Optimizely Feature Experimentation

Optimizely Feature Experimentation is better for building more complex experiments than Optimizely Web. However, Optimizely Web is much easier to kickstart your experimentation program with as the learning curve is much lower, and dedicated developer resources are not always necessary (marketers can build experiments quickly with Optimizely Web without developers' help).

Optimizely Feature Experimentation is less of a point solution than LaunchDarkly, so LD has a few extra features, but Optimizely offers a much greater solution for experimentation, personalization etc.

Feature experimentation is much more robust and allows more granular control over the decisions you want to make. While Optimizely Feature Experimentation is nice and can be delivered via Optimizely Feature Experimentation's UI, its still not ideal because its brittle and can cause underlying performance issues in the code.

Google Tag Manager was less flexible for the business and required the Google Analytics tool for analysis and metric tracking. Optimizely allows the building of use cases. Optimizely provides real-time data and metrics that are easier to use. GTM provides tracking capabilities on marketing campaigns, however, Google Analytics could potentially store user personal data.

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LaunchDarkly is better, Optimizely is much cheaper

Before we chose Optimizely, we looked at other options like Google Optimize. However, we decided on Optimizely because it excels at A/B testing, even compared to other A/B testing tools that only have basic capabilities. Since we were working on a controlled release project, we were especially interested in feature flags for controlled releases. Optimizely was the right choice for us because it met our need for real-time adaptability.

Optimizely provides better feature experimentation.

We used Firebase remote config as well to try to test different behaviorus on the same screen, using boolean flags to determine which one to show, but it was too cumbersone and difficult so we pivoted to only use optimizely as it was much better suited for that,

Optimizely is the first product I have used in this category. I have no comments for alternative products.

Highly recommend Optimizely as it’s relatively cost effective, easy to use and their customer service team is very helpful and responsive. Also has robust features which encompasses what Crazy Egg did for us before (heatmap). Also much cheaper than the Adobe suite of products.