Skip to main content
TrustRadius
Optimizely Web Experimentation

Optimizely Web Experimentation

Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 33 features
  • a/b experiment testing (92)
    9.3
    93%
  • Standard visitor segmentation (85)
    8.9
    89%
  • Test significance (84)
    8.5
    85%
  • Preview mode (82)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

1 video

Optimizely Web Experimentation Review from a Director of Partnerships
08:08
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Optimizely Web Experimentation?

Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

46 people also want pricing

Alternatives Pricing

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

What is Instapage?

Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating,…

Return to navigation

Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

8
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.6
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.3
Avg 8.5
Return to navigation

Product Details

What is Optimizely Web Experimentation?

Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.

Optimizely provides a single workspace for experimentation collaborators to have control and visibility across their experiments — from setting up experiment components to interpreting test results — ultimately to improve velocity and collaboration, and elevate performance.

Optimizely Web Experimentation Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Form fill analysis
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: CSV export

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.

Optimizely Web Experimentation Video

Optimizely Web Experimentation Competitors

Optimizely Web Experimentation Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Optimizely Web Experimentation Downloadables

Frequently Asked Questions

Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.

AB Tasty, VWO, and Adobe Target are common alternatives for Optimizely Web Experimentation.

Reviewers rate Traffic allocation control highest, with a score of 9.4.

The most common users of Optimizely Web Experimentation are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(487)

Attribute Ratings

Reviews

(26-50 of 177)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Event tracking
  • Measuring and identifying audiences
  • Visual editor to create and make tests
  • Management of different projects/sites
  • Integration with GA4 (bug identified with our CSM)
  • Integration with HubSpot
  • Shared experimentation across different projects
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • allowing users to quickly change the order of content blocks on existing site
  • organize current tests in a list for the team to view
  • Defining pages that are frequently tested for faster work flow
  • affecting the cms when the code is slightly more complicated on the back end
  • the login/verification process every time is a little annoying
  • would like to track the data visually all together in a snapshot of all experiments done on one page over time
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Provides shareable links of reports for broader visibility
  • Customizable metrics to report on
  • Ability to simulate the preview on different devices
  • Statistical significance estimate in the report seems to fluctuate often, with no context or update on what changed and why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Running A/B tests without prior coding or HTML knowledge
  • Good user interface
  • User experience is easy to understand
  • Easy to decipher results
  • When it comes to test results, give an overview of wins / losses for multiple tests and pages
  • Recommendations for areas of improvement when results have not been conclusive
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • A/B testing
  • Experiment editor
  • We should explore more integrations
  • As a dev, at first, I had some difficult to understand the way metrics works and how they are configured
  • I am not sure how it is not, but we had some issues with the documentation for optimizelyOptOut implementation in the past
May 08, 2023

Optimizely rocks!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use
  • Analytics/ reporting
  • Online resources/ help center documentation
  • Performance
  • Local development tooling
  • Customer support
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Sever side integration is robust
  • Stats engine gives easy steer during test
  • Session level metrics not available
  • Integrating third party data sources challenging
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • The user interface is relatively straightforward, making adopting across the company easier.
  • Customer Support is very responsive.
  • Optimizely X Web integrates with digital analytics tools (such as Google Analytics) relatively smoothly.
  • Integration with Web Analytics is relatively smooth, although they recently had to change how to connect to Google Analytics 4.
  • Events can be hard to configure, depending on what kinds of tests you're running.
  • It's not the best solution when you're dealing with users who log in and out of a platform frequently, especially across devices. Sometimes the user IDs get confused and you end up with people seeing a control AND variant version (across different experiences).
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Integrates well with our digital marketing stack
  • Easy to use
  • Provides detailed reporting out of the box
  • It is expensive in comparison to some of its competitors
  • Full stack component can be hard to get up and running
February 28, 2023

Optimizely Review

Katie Goh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • General business users can build experiments without coding.
  • Use of API.
  • It is important to remember that complex features and product rollouts require considerable effort.
  • Large scale experimentation management. Being able to look at the project at a high level of detail is a convenient methodology.
  • A snippet from Optimizely increases the loading time of a page.
February 20, 2023

Experimenting Engineer

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Very easy to make changes visually in their editor
  • Allows us to make CSS/JS changes pretty quickly
  • Integration with other services to track user behavior and give us stats to make determination of the best path forward.
  • UI could use some improvements
  • Sometimes I just can’t load the site or see it to make changes on the fly, forces to use CSS/JS
  • Sometimes it’s very hard to track what experiments are running in a browser. More tools or extensions would be great.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • The audience feature is easy to use and very beneficial in previewing the experiment as users would see it before launching the experiment
  • Targeting individual pages or a group of saved pages is easy to do
  • Metric tracking is highly customizable and easy to visualize
  • Allow for editable extension fields to be implemented in the extension's CSS
  • Moving extensions or experiments across projects should be simpler
  • Allow for quick switching between setting up metrics in the experiment and event implementation set up
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to set up and update / conclude experiments without any engineering support
  • Managing experiments and controlled rollouts by easily assigning feature flags and setting the percentage of traffic / users to be assigned to each variation
  • Integrating with the rest of our tech stack so new experiments set up in Optimizely are immediately pushed to our CMS and data analytics tools
  • Forcing users to select a success metric for each new experiment before being able to set it live is redundant as we don't rely on Optimizely to analyze the experiment results
  • The pricing for the product is not ideal for our company, as we pay for a large set of features that we don't use (like experiment analytics), but we don't have the option to only pay for the features we need
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It's an easy tool to set up an AB testing process.
  • Nice and clear UI/UX.
  • The size of the library itself. It contains all of the experiments inside. Tech decision was correct, however, performance metrics for our landing pages went down.
  • The new price policy is ridiculously high.
Return to navigation