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Optimizely Reviews

393 Ratings
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Score 8.1 out of 100
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Reviews (1-25 of 42)

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January 11, 2019

Please A/B test this review!

Brian Nizinsky | TrustRadius Reviewer
Brian Nizinsky
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

8
Overall it it one of the best if not the best tool in the market. It has all the features we need and seems to be growing functionality so that there is a future with them as we grow our needs. The only issue could be price increases that we keep an eye on.
Read Brian Nizinsky's full review
January 10, 2019

Great Tool for CRO Programs

Polly Harris | TrustRadius Reviewer
Polly Harris
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
I hate to say I’m bias but I love optimizely for almost every reason, from ease of use to in-depth knowledge base in their help section.
Read Polly Harris's full review
September 09, 2015

Doing it fast with Optimizely

Jeremy Bradford | TrustRadius Reviewer
Jeremy Bradford
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read Jeremy Bradford's full review
April 10, 2015

Optimizely is Best-In-Class!

Tim Kucejko | TrustRadius Reviewer
Tim Kucejko
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

8
We're concerned about possibly scaling to a point where the cost of Optimizely may go out of reach. It's the best tool out there. We're considering the possibility of switching to an inferior solution.
Read Tim Kucejko's full review
February 04, 2015

Using Optimizely Has Been a Boon For Our Business - Read this review to find out why

Keith Lovgren | TrustRadius Reviewer
Keith Lovgren
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
For the job, and for the PRICE, Optimizely is the best tool that we've come across. We've had plenty of experience with other platforms and I can't think of an instance in which I've wished that we were using a different testing platform. Talk is cheap though, so I'd recommend giving their free trial a test drive.
Read Keith Lovgren's full review
May 03, 2014

Optimizely is a must-have resource for any business that has a strong investment in the digital atmosphere.

Aaron Metzger | TrustRadius Reviewer
Aaron Metzger
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
So far we have been able to uncover key elements of website traffic, design, and development that can increase usability. From the testing we've currently done, we could not be more happier with the results we've achieved and we're excited about continuing to optimize our website to achieve far greater results in the future.
Read Aaron Metzger's full review
June 10, 2014

Easy and quick to setup and use

Ben Beck | TrustRadius Reviewer
Ben Beck
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

5
It's very affordable and easy to use, so I want to renew it. However, we're currently testing Optimizely to see if the code running on our paid search (Adwords) landing pages is affecting quality score. It appears it may be affecting quality score, and if we determine that it is then we'll stop using Optimizely and look at other solutions.
Read Ben Beck's full review
June 10, 2014

Brilliant product let down by speed issues

Rachel Collinson | TrustRadius Reviewer
Rachel Collinson
Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

5
I will be keeping my eye out for other products that have less of a speed problem than Optimizely. But the interface is so great it will be hard for me to leave!
Read Rachel Collinson's full review
May 09, 2014

Optimizely Review

Matt Howarth | TrustRadius Reviewer
Matt Howarth
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

8
We would be very likely to renew our use of Optimizely because we believe that the benefits far outweigh the cost of the product. With Optimizely, we're able to conduct numerous tests which allow us to discover conversion rate improvements, ROI improvements, and increased business efficiencies. The direct benefits from the tests that we've conducted have exceeded cost of Optimizely.
Read Matt Howarth's full review

Optimizely Scorecard Summary

Likelihood to Recommend (393)
8.1
Likelihood to Renew (42)
9.0
Usability (56)
7.2
Availability (10)
9.0
Performance (10)
6.0
Support Rating (28)
9.1
Online Training (1)
3.0
Implementation Rating (22)
8.0
Product Scalability (49)
7.0

Feature Scorecard Summary

Testing and Experimentation
6.9
a/b experiment testing (46)
7.9
Split URL testing (36)
7.6
Multivariate testing (35)
7.4
Multi-page/funnel testing (51)
7.2
Cross-browser testing (26)
7.0
Mobile app testing (18)
6.2
Test significance (40)
6.8
Visual / WYSIWYG editor (38)
7.0
Advanced code editor (37)
6.4
Page surveys (11)
6.3
Visitor recordings (14)
7.1
Preview mode (43)
6.6
Test duration calculator (23)
6.1
Experiment scheduler (28)
7.8
Experiment workflow and approval (19)
6.9
Dynamic experiment activation (18)
7.4
Client-side tests (30)
7.3
Server-side tests (10)
6.7
Mutually exclusive tests (20)
6.1
Audience Segmentation & Targeting
7.3
Standard visitor segmentation (42)
7.5
Behavioral visitor segmentation (31)
7.1
Traffic allocation control (40)
7.9
Website personalization (23)
6.6
Results and Analysis
7.0
Heatmap tool (8)
6.6
Click analytics (21)
7.2
Scroll maps (11)
7.1
Form fill analysis (9)
6.5
Conversion tracking (33)
7.4
Goal tracking (38)
7.4
Test reporting (40)
7.5
Results segmentation (35)
7.0
CSV export (25)
6.4
Experiments results dashboard (35)
6.9

What is Optimizely?

Optimizely is one of the leaders in digital experience optimization, and aims to allow businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.
Categories:  Feature Management,  Usability Testing,  A/B Testing

Optimizely Video

What is Optimizely?

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No