Optimizely Reviews

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381 Ratings
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Score 8.5 out of 100

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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Implementation Phases

Yes - Ph1 - Adding standard script to the website

Ph2 - Refine the script to allow for better full-path tracking along side of other OLM tracking (like GA), determined after some initial live tests.

Ph3 - Branching the technology across all other owned websites (each having a small flavor of the OLM and script enhancements.)
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Feature Scorecard Summary

a/b experiment testing (46)
8.1
Split URL testing (36)
7.7
Multivariate testing (35)
7.7
Multi-page/funnel testing (51)
7.4
Cross-browser testing (26)
7.2
Mobile app testing (18)
6.5
Test significance (40)
7.0
Visual / WYSIWYG editor (38)
7.1
Advanced code editor (37)
6.6
Page surveys (11)
6.4
Visitor recordings (14)
7.2
Preview mode (43)
6.8
Test duration calculator (23)
6.3
Experiment scheduler (28)
7.9
Experiment workflow and approval (19)
7.0
Dynamic experiment activation (18)
7.4
Client-side tests (30)
7.4
Server-side tests (10)
6.8
Mutually exclusive tests (20)
6.6
Standard visitor segmentation (42)
7.8
Behavioral visitor segmentation (31)
7.4
Traffic allocation control (40)
8.1
Website personalization (23)
6.9
Heatmap tool (8)
6.7
Click analytics (21)
7.4
Scroll maps (11)
7.1
Form fill analysis (9)
6.6
Conversion tracking (33)
7.6
Goal tracking (38)
7.6
Test reporting (40)
7.7
Results segmentation (35)
7.2
CSV export (25)
6.5
Experiments results dashboard (35)
7.2

About Optimizely

Optimizely is one of the leaders in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No