerce. I would love to use it for content-specific sites, but honestly, that is not what it was built for, so I will shut up about that now.
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