Solid CDP & ESP!
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it …
Overview
What is Zaius (discontinued)?
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation,…
Recent Reviews
Pricing
N/A
Unavailable
What is Zaius (discontinued)?
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
2 people also want pricing
Alternatives Pricing
What is Hull CDP, from MessageBird?
Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird product ,…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Details
- About
- Tech Details
- FAQs
What is Zaius (discontinued)?
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation,
personalization, marketing automation, and attribution tools. It is discontinued.
Zaius (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.
Reviewers rate Support Rating highest, with a score of 7.3.
The most common users of Zaius (discontinued) are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(15)Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
September 01, 2022
Innovation Stalled A Bit When Optimizely Took Over
I use the platform for email and mms marketing. The platform allows me to combine in store purchases with website activity in order to create more relevant marketing audiences.
- marketing segment creation
- Reporting
- Pop ups
- UX
- segmentation
- positive
Mailchimp was going downhill and losing shopify support when i switched. Optimizely was more affordable than it's competitors.
2
1. Running campaigns, building segments, running reports.
1
Email Marketing
- Email Marketing
- MMS Marketing
- Customer Segmentation
- Customer Segmentation
- Combining in store purchase data with website activity
- Better reporting
- Sync Segments with New Marketing Channels
- Price
- Product Features
I would weigh UX more seriously.
- Implemented in-house
No
- Duplicate Products
- Products out of stock showing in campaigns
- Products and blog articles pulling into campaigns with no photos
- Difficult to import customer data
I don't know anymore. My customer success manager is MIA.
No
I once had a Client Success Manager who ACTUALLY helped. This person helped me build a churn prevention campaign.
- email design
- using filters
- creating reports
- uploading customer lists
- managing product catalog
- managing old segments
- comparing the performance of campaigns
- ip warming
- embedding modules
- optimizing send times
No
April 24, 2020
Easy & Insightful
Zaius is currently being utilized by our marketing team to identify customer behavior and to build segments. We also have access to one of their data analysts who provide monthly custom reports to our finance team.
- UI/UX - The platform is extremely fluid and intuitive.
- Setup - It has a speedy integration with our Shopify platform.
- Insightful - Building segments is easy and gives us the information we need to make proper business decisions.
- Email - While segmentation is robust, there are still key items missing from the ESP offering when comparing to other competitors.
- Data Mismatch - I can never get numbers to matchup, so we have to take the information as directional.
- There isn't a numeric ROI since we don't use the ESP portion of the platform, but we have leveraged data from the tool in order to make marketing decisions.
April 16, 2020
I do not believe there is anything better
We use Zaius for email marketing, and unlike every other platform I have used over the past 15 years (I know, a scary long time), Zaius is the first that basically does not impose limitations on our ideas for how we want to market.
For example, they can do the usual email suspects, such as cart abandonment and browse abandonment. But I hate getting browse abandonment emails for products I looked at once and never went back to. Or when I bought something else in the same category as what I looked at, I sure as heck do not need a reminder email about looking at that again. With Zaius, we simply do not send out browse abandonment emails unless someone has looked at the same item X number of times within Y number of hours or days, and did not add something from the same category to my cart.
That is just a simple example of how Zaius allows us to pretty much put into action virtually any idea we want easily. It allows us to do things way more intricate than that WITHOUT THEM HAVING TO DO ANYTHING. Once you learn the system, what you can do on your own is astounding.
- Support. This is the Achilles heel for so many companies, not here. They are top flight and the best part is they have so little turnover. Everyone I worked with three years ago is still there. In different positions at the time, but still there and they still help us when needed. That is VERY reassuring.
- Product Roadmap. They are always working on the platform, always moving forward and always listening to their customers. Maybe with me, they pretend to listen, but things get done! :)
- Their people. A company is only as good as its people, and these folks are genuinely engaged and caring. I love that.
- Transparent. Whenever there is any technical issue with the platform, I get an email telling me exactly what is happening, how it effects their service and that they are working on it. This is honesty at its best.
- They finally have gotten on-site recommendations, hooray! I wish it happened sooner, and it is still early in its development, so I would say some things take longer than I would hope to do. But who does not feel that way about everyone? The key here is it gets done, and they keep improving things, which I love.
- I would like there to be more opportunities to use it outside of eCommerce. I would love to use it for content-specific sites, but honestly, that is not what it was built for, so I will shut up about that now.
- VERY positive effect on ROI. Email is the most cost-efficient marketing channel there is.
- They have just added their own SMS powered solution. This makes it so much more economical than other solutions. And that also means they will keep improving on it like they do with everything else they do.
Oh my goodness, there were many, including:
- Klaviyo
- Salesforce Email Marketing Cloud
- Bronto
- Marapost (the worst experience we ever had. We used them for the longest year on earth).
- Silverpop (IBM)
- I forgot their name but they are based in the middle of nowhere Pennsylvania.
- Exact Target
- Active Campaign
- Get Response
- Drip
- SendInBlue
- And more I cannot remember. We spent over six months looking at everything.