TrustRadius
Optimizely is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.https://media.trustradius.com/product-logos/PJ/xR/9ITXLXGFX53G.PNGOptimizely for marketersOptimizely has been used by the marketing department for 6+ years. A/B testing with Optimizely helps us make changes after we've tested impact with our site visitors. We've also used Optimizely as a quick fix for any site issues when resolving through developer resources will be too cumbersome.,Simple technical interface that allows for marketing-centric A/B testing, it pulls the power of experimentation back into Marketing's wheelhouse. Excellent support resources: It's easy to get customer support on the phone and they're fully equipped to resolve issues. Great training and certification resources.,Limited visibility to product roadmap and ability to influence that roadmap. Mandatory transition to new platform with no access to previous testing was inconvenient (2018). Creating swim-lane testing for tests with the same conversion metric is a bit cumbersome.,10,Simplicity and ease of use has improved test agility, enabling us to test often! Experimentation has provided significant impact on our conversions and conversion rates.,9,10,Optimizely can be a one-stop-shop for designing, implementing and analyzing simple tests. As test complexity rises the ability to perform more detailed analysis to include additional details such as the number of pages visited, average time per visit, and bounce rate by variation requires integration with a 3rd party analytics tool. Fortunately, integrations with Optimizely are pretty straight-forward making an analytics integration fairly simple.,The wonder of OptimizelyOptimizely is currently being used for our CRO programme to run A/B testing as well as smaller personalisation campaigns. This currently sits solely within the product team to make quick front end changes and testing. This helps to address and resolve user experience issues, styling and formatting issues as well as ensure we are testing within the right areas.,Easy to use platform with an easy to use WYSIWYG editor for non-technical people. Specific personalisation suite to enable effective use of 1:1 personalisation on landing pages. Accurate statistcal modelling to ensure confidence in results.,Assistance with on-boarding the tool as opossed to using a partner. Dedicated training on the tool for internal business users both on the development and consultancy side. Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.,10,Increase in conversion rate and an immediate ROI Ease of implementation ensuring only positive site changes are sent through to development Allowing wider business users to get involved with CRO and generate and share ideas,8,9,Optimizely has allowed multiple users from across the business to involve themselves with CRO and get a good understanding of the types of experiements we could run. As we are only in the intial stages of using the platform to its full potential the most abundant benefit Optimizely has had so far is the education piece. The online knowledge base is also very useful for sharing and educating in an easy to understand manner.,Adobe Target, Oracle Maxymiser and Monetate,Adobe Analytics, SessionCamEasy, helpful, recommendedWe use Optimizely to organize, test, and make decisions about our project ideas. Both the Marketing and Development teams can access the tool to input new ideas, and monitor ideas in testing.,The separation between idea organization (PM) and test experimentation. Clean, easily navigable interface. Integration with tools like Jira and Slack makes it easy to stay organized.,The analysis input is not obvious and requires a few too many clicks to find an update. A few UX tweaks can make a big difference - ex. in PM, you need to click a section, then click again to start typing. One click should be enough. Allow deletion of PM categories.,10,Good one-stop interface to save time on idea organization and prioritization. Winning tests have been implemented to increase ROI.,8,9,Saves time and keeps us organized by housing experiments and ideas in one place and integrating well with other tools.,JIRA Software, Tableau OnlineGreat Experimentation ToolOptimizely has allowed the marketing team to run smaller scale tests without support from the development team, but it has also worked well in larger scale testing where the dev team has had to build the test within Optimizely.,Easy element selector. Users don't need to know code to pick out certain elements. Audience inclusions and exclusions list is easy to use and straight forward. Clear reporting dashboard allows you to see the results and understand them quickly.,On some tests, it takes a while to set up metrics, e.g. redirect tests. It is hard to set up metrics for both the original page and the redirect page.,9,Testing sales page designs have been really useful for us, and the results we have seen have shown us where value sits within the site. From this, we have shifted our marketing priorities. Testing designs before we go live has been useful and in some cases stopped us from putting designs live as we saw negative results.,9,8,We have mainly used Optimizely for testing. It has been a vital piece of software in our CRO programme and will continue to be as we carry on testing. We have not yet used the personalisation tool but would love to look into this.,Google Optimize and VWO,Google Analytics, Google Data Studio, SlackIt has never been easier to begin your experimentation journey.Optimizely is currently being used across multiple teams within the business. Its main purpose is to help us improve our products by finding out from customers how our ideas perform during A/B testing. Currently, our team has been running tests weekly for over 6 months. Optimizely is a great tool which makes this process easy and painless.,User-friendly - it's super easy and intuitive to create and launch a test Fast - the app itself runs smoothly and the whole process of launching a test can be as quick as a few minutes Clear feedback - you get a detailed summary of how your test performs (be it either good or bad),Expand on the API - build on the current documentation with the aim of helping developers move tests in their own codebases,9,Time efficient - we have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test. Team management - Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.,9,9,We have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test. Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.First experience with Optimizely - What worked, What didn't...Optimizely is being used primarily with our product managers within one department. It has allowed us to use experimentation to prove our hypothesis that have directly affected change for our public facing membership webpages.,The tech support has been outstanding. The online documentation is very well written. It makes it easy for us to solve our own challenges. The analytics reporting has been very helpful for us to understand what our audience likes and dislikes.,I would have liked to use the Full Stack product, but it was just too expensive to justify its additional cost. I would have liked more control over user permissions and global controls over all experiments. Integration of third-party software was confusing at first.,8,Through our first experiment we found a nice increase in total conversion rate! Experimentation has allowed us to stay focused on the bigger direction and allow the smaller details to be left up to the experiments to decide.,6,7,Ideas that would have otherwise been discarded are now given a chance and some of those ideas turned out to be amazing.,Adobe Photoshop, Microsoft Visual Studio Code, SketchGreat tool, it can do almost anything you ask it to!We use Optimizely to do all the web site testing and optimization in the Marketing department.,Integrates with most digital marketing tools well. Library features make it easy to reuse metrics, goals, and pages. Endless ways of executing a test. Great thought leadership and training.,Being able to target analytics audiences is limiting compared to Google and Adobe products. UI looks nice but its layout a little weird IMO.,8,We find ourselves saving money by testing designs with bad CRO practices before we roll out. The tool enables any test you want to run, your ROI will vary based on effort put in.,8,8,We have room to grow in the platform with personalization and more advanced tests, the platform is designed pretty well by allowing you to do simple or complex projects based on your needs.,VWO, Google Optimize and Adobe Target,Google Analytics Premium, Drift, Ahrefs Site ExplorerA/B tests for non-coders done rightIt is used by one team so far. It helps to address two problems: we do A/B testing, so we set up the tests and keep track of the results with Optimizely. We also wrap new developments into A/B tests so we can measure if we made a mistake towards the client's outcome, even if the expected result is to be flat (A being as good as B).,The traffic reports don't seem to be far from our internal traffic reports. Non-coders appreciate the interface and graphs.,It's slow at loading and it's blocking, so it damages your site performance. It uses a naive approach, where two tests running in the same page are still two A/B tests, not an A/B/C, damaging the results due to interference.,6,Rarely do we save from doing a big development after a test runs. The most common is we fail when testing a big development. The increase in conversion is hard to measure. There are A/A tests (no changes) that report that one of the As is a winner and increases conversion. It saves time as a quick "techie" CMS where you can customise more than the traditional copy and images.,4,4,We design in Sketch, implement in React, and analyze in spreadsheets. Optimizely customises the experience for the client's and reports but failed on integrating the whole experience.,Google Optimize,React, JIRA SoftwareGreat experimentation softwareWe use Optimizely throughout the company to deploy both AB tests as 100% fixes.,Clear UI Super customizable,To be honest I can't think of any big downside.,9,Easier to deploy fixes. Easy conditional targeting.,10,8,Not so much to be honest. We hardly use the analysis part of Optimizely as Adobe provides much more segmented insights. It's mainly used for building and running the experiments.,VWO and Google Optimize,Adobe Analytics, Google AnalyticsOptimizely is a good experimentation toolWe use it for experimentation on new product features. It is being used by more than one department and helps in understanding customer choices.,Random allocation in A/B Tests KPI Monitoring Experimentation,Version Control Traffic Allocation Insights,7,Helps run experiments that give a better understanding of better features which translate to more conversions,5,7,We have used it for experimentation and analysis across most of the experiments that we run on a day-to-day basis, and it helps us with feature selection and conversion rate optimization.,,Tableau Desktop, SQL Server Business Intelligence ManagerOptimizely: Best Bang for Your BuckOptimizely is being used across all verticals in my business. We primarily use it for testing new features and ads. But we also use it to implement quick fixes to minor issues on the site such as non-compliant text or typos until a final fix can be deployed.,Making the changes to your page is pretty simple, just click on an element and edit the code. Has great scheduling functionality. Partitioning of experiments by project makes it all run faster and is easier to organize.,Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.). Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.,8,Testing new design elements for the site has brought in much more revenue after the new element won and was deployed to production. Time saved because the Tech team didn't need to deploy a feature just to test it and then have it fail, only to do another deployment to remove it. Lets product people tinker with ideas before going live.,9,8,Using Optimizely, my team ran a test to add a new design element to the site. We started it off with only 10% of overall site traffic entering the experiment and increased it as positive results came in. After we reached stat sig we verified across different segments of our site traffic and made the decision to deploy it as a permanent feature. This new feature increased our conversion rate by about 18% and our gross monthly revenue increased greatly.,Google Optimize,Google Analytics, Tableau ServerOptimizely accelerates my company's innovationWe use Optimizely for testing our website. It is used across the organization, including marketing and production.,Implementing test changes. Managing multiple tests. Understanding statistical significance.,Onboarding the tool requires a lot of support. "Offline events" is still in beta.,9,Time saved on experiment implementation. We've seen an increased number of signups through tests.,8,8,We are able to use Optimizely to optimize our website to increase signups. In addition, Optimizely also accelerated our speed in innovation. The teams are all able to design --> test --> iterate a lot more quickly because Optimizely is easy to use. We are definitely impressed by this product.,Google Optimize,Looker, SnowflakeGreat for novice and advanced users, and for small and large teamsWe recently launched a newly designed website, and at first, we relied on Optimizely to implement "hotfixes" for issues until we could deploy the next code release. Recently, we've been focused on testing the optimization of the checkout flow. We've also been using it to test new features on the site before spending the time and resources on a fully developed solution. Our team is very lean, so Optimizely is primarily used by our agency partner responsible for web analytics, but a few of my colleagues and I use it as well.,A user-friendly (usability) interface for day to day experience setup and monitoring. A novice can easily set up simple experiments, but an advanced user can set up more complex experiments with code/etc. Customer service, customer support, and support architects are impressively responsive and knowledgable.,I just received an auto-generated notification that we've used 80% of our impressions in the first three months of our contract (yikes!!!!). I had mistakenly been going off visitors and thought we were ok. I had to dig for a while to even find where these this logged, and even then I'm not sure which experiments are burning through the impressions. I had to negotiate (internally) to get the budget for the expanded contract to the higher tier with more impressions, so I'm not sure whether I'll be able to talk my way into a mid-year budget review to further expand/extend my contract. Otherwise, I'm guessing I'll have to shut down Optimizely for the next nine months. Bottom line: I felt entirely blindsided by the lack of visibility for how many impressions we were burning through.,10,Positive: resource allocation/prioritization for potential new features. Positive: providing data to determine whether ideas coming down from the executive team would actually increase target metrics. Negative: because I was incorrectly monitoring visitors rather than impressions, feeling blindsided when I realized we've burned through 80% of our impressions in the first three months of the year, I feel as if I've wasted a lot of hard-earned budget allocation and internal political capital for only a handful of experiments. I'm not sure how I'm going to explain the embarrassingly low ROI of the platform and why I stopped using it after only three months when I fought so hard to get it in the first place.,10,9,We were about to dig into these advanced functionalities (we've only been running basic a/b tests) with our customer success lead, and I was excited to take our optimization program to the next level, but I just realized we're basically out of impressions after only three months of our contract, so I'll likely have to shut it down and wait nine more months (or at least until 2020) when I can secure additional budget for this.,FullStory, Usabilla, Salesforce Marketing Cloud Email Studio, Salesforce Commerce Cloud, UserZoom and Hotjar,Usabilla, FullStory, InMoment Voice of the Customer, HitwiseDecent experimentation platform with a few shortcomings you can probably live withWe use Optimizely mostly in one team; other teams are aware and looking into starting to use it. We're using Optimizely's Web Experimentation product for frontend A/B testing.,Easy set up of simpler A/B tests. Semi real-time results dashboard. Easy integration with in-house analytics. Good API documentation.,No i18n support by default - we had to build it for ourselves. For ease of use, some complexity is hidden away which you would need to understand in order to optimize your site's page load time. The audit trail is almost unusable, as the history view lacks a lot of basic features. There's no way to do a proper approval workflow.,9,We've managed to validate significant concepts pretty fast with Optimizely - overall, we had a very positive impact, but that was also highly dependent on the strategy used for coming up with the right experiments. It's important to mention that we have absolutely no issues with educating people about how to use Optimizely - it's a more accessible way for A/B testing than what we've used before.,8,8,We don't (yet) use the entire suite, as some of our requirements can't be fulfilled with just Optimizely's tools, and we have a pretty streamlined process that we don't want to alter as long as there's no significantly better choice. But we looked at several competitors of Optimizely, and we haven't found any solution which provided everything "just right". The good part is that it was possible to inject Optimizely into our setup, so even though there is a possibility to use Optimizely for "everything", it doesn't force you to do so, and in some regards, it even supports it (extensions, integrations, APIs, etc.).Marketing and Technology Friendly!Optimizely is being used primarily by our Digital Marketing org for testing the success of new features and components on Salesforce.com.,Tech support. Great WYSIWYG. Reliable results.,Larger footprint than IT is happy with (Slower Page Speed). Conflicts between varying running experiments and our current tech stack running. Content flash (Page loads then changes in front of user).,9,Money saved on testing feature success before implementation. Proving grounds for design ideas. Great online community and research from articles and documentation.,10,9,We're able to build features/designs outside of Optimizely and drop them into the dev tool with almost minimal effort.,ClickTale and Demandbase,Sketch, Adobe Audience Manager, Adobe Illustrator CCNext time, if there is ever a next time, don't change prices on continuing customers.We use it across 10 to 15 sites, all to test UI/UX, SEO, and conversions.,User Support: you can see that they at least try to take care of their customers. The tool was moderately useful for A/B testing with a decently friendly UX/UI.,Made the mistake of changing prices on existing customers for the same or less features. Still drags down page performance.,1,I don't know,1,9,I don't know.,Google OptimizeFront End Developer's PerspectiveIt is being used by a small team within a department primarily for A/B testing. For example, to promote user registration, we might want to test out a new feature which could be anything from a new design for the registration section or a mini-standalone application. Before rolling it out en masse, we would test this out in a limited scope to compare relative registration levels.,Can target a feature to a specific audience like desktop Chrome users only. Can do multiple layers of A/B testing. Can roll out a new design test in a matter of hours.,The webapp itself is sometimes slow to load. The code change difference is one giant string, would be easier if formatted for readability.,10,Definitely money saved from not doing a full-on implementation on some feature that turns out is not an improvement. Turnaround development time is quicker too than if we were to roll it out.,10,10,As a developer, I just implement what I'm told. I can't speak specifically to how it works from a stats perspective but certainly, the manager who runs these experiments sees a lot of value in executing them. By doing it all on one platform, we are able to turn around quickly and make decisions moving forward quicker.,VWO,1Password, TodoistNon-profit Limited Optimizely UserWe use Optimizely to test our online ticketing and donation systems, to try to increase revenue and conversion.,Easy integration with our website and systems. Makes it easy for any average user to set up and deploy tests. Use of custom Javascript has expanded the reach of our tests.,Integration with Google Analytics.,6,Increased conversion. Mitigating lost revenue by avoiding planned changes that were not effective. Created a culture of data-driven decision making.,8,9,We remained focused on A/B and multi-variant testing, so didn't take advantage of some of the extended functionality mentioned here. For what we did use, Optimizely made it easy to run tests and share results throughout our organization.,Google Optimize,Google Tag Manager, Google AnalyticsOptimizely enables growth teams to rapidly set up and deploy front-end A/B testsWe use Optimizely across several teams and departments for front-end A/B and multivariate testing.,Faster test deployment Immediate access to test results Helpful customer support team,Testing on back-end requires using Optimizely's full stack, so it doesn't come with Optimizely X If you ever need to use the change log, it's very bare bones,9,Sped up our testing cadence Enabled more team members to set up tests,8,9,Whilst the platform is designed to be used end-to-end, we don't use it this way. We have a mix of in-house tech which connects with Optimizely. For us, Optimizely has provided the most value in setting up and deploying tests at a much faster rate.,,Figma, Chartio, Amazon Redshift, SlackA two year view of Optimizely A/B and personalisationWe are utilising the Optimizely A/B and Personalisation platform to facilitate the optimisation of our core website. It is used daily by the CRO specialist to implement tests and personalisation campaigns. We harness insights from our data, and Optimizely allows us to realise our hypothesis through testing.,Simple UX, easy to navigate Powerful targeting and audience creation Flexible and able to handle all our testing demands,Ability to save JS and CSS changes at the same time when using the code editor A way to organise active tests into groups A way to delete unnecessary archive tests and campaigns,10,Increases in CVR Increases in Revenue Decreases in bounce rate & exit rate,8,9,Optimizely makes the amount of testing we can do much faster and gives us a central location to manage the results of our testing program.,Google Optimize,SessionCam, Slack, Chrome DevToolsOptimizely is Best In Class Enterprise Experimentation (with a Best In Class Price Tag)We are an Optimizely agency community partner and have been working with our clients to support them on their website experimentation initiatives. For some clients, it's owned and executed by a demand/lead generation team, which is responsible for lead production from calls, the website, etc. Other clients, however, are part of marketing teams and have some ownership of the brand website, but not all, which limits or hinders our ability to test.,Very User-friendly Large, Robust Source of Documentation and Use Cases Optimizely-Based Support Knowledge Community,Expensive SaaS - probably most expensive of it's kind in the marketplace No Freemium model, which forces me to recommend other tools to our clients who are just getting started in testing,9,I've seen Optimizely pay for itself and then some with some of our clients. In order to get the most out of Optimizely you need to have someone constantly feeding the machine; without a dedicated person (or team) then testing will teeter out and you certainly will not get ROI. Start small - if you're just getting into testing, consider a piece of Optimizely, not the whole enchilada.,7,10,Optimizely as a standalone is a fantastic platform to power and fuel digital experimentation. From the bottom level, teams can mature and test personalization initiatives or go deeper into the site and start doing server-side or full-stack testing. And, as mentioned, other teams can leverage this tool: marketers, developers, content writers, analysts, brand management teams, sales, all in an effort to experiment and optimize their relationships with their customers.,,Adobe Target, VWO, Google OptimizeOptimizely has helped cement our digital test and learn culture!!!Optimizely is the key tool we utilise for our onsite optimisation and personalisation programs. It is used across multiple divisions of our company. We utilise it to allow us to quickly test new concepts or hypothesis online. It has enabled us with a much faster speed to market and minimises the risk by making improvements onsite.,Integrates well with our digital marketing stack Easy to use Provides detailed reporting out of the box,It is expensive in comparison to some of its competitors Full stack component can be hard to get up and running,10,Faster speed to market for tests Allowed us to minimise development effort Improved onsite conversion,10,10,This has helped us in multiple ways, our previous tool limited us in the scope of the tests that we could achieve with our web technical stack. We have found no such limitations with Optimizely. This has meant that that we are able to test out UX concepts with limited effort prior to going to our development team. Having a single platform centralises the results across all our divisions and means we can observe learnings from other parts of the business without having to reinvent the wheel.,VWO, Webtrends Optimize, Google Optimize and Oracle Maxymiser,Oracle Eloqua, Tealium AudienceStream, Tealium iQ Tag Management SystemMy amazing experience with OptimizelyOptimizely is being used across the whole organization. It helps to give our customers more personalization and optimization. We use it for A/B testing. Every team is allowed to use it autonomously and if there is any problem or question there is the Optimization team that provides support. I have been using it for one year, managing experiments and features. I find it very powerful and easy to use.,Features flag managing Experiment managing Optimizely goes beyond classic A/B testing and allows you to manage many different variants.,I like it and I'm not able to provide you improvement.,10,A positive impact because it allows us to maximize the value of the product we develop thanks to continuous personalization.,9,8,My company has benefited a lot from Optimizely. There are situations where you may risk adding some new functionality, product or component but Optimizely helps you to test it on a small audience, then the customer. Their behavior will tell you if the idea behind the product, component or functionality you implemented was correct or not. If not, you can easily turn off the experiment and come back to the previous stage.,,Docker, Gitlab, Microsoft Visual Studio CodeA good tool for AB testing with high price policyWe use it as a tool for AB testing. Mostly it's responsible for redirections on client-side.,It's an easy tool to set up an AB testing process. Nice and clear UI/UX.,The size of the library itself. It contains all of the experiments inside. Tech decision was correct, however, performance metrics for our landing pages went down. The new price policy is ridiculously high.,5,It definitely has had a positive effect for us.,8,8,It unblocked us to continue with AB testing redirection until we've built our own tool.Seems fine, but I don't have much experience with it verus other similar products!Optimizely is being used to A/B test experiments on our website. It addresses the issue of guessing or making intuition-based decisions about which copy/layout/etc. leads to increases in various conversion metrics.,Optimizely did a good job of defining a developer interface for the business problem at hand. Running multiple experiments is done well by Optimizely. Audience targeting.,The full stack Python SDK made a synchronous request to Optimizely for every call just to activate users. This was too much for a critical piece of our functionality. I found the environments concept a little clunky. Does not fee like a unified product across web/full stack.,5,While I do not have specifics answers for this question, overall it feels better to have moved to a more data or results-driven approach.,6,6,Unfortunately, we are not exclusively using one platform to design and perform experiments. We did not start with Optimizely from the outset and various solutions used for designing, implementing, and analyzing results exist throughout the organization.,,Sentry, Datadog, GitHub
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Optimizely
314 Ratings
Score 8.2 out of 101
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Optimizely
314 Ratings
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Score 8.2 out of 101

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Emily Emmer profile photo
June 28, 2019

Optimizely for marketers

Score 10 out of 10
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Return on Investment

  • Simplicity and ease of use has improved test agility, enabling us to test often!
  • Experimentation has provided significant impact on our conversions and conversion rates.
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Ashley Smith profile photo
May 29, 2019

The wonder of Optimizely

Score 10 out of 10
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Return on Investment

  • Increase in conversion rate and an immediate ROI
  • Ease of implementation ensuring only positive site changes are sent through to development
  • Allowing wider business users to get involved with CRO and generate and share ideas
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Fay Dawson profile photo
May 30, 2019

Great Experimentation Tool

Score 9 out of 10
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Return on Investment

  • Testing sales page designs have been really useful for us, and the results we have seen have shown us where value sits within the site. From this, we have shifted our marketing priorities.
  • Testing designs before we go live has been useful and in some cases stopped us from putting designs live as we saw negative results.
Read Fay Dawson's full review
Emanuell Dan Minciu profile photo
May 30, 2019

It has never been easier to begin your experimentation journey.

Score 9 out of 10
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Return on Investment

  • Time efficient - we have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test.
  • Team management - Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.
Read Emanuell Dan Minciu's full review
William Sargent profile photo
May 15, 2019

First experience with Optimizely - What worked, What didn't...

Score 8 out of 10
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Return on Investment

  • Through our first experiment we found a nice increase in total conversion rate!
  • Experimentation has allowed us to stay focused on the bigger direction and allow the smaller details to be left up to the experiments to decide.
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César Costas Carrera profile photo
August 09, 2019

A/B tests for non-coders done right

Score 6 out of 10
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Return on Investment

  • Rarely do we save from doing a big development after a test runs. The most common is we fail when testing a big development.
  • The increase in conversion is hard to measure. There are A/A tests (no changes) that report that one of the As is a winner and increases conversion.
  • It saves time as a quick "techie" CMS where you can customise more than the traditional copy and images.
Read César Costas Carrera's full review
No photo available
June 02, 2019

Optimizely: Best Bang for Your Buck

Score 8 out of 10
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Return on Investment

  • Testing new design elements for the site has brought in much more revenue after the new element won and was deployed to production.
  • Time saved because the Tech team didn't need to deploy a feature just to test it and then have it fail, only to do another deployment to remove it.
  • Lets product people tinker with ideas before going live.
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August 22, 2019

Great for novice and advanced users, and for small and large teams

Score 10 out of 10
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Return on Investment

  • Positive: resource allocation/prioritization for potential new features.
  • Positive: providing data to determine whether ideas coming down from the executive team would actually increase target metrics.
  • Negative: because I was incorrectly monitoring visitors rather than impressions, feeling blindsided when I realized we've burned through 80% of our impressions in the first three months of the year, I feel as if I've wasted a lot of hard-earned budget allocation and internal political capital for only a handful of experiments. I'm not sure how I'm going to explain the embarrassingly low ROI of the platform and why I stopped using it after only three months when I fought so hard to get it in the first place.
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July 25, 2019

Decent experimentation platform with a few shortcomings you can probably live with

Score 9 out of 10
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Return on Investment

  • We've managed to validate significant concepts pretty fast with Optimizely - overall, we had a very positive impact, but that was also highly dependent on the strategy used for coming up with the right experiments.
  • It's important to mention that we have absolutely no issues with educating people about how to use Optimizely - it's a more accessible way for A/B testing than what we've used before.
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July 10, 2019

Marketing and Technology Friendly!

Score 9 out of 10
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Return on Investment

  • Money saved on testing feature success before implementation.
  • Proving grounds for design ideas.
  • Great online community and research from articles and documentation.
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June 26, 2019

Front End Developer's Perspective

Score 10 out of 10
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Return on Investment

  • Definitely money saved from not doing a full-on implementation on some feature that turns out is not an improvement.
  • Turnaround development time is quicker too than if we were to roll it out.
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June 20, 2019

Non-profit Limited Optimizely User

Score 6 out of 10
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Verified User
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Return on Investment

  • Increased conversion.
  • Mitigating lost revenue by avoiding planned changes that were not effective.
  • Created a culture of data-driven decision making.
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May 29, 2019

Optimizely is Best In Class Enterprise Experimentation (with a Best In Class Price Tag)

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • I've seen Optimizely pay for itself and then some with some of our clients.
  • In order to get the most out of Optimizely you need to have someone constantly feeding the machine; without a dedicated person (or team) then testing will teeter out and you certainly will not get ROI.
  • Start small - if you're just getting into testing, consider a piece of Optimizely, not the whole enchilada.
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Feature Scorecard Summary

a/b experiment testing (24)
8.4
Split URL testing (19)
7.9
Multivariate testing (19)
8.4
Mutli-page/funnel testing (19)
7.7
Cross-browser testing (14)
7.9
Mobile app testing (8)
7.5
Test significance (21)
7.4
Visual / WYSIWYG editor (19)
7.3
Advanced code editor (18)
7.0
Page surveys (4)
7.0
Visitor recordings (7)
7.5
Preview mode (22)
7.4
Test duration calculator (11)
6.7
Experiment scheduler (13)
8.3
Experiment workflow and approval (8)
7.2
Dynamic experiment activation (6)
7.9
Client-side tests (15)
7.5
Server-side tests (5)
7.1
Mutually exclusive tests (11)
7.8
Standard visitor segmentation (22)
8.2
Behavioral visitor segmentation (14)
8.0
Traffic allocation control (21)
8.5
Website personalization (10)
7.6
Heatmap tool (1)
8.2
Click analytics (9)
8.1
Scroll maps (2)
7.7
Form fill analysis (2)
8.2
Conversion tracking (17)
8.0
Goal tracking (20)
8.1
Test reporting (21)
7.9
Results segmentation (18)
7.3
CSV export (12)
6.4
Experiments results dashboard (18)
7.8

About Optimizely

Optimizely is one of the leaders in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No