Overview
What is Optimizely Web Experimentation?
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Optimizely Web Experimentation
A solid tool suited for a solid optimization programme (emerging up to connected)
Optimizely Web Experimentation for Digital Marketing
Take the Guess Work Out of Your CRO with Optimizely!
Great tool to get your team into the testing mentality.
Great experimentation tool
Optimizely: Streamlining Experimentation for Smarter Product Strategy Decisions.
Optimizely Web Experimentation Review
Optimizely Web Experimentation Review
Optimizely Web Experimentation: The Only Site Experimentation Platform You Need
Powerful full-featured experimentation and personalization platform that grows with your program
Opportunities to fine tune the product
Just getting started but all in
Best in class experimentation tool
How Optimizely Web Experimentation Differs From Its Competitors
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Optimizely Platform Scope
The Goal tracking helps capture more behaviour data on the variants we deliver
the 3rd party …
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Portfolio Solution
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Portfolio Solution
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Portfolio Solution
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- a/b experiment testing (95)9.393%
- Standard visitor segmentation (87)8.989%
- Test significance (87)8.585%
- Preview mode (85)8.080%
Reviewer Pros & Cons
Video Reviews
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Pricing
What is Optimizely Web Experimentation?
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 9.3a/b experiment testing(95) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 8.5Split URL testing(77) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.8Multivariate testing(80) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 8.2Multi-page/funnel testing(75) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 7.4Cross-browser testing(52) Ratings
Preview your experiments across multiple browsers at once.
- 7.6Mobile app testing(40) Ratings
Ability to run tests to optimize mobile applications.
- 8.5Test significance(87) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 8Visual / WYSIWYG editor(78) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 7.5Advanced code editor(70) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 6.9Page surveys(17) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 8.4Visitor recordings(18) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 8Preview mode(85) Ratings
Preview your experiment before running it live on your site or app.
- 6.9Test duration calculator(59) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 8.1Experiment scheduler(57) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 6.5Experiment workflow and approval(39) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 7.4Dynamic experiment activation(36) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 9.2Client-side tests(52) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 9.1Server-side tests(21) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 8.5Mutually exclusive tests(40) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.9Standard visitor segmentation(87) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 8.3Behavioral visitor segmentation(67) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.4Traffic allocation control(84) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7.9Website personalization(59) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 9.1Heatmap tool(13) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 8.7Click analytics(33) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 8.1Scroll maps(17) Ratings
Scroll maps display how far down the page users scroll.
- 8.3Form fill analysis(28) Ratings
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
- 8.7Conversion tracking(44) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.4Goal tracking(75) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 8.1Test reporting(78) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 8Results segmentation(48) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 7.6CSV export(50) Ratings
Ability to export test results as a CSV file.
- 8Experiments results dashboard(49) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Optimizely Web Experimentation?
Optimizely Web Experimentation Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Form fill analysis
- Supported: Goal tracking
- Supported: Test reporting
- Supported: CSV export
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Integration with CRM or DMP software
Optimizely Web Experimentation Screenshots
Optimizely Web Experimentation Video
Optimizely Web Experimentation Competitors
Optimizely Web Experimentation Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Optimizely Web Experimentation Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(495)Attribute Ratings
Reviews
(1-25 of 178)Optimizely Web Experimentation
- Allowed deployment of new information architecture and design
- Expense and time made for smaller overall website delivery
- Difficult to navigate at times
- Money saved not investing in feature/design initiatives showing insignificant effect
- Increased conversions/revenue from implementing successful experiments
- Increase in Leads / Sales / AOV for our clients etc..
- Media efficiency
Optimizely Web Experimentation for Digital Marketing
- Continuous conversion increases with each winning test
- We are able to query revenue lifts using Optimizely experiment IDs
- Time saved in bug fixes and UAT
Take the Guess Work Out of Your CRO with Optimizely!
- increased conversions/revenue from implementing successful experiments
- time saved by not guessing and going back and forth with stakeholder
- Used to collect click data while our GTM is down. Giving my team eyes on click data as a work around
- able to push a winning test to 100% of users until devs can get to project, so fast implementation of a win
Great tool to get your team into the testing mentality.
- Saving money not needing to hire CRO manager.
- Driven higher 2-10% higher CVR in certain tests.
- Encourages more frequent testing.
Great experimentation tool
- Unfortunately, we don't have hard monetary numbers associated with our tests.
- We saved money by not rolling out product updates that would harm performance.
- We improved our SEO.
- We have developed a better sense of our users.
Optimizely Web Experimentation Review
- So the ease of implementation. This can get up and start running with web experimentation within two to three weeks of signing a contract, two to three weeks it's up and running. So very short implementation time. The ROI is a very simple one where your current web traffic, your current conversion rate, average order value or average action value. And then you have that large number. With this you can understand, what does the average person see a 5% increase in overall revenue. So you can kind of back this into just a basic math of one plus two plus three equals four. And it's just really easy to understand. Anybody at any level in the organization can look at it and say, that makes sense. It's not we're going to put up a billboard, well what are we going to get for it? It's really a one-to-one understanding and very simple to understand. The ROI impact once you start running tests.
Optimizely Web Experimentation Review
- I would say it's overall increasing revenue and conversion rate is what I've seen from my customers. They use the experimentation feature on the web to shorten up that funnel or make it more efficient for people to get through it faster with less friction.
- Then I think the ability to run just more experiments. So greater level of experimentation and then increasing conversion rate by smoothing out that funnel.
- time saved in creating and analyzing tests; leading to more money in the same time
- increased CVR and Revenue from increased quality and amount of tests run
Powerful full-featured experimentation and personalization platform that grows with your program
- Optimizely Web Experimentation has helped us increase our experimentation program velocity
- Powerful built-in reporting and analysis speeds time to insight
- Client-side experimentation can be done outside of traditional release cycles
- Flexible enough to be used across multiple lines of business with different KPIs and goals
- The platform is easy to use up front but powerful enough to support your program as it matures
- Integration with other tools like Contentsquare and Heap make deeper analysis easier
- Raw export to data warehouse lets us join experiment data with other clickstream and behavioral analysis to generate cross-funnel insights and impacts on experiences outside of our Optimizely deployment footprint
Opportunities to fine tune the product
- Increased revenue
- Proving value
Just getting started but all in
- The specificity that we can target audiences with an experience has been huge.
Best in class experimentation tool
- Web conversion growth
- Shopping engagement improvements
- Retention improvements
- Feature adoption/optimization
Optimizely Web Experimentation is the leader in all things CRO
- Avoided implementing insig ideas
- No need to use devs
- Ease of use
Solid tool for quick experimentation
- Positive - Starting an experimentation program through Optimizely Web Experimentation has helped changed PMM perspectives in planning out their digital initiatives
- Positive - We are seeing small wins that easy to implement and have direct impact on our lead generation.
- TBD on ROI - We are not at a level of digital maturity to see the impact of our experiments through to the point of sale
- Saved money on experimentation
- Increased conversions
- Better segmentations and personalizations
Looking forward to growth
- Increased visibility to both good and bad experiments
a program for beginner experimentation, all the way to a mature testing & personalization program
- Validated business case for going into new testing approach
- Increased conversions from certain audiences by running and launching successful experiences tailored to those users
Optimizely Experimentation
- Improve conversion
- Improve click through
- Lead capote
Great tool for people wanting to grow their experimentation
- Faster implementation of tests leading to increased sales
- Saved time for developer
- Meet resources
- Understand of impact of changes
Best in Class Experimentation Tool.
- Mitigated risk of 'shipping' poor experiences.
- Helped optimize experiences to the most high-conversion option.
Industry leading experimentation.
- Increased conversion rate, and revenue.
Still the Top Testing Platform.
- Learns even from losing tests.
- Opportunity costs of not making a product, feature, or design change.
- Overall positive ROI.
- Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
- Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
- Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.