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Optimizely is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.https://media.trustradius.com/product-logos/PJ/xR/9ITXLXGFX53G.PNGGreat tool overall, challenging for complex media sitesThe business intelligence and digital product teams are primarily using optimizely and my company. we are at the stage where we are trying to get buy-in from the editorial team as well as the rest of the company. we are using it to try to move the ticker on both traffic and engagement on our websites.,Testing CTAs (calls to action) Simple HTML changes Measurement Analytics Integration (Google, SiteSatalyst, etc.) Easy to use visual editor customer support,Hard to run significant tests without a major development investment on our side--it seemed like it would be a lot easier to implement tests without the help of our dev team Seems slightly less well-suited for media sites or sites where the KPIs are more complex than e-commerce sites (simpler KPIs such as click here or buy now),8,Hoping it will have a positive impact on site traffic and engagement (still to be seen) Hoping it will educate and challenge our teams about user behavior on our sites,,5,Implemented in-houseOptimizely user reviewThis is a great tool if you want to do A/B testing of landing pages. The latest version allows you just to put in urls of your pages which can serve as 'A' and then Optimizely will make a second version whcih you can amend according to what you are attempting to test. My team uses this tool on an increasingly regular basis. In fact we built our latest site based on the results we got from it. Great tool!,A/B testing of landing pages Really easy to use Very intuitive,Dasboard could be more obvious and less ambiguous Simpler dasboard with bubbles to explain what each feature does,9,Better SEO Better conversionUser Friendly Insight to Your SiteWe use Optimizely in the marketing team to test specific changes to our corporate site. We use it to find ways to increase our conversion rates and other key metrics.,Optimizely's user interface is easy to use and you don't need to have coding experience. This makes it easy for anyone to pick up and start working with it. They provide excellent and attentive support. I have called in to their support line a few times to ask questions about how to best do something in their software and they were always very easy to work with and helped me solve my problems. Test results are clear and easy to read. They have great graphs and tables to help you see how different variations performed, how likely a variation is to beat the baseline, and how well that stacks up against other variations. Even with multivariate tests, the results are clear and concise. The ability to add custom JavaScript and CSS per test is very convenient and makes it easy to make more detailed changes right from within Optimizely. Traffic allocation options are convenient and allow you to easily split traffic to different variations.,While their user interface and WYSIWYG editor is mostly straight forward, sometimes the variation code it generates behind the scenes can become a little convoluted and bloated. While you don't need to worry about this for basic changes and variations, I have come across certain tests when I've needed to work with this code to make sure my project code wasn't gigantic and slowed down the page load times. Advanced users may need to know a little more about their variation code works and it would be nice if Optimizely would do a little more behind the scenes to keep this code size down, maybe by optimizing your changes instead of just putting each line of code in exactly as you did in the WYSIWYG editor. We have seen some possible negative impacts on SERP rankings and Google AdWords quality score when running Optimizely tests on pages. We have done several tests and seen mixed results so we can't say for sure how much/if Optimizely is affecting these, but I would just warn users to keep on eye on these metrics when running tests. We have also not seen any definitive answers or test results on this from Optimizely themselves, only that the creators are ex-Googlers so if anyone knew how to make a platform that worked well with Google it would be them. It would be nice if they would directly address these issues and maybe put out the results of some internal testing regarding the matter. I haven't noticed an easy way to edit text formatting (font, size, bold, italic, etc.) in the WYSIWYG editor. You can do it by editing the HTML, but for beginning users it would be nice to just have a visual editor when you click "Edit Text" on an element.,8,It has helped us increase conversion rates on specific pages and elements on pages. It has helped us increase the efficiency of the employees working on and rolling out tests because it is easy to use and activate a test on our site. It has given us more insight in to the effects we can expect when changing elements on pages instead of just making blind guesses and hoping for the best.,8Simple, powerful tool to help your website be its bestOptimizely is being used by the Marketing team to conduct A/B tests on our eCommerce website to help increase conversion and average order value, as well as to quickly and easily make cosmetic changes until the development team can catch up and implement them on the back-end. Prior to using Optimizely, we had no way to properly test our theories about website changes, and cosmetic changes could take weeks or months before development would be able to implement them.,Super simple A/B testing - An easy-to-use interface allows up to very quickly set up variations on a page design and run a test and see the results in a clear and easy to understand report. Powerful code editing capability - With some creativity, the script editor allows any number of changes to our website, including adding all-new content and completely restyling pages with scoped CSS. Multiple experiments, multiple variations - Able to try multiple things across multiple pages, even changes to different parts of the same web page in different experiments, and it all just works.,Sometimes page redirects simply do not work - Running an A/B test that redirects visitors to our homepage to new variation pages, occasionally a user will get dropped on the old homepage instead of their assigned variation. There isn't great visibility on older experiments - If a user is assigned to a variation that has been "turned off", they'll continue to see that variation and it's possible to forget about them. Some kind of warning message could be useful. Possible to work around by duplicating experiments when disabling variations, but that comes with its own issues. The new results pages feel like they're missing functionality/information compared to the old page - The old page definitely had room for improvement, but the new page feels like a step in the wrong direction. Could just be unfamiliar with it, but I'll stick with the old results page as long as I can.,10,Quick design updates - Sometimes our owner wants to see certain cosmetic changes on the website, and Optimizely has allowed us to make those changes as quickly as they can be designed, rather than having to wait for a development cycle. Conversion rate has increased - We've been able to test several variations, particularly on product pages, which have led to a statistically significant and noticeable uptick in conversion rate, leading to more sales overall. Business direction has changed - Based on the results of our A/B testing, we're more focused in on specific areas where we can make changes and see results. And we have the A/B testing data to verify that things are working as expected.,,10I Use Optimizely Every DayWe use Optimizely primarily to test new ideas about what to build and prove whether or not those ideas make us more money than the status quo. We have a team of people who are primarily responsible for driving growth through A/B testing, but others in the organization use Optimizely as well-- to make quick changes to our front end without dev involvement.,WYSIWYG front end editing experience Experimental design and targeting User segmentation for analysis,Make it easier to view how much money an experiment has made or cost the company i.e. total lift Make it easier to deal with experiments targeting pages behind authentication Make it easier to "baseline" winning experiments via Optimizely,10,Increased conversion ratio overall from visitors to subscribers Increased agility in responding to front-end bugs Increased pace of testing,10If you just want to get A/B going, just get Optimizely already.Optimizely is used heavily across all our product lines of business' websites. It is primarily managed by our eCommerce team, executing tests asked for by business owners and/or through our own internal website optimization test ideas. The core of adopting Optimizely was to enable us to better manage website testing without the need for extensive development, due to our having a small eCommerce team. Its flexibility (after initial installs and modifications) allow non-technical colleagues to create and manage their own tests, which is vital given I am not able to support all items due to lack of resources beyond just myself. This is critical given the number of tests needed on an ongoing basis for us to continue to refine and improve our overall customer experiences.,Installing it is quite simple for more standard A / B testing. Only taking a few minutes to actually place code on site is a dream and you can almost immediately get tests designed, let alone launched. (If you had the right folks in place at the right time, I cannot imagine you could not get a live test going within a single business day.) Their support team is highly active and responsive to requests for information or troubleshooting. (NOTE: We have the Platinum account giving us more dedicated support staff). They are highly knowledgable and able to answer most questions quickly; else, they are highly effective on researching issues with other members of their organization (which speaks to the company's fluidity) The UI of the tool is very simple to use and elegant in design. That is an essential piece of why the tool is so effective / usable for non-technical staff.,Due to the nature of the tool, it can be difficult to make the tool work correctly with the standard install for tracking tests for more complex web pages, example being checkout pages. Due to checkout pages having a great amount of dynamic content (due to user input of forms, etc), it can conflict slightly with other online marketing tracking. Custom scripting is needed for this kind of testing, so its ease-of-install-use is a harder path for these more complicated pages. There are certain times the online tool will not work correctly and have to relogin via a new browser session. In a crunch time for test creation, it can be a bit troublesome. (But a minor issue.) The tool tends to be a bit "too smart" for tracking the changes made in creating a variation. Example is if you are working to change text on a page, say larger and different color. Through the process of using the tool to make the modifications, you possibly would try different sizes/colors. Each time you make a selection, the change is "logged" for the Optimizely test variation... this creates a great amount of "extra change code" that is unnecessary and have to clear it out via the code editor.,9,Highly effective in providing internal efficiency in getting A/B tests live Has shown us already opportunities to improve overall customer pathing throughout our websites, resulting in more conversions Enables us to quickly remedy serious errors in content and/or add elements to site that may not be able to be added due to other development projects "locking" website code bases. (Recently, we had a large development features update being done, and we needed to launch a small edit to our footer. We used Optimizely instead and took about 5 minutes!),Adobe Test and Target,Google Analytics,Monetate,Magento,10,9,3,I need to test whether content A or content B will engage folks more on my website. (A/B) I need to make an emergency change to the website and our webmaster is out of town. (Legal issues / quick fixes) Would adding advertising to my site (banners) as a revenue stream impact my ability to convert people on my own site?,Adding snippets to my site due to not having ability to embed in actual site code. Quickly hide pages within my site that were not supposed to be made live / but doing so remotely b/c I was not at the machine allowed to access the web server. Utilize it for CSS changes globally across the site using the multi-page test variation.,Developing a full mobile-rich web experience with responsive design techniques / using Optimizely to understand what's working (since mobile optimization is somewhat new for us this year as a focus.) Further split-test variations in relation to online marketing channel advertising / personalization of content.,Implemented in-house,Yes,Change management was a minor issue with the implementation,GA tracking. It would break and we couldn't see conversions via our GA reports for transactions involving tests. Took a bit of time with Optimizely to figure out a solution. Being ready with tests. We were so focused on getting it installed, we didn't have anything on deck to actually test the implementation and had to resort to small minor changes to validate. We could have save a good amount of time had we been able to use the first planned test as the basis for ensuring the tech was working properly. Getting the tech to span across entire website. Due to how our custom platform is developed, it was a bit more difficult than anticipated to install the Optimizely code across every single page of our website.,7,Yes,10,No,We had a big problem -- there was a huge desire to test messaging / layout on our shopping cart page. We were about 2 days from our promised deadline and had a huge amount of traffic coming with planned-for online marketing campaigns. We realized during our build-out that there was an issue with "activating" the variation on the page. Our site code was designed in a way that Optimizely couldn't "see" the elements we were testing unless something was in the cart. Raising the issue with the Optimizely team, they needed about three hours to determine the root-cause of the issue and a proposed solution. They provided this to us same-day and I took it to my development team. We then were able to get this proposed fix in place on our side (effectively creating a small "beacon" for Optimizely to see) and we managed to get the test running just in time. (And the result was great and we ended up installing the variation as our new control!),Starting a variation. Quickly asking for the URL, quickly loads and you're off and running to make your variation changes. Targeting the traffic. Their simple sliders and/or input % to allocate the traffic (and how you target them) is very easy to understand and use. Adding the script. It generates in seconds after creating a project and elegant in delivering the link to you to use for integration.,Preview functionality. It sometimes takes a while for the live preview to push to their servers for a full check. Google Analytics integration. It allows for the insertion of your account information, but the tracking/tool sometimes would break more complex pages like for a checkout, and then would render our GA data to be incorrect. Took some time to refine the tool / adding additional scripts to get it right. (NOTE: Our GA reporting needs are slightly custom as far as the metrics we're tracking..) Editor Settings VS. Live pages to target. It's a bit confusing to understand the difference between the two and sometimes would get confused that I wasn't developing off correct editor setting VS what page(s) I was actually activating the test on.,Yes, but I don't use it,8Optimize Your Site - It's Fun!We used it in Product Management, User Experience, and Marketing to test everything from colors to messaging and other website creative. It helped us increase revenue by optimizing the conversion rate on our website.,Easy to set tests up Inexpensive for what you get Fun to experiment with With enough traffic, you don't have to wait long to see results!,Sometimes pages don't get enough traffic to make for a worthwhile test (not Optimizely's fault) When I used it, they didn't have great options for mobile testing Sometimes test pages can take awhile to load, due to extra JavaScript on the site,8,We saw downloads of a free product we offered grow by 200% just by changing the language on a button. Our company ran more efficiently, as we were able to agree on pages faster knowing that we could test and optimize elements of the page at a later date. It was fun! The whole company got involved in suggesting tests to run and guessing at results.,,10Optimizely: Cost Effective & Easy to UseOptimizely is currently being used across marketing at our organizations. Those who may not run tests still have accounts where they view previous tests, or watch the current status of a test. This software allows us to take data we receive from UX, direct marketing and test hypothesis on our website.,Allowing many people different kinds of permissions to view and edit the test Create multivariate and a/b tests without the help of a developer Easily see the status of our reports and significance Great customer support,Tests could be running on the same page and there is very little transparency in how each test is affecting each other. Can get buggy when trying to create more complex design related tests,6,We've seen about an approx. 35% increase in conversions since we implemented Optimizely on our most profitable page. We've been using Optimizely to educate the rest of the company on big tests we are running.,unbounce,inhouse software,9Optimizely is great for beginners, although moving forward we're moving on.We use Optimizely to run A/B tests on every page of our website. We chose it because of how easy it is to use; the drag and drop editor makes things very easy for non-technical people, and the results page is very easy to understand. We didn't want to have to hire a statistician to interpret our results!,Makes results easy to interpret Easy to use WYSIWYG editor Easy to control traffic flow if you don't want a 50/50 split,The WYSIWYG editor can be a little finicky I had trouble selecting the right object, and when objects were linked together, moving one thing caused an unexpected chain reaction that was frustrating to fix We had issues with PHP sites not displaying correctly,8,Increased "add to cart" Avoided making a change that would decrease conversions Learned insights about where people click on the homepage,Visual Website Optimizer,Google Content Experiments,6Optimizely: Worth the TestWe are utilizing Optimizely throughout the lead generation department to decrease our advertising costs (CPA) to increase ROI. While we currently meet or exceed all our departmental ROI goals, by working on conversion rate optimization (CRO) we can greatly improve our results with minimal increased effort. Within the first 48 hours, we had already achieved actionable data and saw positive results for our landing page conversion rates.,The interface is easy to learn, and with minimal research, we are now able to quickly launch A/B and Multivariate tests within a matter of hours after conception. It removes the process of optimizing landing pages from the development team and places it in the hands of the marketers, greatly speeding up the testing process. The results are easy to review, providing clear, actionable insight into which variations are more effective for our goals. In addition, Optimizely allows you to dig into the data further, to gain insights into user behavior by browser, mobile, and more.,The mobile interface can be a bit clunky, and I found myself wishing that the default setting for iPads was not mobile. I always switch to the desktop interface, even on mobile devices, because it's the only way to really get at the data/experiments.,10,Increased effectiveness of ad spend by decreasing CPA within existing campaigns.,9,Yes,9Impact beyond expectationsOptimizely is used by our marketing department and engineering department to optimize our website, and education tools.,Optimizely allows us to quickly set up tests without requiring our engineers to spend valuable time on testing. Within minutes, we can create alternate versions of call to action buttons to increase participation in events. One test increased participation by 30 percent. The tool provides detailed, live results for tests. It's important that we can not just A/B test, but A/B/C/D, etc. and run multiple tests at once. Optimizely also provides data on statistical significance, to accurately gauge our results. Optimizely's drag-and-drop editor is great for anyone on our team to implement a test, with no programming knowledge. You can easily change text, images, embedded videos, colors, etc.,It will be great if Optimizely can expand capabilities of its editor to be able to make larger changes, like completely different homepage layouts.,10,Huge impact. We're a non-profit that organized an education campaign. We were able to reached about 8 million more students solely because of A/B testing with Optimizely. By changing call-to-action text on our website, we increased signups by 30% and active participation by an additional 7%.,10Thumbs up for OptimizelyWe use optimizely on the marketing team to quickly A/B test variations of copy, imagery and design across all of our web properties. It allows us to easily make changes to our pages without having to go through our tech department so we can go from test creation to collecting data in a matter of minutes.,Very easy to set up and install A solid suite of tools to edit and make changes to your page(s) and design tests Great real-time visualization of your tests and quality reporting,It would be nice if the system could easily integrate into other systems (i.e. a CRM) and pull in down funnel conversion metrics Would be great to have built in heat mapping,9,Has helped us hone our traffic to lead conversion rate Has helped us put data behind certain branding decisions,,10Optimizely for Simple A/B TestingOptimizely is our "go to" tool for A/B testing with clients that don't have development resources. We can launch a test in under an hour with only one line of javascript installed by the dev team. Even the leanest of lean startups can use this software. The only downside is not being able to set statistical significance or confidence interval but overall a great product.,A/B testing Conversion rate optimization,Statistical significance adjustments Setting how many visitors you want to run the test for Testing dynamic pages,8,Increases conversion rate Simple setup Reporting,Visual Website Optimizer,9Optimizely, not so muchThe product is good for quick simple A/B tests such as moving of modules, buttons, text, color of elements on a page. It helps get answers to questions on whether simple changes to a page will drive conversion. The product is good for visual changes to a page - making changes is as easy as clicking on an element and replacing it with a different one on file (Optimizely is also able to host the content from their end).,The product is having problems integrating with our secure server checkout pages since the tool is iFrame based and it may cause a potential security risk. The code is not asynchronous based.,Increase ticket conversion rate. Get more users into the purchase funnel from all areas throughout the site.,3,4,Currently it is not being used due to an implementation issue with our secure server and the way Optimizely is implemented on page.,,Implemented in-house,2,Online training,3,3
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Optimizely
344 Ratings
Score 8.3 out of 101
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Optimizely
344 Ratings
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Score 8.3 out of 101

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Score 8 out of 10
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Pros and Cons

  • Testing CTAs (calls to action)
  • Simple HTML changes
  • Measurement
  • Analytics Integration (Google, SiteSatalyst, etc.)
  • Easy to use visual editor
  • customer support
  • Hard to run significant tests without a major development investment on our side--it seemed like it would be a lot easier to implement tests without the help of our dev team
  • Seems slightly less well-suited for media sites or sites where the KPIs are more complex than e-commerce sites (simpler KPIs such as click here or buy now)
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February 16, 2015

Optimizely user review

Score 9 out of 10
Vetted Review
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Pros and Cons

  • A/B testing of landing pages
  • Really easy to use
  • Very intuitive
  • Dasboard could be more obvious and less ambiguous
  • Simpler dasboard with bubbles to explain what each feature does
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Score 8 out of 10
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Pros and Cons

  • Optimizely's user interface is easy to use and you don't need to have coding experience. This makes it easy for anyone to pick up and start working with it.
  • They provide excellent and attentive support. I have called in to their support line a few times to ask questions about how to best do something in their software and they were always very easy to work with and helped me solve my problems.
  • Test results are clear and easy to read. They have great graphs and tables to help you see how different variations performed, how likely a variation is to beat the baseline, and how well that stacks up against other variations. Even with multivariate tests, the results are clear and concise.
  • The ability to add custom JavaScript and CSS per test is very convenient and makes it easy to make more detailed changes right from within Optimizely.
  • Traffic allocation options are convenient and allow you to easily split traffic to different variations.
  • While their user interface and WYSIWYG editor is mostly straight forward, sometimes the variation code it generates behind the scenes can become a little convoluted and bloated. While you don't need to worry about this for basic changes and variations, I have come across certain tests when I've needed to work with this code to make sure my project code wasn't gigantic and slowed down the page load times. Advanced users may need to know a little more about their variation code works and it would be nice if Optimizely would do a little more behind the scenes to keep this code size down, maybe by optimizing your changes instead of just putting each line of code in exactly as you did in the WYSIWYG editor.
  • We have seen some possible negative impacts on SERP rankings and Google AdWords quality score when running Optimizely tests on pages. We have done several tests and seen mixed results so we can't say for sure how much/if Optimizely is affecting these, but I would just warn users to keep on eye on these metrics when running tests. We have also not seen any definitive answers or test results on this from Optimizely themselves, only that the creators are ex-Googlers so if anyone knew how to make a platform that worked well with Google it would be them. It would be nice if they would directly address these issues and maybe put out the results of some internal testing regarding the matter.
  • I haven't noticed an easy way to edit text formatting (font, size, bold, italic, etc.) in the WYSIWYG editor. You can do it by editing the HTML, but for beginning users it would be nice to just have a visual editor when you click "Edit Text" on an element.
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Score 10 out of 10
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Pros and Cons

  • Super simple A/B testing - An easy-to-use interface allows up to very quickly set up variations on a page design and run a test and see the results in a clear and easy to understand report.
  • Powerful code editing capability - With some creativity, the script editor allows any number of changes to our website, including adding all-new content and completely restyling pages with scoped CSS.
  • Multiple experiments, multiple variations - Able to try multiple things across multiple pages, even changes to different parts of the same web page in different experiments, and it all just works.
  • Sometimes page redirects simply do not work - Running an A/B test that redirects visitors to our homepage to new variation pages, occasionally a user will get dropped on the old homepage instead of their assigned variation.
  • There isn't great visibility on older experiments - If a user is assigned to a variation that has been "turned off", they'll continue to see that variation and it's possible to forget about them. Some kind of warning message could be useful. Possible to work around by duplicating experiments when disabling variations, but that comes with its own issues.
  • The new results pages feel like they're missing functionality/information compared to the old page - The old page definitely had room for improvement, but the new page feels like a step in the wrong direction. Could just be unfamiliar with it, but I'll stick with the old results page as long as I can.
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Score 10 out of 10
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Pros and Cons

  • WYSIWYG front end editing experience
  • Experimental design and targeting
  • User segmentation for analysis
  • Make it easier to view how much money an experiment has made or cost the company i.e. total lift
  • Make it easier to deal with experiments targeting pages behind authentication
  • Make it easier to "baseline" winning experiments via Optimizely
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Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Installing it is quite simple for more standard A / B testing. Only taking a few minutes to actually place code on site is a dream and you can almost immediately get tests designed, let alone launched. (If you had the right folks in place at the right time, I cannot imagine you could not get a live test going within a single business day.)
  • Their support team is highly active and responsive to requests for information or troubleshooting. (NOTE: We have the Platinum account giving us more dedicated support staff). They are highly knowledgable and able to answer most questions quickly; else, they are highly effective on researching issues with other members of their organization (which speaks to the company's fluidity)
  • The UI of the tool is very simple to use and elegant in design. That is an essential piece of why the tool is so effective / usable for non-technical staff.
  • Due to the nature of the tool, it can be difficult to make the tool work correctly with the standard install for tracking tests for more complex web pages, example being checkout pages. Due to checkout pages having a great amount of dynamic content (due to user input of forms, etc), it can conflict slightly with other online marketing tracking. Custom scripting is needed for this kind of testing, so its ease-of-install-use is a harder path for these more complicated pages.
  • There are certain times the online tool will not work correctly and have to relogin via a new browser session. In a crunch time for test creation, it can be a bit troublesome. (But a minor issue.)
  • The tool tends to be a bit "too smart" for tracking the changes made in creating a variation. Example is if you are working to change text on a page, say larger and different color. Through the process of using the tool to make the modifications, you possibly would try different sizes/colors. Each time you make a selection, the change is "logged" for the Optimizely test variation... this creates a great amount of "extra change code" that is unnecessary and have to clear it out via the code editor.
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Score 8 out of 10
Vetted Review
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Pros and Cons

  • Easy to set tests up
  • Inexpensive for what you get
  • Fun to experiment with
  • With enough traffic, you don't have to wait long to see results!
  • Sometimes pages don't get enough traffic to make for a worthwhile test (not Optimizely's fault)
  • When I used it, they didn't have great options for mobile testing
  • Sometimes test pages can take awhile to load, due to extra JavaScript on the site
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Score 6 out of 10
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Pros and Cons

  • Allowing many people different kinds of permissions to view and edit the test
  • Create multivariate and a/b tests without the help of a developer
  • Easily see the status of our reports and significance
  • Great customer support
  • Tests could be running on the same page and there is very little transparency in how each test is affecting each other.
  • Can get buggy when trying to create more complex design related tests
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Score 8 out of 10
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Pros and Cons

  • Makes results easy to interpret
  • Easy to use WYSIWYG editor
  • Easy to control traffic flow if you don't want a 50/50 split
  • The WYSIWYG editor can be a little finicky
  • I had trouble selecting the right object, and when objects were linked together, moving one thing caused an unexpected chain reaction that was frustrating to fix
  • We had issues with PHP sites not displaying correctly
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Score 10 out of 10
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Verified User
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Pros and Cons

  • The interface is easy to learn, and with minimal research, we are now able to quickly launch A/B and Multivariate tests within a matter of hours after conception. It removes the process of optimizing landing pages from the development team and places it in the hands of the marketers, greatly speeding up the testing process.
  • The results are easy to review, providing clear, actionable insight into which variations are more effective for our goals. In addition, Optimizely allows you to dig into the data further, to gain insights into user behavior by browser, mobile, and more.
  • The mobile interface can be a bit clunky, and I found myself wishing that the default setting for iPads was not mobile. I always switch to the desktop interface, even on mobile devices, because it's the only way to really get at the data/experiments.
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Score 10 out of 10
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Pros and Cons

  • Optimizely allows us to quickly set up tests without requiring our engineers to spend valuable time on testing. Within minutes, we can create alternate versions of call to action buttons to increase participation in events. One test increased participation by 30 percent.
  • The tool provides detailed, live results for tests. It's important that we can not just A/B test, but A/B/C/D, etc. and run multiple tests at once. Optimizely also provides data on statistical significance, to accurately gauge our results.
  • Optimizely's drag-and-drop editor is great for anyone on our team to implement a test, with no programming knowledge. You can easily change text, images, embedded videos, colors, etc.
  • It will be great if Optimizely can expand capabilities of its editor to be able to make larger changes, like completely different homepage layouts.
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Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Very easy to set up and install
  • A solid suite of tools to edit and make changes to your page(s) and design tests
  • Great real-time visualization of your tests and quality reporting
  • It would be nice if the system could easily integrate into other systems (i.e. a CRM) and pull in down funnel conversion metrics
  • Would be great to have built in heat mapping
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October 21, 2013

Optimizely, not so much

Score 4 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The product is good for quick simple A/B tests such as moving of modules, buttons, text, color of elements on a page. It helps get answers to questions on whether simple changes to a page will drive conversion.
  • The product is good for visual changes to a page - making changes is as easy as clicking on an element and replacing it with a different one on file (Optimizely is also able to host the content from their end).
  • The product is having problems integrating with our secure server checkout pages since the tool is iFrame based and it may cause a potential security risk.
  • The code is not asynchronous based.
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Feature Scorecard Summary

a/b experiment testing (29)
8.5
Split URL testing (23)
7.9
Multivariate testing (24)
8.4
Multi-page/funnel testing (23)
7.7
Cross-browser testing (17)
7.8
Mobile app testing (11)
7.2
Test significance (25)
7.4
Visual / WYSIWYG editor (23)
7.2
Advanced code editor (23)
7.0
Page surveys (5)
7.1
Visitor recordings (8)
7.5
Preview mode (27)
7.2
Test duration calculator (14)
6.6
Experiment scheduler (16)
8.2
Experiment workflow and approval (11)
7.2
Dynamic experiment activation (8)
7.4
Client-side tests (17)
7.4
Server-side tests (6)
7.1
Mutually exclusive tests (13)
7.3
Standard visitor segmentation (27)
8.2
Behavioral visitor segmentation (19)
7.9
Traffic allocation control (26)
8.4
Website personalization (14)
7.6
Heatmap tool (2)
7.7
Click analytics (11)
8.0
Scroll maps (3)
7.6
Form fill analysis (3)
7.6
Conversion tracking (21)
8.0
Goal tracking (25)
7.9
Test reporting (26)
7.9
Results segmentation (23)
7.3
CSV export (15)
6.7
Experiments results dashboard (22)
7.7

About Optimizely

Optimizely is one of the leaders in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No