Overview
What is Optimizely Web Experimentation?
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Take the Guess Work Out of Your CRO with Optimizely!
Great tool to get your team into the testing mentality.
Great experimentation tool
Optimizely: Streamlining Experimentation for Smarter Product Strategy Decisions.
Optimizely Web Experimentation Review
Optimizely Web Experimentation Review
Optimizely Web Experimentation: The Only Site Experimentation Platform You Need
Powerful full-featured experimentation and personalization platform that grows with your program
Opportunities to fine tune the product
Just getting started but all in
Best in class experimentation tool
Optimizely Web Experimentation is the leader in all things CRO
Solid tool for quick experimentation
Optimizely Web Experimentation Is The Only Optimizing Tool You Need
How Optimizely Web Experimentation Differs From Its Competitors
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Popular Features
- a/b experiment testing (92)9.393%
- Standard visitor segmentation (85)8.989%
- Test significance (84)8.585%
- Preview mode (82)8.080%
Reviewer Pros & Cons
Video Reviews
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Pricing
What is Optimizely Web Experimentation?
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 9.3a/b experiment testing(92) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 8.5Split URL testing(74) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.8Multivariate testing(77) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 8.2Multi-page/funnel testing(72) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 7.4Cross-browser testing(50) Ratings
Preview your experiments across multiple browsers at once.
- 7.6Mobile app testing(38) Ratings
Ability to run tests to optimize mobile applications.
- 8.5Test significance(84) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 8Visual / WYSIWYG editor(76) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 7.5Advanced code editor(68) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 7Page surveys(17) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 8.4Visitor recordings(18) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 8Preview mode(82) Ratings
Preview your experiment before running it live on your site or app.
- 6.9Test duration calculator(56) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 8.1Experiment scheduler(54) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 6.5Experiment workflow and approval(37) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 7.4Dynamic experiment activation(34) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 9.2Client-side tests(50) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 9.1Server-side tests(19) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 8.4Mutually exclusive tests(37) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.9Standard visitor segmentation(85) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 8.3Behavioral visitor segmentation(65) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.4Traffic allocation control(81) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7.9Website personalization(57) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 9.1Heatmap tool(13) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 8.7Click analytics(33) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 8Scroll maps(17) Ratings
Scroll maps display how far down the page users scroll.
- 8.3Form fill analysis(26) Ratings
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
- 8.7Conversion tracking(44) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.4Goal tracking(73) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 8.1Test reporting(76) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 8Results segmentation(48) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 7.6CSV export(48) Ratings
Ability to export test results as a CSV file.
- 8Experiments results dashboard(49) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
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- Competitors
- Tech Details
- Downloadables
- FAQs
What is Optimizely Web Experimentation?
Optimizely Web Experimentation Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Form fill analysis
- Supported: Goal tracking
- Supported: Test reporting
- Supported: CSV export
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Integration with CRM or DMP software
Optimizely Web Experimentation Screenshots
Optimizely Web Experimentation Video
Optimizely Web Experimentation Competitors
Optimizely Web Experimentation Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Optimizely Web Experimentation Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(487)Attribute Ratings
Reviews
(26-50 of 177)Optimizing our Brand with Optimizely
- Event tracking
- Measuring and identifying audiences
- Visual editor to create and make tests
- Management of different projects/sites
- Integration with GA4 (bug identified with our CSM)
- Integration with HubSpot
- Shared experimentation across different projects
- Split testing
- Measuring results
- UI
- Scripted to setup initially in complicated
- integration with 6sense and Drift complex
Marketing Team Member - Optimizely Web Experimentation Review
- allowing users to quickly change the order of content blocks on existing site
- organize current tests in a list for the team to view
- Defining pages that are frequently tested for faster work flow
- affecting the cms when the code is slightly more complicated on the back end
- the login/verification process every time is a little annoying
- would like to track the data visually all together in a snapshot of all experiments done on one page over time
Optimizely Web Experimentation Review
- Provides shareable links of reports for broader visibility
- Customizable metrics to report on
- Ability to simulate the preview on different devices
- Statistical significance estimate in the report seems to fluctuate often, with no context or update on what changed and why
- Redirects
- Variant testing
- Navigation testing
- Visual editing tool
- Analysis of metrics
Optimizely testing and personalisation for SaaS
- Running A/B tests without prior coding or HTML knowledge
- Good user interface
- User experience is easy to understand
- Easy to decipher results
- When it comes to test results, give an overview of wins / losses for multiple tests and pages
- Recommendations for areas of improvement when results have not been conclusive
The `Optimizelingly` experience
- A/B testing
- Experiment editor
- We should explore more integrations
- As a dev, at first, I had some difficult to understand the way metrics works and how they are configured
- I am not sure how it is not, but we had some issues with the documentation for optimizelyOptOut implementation in the past
Optimizely rocks!
- Ease of use
- Analytics/ reporting
- Online resources/ help center documentation
- Performance
- Local development tooling
- Customer support
Experimentation Tool
- Sever side integration is robust
- Stats engine gives easy steer during test
- Session level metrics not available
- Integrating third party data sources challenging
Big fan of Optimizely for experimentation at scale
- A/B testing
- Personalization
- Multivariate testing
- Better integration with Clearbit, Segment
- Better reporting UI
Optimizely helps us out in testing times
- The user interface is relatively straightforward, making adopting across the company easier.
- Customer Support is very responsive.
- Optimizely X Web integrates with digital analytics tools (such as Google Analytics) relatively smoothly.
- Integration with Web Analytics is relatively smooth, although they recently had to change how to connect to Google Analytics 4.
- Events can be hard to configure, depending on what kinds of tests you're running.
- It's not the best solution when you're dealing with users who log in and out of a platform frequently, especially across devices. Sometimes the user IDs get confused and you end up with people seeing a control AND variant version (across different experiences).
Solid A/B Testing Tool for Small Teams
- Quickly update your website
- Fairly easy to use
- Setting up custom metrics can be confusing
- Only one way to track statistical significance of a test through the platform
- A/B Testing
- Automated Testing
- Clear Results/Reporting
- Integration with certain platforms (e.g. Angular and/or Magnolia)
Optimizely is great for AB Testing!
- AB Testing.
- Data Analysis.
- Web Editor.
- User Interface.
- Multi-project management.
- Dynamic Website Set-up.
Informed Content Strategy = Increased Engagement
- Conversion Rate Optimization- knowing what garners clicks helps us tailor content to get the most clicks
- It's pretty intuitive as I understand.
Optimizely has helped cement our digital test and learn culture!!!
- Integrates well with our digital marketing stack
- Easy to use
- Provides detailed reporting out of the box
- It is expensive in comparison to some of its competitors
- Full stack component can be hard to get up and running
Optimizely Review
- General business users can build experiments without coding.
- Use of API.
- It is important to remember that complex features and product rollouts require considerable effort.
- Large scale experimentation management. Being able to look at the project at a high level of detail is a convenient methodology.
- A snippet from Optimizely increases the loading time of a page.
Experimenting Engineer
- Very easy to make changes visually in their editor
- Allows us to make CSS/JS changes pretty quickly
- Integration with other services to track user behavior and give us stats to make determination of the best path forward.
- UI could use some improvements
- Sometimes I just can’t load the site or see it to make changes on the fly, forces to use CSS/JS
- Sometimes it’s very hard to track what experiments are running in a browser. More tools or extensions would be great.
Optimizely a perfect tool
- Ease of use
- Ease of implementation
- Asynchronous object load
- Better control on target Control split
- Use of 2 level key implementation on Organization ID and User ID
Great product
- A/B Testing
- Data reporting
- Ease of use
- Data collection
- A/B Testing
Identify impactful opportunities through experimentation
- The audience feature is easy to use and very beneficial in previewing the experiment as users would see it before launching the experiment
- Targeting individual pages or a group of saved pages is easy to do
- Metric tracking is highly customizable and easy to visualize
- Allow for editable extension fields to be implemented in the extension's CSS
- Moving extensions or experiments across projects should be simpler
- Allow for quick switching between setting up metrics in the experiment and event implementation set up
A useful experimentation platform for most mid-sized companies
- Ability to set up and update / conclude experiments without any engineering support
- Managing experiments and controlled rollouts by easily assigning feature flags and setting the percentage of traffic / users to be assigned to each variation
- Integrating with the rest of our tech stack so new experiments set up in Optimizely are immediately pushed to our CMS and data analytics tools
- Forcing users to select a success metric for each new experiment before being able to set it live is redundant as we don't rely on Optimizely to analyze the experiment results
- The pricing for the product is not ideal for our company, as we pay for a large set of features that we don't use (like experiment analytics), but we don't have the option to only pay for the features we need
Optimizely Is A Very Flexible Testing Solution
- Reporting
- A/B Testing
- Support
- Flexible Implementation
- WYSIWYG Editor
- Wordpress Page Builder Integration
- Personalization
Optimizely Review
- A/B tests
- Load page time
- Page Performance on all devices
- Integration with other analytics tools
- Non-code pages (WordPress, example)
- Portugueses support
A good tool for AB testing with high price policy
- It's an easy tool to set up an AB testing process.
- Nice and clear UI/UX.
- The size of the library itself. It contains all of the experiments inside. Tech decision was correct, however, performance metrics for our landing pages went down.
- The new price policy is ridiculously high.