Optimizely Reviews

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Reviews (101-125 of 131)

Matt Howarth | TrustRadius Reviewer
May 09, 2014

Optimizely Review

Score 7 out of 10
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Pros and Cons

  • Ability to easily insert texts and images into web pages
  • Allowing for detailed targeting options
  • Optimizing desktop and mobile pages separately
  • Page load time
  • Including anchor text
  • Creation of new pages
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Shawn Daley | TrustRadius Reviewer
October 19, 2013

Optimizely: Solid A/B testing solution

Score 7 out of 10
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Pros and Cons

  • Our client has been happy with the tools. The set-up and execution of experiments is relatively simple. It has been used extensively to test content, banners, sign-ups, and product locations.
  • The design needs of the client has required a lot of developer experience to create test content and integration with site functionality that's not 'out of the box'.
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Douglas Wright | TrustRadius Reviewer
September 11, 2013

Optimizely - The A/B Testing Tool to Rule them All

Score 10 out of 10
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Pros and Cons

  • The best thing about Optimizely is how quick and easy it is to use. With one line of JavaScript, you are able to install Optimizely on your website and start testing.
  • Design and dev work is no longer a bottleneck to start testing. Simply open up the Optimizely dashboard and use their WYSIWYG editor (What you see is what you get) to start changing content. If you are lucky enough to have design and dev resources, then you can simply create a redirect test that points to your new design.
  • The product excels at creating tests quickly and getting up and running. Results are also easy to read and no dev experience is necessary to get started.
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Darren Levy | TrustRadius Reviewer
October 19, 2013

Optimizely is very worth it for the price

Score 10 out of 10
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Pros and Cons

  • Site optimization is one of the most critical activities of a product manager. It allows you to test different experiences against each other to learn which is most effective for customers. Optimizely allows you to do this very easily. It may not be as robust as something like Adobe Test & Target, however for the price it's beyond worth it.
  • One thing it does not appear to have is the ability to segment an A/B test into different customer demographics. If it's there, then it's hard to find.
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Colby Gilmore | TrustRadius Reviewer
October 15, 2013

eCommerce a/b Testing Tool: Optimizely

Score 8 out of 10
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Pros and Cons

  • Simplistic UI, but allows you to get dirty in the JavaScript and HTML if necessary.
  • Reporting and validation metrics are easy to explain to non savvy analytic people.
  • Digestible "QA "
  • Depending on the page scenario, sometimes loads pages very slowly.
  • Don't recommend inserting elements with this tool, the z-index will sometimes be off w/ different browsers.
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Tami Reiss | TrustRadius Reviewer
July 30, 2013

Optimizely is the best!

Score 10 out of 10
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Pros and Cons

  • It made everything about creating my landing pages and enrollment funnel easier. I was able to change things on the fly and test many options without engineering help.
  • No engineers needed (after javascript snipet is deployed)
  • There were to very complex things I tried to do, that weren't great. One was adding a test popup with js which didn't really work, and the second was using interactive mode to edit a very dynamic screen.
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Vince Ginsburg | TrustRadius Reviewer
July 24, 2013

Easy to use, easy to set-up, easy to get assistance

Score 9 out of 10
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Pros and Cons

  • Used for website A/B and multivariate testing
  • Great for non-programmers to use
  • Very easy to implement
  • Great customer and tech support
  • While it does provide API and direct jQuery access, some programmers could possible feel that this solution is a little too "on rails" for them.
  • Not originally designed for Responsive Design websites, however workarounds and user techniques do exist
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Jeremy Cox | TrustRadius Reviewer
July 19, 2013

Optimizely is for beginners and experts

Score 8 out of 10
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Pros and Cons

  • The product makes A/B Testing easy.
  • The technical support staff is very quick to respond and very helpful.
  • Most things require no knowledge of html, java or CSS.
  • There are discrepancies between the Optimizely visitor count and Google Analytics. I have been unable to resolve why these differences occur. The differences are small except with regards to mobile traffic.
  • I am not convinced the mobile tracking works as intended. Differences with Google Analytics are fairly large.
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Anonymous | TrustRadius Reviewer
March 14, 2016

Optimizely: a powerful tool for your site optimization efforts

Score 7 out of 10
Vetted Review
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Pros and Cons

  • Very easy to configure experiment targeting, traffic allocation, and other settings you would want to customize for your testing program
  • Allows easy selection of experiment types like Multivariate, Multipage, A/B
  • Permits simple UI changes using its code editor and other options which allows for decreased reliance on development resources. Product and Design teams can launch new experiments easily on their own
  • Support is first rate: knowledgeable, great communicators who take the time to explain things so that you can learn and apply to future experiments. Optimizely customer support is among the best I've encountered from a web software service
  • Improvements can be made with experiment results reporting specifically customization of data within the data export or whatever is viewed on the summary page
  • Different organizations could have different thresholds for statistical significance. Optimizely is set to 95%. It would be nice to have this value configurable.
  • It is difficult to ascertain whether a losing variation is a statistically significant loss (only shows low chance to beat baseline). Having this would assist with pausing variations that are not performing very well.
  • Customizable, distributable reports would be a great feature to add. Currently you must click through each individual experiment to see experiment details. Seeing a summary through email or selecting multiple experiments to view on one page would be a huge improvement for scanning health of tests.
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Anonymous | TrustRadius Reviewer
March 09, 2016

Optimizely does its job pretty well

Score 8 out of 10
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Pros and Cons

  • Optimizely's WYSIWYG interface allows marketers who do not know how to code to make design changes easily.
  • Optimizely informs a marketer when a test is complete and doesn't assume you have a deep understanding of statistics.
  • Optimizely's documentation is thorough and helpful.
  • Optimizely can allow novices to make many small changes that, in sum, add a lot of overhead to code execution.
  • Optimizely does not have a pleasant way of viewing past tests or exporting results.
  • It can be buggy.
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Anonymous | TrustRadius Reviewer
October 21, 2015

For a beginner, Optimizely offers great support and an engaging interface to start in the optimization field

Score 9 out of 10
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Pros and Cons

  • The interface is easy to use and is always improving. I can select tests easily and navigate to goals and audiences with ease.
  • The analytics are very detailed, especially with their latest update that shows us totals vs uniques.
  • They eagerly engage with their clients, offering suggestions in how and what to test.
  • Grouping of related goals together to easily add them to similar projects. There are times when I'm running 10 tests with 12 similar goals. It would be nice to add a group of goals and then edit what else I want or don't want.
  • Some of their suggestions do not relate well to the exact context of how your industry works and how customers use your website.
  • The ability to hide/display and move goals within the results. It can be done in a spreadsheet but I would really like to see it in the web interface.
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Anonymous | TrustRadius Reviewer
August 04, 2015

Best tool to learn about your client base.

Score 10 out of 10
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Pros and Cons

  • Ease of use, no need to involve the developers when we want to test on the front-end.
  • Stable platform. So far we never had any noticeable outings or downtime because of it.
  • Powerful tools for advanced users. Writing your own code and skipping the WYSIWYG editor is a breeze.
  • The company is industry leading, hence the pricing is adjusted accordingly. Makes sense for bigger companies, not so much for small businesses - unless of course they can leverage use on a daily basis with significant results.
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Anonymous | TrustRadius Reviewer
July 31, 2015

Great product, amazing team perfect for A/B testing

Score 9 out of 10
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Pros and Cons

  • Product is very easy to implement and to ramp up with. Even non developers can use it.
  • Extremely easy to manage your experiments, to turn them on/off and dashboard very user friendly.
  • Great capability for user targeting, traffic allocation, etc.
  • Reliable analytics tool (they've made a lot of progress in 2015 with their new results page).
  • Amazing team, very nice to work with, always on top of things and very efficient technical support.
  • Using Optimizely has enabled us to double our testing velocity.
  • We also use optimizely for promotion campaign or quick bug fixes.
  • Sometimes the software can be slow, the dashboard takes some time to load, etc.
  • We still use our internal tool for more complex tests with back-end part.
  • I am still paranoid about the flicker and don't use Optimizely for big tests if it is above the fold.
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Anonymous | TrustRadius Reviewer
April 08, 2015

Great tool overall, challenging for complex media sites

Score 8 out of 10
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Pros and Cons

  • Testing CTAs (calls to action)
  • Simple HTML changes
  • Measurement
  • Analytics Integration (Google, SiteSatalyst, etc.)
  • Easy to use visual editor
  • customer support
  • Hard to run significant tests without a major development investment on our side--it seemed like it would be a lot easier to implement tests without the help of our dev team
  • Seems slightly less well-suited for media sites or sites where the KPIs are more complex than e-commerce sites (simpler KPIs such as click here or buy now)
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Anonymous | TrustRadius Reviewer
February 16, 2015

Optimizely user review

Score 9 out of 10
Vetted Review
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Pros and Cons

  • A/B testing of landing pages
  • Really easy to use
  • Very intuitive
  • Dasboard could be more obvious and less ambiguous
  • Simpler dasboard with bubbles to explain what each feature does
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Anonymous | TrustRadius Reviewer
June 11, 2014

User Friendly Insight to Your Site

Score 8 out of 10
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Pros and Cons

  • Optimizely's user interface is easy to use and you don't need to have coding experience. This makes it easy for anyone to pick up and start working with it.
  • They provide excellent and attentive support. I have called in to their support line a few times to ask questions about how to best do something in their software and they were always very easy to work with and helped me solve my problems.
  • Test results are clear and easy to read. They have great graphs and tables to help you see how different variations performed, how likely a variation is to beat the baseline, and how well that stacks up against other variations. Even with multivariate tests, the results are clear and concise.
  • The ability to add custom JavaScript and CSS per test is very convenient and makes it easy to make more detailed changes right from within Optimizely.
  • Traffic allocation options are convenient and allow you to easily split traffic to different variations.
  • While their user interface and WYSIWYG editor is mostly straight forward, sometimes the variation code it generates behind the scenes can become a little convoluted and bloated. While you don't need to worry about this for basic changes and variations, I have come across certain tests when I've needed to work with this code to make sure my project code wasn't gigantic and slowed down the page load times. Advanced users may need to know a little more about their variation code works and it would be nice if Optimizely would do a little more behind the scenes to keep this code size down, maybe by optimizing your changes instead of just putting each line of code in exactly as you did in the WYSIWYG editor.
  • We have seen some possible negative impacts on SERP rankings and Google AdWords quality score when running Optimizely tests on pages. We have done several tests and seen mixed results so we can't say for sure how much/if Optimizely is affecting these, but I would just warn users to keep on eye on these metrics when running tests. We have also not seen any definitive answers or test results on this from Optimizely themselves, only that the creators are ex-Googlers so if anyone knew how to make a platform that worked well with Google it would be them. It would be nice if they would directly address these issues and maybe put out the results of some internal testing regarding the matter.
  • I haven't noticed an easy way to edit text formatting (font, size, bold, italic, etc.) in the WYSIWYG editor. You can do it by editing the HTML, but for beginning users it would be nice to just have a visual editor when you click "Edit Text" on an element.
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Anonymous | TrustRadius Reviewer
June 10, 2014

Simple, powerful tool to help your website be its best

Score 10 out of 10
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Pros and Cons

  • Super simple A/B testing - An easy-to-use interface allows up to very quickly set up variations on a page design and run a test and see the results in a clear and easy to understand report.
  • Powerful code editing capability - With some creativity, the script editor allows any number of changes to our website, including adding all-new content and completely restyling pages with scoped CSS.
  • Multiple experiments, multiple variations - Able to try multiple things across multiple pages, even changes to different parts of the same web page in different experiments, and it all just works.
  • Sometimes page redirects simply do not work - Running an A/B test that redirects visitors to our homepage to new variation pages, occasionally a user will get dropped on the old homepage instead of their assigned variation.
  • There isn't great visibility on older experiments - If a user is assigned to a variation that has been "turned off", they'll continue to see that variation and it's possible to forget about them. Some kind of warning message could be useful. Possible to work around by duplicating experiments when disabling variations, but that comes with its own issues.
  • The new results pages feel like they're missing functionality/information compared to the old page - The old page definitely had room for improvement, but the new page feels like a step in the wrong direction. Could just be unfamiliar with it, but I'll stick with the old results page as long as I can.
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Anonymous | TrustRadius Reviewer
May 09, 2014

I Use Optimizely Every Day

Score 10 out of 10
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Pros and Cons

  • WYSIWYG front end editing experience
  • Experimental design and targeting
  • User segmentation for analysis
  • Make it easier to view how much money an experiment has made or cost the company i.e. total lift
  • Make it easier to deal with experiments targeting pages behind authentication
  • Make it easier to "baseline" winning experiments via Optimizely
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Anonymous | TrustRadius Reviewer
May 02, 2014

If you just want to get A/B going, just get Optimizely already.

Score 9 out of 10
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Pros and Cons

  • Installing it is quite simple for more standard A / B testing. Only taking a few minutes to actually place code on site is a dream and you can almost immediately get tests designed, let alone launched. (If you had the right folks in place at the right time, I cannot imagine you could not get a live test going within a single business day.)
  • Their support team is highly active and responsive to requests for information or troubleshooting. (NOTE: We have the Platinum account giving us more dedicated support staff). They are highly knowledgable and able to answer most questions quickly; else, they are highly effective on researching issues with other members of their organization (which speaks to the company's fluidity)
  • The UI of the tool is very simple to use and elegant in design. That is an essential piece of why the tool is so effective / usable for non-technical staff.
  • Due to the nature of the tool, it can be difficult to make the tool work correctly with the standard install for tracking tests for more complex web pages, example being checkout pages. Due to checkout pages having a great amount of dynamic content (due to user input of forms, etc), it can conflict slightly with other online marketing tracking. Custom scripting is needed for this kind of testing, so its ease-of-install-use is a harder path for these more complicated pages.
  • There are certain times the online tool will not work correctly and have to relogin via a new browser session. In a crunch time for test creation, it can be a bit troublesome. (But a minor issue.)
  • The tool tends to be a bit "too smart" for tracking the changes made in creating a variation. Example is if you are working to change text on a page, say larger and different color. Through the process of using the tool to make the modifications, you possibly would try different sizes/colors. Each time you make a selection, the change is "logged" for the Optimizely test variation... this creates a great amount of "extra change code" that is unnecessary and have to clear it out via the code editor.
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Anonymous | TrustRadius Reviewer
July 11, 2014

Optimize Your Site - It's Fun!

Score 8 out of 10
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Pros and Cons

  • Easy to set tests up
  • Inexpensive for what you get
  • Fun to experiment with
  • With enough traffic, you don't have to wait long to see results!
  • Sometimes pages don't get enough traffic to make for a worthwhile test (not Optimizely's fault)
  • When I used it, they didn't have great options for mobile testing
  • Sometimes test pages can take awhile to load, due to extra JavaScript on the site
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Anonymous | TrustRadius Reviewer
June 10, 2014

Optimizely: Cost Effective & Easy to Use

Score 6 out of 10
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Pros and Cons

  • Allowing many people different kinds of permissions to view and edit the test
  • Create multivariate and a/b tests without the help of a developer
  • Easily see the status of our reports and significance
  • Great customer support
  • Tests could be running on the same page and there is very little transparency in how each test is affecting each other.
  • Can get buggy when trying to create more complex design related tests
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Feature Scorecard Summary

a/b experiment testing (46)
8.1
Split URL testing (36)
7.7
Multivariate testing (35)
7.7
Multi-page/funnel testing (51)
7.4
Cross-browser testing (26)
7.2
Mobile app testing (18)
6.4
Test significance (40)
7.0
Visual / WYSIWYG editor (38)
7.1
Advanced code editor (37)
6.6
Page surveys (11)
6.4
Visitor recordings (14)
7.2
Preview mode (43)
6.8
Test duration calculator (23)
6.3
Experiment scheduler (28)
7.9
Experiment workflow and approval (19)
7.0
Dynamic experiment activation (18)
7.4
Client-side tests (30)
7.4
Server-side tests (10)
6.8
Mutually exclusive tests (20)
6.5
Standard visitor segmentation (42)
7.7
Behavioral visitor segmentation (31)
7.4
Traffic allocation control (40)
8.1
Website personalization (23)
6.9
Heatmap tool (8)
6.7
Click analytics (21)
7.4
Scroll maps (11)
7.1
Form fill analysis (9)
6.5
Conversion tracking (33)
7.5
Goal tracking (38)
7.6
Test reporting (40)
7.6
Results segmentation (35)
7.2
CSV export (25)
6.5
Experiments results dashboard (35)
7.2

About Optimizely

Optimizely is one of the leaders in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No