Oracle BlueKai Reviews

50 Ratings
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Score 8.2 out of 100

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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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In general if you want to use third party data you will always run into BK in one form or another. They are essential to third party data. With that being said data in general is sometimes more expensive than what it's worth and thus less media gives you worse performance.
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Feature Scorecard Summary

Collection of first-party data (6)
Collection of third-party data (6)
Access to Third-party Data Providers (5)
Audience taxonomy (6)
Tag Management (6)
Data Analysis Dashboard (6)
Data Transfer (5)
DSP integration (6)
Campaign Analytics (5)
Audience Analytics (5)

About Oracle BlueKai

Oracle Data BlueKai, part of the Oracle Marketing Cloud, helps marketers target top revenue-generating audiences by unifying marketing data in one location. The platform is designed so that users can tap into the largest set of pre-integrated third-party marketing data with more than 1 billion customer profiles. Then users can combine that data with proprietary first-party—or owned data—to make smarter media buying, campaign planning, and creative messaging decisions.

The Oracle Marketing Cloud features solutions that are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle. Oracle Marketing Cloud helps the marketer connect data across the marketing ecosystem to personalize customer experiences with software including marketing automation (Oracle Cross-Channel Marketing to Consumers/Businesses), content marketing (Oracle Content Marketing), social marketing (Oracle SRM), and data management (Oracle BlueKai).

Oracle BlueKai Features

Data Collection Features
Has featureCollection of first-party data
Has featureCollection of third-party data
Has featureAccess to Third-party Data Providers
Data Classification Features
Has featureAudience taxonomy
Has featureTag Management
Has featureData Analysis Dashboard
Ad Network Integration Features
Has featureData Transfer
Has featureDSP integration
DMP Analytics Features
Has featureCampaign Analytics
Has featureAudience Analytics
Additional Features
Has featureSharing of permissioned second-party data
Has featureMarketer ecosystem integrations (Integrations with media & ad targeting, analytics, dynamic creative optimizers, site optimizers, data modelers, privacy partners, social, search, data on-boarders, classifcation partners, ad networks, ad servers, and more)

Oracle BlueKai Screenshots

Oracle BlueKai Integrations

LiveRamp IdentityLink, Adobe Audience Manager, Adobe Target, AdRoll, Amobee Brand Intelligence, AppNexus, Bazaarvoice Conversations, Conversant, Criteo Dynamic Retargeting, TouchPoint, Exelate, Flite, GumGum, LinkedIn Lead Accelerator (Discontinued), Marin Software, Oracle Maxymiser, Millennial Media, Monetate, Optimizely, PubMatic, Qubit, RadiumOne Activate, Rocket Fuel, Rubicon Project, Sharethrough,, SpotXchange, SurveyMonkey, The Trade Desk, TubeMogul (discontinued), Videology, Virool, Visible Measures, YuMe, Zemanta, Adometry, Drawbridge, Dstillery, Phunware, ReTargeter, Skype, Swoop, Visual IQ, SessionM, Tapad, Triggit, Oath Ad Platforms (formerly Brightroll), Google Marketing Platform (formerly DoubleClick), Saba TalentSpace (formerly Halogen), Amobee Marketing Platform (formerly Turn), 24/7 Media, Accordant Media, Accuen, Adacado, Adap.TV, Adara Media, Adblade,, Adconion, Adelphic, Adify, Adinch, AdJuggler, Adloop, AdMantx, AdMaxim, Admeld, Admobius, Adobe Efficient Frontier, Adobe Omniture, Adotube, AdReady, Adtaxi (Denver Post), Adtegrity, Adtheorent, Adtonik, Adverplex, Adworkz, AdxDirect, Amnet, Annalect, AOL, AppsSavvy, Arcametrics, AudienceScience, Batanga Media, Blinkx,,, BrandScreen, BridgeTree, Cablevision, Cadreon, Casale, Centro, Clearsaleing, Cognitive Match, Cogo Labs, Cold Creek, Collective, Collective Ensemble, Collider Direct, Comscore, Cox Digital, CPX Interactive, Crisp Media, Datacratic, DataLab, Datamyx, DataPoint, Dedicated Media, Diligant, Digital Advertising Alliance, Discovery, DTCN Digital Trends, Epic Marketplace, Epsilon, Evidon, Evolve Media, Experian, Exponential, Eyeview, Fiksu, Flashtalking, Flying Point Media, FreeWheel, Genome, Ghostery, Giant Media, Goodway Group, Google Adwords, Google Display Network, Hulu, Human Demand, Interactive Advertising Bureau, iBehavior, IBM, Inadco, Inflection Point Media, InMobi, Insight Express, Instinctive, Intermarkets, IRi, Kepler Group, Kiip, Liftoff, Liverail, Lucid Media, Lumate, Magna, Managed Services, Martini Media, mdotm, Media Alpha, Media Crossing, Media Innovation Group, Media IQ, Mediabrix, MediaMath, Mediaplex, Melt DSP, Merkle, Meteora Media, Microsoft Media Network, Mobile Theory, Mode Media, Network Advertising Initiative, Net Shelter, Netmining, Neustar Ad Advisor, Ninth Decimal, nPario, Owner IQ, PaperG, Pinsight, PointRoll, Proximic, PulsePoint, Q1 Media, Quantcast, Ranker, Rare Crowds, Real Media Group, Recruit Communications, Reverb Nation, Revolution Messaging, RUN, Safe Harbor, Simulmedia, Sojern, Sovrn, Specific Media, Spongecell, Tapfwd, Taptica, Targetspot, Technorati Media, Telemetry PlanBlue, The Media Trust, The Video Network,, TidalTV, TraffIQ, Travora, Tremor Video, Tribal Fusion, Trion Interactive, TruSignal, Truste, Twitter, Twitter Mopub, Undertone, Undertone Legolas, United Online Direct, Upfront Digital Media, ValueClick, Varick Media, Vdopia, Videoplaza, Vivaki, WildTangent, X8, X8ox, XAd Direct, Xaxis, Yahoo!, Yelp, Yieldex, YPG, Zeta, Zynga

Oracle BlueKai Competitors

Adobe Audience Manager, Neustar Identity Data Management Platform (IDMP, PlatformOne), LiveRamp IdentityLink, TouchPoint, Amobee Marketing Platform (formerly Turn), Krux Next-Gen Data Management Platform, Lotame Cross-Screen Data Management Platform, Rocket Fuel Origin DMP, Google Data Management Platform, MediaMath Terminal One, Exelate Data Management Platform (Nielsen)


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?Optional

Oracle BlueKai Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar

Oracle BlueKai Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:North America, EMEA, APAC, LATAM
Supported Languages: English