TrustRadius
Optimizely is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.https://media.trustradius.com/product-logos/PJ/xR/9ITXLXGFX53G.PNGChanged the way our front end development process worked in a great way!We use Optimizely whenever our front end/design team wants to make changes to the UI. Using A/B tests with Optimizely, we measure different kinds of user engagement (search actions, registrations) and use the results to help drive design decisions. On-boarding and support from Optimizely was first-rate. I'd recommend for anybody looking to start use A/B testing for their front end.,Quick and easy test setup if you've got the html/css changes ready to go. Detailed analytics, providing all sorts of quality information such as totals vs uniques. Support always picks up the phone right away! Great with answering your questions and often also give suggestions on better ways to test,Please add more APIs for exporting data and integrate into a data warehouse so that we could perform our own analytics! The Optimizely script sometimes slows page loading time. It would be nice to be able to auto-pause experiments at a particular time.,9,Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.,Jenkins, GitHub, SlackOptimizely and You: An A/B Love StoryOptimizely is, among other things, a conversion rate optimization tool. This allows our creative and development teams to build unique desktop experiences for the many different users who interact with the site. Whether it's testing an A/B (or C/D/E) split among different creative and structural choices or simply just showing a different page for a different geographic location, Optimizely helps target and switch fairly seamlessly. Sometimes traffic and engagement metrics to websites will stagnate. And Optimizely is a way to test different website layouts to discover winners (or losers) in a statistically significant way.,Optimizely does fairly pain-free WYSIWYG web editing. Once the code has been implemented, it is easy to move around pieces of the website, resize and format different elements around the page. You don't need that much experience in coding to operate Optimizely, although it helps. Optimizely allows the team to target and serve different pages based on UTM tags. Optimizely allows unparalleled creativity in determining triggers for different pages to show. With Optimizely, you can discover the geographic location of users, reference this against the weather patterns in their area and serve a different website. This may be a particularly useful tool if your client is REI, for example. REI would benefit from showing a website optimized for cold-weather climates to cold weather climates. The same goes for more temperate and warm climates. Optimizing your website so that users find what they're looking for, convert, and stay longer is the goal. And Optimizely is a great way to start reaching that goal.,Perhaps in the certification exams - these seem much easier when described, but take a surprising amount of studying, especially into development specialties. It's mentioned that no developer skills are needed to pass certification, but very specific certification questions are asked regarding JavaScript, HTML, and tagging that the regular account manager or similar jobs wouldn't have knowledge of.,8,It's hard to say without giving up too much of our internal processes.,,Tableau Desktop, Tableau OnlineIts a MUST HAVE - period.As the head of our company's front end team, I use Optimizely to prove concepts and ideas before having the team fully develop the feature to see if it will get any traction. We use it to vet ideas that come in from product and marketing as a regular part of our process.,Making quick variations on pages for testing - you can use the GUI or just whip up some jQuery so you can do more advanced tests. Love the reporting/results page - once you establish real goals to measure it's just awesome.,At least in our network, the previews often never load - this could just be our network. Having to routinely click the little shield in the address bar to load the editor is annoying - again I think this is just our network.,10,Definitely had a positive impact. It takes some learning - not how to use Optimizely, but rather how to really read the results of tests. Early mistakes include not running tests on the original versions to establish the average high low conversion rates, making tests that change too many things at once, making too many versions.,If you are wanting to improve your site, use Optimizely!We use Optimizely on our company website to primarily help increase our customers / visitors conversion. We are an eCommerce site so our primary focus is on CTA and making sure our customers are able to easily find what they are looking for. We primarily have used it to test layout changes, but have done some redirect testing as well.,Their User Interface is so easy to use. You don't have to be a coder to set up a test. It's simply amazing. Their support is by far the best I've ever experienced. They always pick up the phone right away and are so helpful to answer your questions and to also give suggestions on better ways to do your tests.,Sometimes it's a little tricky using third party jQuery plugins that we have on our site. It's not necessarily bad, but it could be better. The reporting is good, but it could be more robust. Simply a data table with a time chart. Would be nice to have more of a graphical interaction for their reports.,10,We have found new ways of displaying different aspects of pages, and have thusly increased our conversion and revenue. Some areas have higher areas of improvement. But you know quite soon if something is helping your business or not.,SiteSpect,10,YesDoing it fast with OptimizelyOptimizely is now our primary tool for A/B testing and deploying temporary code fixes between releases. It's been an amazing tool for us and has helped us ramp up our optimization efforts considerably. We've gone from deploying a handful of experiments per year to launching several new tests every week. I'm the primary user of the tool, working in the product department, but I often seek out help from various developers as we conceive of progressively more complicated experiments. I've been amazed by what you can do with Optimizely and a little determination. We've lifted conversion rates all over our site with Optimizely.,Optimizely has a very intuitive interface that really makes learning to use the tool quite easy. Even a complete novice can develop and deploy simple A/B tests with minimal effort. Optiverse, Optimizely's support forum, is an excellent place to learn how to take your A/B testing to the next level. I've gone from running simple copy change tests to advanced multi-page funnel testing. The ability to simply modify existing pages on your site rather than recreating them and redirecting traffic has been immensely valuable and allowed us to deploy tests much faster than we did before.,I'm often frustrated with how hard it is to monitor results from my phone. I wish there was a mobile optimized version of the results section. I'm often travelling on the weekends and need to check on our tests via my phone. It can be done, but it's a very sub-optimal experience. I wish I could see the results of all my active tests on a single dashboard. Currently you have to drill into each experiment individually. Since I sometimes have as many as 10-15 experiments running, a good part of my day is spent monitoring a ton of open tabs for each test. Just nitpicking, but it would be nice to be able to reorder your experiment's goals without having to exit editing mode and return to the main projects page.,10,Higher conversion rates across our site! Greater insight into how visitors use our site. Massively increased employee productivity. A less buggy user experience since we can quickly deploy temporary fixes when bugs are discovered. Facilitates a culture of testing. Because it's so easy to do, we test many of the changes we make to our site prior to deploying them in our code. "Let's test it" is a very common phrase around here.,,,,A/B optimization testing Deploying temporary bug fixes Gaining insights about how visitors interact with our site Refining marketing copy,As a stop gap solution for bugs To customize pages for business partners on our site Temporairly redirecting SEM traffic from inefficient pages Swapping images and copy for Marketing and Legal,Longer multi-page experiments Testing site-wide changes to headers and navigation For co-branding opportunities,10Optimizely RocksMy team uses Optimizely; we are responsible for conversion optimization across my company. I have 2 folks that work for me, and we are the 3 users. We are an online B2B media company, so we use Optimizely to run tests across our network of sites (~75 sites) and landing pages, with a goal of increasing conversions (leads, registrations) as well as engagement (primarily measured by pages per visit and time on site).,Stellar support. Every person we've worked with on the support side has been knowledgeable and super helpful. Top notch for sure, and a great attitude to go along with the support. The product is so easy to use. Flexible while being user-friendly. We are able to do things quickly and easily that we could not do - even with consultant support - with competitive software. Community. The online community is great - it has great content, frequently updated with lots of people contributing. Most questions can be answered by checking the online community/online support. The community manager, Amanda, rocks!,Reporting/exporting is a challenge if you want to report on data across multiple campaigns. This may not be an issue for some, but for us we typically have multiple test campaigns set up in support of a particular project. We compile/aggregate results manually. We have to look up/export results campaign by campaign, which is time-consuming. While the product, development/engineering, support and community folks at Optimizely are rock stars, their sales folks are not. Most of the people have impressed us in so many ways - so very customer-oriented, as Optimizely tends to be as a company/brand. However, from our perspective it's felt a little like the sales folks are not even part of the same organization. Very 'traditional' salesy. :( We'd like to be able to set up multiple 'projects' in Optimizely for better/easier organization. However, each project requires its own code snippet for your site(s). This precludes us from creating multiple projects, and thus it's a little unwieldy in our interface. Also, since we have so many sites and campaigns, our code snippet is much larger than we would like. This again is a symptom of our own organization, where we have many, many sites (unlike many other companies).,9,Increased member conversion/registration rate on core websites Increased site engagement (pages per visit, time on site) Increased conversion/registration rate on marketing landing pages,Why we're happy with OptimizelyOptimizely is primarily used by our testing team though a few colleagues outside the team have access as well. We use Optimizely as our sole A/B testing, personalization and conversion rate optimization tool. We have used it to improve our registration flows, landing pages and to make our content more engaging.,The interface is extremely easy to use. If you are a novice, the WYSIWYG allows you to easily make simple changes to your site. If you are comfortable doing so there is also the code editor which is powerful enough for you to make dramatic changes to your site. Optimizely's support is top notch. This was the primary reason we switched from our previous testing provider. They have extensive knowledge in scripting and are always quick to respond with useful information. Optimizely has created a community of A/B testers and optimizers that allows us to share ideas with other groups.,Optimizely doesn't seem as buttoned up on the sales side as they are on the product and support side. Granted those other groups set a very high bar. Optimizely doesn't have a useful engagement metric out of the box. You have to integrate your analytics platform with it which for us was a challenge. We were grandfathered in from a Platinum plan which Optimizely no longer uses; they now have Enterprise and Starter I believe. We assumed since we had the Platinum plan that we were converted to the Enterprise plan but when we tried to access certain features we realized that wasn't the case.,10,We have dramatically increased our registration conversion rates. We have improved engagement on our highest traffic content type. We have targeted specific promos to users in specific regions.,If only I could use Optimizely to test this title - they make it so easy!Optimizely is used as a critical piece of understanding and testing user behavior by product, design, marketing, and engineering groups. It is used in multiple ways, from quick tests to see how users interact with buttons, hero images, promotional text, to test out operational changes and feature roll-outs, all the way to quantifying and proving hypotheses from in person user tests, surveys, and other qualitative data. From a platform perspective, Optimizely is used for web, mobile web, and mobile apps (iOS and Android). It's helpful to have a single platform for all your testing needs across different platforms as the teams already have enough other tools that are used on a daily basis to manage projects and analyze results.,When we started implementing Optimizely on mobile (iOS and Android), the team at Optimizely was particularly helpful in working with the engineers and product team. This really accelerated the process for us to dive in and get started using the product. The Optimizely team seems very passionate about helping their customers get the most out of their platform. They are always available to answer an e-mail, support request, forum post, jump on a phone call and even come by for a visit. On the flip side, they are always asking for feedback on the product, which provides a sense that we are working with a living, breathing company. Optimizely has spent a lot of time understanding the intricacies of multivariate testing and statistical analysis and made it dead simple to see the results in their product. Even if your focus isn't around data, you can plainly see how your experiments are performing and focus on what you are best at. If you want to learn more, they've provided a lot of resources to help you understand concepts like statistical significance.,I'd like to see more APIs to be able to export data and integrate it ina data warehouse so that we could perform our own analytics. Sometimes it's not obvious how long an experiment will need to run based on a product's existing traffic. Having an estimate integrated directly into the experiment would be very helpful. Sometimes I am concerned that they've made things too simple to get in and start running experiments, without having proper constructs on what experiments you should be running and what you are actually testing. Just because you've seen results on testing a button in an early stage of a funnel does not mean your end conversion is going to change.,10,There is a definite positive impact on ROI and we use it primarily to help us with that. Having a platform do the work for us helps us focus on what we do best - build a great consumer product! Don't think that you've got everything under control and can build it yourself, because you're not in the business of building an optimization platform.,LeanPlum,Apptimize,MixpanelYou could be testing in just minutes.We use Optimizely across the board, for testing new features before they're rolled out, making layout / content tweaks and testing their impact, personalizing experience for individual visitors, and even as a quick way to fix coding issues and allow developers more time to roll out a more permanent solution.,A/B testing - this is the core functionality that Optimizely has always been great with and only got better as they add more functionality. Test analytics - the reporting pages are great, the impact of the tests on revenue is extremely difficult to calculate correctly. Optimizely has made a lot of updates to their statistics engine, latest round of changes upset a lot of people, but it's still doing a great job presenting very complicated data in a simple way. Personalization - still new and barely out of beta, but already looks promising and judging by the quality of the core product, A/B testing, this should be a hit with marketers as well.,Test results - the under the hood calculations could be more transparent, while the statistics engine does a ton of very complex calculations that we don't really need to see, in the end it provides one number for "statistical significance". As that number changes over time, sometimes its apparent fluctuations make no intuitive sense. This can make it difficult to justify test results to management and the rest of the team.,10,Lift in Revenue and Conversion Rates. We've ran hundreds of tests, with a few big wins and a few spectacular losses. But while winning tests are implemented for 100% of visitors and immediately begin to contribute to the bottom line, even the losses can lead to more followup tests, some of which end up as winers by the 2nd or 3rd generation as well. Optimizely is by far the fastest and easiest way to change content on pages, while a more permanent change is in the dev queue. This is great for almost all departments - Marketing, Compliance, Dev and QA, Customer Service, etc.Optimizely is a Solid Platform for TestingOur organization was previously advancing different elements on our site based on design, or individual department preference. Now, using Optimizely, we are able to assess data and form a conclusion on decisions to change designs based on quantitative analyses. In addition, we have the flexibility to construct new products for our site within Optimizely's interface and deploy them without leveraging weight on our developers.,Great for fast development especially with basic CSS components. Transparent results allow results to be shared across all departments. The user interface is very straightforward and Optimizely's free online documentation is an excellent resource.,Advance code has issues especially with conditional activation on heavy JavaScript frameworks. Direct customer service via phone is not as transparent as it could be. Experiments can take a while to load, and previewing is sometimes not accurate due to slow caching issues.,9,Faster lead conversion. Increased ability to connect data with various departments. Less need to rely on developers for intensive websites.,Adobe TargetOptimizely and Me: A Love StoryWe currently use Optimizely on our eCommerce site within the marketing department. It helps us address the ever present question: How do I increase conversion and user acceptance? Each project is kicked off with research through our analytics program and flows down the pipeline through design into development. Before Optimizely we would have a poorly performing section of the site and no way to test new initiatives. Now we have the tools needed to easily find a solution.,Optimizely has a really powerful WYSIWYG editor. Not every marketing department is blessed with a talented developer. So this puts the power in the business user's hand, without getting bogged down in coding. If you are blessed with a talented developer (as we are) you also have the option of doing very advanced coding through the Optimizely program. This gives us flexibility we never had before and a window to testing we never thought possible. Optimizely segmentation is a power tool. The ability to customize the testing experience based on the segment is a strong advantage to any testing tool. We haven't even scratched the surface on the segments we can test through.,It would be helpful to add some advanced reporting. We have some scenarios where to only want to proof our test is to follow a user down a full path which can at times be harder to accomplish. We have solved this problem, mainly, by building customer trigger events. A roll-up of past tests and their outcomes might be a nice feature. We have an offline report that our team lead develops at the end of each test.,10,In the past we would have to have full development on our site for all projects, whether they ultimately were successful or not. This program has helped us lower our cost and increase employee efficiency through analysis of each performance before implementation. Our lead conversion has increased through newly tested navigational and promotion elements.,SiteSpect and AdobeSearch&PromoteTaking the next step in your online business using OptimizelyCurrently, Optimizely is being used across our Marketing Technology Department. The results of the tests that we run are then shared across our company for review. This in turn allows other departments to understand some of the impacts of the decisions they are considering. The current business problem that we are using Optimizely for is to continue to grow our web presence as well as increase conversion on our site.,The product itself is very user friendly. There are varying degrees of technical expertise on the teams that employ this program. The product's ease of use was a real selling point. Their Customer Service has been nothing short of spectacular. We have a dedicated Account Manager who is really attentive to our questions and connects us the the correct person in their organization to help solve any issues we have. Their developer API connections offer so many custom solutions that are not included out of the box. As each business is different, this flexibility has been a tremendous asset to continue to help us grow.,Showcase their users' implementations.,10,The first positive is that it helps in our quest for better conversion in several different areas across our website, like lead generation and revenue to name a few. The second positive is that this tool allows us to make creative decisions using data. This has always been a struggle for us and this tool helps solve this issue. One negative aspect is that this tool allows us to think about so many testing possibilities that now have to compete for prioritization.,MonetateWhy we chose OptimizelyWe are using Optimizely to confirm / disprove our hypothesis on our website. It is being used by IT and we work with our internal clients to set-up and run A/B tests. Optimizely enables us to remove bottlenecks through various funnels on our website.,Optimizely UX is very easy to use and find what you're looking for / set-up small changes on the site. Customer service has been amazing. There is a great user community that helps answer questions. Chances are, someone has run into the same issue you're experiencing.,In some instances page load speed can be affected by the Optimizely tag. Fortunately, in all cases that this has impacted a test, customer service has helped speed up the test. Some changes require dev effort. It would be nice if the tool had more functionality to limit dev and design resources.,9,Increased conversions due to confirming hypothesis. Save on dev resource because we're able to complete some website changes easily in the tool.,Adobe Test and TargetOptimizely Should Be Your Testing Software of Choice!Optimizely is used to trial potential changes to our website so that we can ensure any changes that we make to our platform are actually improving our product. By A/B testing changes we can put a quantifiable number next to changes to show the impact that they have on the product and the business as a whole.,Easy to use Analytics and data is easy to comprehend Very fast learning curve to be using the product to its fullest!,Ability to auto-pause experiments at a set time.,10,Increased conversions,Visual Website OptimizerOptimizely is A/B testing for Marketers (not just code-heads)We use Optimizely for A/B testing on our mobile and desktop, consumer facing web properties. We started by keeping it e-commerce focused, but we've expanded the use to all areas of the site including marketing, promotions, and e-commerce. Before Optimizely we had no tools to do A/B testing (beyond inacurate Google Analytics week by week changes) so this was a huge upgrade and allowed us to quickly iterate, experiment and learn from our users.,You can set up an experiment without any assistance from your IT staff (after implementation). We don't have to request and wait. We just create a test, deploy and learn. The software is fairly easy to use, flexible and powerful–even for a non-coder. The reporting is really easy to digest and gets you a detailed picture of your test and your testing goals. If you choose to implement the test 100% that is simply a click away.,The reporting could be better, maybe more standard. We use Google Analytics on top of the Optimizely reports to verify and dig deeper. If you aren't careful you could easily break your site. This isn't a flaw exactly, but is a potential pitfall. I've heard complaints from IT staff that Optimizely adds too much weight to the page loads.,9,We've had so many wins through Optimizely I can't even begin to tell you: better UX, greater revenue, better engagement. We did one test where we simply changed the color of a message bar and we saw a 50% bump in average revenue. We used Optimizely to better target users for specific promotions. This targeted testing generated higher conversions.,Adobe Experience ManagerOptimizely > All ElseOptimizely has been a great addition to our digital analytics landscape and opened up a world of otpimization unknown before at the AMA. The on-boarding and support from Optimizely is unmatched. They have been able to set us up for success not only in how to execute on testing, but in getting buy-in from our organization. Would recommend for any organization looking to start their own testing program.,Growing in terms of capabilities. Unmatched service.,Further ecomm reporting.,10,We no longer act on just beliefs.Optimizely-Improve your websiteWe use Optimizely for A/B testing. It's being used in the IT department to show if a hypothesis is true or false.,A/B Testing Goals Results Integration with GA,Storing unnecessary data,8,Generated more revenue,SAP Business OneOptimizely is Best-In-Class!We perform A/B tests and improve user experience with the tool.,It's very easy to set up tests Their tech support is amazing it gives very quick and strong results.,I would have liked to see improvements with the sitecatalyst integration.,10,We used this tool to execute several tests. We saw huge ROI compared to our prior use of Adobe Test and Target.,Adobe Test and Target,Google Analytics,8,Implemented in-houseOptimizely - It's GoodProvides a dead simple way to get up and running with AB and MVT testing on your web properties via its super simple installation and highly intuitive variation WYSIWYG based editor. Open and transparent with its inner workings. Curious what that WYSIWYG editor is actually doing? Optimizely provides full access to all variation code. Don't like WYSIWYG editors? Handwrite the standard Javascript based variation code yourself. Uncomfortable with code executing on your site that you can't see? Simply append the "optimizely_log=true" parameter to any URL on your website with an experiment running and check the Javacript console. You'll see a highly verbal log of all that is happening. Want to programmatically execute experiments yourself? Checkout Optimizely's extensive API (https://www.optimizely.com/docs/api) Not just for beginners. Being "enterprise" doesn't have to mean being hard to use. See comment above. Very competitively priced. Offers competitive segmenting capabilities which allow you to target experiments based on location, operating system, device type, referral, javascript variables, cookie values, URL patterns of all kinds, and more. Supports mobile web testing with intuitive tools and emulators to create experiments specifically for mobile and tablet devices. Allows you to create custom user segments that can be reused across experiments. Ability to organize and group experiments under "Projects" which can have their own granular user permissions. Ex: Give a partner or member of your team admin access to one set of experiments and read-only access to others. Provides a very simple set of tools to create and track custom experiment goals such as "mouse click" events on a specific button or traffic goals to a specific URL. Ability to demo the product immediately without an initial sales call. With a recent $28 million round of investment, you can feel confident that Optimizely has the funding to stay in business for a long time and continue to disrupt this market. (http://blog.optimizely.com/2013/04/10/optimizely-raises-28-million-to-go-global/),Optimizely does not support the use of alternative algorithms for judging experiment winners such as those of the "bandit" and "adaptive" nature. I can only imagine that doing this would be highly complex, but the ability to select different algorithms could be killer and a true differentiator. I know of no other optimization software vendor that provides algorithmic choices for judging experiment performance. Optimizely is not yet able to ingest and segment off of more advanced and / or custom data sources such as your own CRM data, weather and census data, data from re-targeters like BlueKai, and other fancy data sets that some of the other major players have. There are ways to build work arounds via their segment API and custom targeting variables, but it would be nice if more advanced, pre-built segmentation conditions were included in the product. The integration with Google Analytics, while extremely easy to set-up, leaves a bit to be desired. Its dependent on Custom Variable slots of which you only get 5 if you are not GA Premium (most aren't), and it does things with visitor scope that make repeat visit conversion tracking challenging to do over the course of an experiment without custom Google Analytics JS code to manually set GA visitor scope. That said, there are also work arounds for this as well. There's no experiment version control. You'll often find yourself having to hard refresh while editing variations within an experiment without saving to revert your changes. Not the end of the world because there is this and other work arounds, but it's a nice to have. Again, it's important to point out that few have others have this capability.,10,To start, Optimizely is very competitively priced and dead simple to set-up and install, so the bar to start getting a return on your investment starts off low. From there, it's up to you. What ideas do you have to improve your digital business? Optimizely is a tool that will help you test and measure them, and quantifiably tell you if they work or not. Your return will be as good as your testing ideas.,10,A/B Testing Multivariate Testing A handy work around for CMS and E-Commerce platform limitations.,Implemented in-house,10,Self-taught,The basics of Optimizely are very easy to learn especially if you have web development experience including basic HTML, CSS, and JavaScript skills. The documentation is solid. The community forums are fairly active, and the Optimizely admins regularly participate. However, the more advanced tips and tricks that the Optimizely support engineers know like the back of their hands are a little harder to find for the average user. Those tend to be gleamed during 1:1 sessions during support requests. It would be nice if Optimizely published more advanced "tips and tricks" video tutorials.,Yes,10Expensive But Awesome and Powerful Optimization ToolEasy to set up test variations, either with their visual tools or with Javascript. Easy to describe goals - can be clicks on a page element, page views, or custom Javascript. Can segment and target visitors based on URL, referral information, custom Javascript conditions, or a number of other variables. Good for previewing and testing variations prior to launching tests - has great live preview functionality and integrates with cross browser testing tools. Has good flexibility and control over implementation - especially important for avoiding the flash of unstyled content problem, as well as Javascript race conditions. API lets you integrate with Google Analytics or other third-party analytics system.,Javascript frontend sometimes loads slowly or requires refresh to load completely.,9,Varies from client to client and test to test.,,3,2,Website optimization.,10,Implemented in-house,10,Self-taught,Yes. Has a very intuitive user interface and lots of feature documentation.,No,8,9,9,7,Google Analytics,No,Visitor caps may be somewhat flexible.Using Optimizely Has Been a Boon For Our Business - Read this review to find out whyWe use Optimizely to perform conversion rate optimization for a variety of business needs but mostly for lead generation, e commerce, and brand engagement. Our parent company, Incubate, owns a variety of online properties and we use Optimizely to split test landing pages, concepts, and value propositions as well. Many companies make business decisions based a variety of data - except many cases, when it comes to their website. Using Optimizely we're able to help business leaders make decisions based on real data to back up the findings. This could be anything from value propositions to page layout. With Optimizely you can test just about any facet of a website and this is particularly valuable when it comes to the funnel.,Split testing unique value propositions - Honestly, split testing text could not be any easier AND the reporting that we're able to deliver is top notch. Experiments that allow you to segment visitors in a variety of ways. One example - first time visitors often behave much differently than repeat visitors. With Optimizely, you can set up tests that are unique to each group. Split testing by traffic source. Need a test just for Facebook users? Twitter users? Or any other referral source can be set up in a matter of minutes.,When you look at the price point of the platform there really aren't any "weak points" but as this format requires you to list something here they are. Reporting is great but I'd love a way to export all segments a bit easier like in Google analytics. I've heard the Optimizely team is working on this so we should see it soon I'd love a client manager like the "My Client Center" in google adwords we use to manage multiple paid search accounts with a single log in.,10,I've yet to come across a single website or business that didn't benefit from split testing. For lead gen, testing content can result in not just more leads, but better qualified ones as well. Learnings made from website testing can also be transferred to other mediums like email marketing, print, TV, and radio.,Google Analytics - Content experiments,Google website optimizer,9,10,10Test - get data - and decide!A/B Testing for changes to the website,Editing test variants Integrating with Analytics,Needs a little work on targeting - specificaly how it uses Cookies - it needs to spell out the exact full value - it would be good to use RegEx,10,Faster time to decision for data driven organizations. Easier implementation of new experiments. Easy to use reporting.,,7,10Considering A/B testing? Set up in minutes and move the marketing discussion from opinions to results.It is used for website optimization by the marketing team to improve web page and landing page lead conversion rates. e.g. testing call to action, name of tabs, color of buttons, length of forms, whether customer reviews or awards resulted in more leads.,Simple to set up and use Accessible to everyone on the marketing team; no web design technical knowledge required Solid results to make objective business decisions; eliminating well-intended but uninformed opinions,Would be nice to see an overall score trended over time for all tests. i.e. show the team whether overall the type of tests being run are improving or getting worse. Need to ensure this does not discourage testing. Some of the navigation is a little odd e.g. sometime things open in windows/tabs when you'd expect them to remain in the same window.,9,Increased lead conversion rate Increased click-through rate in the triple digits!!!! Decrease team discussion on what was the right thing to do.,9,3,0,A/B Call To Action Testing on Web Pages A/B Call to Action Testing on Landing Pages A/B Page Copy Testing on Landing Pages A/B Customer Testimonial Versus Awards Testing on Landing Pages,Implemented in-house,No,Change management was minimal,9A required tool in any online marketer's toolbox.We use Optimizely in the marketing department to tweak and modify our paid search landing pages for maximum conversion. It gives us the ability to see how people interact with our pages and see which assets are driving value. The ability to split into multiple variations gives us the flexibility we need to test on the fly.,Optimizely's user interface is simple enough to use and understand quickly. You can select elements to track by just clicking on them. Optimizely's goals are easy to set up. Optimizely has a lot of great resources that help educate it's users.,The way goal targeting works is a bit confusing. The snippet verification never seems to detect our snippet. Regardless, the tests run fine and are tracked properly.,8,Lead conversion has steadily grown with our iterative testing. We've seen what types of things leads are looking for through optimizely.,Crazy Egg,10Optimizely is a must-have resource for any business that has a strong investment in the digital atmosphere.We began using Optimizely in an effort to capture insights while continuing to develop our website with customers in mind. From I.T., Sales, and Marketing our business has become very in-tune with creating a more simplified approach to displaying products and information, making it easier for the customers to find the parts they need and fix their machines quickly.,A/B testing on-the-fly to measure multiple metrics efficiently. Easy implementation and reporting features makes beginning tests and tracking progress easy. A large database of resources to help those new to optimization set up their tests and expand their ability to use the software effectively.,The ability to group certain tests together and allow for one report would be nice. We test multiple pages at a time, and having the ability to look at one screen to track results would be a big win for us. Some delicate html or javascript does break when using Optimizely. So large-scale changes may be best handled by using redirects instead of the on-page tools.,9,We have been able to lift conversion rates and revenue over time since implementing Optimizely. Making decisions for website development has been made easier by knowing what is positively or negatively affecting customer experiences. Getting a better understanding of how customers interact with certain pages on our website has given us the tools to move forward with other website goals.,Visual Website Optimizer,10
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Optimizely
342 Ratings
Score 8.3 out of 101
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Optimizely
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Score 8.3 out of 101

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Benjamin Himley profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Quick and easy test setup if you've got the html/css changes ready to go.
  • Detailed analytics, providing all sorts of quality information such as totals vs uniques.
  • Support always picks up the phone right away! Great with answering your questions and often also give suggestions on better ways to test
  • Please add more APIs for exporting data and integrate into a data warehouse so that we could perform our own analytics!
  • The Optimizely script sometimes slows page loading time.
  • It would be nice to be able to auto-pause experiments at a particular time.
Read Benjamin Himley's full review
Matthew Pimenta profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Optimizely does fairly pain-free WYSIWYG web editing. Once the code has been implemented, it is easy to move around pieces of the website, resize and format different elements around the page. You don't need that much experience in coding to operate Optimizely, although it helps.
  • Optimizely allows the team to target and serve different pages based on UTM tags.
  • Optimizely allows unparalleled creativity in determining triggers for different pages to show. With Optimizely, you can discover the geographic location of users, reference this against the weather patterns in their area and serve a different website. This may be a particularly useful tool if your client is REI, for example. REI would benefit from showing a website optimized for cold-weather climates to cold weather climates. The same goes for more temperate and warm climates. Optimizing your website so that users find what they're looking for, convert, and stay longer is the goal. And Optimizely is a great way to start reaching that goal.
  • Perhaps in the certification exams - these seem much easier when described, but take a surprising amount of studying, especially into development specialties. It's mentioned that no developer skills are needed to pass certification, but very specific certification questions are asked regarding JavaScript, HTML, and tagging that the regular account manager or similar jobs wouldn't have knowledge of.
Read Matthew Pimenta's full review
Joseph Taylor profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Making quick variations on pages for testing - you can use the GUI or just whip up some jQuery so you can do more advanced tests.
  • Love the reporting/results page - once you establish real goals to measure it's just awesome.
  • At least in our network, the previews often never load - this could just be our network.
  • Having to routinely click the little shield in the address bar to load the editor is annoying - again I think this is just our network.
Read Joseph Taylor's full review
Sean Cleveland profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Their User Interface is so easy to use. You don't have to be a coder to set up a test. It's simply amazing.
  • Their support is by far the best I've ever experienced. They always pick up the phone right away and are so helpful to answer your questions and to also give suggestions on better ways to do your tests.
  • Sometimes it's a little tricky using third party jQuery plugins that we have on our site. It's not necessarily bad, but it could be better.
  • The reporting is good, but it could be more robust. Simply a data table with a time chart. Would be nice to have more of a graphical interaction for their reports.
Read Sean Cleveland's full review
Jeremy Bradford profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Optimizely has a very intuitive interface that really makes learning to use the tool quite easy. Even a complete novice can develop and deploy simple A/B tests with minimal effort.
  • Optiverse, Optimizely's support forum, is an excellent place to learn how to take your A/B testing to the next level. I've gone from running simple copy change tests to advanced multi-page funnel testing.
  • The ability to simply modify existing pages on your site rather than recreating them and redirecting traffic has been immensely valuable and allowed us to deploy tests much faster than we did before.
  • I'm often frustrated with how hard it is to monitor results from my phone. I wish there was a mobile optimized version of the results section. I'm often travelling on the weekends and need to check on our tests via my phone. It can be done, but it's a very sub-optimal experience.
  • I wish I could see the results of all my active tests on a single dashboard. Currently you have to drill into each experiment individually. Since I sometimes have as many as 10-15 experiments running, a good part of my day is spent monitoring a ton of open tabs for each test.
  • Just nitpicking, but it would be nice to be able to reorder your experiment's goals without having to exit editing mode and return to the main projects page.
Read Jeremy Bradford's full review
Renee Thompson profile photo
August 14, 2015

Optimizely Rocks

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Stellar support. Every person we've worked with on the support side has been knowledgeable and super helpful. Top notch for sure, and a great attitude to go along with the support.
  • The product is so easy to use. Flexible while being user-friendly. We are able to do things quickly and easily that we could not do - even with consultant support - with competitive software.
  • Community. The online community is great - it has great content, frequently updated with lots of people contributing. Most questions can be answered by checking the online community/online support. The community manager, Amanda, rocks!
  • Reporting/exporting is a challenge if you want to report on data across multiple campaigns. This may not be an issue for some, but for us we typically have multiple test campaigns set up in support of a particular project. We compile/aggregate results manually. We have to look up/export results campaign by campaign, which is time-consuming.
  • While the product, development/engineering, support and community folks at Optimizely are rock stars, their sales folks are not. Most of the people have impressed us in so many ways - so very customer-oriented, as Optimizely tends to be as a company/brand. However, from our perspective it's felt a little like the sales folks are not even part of the same organization. Very 'traditional' salesy. :(
  • We'd like to be able to set up multiple 'projects' in Optimizely for better/easier organization. However, each project requires its own code snippet for your site(s). This precludes us from creating multiple projects, and thus it's a little unwieldy in our interface. Also, since we have so many sites and campaigns, our code snippet is much larger than we would like. This again is a symptom of our own organization, where we have many, many sites (unlike many other companies).
Read Renee Thompson's full review
Brian DeLoach profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The interface is extremely easy to use. If you are a novice, the WYSIWYG allows you to easily make simple changes to your site. If you are comfortable doing so there is also the code editor which is powerful enough for you to make dramatic changes to your site.
  • Optimizely's support is top notch. This was the primary reason we switched from our previous testing provider. They have extensive knowledge in scripting and are always quick to respond with useful information.
  • Optimizely has created a community of A/B testers and optimizers that allows us to share ideas with other groups.
  • Optimizely doesn't seem as buttoned up on the sales side as they are on the product and support side. Granted those other groups set a very high bar.
  • Optimizely doesn't have a useful engagement metric out of the box. You have to integrate your analytics platform with it which for us was a challenge.
  • We were grandfathered in from a Platinum plan which Optimizely no longer uses; they now have Enterprise and Starter I believe. We assumed since we had the Platinum plan that we were converted to the Enterprise plan but when we tried to access certain features we realized that wasn't the case.
Read Brian DeLoach's full review
George McMullen profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • When we started implementing Optimizely on mobile (iOS and Android), the team at Optimizely was particularly helpful in working with the engineers and product team. This really accelerated the process for us to dive in and get started using the product.
  • The Optimizely team seems very passionate about helping their customers get the most out of their platform. They are always available to answer an e-mail, support request, forum post, jump on a phone call and even come by for a visit. On the flip side, they are always asking for feedback on the product, which provides a sense that we are working with a living, breathing company.
  • Optimizely has spent a lot of time understanding the intricacies of multivariate testing and statistical analysis and made it dead simple to see the results in their product. Even if your focus isn't around data, you can plainly see how your experiments are performing and focus on what you are best at. If you want to learn more, they've provided a lot of resources to help you understand concepts like statistical significance.
  • I'd like to see more APIs to be able to export data and integrate it ina data warehouse so that we could perform our own analytics.
  • Sometimes it's not obvious how long an experiment will need to run based on a product's existing traffic. Having an estimate integrated directly into the experiment would be very helpful.
  • Sometimes I am concerned that they've made things too simple to get in and start running experiments, without having proper constructs on what experiments you should be running and what you are actually testing. Just because you've seen results on testing a button in an early stage of a funnel does not mean your end conversion is going to change.
Read George McMullen's full review
Sergei Kogut profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • A/B testing - this is the core functionality that Optimizely has always been great with and only got better as they add more functionality.
  • Test analytics - the reporting pages are great, the impact of the tests on revenue is extremely difficult to calculate correctly. Optimizely has made a lot of updates to their statistics engine, latest round of changes upset a lot of people, but it's still doing a great job presenting very complicated data in a simple way.
  • Personalization - still new and barely out of beta, but already looks promising and judging by the quality of the core product, A/B testing, this should be a hit with marketers as well.
  • Test results - the under the hood calculations could be more transparent, while the statistics engine does a ton of very complex calculations that we don't really need to see, in the end it provides one number for "statistical significance". As that number changes over time, sometimes its apparent fluctuations make no intuitive sense. This can make it difficult to justify test results to management and the rest of the team.
Read Sergei Kogut's full review
Robert Chan profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Great for fast development especially with basic CSS components.
  • Transparent results allow results to be shared across all departments.
  • The user interface is very straightforward and Optimizely's free online documentation is an excellent resource.
  • Advance code has issues especially with conditional activation on heavy JavaScript frameworks.
  • Direct customer service via phone is not as transparent as it could be.
  • Experiments can take a while to load, and previewing is sometimes not accurate due to slow caching issues.
Read Robert Chan's full review
Lisa Pinto-Hendron profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Optimizely has a really powerful WYSIWYG editor. Not every marketing department is blessed with a talented developer. So this puts the power in the business user's hand, without getting bogged down in coding.
  • If you are blessed with a talented developer (as we are) you also have the option of doing very advanced coding through the Optimizely program. This gives us flexibility we never had before and a window to testing we never thought possible.
  • Optimizely segmentation is a power tool. The ability to customize the testing experience based on the segment is a strong advantage to any testing tool. We haven't even scratched the surface on the segments we can test through.
  • It would be helpful to add some advanced reporting. We have some scenarios where to only want to proof our test is to follow a user down a full path which can at times be harder to accomplish. We have solved this problem, mainly, by building customer trigger events.
  • A roll-up of past tests and their outcomes might be a nice feature. We have an offline report that our team lead develops at the end of each test.
Read Lisa Pinto-Hendron's full review
Abel Ramos profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The product itself is very user friendly. There are varying degrees of technical expertise on the teams that employ this program. The product's ease of use was a real selling point.
  • Their Customer Service has been nothing short of spectacular. We have a dedicated Account Manager who is really attentive to our questions and connects us the the correct person in their organization to help solve any issues we have.
  • Their developer API connections offer so many custom solutions that are not included out of the box. As each business is different, this flexibility has been a tremendous asset to continue to help us grow.
  • Showcase their users' implementations.
Read Abel Ramos's full review
Chad Wales profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Optimizely UX is very easy to use and find what you're looking for / set-up small changes on the site.
  • Customer service has been amazing.
  • There is a great user community that helps answer questions. Chances are, someone has run into the same issue you're experiencing.
  • In some instances page load speed can be affected by the Optimizely tag. Fortunately, in all cases that this has impacted a test, customer service has helped speed up the test.
  • Some changes require dev effort. It would be nice if the tool had more functionality to limit dev and design resources.
Read Chad Wales's full review
John Freeborn profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • You can set up an experiment without any assistance from your IT staff (after implementation). We don't have to request and wait. We just create a test, deploy and learn.
  • The software is fairly easy to use, flexible and powerful–even for a non-coder.
  • The reporting is really easy to digest and gets you a detailed picture of your test and your testing goals. If you choose to implement the test 100% that is simply a click away.
  • The reporting could be better, maybe more standard. We use Google Analytics on top of the Optimizely reports to verify and dig deeper.
  • If you aren't careful you could easily break your site. This isn't a flaw exactly, but is a potential pitfall.
  • I've heard complaints from IT staff that Optimizely adds too much weight to the page loads.
Read John Freeborn's full review
Ryan Garner profile photo
December 09, 2014

Optimizely - It's Good

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Provides a dead simple way to get up and running with AB and MVT testing on your web properties via its super simple installation and highly intuitive variation WYSIWYG based editor.
  • Open and transparent with its inner workings. Curious what that WYSIWYG editor is actually doing? Optimizely provides full access to all variation code. Don't like WYSIWYG editors? Handwrite the standard Javascript based variation code yourself. Uncomfortable with code executing on your site that you can't see? Simply append the "optimizely_log=true" parameter to any URL on your website with an experiment running and check the Javacript console. You'll see a highly verbal log of all that is happening. Want to programmatically execute experiments yourself? Checkout Optimizely's extensive API (https://www.optimizely.com/docs/api)
  • Not just for beginners. Being "enterprise" doesn't have to mean being hard to use. See comment above.
  • Very competitively priced.
  • Offers competitive segmenting capabilities which allow you to target experiments based on location, operating system, device type, referral, javascript variables, cookie values, URL patterns of all kinds, and more.
  • Supports mobile web testing with intuitive tools and emulators to create experiments specifically for mobile and tablet devices.
  • Allows you to create custom user segments that can be reused across experiments.
  • Ability to organize and group experiments under "Projects" which can have their own granular user permissions. Ex: Give a partner or member of your team admin access to one set of experiments and read-only access to others.
  • Provides a very simple set of tools to create and track custom experiment goals such as "mouse click" events on a specific button or traffic goals to a specific URL.
  • Ability to demo the product immediately without an initial sales call.
  • With a recent $28 million round of investment, you can feel confident that Optimizely has the funding to stay in business for a long time and continue to disrupt this market. (http://blog.optimizely.com/2013/04/10/optimizely-raises-28-million-to-go-global/)
  • Optimizely does not support the use of alternative algorithms for judging experiment winners such as those of the "bandit" and "adaptive" nature. I can only imagine that doing this would be highly complex, but the ability to select different algorithms could be killer and a true differentiator. I know of no other optimization software vendor that provides algorithmic choices for judging experiment performance.
  • Optimizely is not yet able to ingest and segment off of more advanced and / or custom data sources such as your own CRM data, weather and census data, data from re-targeters like BlueKai, and other fancy data sets that some of the other major players have. There are ways to build work arounds via their segment API and custom targeting variables, but it would be nice if more advanced, pre-built segmentation conditions were included in the product.
  • The integration with Google Analytics, while extremely easy to set-up, leaves a bit to be desired. Its dependent on Custom Variable slots of which you only get 5 if you are not GA Premium (most aren't), and it does things with visitor scope that make repeat visit conversion tracking challenging to do over the course of an experiment without custom Google Analytics JS code to manually set GA visitor scope. That said, there are also work arounds for this as well.
  • There's no experiment version control. You'll often find yourself having to hard refresh while editing variations within an experiment without saving to revert your changes. Not the end of the world because there is this and other work arounds, but it's a nice to have. Again, it's important to point out that few have others have this capability.
Read Ryan Garner's full review
Albert Wavering profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to set up test variations, either with their visual tools or with Javascript.
  • Easy to describe goals - can be clicks on a page element, page views, or custom Javascript.
  • Can segment and target visitors based on URL, referral information, custom Javascript conditions, or a number of other variables.
  • Good for previewing and testing variations prior to launching tests - has great live preview functionality and integrates with cross browser testing tools.
  • Has good flexibility and control over implementation - especially important for avoiding the flash of unstyled content problem, as well as Javascript race conditions.
  • API lets you integrate with Google Analytics or other third-party analytics system.
  • Javascript frontend sometimes loads slowly or requires refresh to load completely.
Read Albert Wavering's full review
Keith Lovgren profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Split testing unique value propositions - Honestly, split testing text could not be any easier AND the reporting that we're able to deliver is top notch.
  • Experiments that allow you to segment visitors in a variety of ways. One example - first time visitors often behave much differently than repeat visitors. With Optimizely, you can set up tests that are unique to each group.
  • Split testing by traffic source. Need a test just for Facebook users? Twitter users? Or any other referral source can be set up in a matter of minutes.
  • When you look at the price point of the platform there really aren't any "weak points" but as this format requires you to list something here they are.
  • Reporting is great but I'd love a way to export all segments a bit easier like in Google Analytics. I've heard the Optimizely team is working on this so we should see it soon
  • I'd love a client manager like the "My Client Center" in google adwords we use to manage multiple paid search accounts with a single log in.
Read Keith Lovgren's full review
Jane Morgan profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Simple to set up and use
  • Accessible to everyone on the marketing team; no web design technical knowledge required
  • Solid results to make objective business decisions; eliminating well-intended but uninformed opinions
  • Would be nice to see an overall score trended over time for all tests. i.e. show the team whether overall the type of tests being run are improving or getting worse. Need to ensure this does not discourage testing.
  • Some of the navigation is a little odd e.g. sometime things open in windows/tabs when you'd expect them to remain in the same window.
Read Jane Morgan's full review
Alvin Ding profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Optimizely's user interface is simple enough to use and understand quickly. You can select elements to track by just clicking on them.
  • Optimizely's goals are easy to set up.
  • Optimizely has a lot of great resources that help educate it's users.
  • The way goal targeting works is a bit confusing.
  • The snippet verification never seems to detect our snippet. Regardless, the tests run fine and are tracked properly.
Read Alvin Ding's full review
Aaron Metzger profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • A/B testing on-the-fly to measure multiple metrics efficiently.
  • Easy implementation and reporting features makes beginning tests and tracking progress easy.
  • A large database of resources to help those new to optimization set up their tests and expand their ability to use the software effectively.
  • The ability to group certain tests together and allow for one report would be nice. We test multiple pages at a time, and having the ability to look at one screen to track results would be a big win for us.
  • Some delicate html or javascript does break when using Optimizely. So large-scale changes may be best handled by using redirects instead of the on-page tools.
Read Aaron Metzger's full review

Feature Scorecard Summary

a/b experiment testing (29)
8.5
Split URL testing (23)
7.9
Multivariate testing (24)
8.4
Multi-page/funnel testing (23)
7.7
Cross-browser testing (17)
7.8
Mobile app testing (11)
7.2
Test significance (25)
7.4
Visual / WYSIWYG editor (23)
7.2
Advanced code editor (23)
7.0
Page surveys (5)
7.1
Visitor recordings (8)
7.5
Preview mode (27)
7.2
Test duration calculator (14)
6.6
Experiment scheduler (16)
8.2
Experiment workflow and approval (11)
7.2
Dynamic experiment activation (8)
7.4
Client-side tests (17)
7.4
Server-side tests (6)
7.1
Mutually exclusive tests (13)
7.3
Standard visitor segmentation (27)
8.2
Behavioral visitor segmentation (19)
7.9
Traffic allocation control (26)
8.4
Website personalization (14)
7.6
Heatmap tool (2)
7.7
Click analytics (11)
8.0
Scroll maps (3)
7.6
Form fill analysis (3)
7.6
Conversion tracking (21)
8.0
Goal tracking (25)
7.9
Test reporting (26)
7.9
Results segmentation (23)
7.3
CSV export (15)
6.7
Experiments results dashboard (22)
7.7

About Optimizely

Optimizely is one of the leaders in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No