Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy

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Score 8.4 out of 100
Oracle Content Marketing (Compendium), legacy

Overview

Recent Reviews

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7 out of 10
June 14, 2018
The way Oracle Content Marking is used by my organization is that provides access to marketing content that was created by our sales …
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My Compendium Experience

8 out of 10
October 30, 2017
Oracle CM is handling the planning of content drops and automation for our exhibitors. It's one of the few tools we use to keep our buyers …
Continue reading
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Popular Features

View all 16 features
  • Approval workflows (6)
    9.1
    91%
  • Content collaboration (6)
    7.6
    76%
  • Content calendar (6)
    7.5
    75%
  • Ideation (6)
    6.3
    63%

Video Reviews

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Pricing

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What is Oracle Content Marketing (Compendium), legacy?

Oracle Content Marketing of the Oracle Marketing Cloud, based on technology acquired with Compendium in 2013, was a content marketing solution designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. The solution enabled users to plan,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is MarketMuse?

MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

What is Conductor?

Conductor is designed to generate customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching…

Features Scorecard

Content Creation

7.2
72%

Content Publishing

6.6
66%

Content Reporting & Analytics

6.6
66%

Product Details

What is Oracle Content Marketing (Compendium), legacy?

Oracle Content Marketing of the Oracle Marketing Cloud, based on technology acquired with Compendium in 2013, was a content marketing solution designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. The solution enabled users to plan, produce, and deliver engaging content across multiple personas and channels throughout the customer life cycle. Oracle Content Marketing / Compendium solutions were aimed at helping marketers acquire and retain ideal customers, and engage them with a relevant experience spanning the entire customer lifecycle.

A legacy product, Oracle Compendium is now end of sale.

Oracle Content Marketing (Compendium), legacy Features

  • Supported: Customer Centric Personas
  • Supported: Robust Topic Modeling
  • Supported: Content Scoring Models to Ensure Effective Messaging
  • Supported: Content Analytics
  • Supported: Business Units

Oracle Content Marketing (Compendium), legacy Screenshots

Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

Oracle Content Marketing (Compendium), legacy Integrations

  • ScribbleLive Insights (formerly Appinions)
  • Oracle Marketing Cloud Products

Oracle Content Marketing (Compendium), legacy Competitors

Oracle Content Marketing (Compendium), legacy Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Percolate, Upland Kapost, and Welcome (An Optimizely Company) are common alternatives for Oracle Content Marketing (Compendium), legacy.

Reviewers rate Approval workflows highest, with a score of 9.1.

The most common users of Oracle Content Marketing (Compendium), legacy are from Enterprises (1,001+ employees) and the Unknown industry.

Comparisons

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Reviews and Ratings

 (37)

Ratings

Reviews

(1-6 of 6)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. In addition, because workflows are integrated into the system, it was easy for us to set up the approvals workflow and guarantee that everything is in order before anything goes live. (Some of the other content management platforms we compared against OCM fell short when it came to workflows because they required additional plugins or customization to be done before implementation phase.)

The platform also integrates well with the other Oracle platforms such as Oracle CRM and Eloqua. But it falls short when it comes to its interface, as OCM is less user-friendly and can be intimidating to new users. The interface also feels slightly outdated (even though the latest update in 2018 enhanced some of those shortcomings). One of the best features in Oracle Content Marketing is the analytics, as the platform allowed us to show the results of the campaigns to the clients on the spot.

Score 4 out of 10
Vetted Review
Verified User
Review Source
We use Oracle to host and manage our blog. We have various authors who submit content that we review and publish. Through Oracle, we are able to share longer, more in-depth stories about the company when our own site does not offer a blog capability. We have been using the platform for our blog for several years now.
Score 7 out of 10
Vetted Review
Verified User
Review Source
The way Oracle Content Marking is used by my organization is that provides access to marketing content that was created by our sales department. We were able to share content across different channels. Also, it gave us content to specific buyer's interest to drive engagement. No problems.
Robert Nagelmaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It has been recently implemented within Wolters Kluwer to have an advantage by streamlining the process of our editors, who write articles, RSS feeds and newsletter content. This content via OCM can now be centralized, monitored and QA checked before it's on it's way to blogs/Eloqua. Via the many ways of sharing, this can now also be governed.
October 30, 2017

My Compendium Experience

Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle CM is handling the planning of content drops and automation for our exhibitors. It's one of the few tools we use to keep our buyers abreast of new products each showroom has before any of the upcoming markets. It's currently being used by 2 teams within the business, where one team facilitates the strategy and the other team implements. Oracle CM addresses the communication gap between product trends and traffic that has long plagued DMC.