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Oracle Marketing

Oracle Marketing

Overview

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Recent Reviews

Great product

8 out of 10
October 05, 2021
Incentivized
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (127)
    9.4
    94%
  • Dashboards (122)
    8.9
    89%
  • List management (126)
    8.9
    89%
  • Landing pages (124)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

View all pricing

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $2,000 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.5
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle Marketing Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Screenshot of Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Screenshot of Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Screenshot of Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Screenshot of Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle Marketing Videos

Oracle Marketing Integrations

Oracle Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Frequently Asked Questions

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing starts at $2000.

Adobe Marketo Engage, HubSpot Marketing Hub, and Adobe Campaign are common alternatives for Oracle Marketing.

Reviewers rate Event/webinar marketing highest, with a score of 9.5.

The most common users of Oracle Marketing are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(650)

Attribute Ratings

Reviews

(151-175 of 245)
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November 08, 2016

Eloqua Review - B2B

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Eloqua as our marketing automation system for outbound as well as internal communications. It also helps us manage our contact database and create end to end tracking for all our marketing efforts. Eloqua allows us to market like a world class organization with compliance to the CANN-SPAM laws as well as automating various components of our digital marketing initiatives.
  • Contact Management - Eloqua is really good for managing contacts and syncing with your CRM system.
  • Data Hygiene - Eloqua has various tools and programs that can be configured to normalize and standardize data. Data is the fuel that runs marketing and maintaining data hygiene enables us to be one step ahead of our competitors.
  • Marketing Automation - Eloqua is by far the best marketing automation system out there.
  • Constant interface changes - Eloqua has been trying to play catchup with Marketo to improve its UI. That has been really frustrating for us as we spend time to create learning materials that include steps and screenshots of getting various templates setup and those become outdated in a couple of months time.
  • Eloqua has a steep learning curve as well. It's a system that leans towards technical people especially configuring programs and managing the sync between systems.
  • There are browser issues - some things work better in one browser and some in the other. For a world class software some of the glitches are unacceptable.
  • Customer Service - The customer service was really good when Eloqua was a standalone company and I could rely on calling in and getting problems fixed instantly. Since the Oracle acquisition it is a nightmare to get a hold of a support rep and discuss the issue.
Eloqua is very well suited for global organizations where data refinement and automation programs play a big role. It helps teams manage data health and hygiene by utilizing the various tools and programs. For smaller companies that are only interested in basic email marketing - the steep learning curve makes Eloqua less suited.
November 08, 2016

Digital Experience

Tulika Mukherjee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Oracle Eloqua is the most flexible enterprise marketing automation tool I have used within my current organization and also, many other business units. From managing assets to ranking the inquiries, leveraging built-in features and processes, to the Sales System, Eloqua makes the marketer's life so much easier.
  • Program Canvas
  • Lead Scoring
  • Search Functionality on different Objects - Contacts / Custom Objects
Program Canvas is the best feature, whereas I find Eloqua really difficult with respect to usability if I have to query on any object.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Eloqua is used by nearly every marketer in our organization, globally. And, if they're not using it themselves, they're getting data and metrics from it. For us, Eloqua addresses the business need to be able to view all our interactions with prospects and clients in one consolidated tool. It also has enabled our company to go through a transformation where we're more customer-centric. Now, we focus more on what a specific buyer type would be interested in receiving from us, rather than blasting out our message in emails and other channels. It helps show that marketing can be a revenue center, rather than a cost-center.
  • Change management, process transformation toward customer-centric and revenue-centric (not just the tool itself, but the RPM/Masters training provided from Oracle Eloqua supports you at every step of the way).
  • Prospect management, client management - a central record for how these people are engaging with you.
  • Dynamic email delivery, marketing automation.
  • Enabling a more seamless way to edit pre-header text in emails, rather than creating a new header for every single email you send out.
  • The way data tables are architected in the reporting tool can be limiting at times. It's good for basic reporting, but is difficult to slice and dice at an enterprise level where you have multiple product lines that need their own funnel/pipeline and revenue attribution calculations, allowing those to roll-up into a larger company whole.
It's the best product out there for any company with multiple brands, product lines, or a more complex business structure. Marketo and other competitors just aren't that flexible. But, what comes with that flexibility to "make it your own" also comes with a little complexity in setting it up. Highly recommend to hire the people that can support the tool (before implementation), start transforming your processes to support a "modern marketing" strategy, and then go with the tools that can help you execute that. If you don't do an implementation in that order, you will have problems. Definitely not a tool to implement if you are still in "batch & blast" mode at your firm, but it'll help you get there.
Roel Timmermans | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Eloqua gives us the tools to manage a very targeted email approach with a very small team. The multi-step email campaigns and various connections with other platforms really gives us a lot of value and help us with segmenting target groups across the globe.
It's a lot of setting up, but really worth it.
  • Segmenting
  • Multi step campaigns
  • Analytics
  • Analytics has a bit too many views
  • Combining segments within simple campaigns
Enterprise operations is where it fits best, and in the hand of people with a bit of online knowledge. Since it is so stacked with features teammembers without a bit of online knowledge may simply get lost in the options that are at hand. Plus all of the dynamic settings simply take time to set up.
Shenea Edison | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We implemented Responsys 4 years ago to take our email marketing to the next level. We have integrated with multiple data sources to trigger, test, and deliver highly segmented campaigns. We currently use it for all promotional, transactional, and automated campaigns.
  • Program within Responsys really allows you to orchestrate campaigns. The UI is easy to use, and allows you to get complex scenarios up and running in a short amount of time.
  • We test almost every campaign that we send, and Responsys really allows us to do this without needing an extra resource. We run a test and select a winner all within the same day to optimize sends.
  • We ave been able to integrate with multiple data sources to bring in purchase data, browsing data, and our product catalog to add personalization and segmentation to campaigns.
  • We would love to see Oracle continue to integrate products so that the need for a marketer to have multiple logins becomes a thing of the past.
Oracle Responsys is perfect for any marketer looking to take their marketing to the next level. For the novice marketer there is plenty of opportunity to grow with the platform, and leverage the strategic minds at Oracle. For the advanced marketer, the tool is very powerful and can drive campaigns forward.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Oracle Eloqua enables the user on planning and deploying campaigns while collecting and providing customer experience for their prospects. It's an excellent tool to automate marketing. Also, it gives the end user the capability to categorize our database by allowing us to market and leverage all initiatives to the correct demographics. It's primarily used for B2B marketing strategy and the system allows us to create automation which in the IT department is the best way to approach to leverage resources by creation scripts. I haven't heard of another marketing automation vendor that provides this type of flexibility.
  • Database segmentation and automation
  • Increase % of Online revenue
  • Increment the brand awareness
  • Driving marketing efficiency
  • Identifying which campaign strands are adding the most value
  • The UX can be improved
  • It's not as agile as some of the smaller systems and the whole process kind of needs a reboot.
  • The costumer service can be better.
The user interface is fantastic. The capabilities of the tool allows the user to drag and drop segments, assets, decision steps, and action steps with ease.
Juston Brommel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Oracle Marketing Cloud (Responsys) enables automated lifecycle marketing and automated dynamic 1:1 marketing campaigns. The product offering is more advanced than any other vendors I've reviewed. Because of the revenue that email drives it doesn't make sense to select anything less than the best. Some of the competitive products had very confusing pricing models and cobbled together software application modules. Oracle and Responsys has a one-stop-shop solution.
  • Integration of display targeting and lifecycle communications to empower sequential story-based retargeting campaigns across display networks.
  • The Interact module allows for richer and more intelligent lifecycle campaigns to be created by marketing with less dependencies and involvement from technology teams.
  • The advanced analytics application allows for queries, filters, and comparison of disparate data to get the answers needed to optimize the email channel.
  • The user interface is very dated. I would like to see a much more refined GUI.
  • The requirement to map all data tables in advance is cumbersome and slows down the ability for a marketer to iterate programs rapidly.
The biggest reasons not to go with Responsys is that you need to be able to rapidly input new data points into the tech on the fly. Other than that, Responsys is hands-down the leading solution in the industry.
Eric Hansen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Eloqua is used across our entire organization, from Demand Generation to Wealth Management to Communications.
  • Putting together complex programs that allow you to integrate multiple technologies
  • Using the campaign canvas to visualize and execute campaigns
  • Robust SFDC integration
  • Reporting engine needs work
  • No organized way to use multiple technologies with 'one view'
  • Program builder can be difficult
Eloqua is one of the most robust marketing platforms available. It allows for basic and complex campaigns, but most important is robust enough to allow for very complex scenarios.
James Taylor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Maxymiser is core to improving website performance. We take a hybrid approach and do some tests in-house using the Visual Campaign Builder (VCB) tool and make use of the managed services team for more complex tests. This allows us to be really flexible and get small/quick tests from concept to live within as little as a week. The Maxymiser team are always helpful and full of ideas about how we can improve conversion and take our optimisation program to the next level.
Using the MaxSegment tool, we are starting to create more complex rules about who sees tests and moving towards a more personalised experience for our visitors.
The platform has been improved significantly since we first started using it and each update has brought more new and exciting features to the table, something which is missing from a lot of other similar tools which I've used in the past.
  • Implementation is incredibly easy just adding one line of code and you're up and running.
  • Really easy to create tests in the VCB tool, using either the WYSIWYG interface or adding customer HTML, CSS and JavaScript. This means that we have complete control of the look and interaction of new features and functionality
  • The Maxymiser service & support teams are really responsive and have always delivered when we've need them to - despite pushing the boundaries of time and complexity.
  • The reporting interface has improved, but it can still be a bit difficult to extract the data you're after in the format you need it. The pre-built reports and filtering are more than sufficient to report on tests and make business decisions though.
As with all testing software, you need a fair bit of traffic to get significant results, but Maxymiser would work well for any online business. The main consideration would be fully self serve vs managed, although I'd recommend a hybrid of the two to get the most benefit.
Score 7 out of 10
Vetted Review
Verified User
  • To my knowledge, Eloqua offers the most robust tools available in terms of marketing automation & optimization and lead prospecting.
  • It absolutely increases productivity / reduces the number of employees needed to maintain a large database of contacts and a large volume of email sends.
  • Very useful for lead scoring and maintenance if you are a B2B company
  • There is a learning curve for mastering the application, and it's not always clear how to accomplish a particular task. There are plenty of tools online to help you, but it's not a 'get in and go' type of service. (Note: I used version 9)
  • Sometimes the technical support team is quick to assume that an issue is due to user error rather than a problem with the application. It can take some coaching on the part of the customer to get them up to speed on what the problem is.
  • It's perhaps not worth the cost if you are a B2C company, as much of the functionality is more useful for B2B marketing.
Are you looking to build a very robust B2B marketing program including lead prospecting, automation, optimization and various types of campaigns? Do you or your team have the time and the know-how to explore the service and teach yourself how to use it? If so, Eloqua is a great service to help you execute your marketing plan and improve ROI.
Score 8 out of 10
Vetted Review
Verified User
Eloqua is being used by our lead generation team. Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function.
  • Email Campaign Management - the campaign canvas from Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
  • Database Management - Eloqua has all necessary tools for a proper database management, including a good tool for scoring. You can segment your database in x different ways depending on how you have built your database structure. You have all necessary tools to also keep your database clean and updated.
  • Reporting - with Eloqua 10 you have a very good reporting tool covering all activities within Eloqua. With the add-on can you even customize your own reports and adapt it to your needs.
  • Big Data in Program Builder - Eloqua has problems when it comes to big data in the program builder. The programs do not work when you add too many contacts into a program even though this is stated in the enabling step. You have to split big data into smaller parts. You are still able to do everything, it just takes more time and its a bit of a pain.
  • Support - if you do not have premier support can it sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.
  • Price - Eloqua offers a great tool for marketing automation with extensive functions. There is probably nothing better in this area but they also know it and ask for high prices.
  • How many campaigns will you have? (You need to use Eloqua often to justify the price.)
  • What kind of campaign will you execute? Will you use emails and landing pages? Will you have sophisticated campaigns in which you take into consideration actions of the contacts (opens/clicks/form submits/website visits)? (For pure push email campaigns can you go for a cheaper product)
  • Will you also leverage a tracking function?
  • How many contacts will you import into Eloqua?
  • Which CRM are you using?
  • How many users will you have? How often will they be in the system?
Rohit Gudipudi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Highly flexible marketing automation capabilities (With custom objects, integrations with other databases via SFTP etc., web/online abilities)
  • Robust CRM Integration
  • Ease of use for a non-technical Marketer
  • Availability of several cloud connector apps
  • Training and recorded guidance sessions - Eloqua University
  • Last but definitely one key element - the "Topliners" Community
  • Reporting is a challenge, just like any other Marketing Automation Platform
  • Multiple/duplicate contact management ( they are working on this and will only get better)
  • Some bugs can be frustrating at times (Especially on E9)
It would make it easier if one understands their business and requirements before zeroing on a platform. Eloqua is great with on boarding and has an amazing support system. Also, make sure you are active on the Topliners community, which is a one-stop resource shop for Eloqua.
I would definitely recommend Eloqua to fellow Modern Marketers. I have used it at 2 companies for almost 3 years now. It is getting better with every release. I get excited when they have their release announcements. Definitely a market leader in the Marketing Automation Space.
Jim Mclemore | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Automation: Eloqua has a lot of solutions that allow the creation of nurturing campaigns with multiple steps, processes and filters. The complexity of which is often only bound by your imagination.
  • Customization: Emails, landing pages and other assets can be customized to apply directly to the email recipient.
  • Robust Options/Services: Eloqua has a lot of different tools, including: Emails, Campaigns, Nurturing, landing pages, forms, website tracking, segmentation and custom data objects.
  • The complexity of Eloqua can be difficult, particularly for beginner users. The more time you spend in Eloqua the more ability that you have.
  • Eloqua could definitely use an Intentional duplicate capability. This would allow companies to have multiple accounts/records listed under one email address and email based off of each of them separately.
  • Easy Nurturing: Marketo's solution for buckets of content seems much simpler and is a huge option for improvement in Eloqua. It is true that some of the complex Eloqua programs could be done much quicker with Marketo.
  • Visibility: It is sometimes difficult to track what is happening, where when you have a lot of communications. Particularly automation as it gets buried with all of the other campaigns for one off or just a few emails. Could be nice to have automation/nurturing be its own section that is easier to monitor, maintain and report on.
The key here is to determine what their use of the product is. Someone with smaller needs likely does not need Eloqua. Depending on how they use Eloqua would change what I would recommend. I would be more than happy to recommend Eloqua to someone with the exact right needs.
James Ashley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The Eloqua suite is very powerful and has brilliant support resources like Topliners and the Eloqua University. With the reward and badge system in Topliners, it really encourages you to learn as much as possible. As a novice user always looking for information, the training and support areas are solid as are the community resources.
  • Organising
  • Reporting
  • Campaign Management
  • Small Bugs within fields. Have to re-click.
Small businesses may want a scaled down, cost effective solution.
Score 9 out of 10
Vetted Review
Verified User
  • It is a full-featured, very scalable marketing automation platform that works well (so far) within a very large environment. Eloqua's reasonably seamless integration to Salesforce.com is a large benefit as well. Sales people and marketers have a high degree of visibility to the behavior and interactions of customers.
  • Eloqua has deep email functionality and supports easy visibility to aggregate performance of a corporate email program, a function typically done by agencies with a lesser amount of transparency.
  • Eloqua is a bit less featured around large database and list management than something like an Aprimo or Unica type application: most of the list building work is done in the background within Eloqua and it is a bit difficult to have visibility to different filtering scenarios and "experiement" before building a program.
  • Eloqua also has a few "gotchas" around variable security levels: it is not as flexible as we'd like it to be around access governance for different types of users. Also, division or channel partitions and access control are not very robust.
Overall a great platform and in my opinion the leader in the industry. However, in order to achieve the benefits from any marketing automation platform, a marketing organization needs to take on the hard work themselves to learn these complex tools, and have the sound strategy behind how to fully leverage. Executives can get trapped in the promise of marketing automation vendors: that the tool will magically create more and better qualified leads for sales and revenues will start to increase; the tools themselves do not do this. It is the hard work of marketers developing the right strategy to use the tool that will eventually accomplish this. Also, understand ramp time is typically longer than expected since the data collection in the system takes time to build, and thus full leverage of such data. This is a complex undertaking!
Nick McGirr | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
If you are an enterprise company, Oracle Eloqua is the platform for you. The choices after that seem to take into account sacrificing certain aspects of marketing automation in exchange for a lower cost. If you want a scalable tool, this is the one for you. They have years on their closest competitor which means a lot more integration experience and native connections than possible with other tools. For an SMB, you have a lot of options in the space and using Eloqua might be like driving a Ferrari to pick up groceries; however, they have a pricing model and edition trim for SMB, as well. You don't have to drive the Ferarri, there is a grocery-getter, as well.

I have used the tool for 7 years mostly in conjunction with Salesforce.com and the integration between those two systems is cake-walk. The amount of time these two have been partners really shows in it's native connectivity strength.

Some features that likely only a power user/consultant would notice were deprecated in E10, but are slowly making their way back due to E9 fan-fare. The front-end application has transferred so much functionality to the entry-level user allowing them to build affective emails, email nutures, etc giving regular marketing users the ability to do more with less and rely less on power users who can now focus on the harder stuff for unique business cases in program builder, etc.

Eloqua is Software-as-a-Service and is constantly being patched and upgraded, so naturally there are some quirks and bugs. I understand this. If I wanted static software that was bulletproof, I would buy a CD. Hang tight and these issues will get resolved. 7 years of experience with Eloqua is telling you this.

One area that has fallen behind is the Eloqua Support, likely due to the acquisition and hoping this is just a growing pain, which is the impression that I am getting. There are a few more hoops to jump through and the new Oracle Support interface wasn't the easiest to transition into, but once you have tickets open--they get responded to just like before.
  • Program Builder
  • Integration
  • Campaign Canvas
  • Support
  • Adding back more of the E9 power user functionality that was deprecated in E10
The team edition or "standard edition" can be enough for a company that is an enterprise company, but not quite there yet with their automation strategy. Meaning, you don't necessarily have to buy the Enterprise edition just because you are an enterprise-level company. There is an affordable trim for smaller companies, as well, but there are a lot of competitor options for these smaller businesses, as well.
Chris Caspar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Eloqua is our Marketing Automation Platform. We leverage it for all outbound communications, landing pages, and forms; primarily focused on Demand Generation. We track all online activity through it. Eloqua allows us to easily set up targeted, multi-touch campaigns and it is fully integrated with our CRM (SFDC). It allowed us to dramatically improve deliverability rates of our campaigns and improved our visibility to success with it's reporting. Most importantly we are now able to track campaign investment all the way to revenue of four B2B organization.
  • Eloqua allows users to easily set up and deeply multi-touch drip campaigns. This includes all e-mails, landing pages and forms mapped and triggered on a single campaign canvas.
  • It's Closed Loop Reporting capability when integrated with SalesForce allows for visibility to full end-to-end measurement of the effectiveness of your campaigns.
  • Eloqua Profiler provides visibility to the sales team for all activities of a contact. This is integrated into SFDC for us and allows sales to see web page visits, emails that were opened and forms submitted with all of the data.
  • While reporting is better than our previous MAP, I would like to have the ability to do more granular filtering with the Insight reporting. They do offer a more premium product called Analyzer.
  • Improved response time on some form submissions. We get duplicates occasionally due to the delay.
Eloqua is a great tool for a marketing department that has a need for advanced campaigns. It is a very powerful tool that can provide tremendous capability to experienced marketers. If you are new to using MAPs or are a smaller company with only basic e-mail needs it might be overkill.
Sebastian Zentgraf | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Eloqua is our Marketing Automation Platform of choice, because it is robust, secure and scalable.
  • Eloqua's sales tools help our salespeople to communicate efficiently with their customers and identify the hottest, most engaged prospects.
  • Eloqua helps our marketers to target the right buyers, easily execute campaigns and identify the best leads for sales.
  • Eloqua is a Software as a Service, which you access via a web browser. Unfortunately Eloqua is only optimized for Mozilla Firefox and Google Chrome. It does not work very well with Microsoft Internet Explorer.
  • Eloqua's web tracking is limited to 35 million page views per month. While it is enough for 90% of B2B companies, it is not enough for us.
The advice I would have for a colleague is to work externally with an official Eloqua partner and internally with an Eloqua experienced marketing manager to successfully implement throughout your company.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We used Eloqua across the organization. In marketing, we used Eloqua for nurturing and scoring prospects as well as running customer programs to support Client Services and the Account Management teams. We have multiple products, so our set up was somewhat complicated. Overall Eloqua allowed us to ramp up our content marketing efforts because it gave us a way to score leads based on ongoing engagement instead of just those that explicitly asked to be contacted by sales for more info. The sales team also had access to Eloqua via Prospect Profiler and Engage. In theory this helped them understand what a prospect was interested in and track their own emails, but unfortunately we had a lot of problems with Engage.
  • Eloqua supports organizations with complex structures when it comes to multiple products.
  • There's a TON of flexibility when building out nurture programs. You can make them as simple or complicated as you'd like.
  • Seems like a small thing, but I love that Eloqua offers Form Level data so you can collect information just specific to that form (like the source of the download) without affecting contact data. I didn't realize how critical this was until I didn't have it when we switched providers.
  • Some of our biggest problems with Eloqua come from still being on E9. This obviously only affects existing clients, but we were one of them.
  • I never felt like Eloqua played well with other systems. Sure they have an integration with Salesforce, but it's not as good as some other options. We also used Omniture and the integration there (my understanding is that the integration is only available on E9) was mostly for "marketing". We never really saw that much value from their out of the box integration and ended up having to pay for additional development to meet our needs.
  • We were always frustrated by the way pricing works. We wanted to have a 1-to-1 sync from Salesforce to Eloqua, but we have a lot of historical contacts in Salesforce that we didn't want to remove, but it made our syncing process overly complicated to keep them out of Eloqua.
  • Since the Oracle acquisition, I've felt that the overall quality of the customer facing organization has declined substantially. It just seemed like it wasn't a priority for Oracle. And then all the people that I personally felt like made Eloqua great (and me a huge advocate for them) left or were pushed out.
If you have complicated use cases (multiple products, multiple sales teams), really dive into those use cases when you are evaluating tools. This goes for all of them. The "obvious" stuff Eloqua can handle, it's when you get into more complicated programs and requirements that you won't to be able to compare system to system. While I haven't used E10, based on conversations I had with people that went through the upgrade process, they lost some power that was available through E9. I'd also challenge them on the way Engage works for sales. We had problems where we couldn't fence off visibility for various types of emails and programs--and at the point we stopped using it, Sales could not create their own templates easily (it had to be done in the backend of Eloqua by a marketing user).
Mike Bernard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Easy to use email/form/landing page/campaign creation.
  • First rate segmenting tools.
  • Integration with other systems.
  • Advanced lead scoring.
  • Impressive deliverability.
  • The reporting/analytics platform is cumbersome to use and UI is extremely dated.
  • Must get all of the functionality of Program Builder into campaign canvas. E10 has introduced the Campaign Canvas for setting up email campaigns and nurture campaigns. In E9, these were in Program Builder and now must be moved over.
I would wholeheartedly renew with Eloqua
Dan Allis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
There are six division at my organization that have their own instance of Oracle Eloqua. We use this system to generate qualified leads for sales. This is accomplished marketing automation of lead generation, scoring and nurturing. First, leads are generated by automated marketing campaigns. Then a lead scoring program determines which leads are ready for sales follow-up and which need to be further nurtured. And the leads that aren't ready for sales, can automatically need nurtured through marketing programs. This process has increased revenue and decreased our sales cycle time.
  • Lead Scoring - this feature is easy to set up and helps improve the quality of the leads assigned to sales
  • Email Marketing - the campaign canvas is an intuitive interface to set up a complex marketing program
  • Marketing Automation - with Eloqua, you're able to automation many of the manual tasks that waste marketers time
  • Digital Marketing - Eloqua allows you to improve the effectiveness of digital marketing efforts
  • Good Reporting - but the functionality of the Analyzer licence should be standard
  • Helpful Support - but their idea of a higher tier of support for certificated users should adopted
  • Should add feature to export all time unsubscribe list into a .csv file
I would recommend Eloqua to any organization that is looking to automate their marketing efforts and better align with Sales. If an organization relies on emails to generate a significant amount of their leads, these email deployments should be automated. And the leads created should be scored so that only sales ready leads are assigned to Sales.
Steve Keifer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Eloqua is the primary marketing automation platform that serves as the foundation for all demand generation programs. It is used to automate outbound email communications; nurture marketing qualified leads; and to score leads based on demographic and behavioral intelligence. Eloqua is used by over 100 field marketing and online marketing personnel across the Americas, Europe and Asia Pacific.
  • Eloqua provides amazing insights into user's online behavior. Once a prospect registers you can gain amazing insights into what content they access. You can see what emails they open; what links they click through and who forwards the messages. You can see what website pages they visit; what content they download and how often they return. Your sales team can use these insights to make smarter calls. And your marketing team can use the insights to build intelligence nurturing programs.
  • Eloqua scales well to handle very large implementations. At midsize and large corporations the marketing database can grow into the millions of users. And the number of insights gained from behavioral activity can be in the tens of millions per year. In my experience, Eloqua is able to scale its database and implementation better than other marketing automation vendors.
  • Analytics - The insights gained from Eloqua's reporting I find to be very 20th century. Eloqua has a tremendous opportunity to offer insights based upon analyzing the massive data it collects across multiple tenants. Why can't it tell what time of day a particular user is most likely to open an email? Or what type of subject lines work best? Why can't it recommend what content I should use next in a lead nurturing campaign (think Amazon product recommendations)? Shouldn't Eloqua know that 50% of users that downloaded white paper A also watched webinar B?
  • Marketing - Eloqua does a poor job of marketing its feature set. The marketing presentations and collateral are poorly written, chalked full of technobabble and jargon. The application is extremely powerful, but you will get far greater insights from speaking to another end-user than talking to a sales rep. I use Marketo's amazing library of marketing resources to educate myself on what these types of products can do.
  • Upgrades - With a SaaS or cloud product you expect upgrades to be relatively painless. Not the case with Eloqua. For a large implementation an Eloqua upgrade will suck up many of your marketing operations and lead generation resources. It requires the same type of planning and testing as an Oracle or SAP ERP upgrade. However, I will say that Eloqua does provide great support for the process and I have never had anything go wrong.
  • Usability - The user interface for Eloqua is not intuitive at all. Many users in sales and marketing find it intimidating which impacts uptake. The confusing interface can lead to mistakes as well such as sending duplicate campaigns to the same distribution list. You likely will need to hire a full time person to manage the application because of its complexity. I do not believe this is the case with competitive products such as Yesware or HubSpot.
For large implementations and databases I still believe Eloqua is the best marketing automation tool out there. However, the marketing automation space is becoming much more competitive. Far more innovative startups (that are easier to use) are capturing market share quickly. If you are small or midsize company consider HubSpot, Yesware or Marketo. Key questions to ask Eloqua: - What are you doing to out-innovate companies such as Lattice, HubSpot and Yesware? - How is Oracle investing in Eloqua since the acquisition? What is the product roadmap?
Mark Emmett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Eloqua is intuitive and straightforward to get started. At the other end of the spectrum, you can also build custom integrations and programs that can be extremely complicated and powerful too.
  • Eloqua has a strong partner network available to help you to drive faster and further so no matter what you are looking to achieve with the platform you always have several potential strong partners who can help you get there.
  • Eloqua also has a great user community with a lot of people that are happy to offer advice on how to do something as well as inspiring you to go further and achieve more. It's a fantastic space to be working right now as a result.
  • Eloqua has been working hard to improve it's sophisticated reporting capability and this is getting stronger and stronger all the time. Even though the current offering is really powerful, if I had to choose one area that I look forward to being developed the most, it is this one.
For all our users I am already providing training to ensure that they are well informed before they use the platform. Training is so important, as is having a structure and defined processes to follow with things like consistent naming conventions. Without the basic building blocks and solid foundations then you always run the risk of making things difficult when you have had any CRM platform running for a few years so this is really vital to get right
April 20, 2015

10-Year HR End User

Score 9 out of 10
Vetted Review
Verified User
It is used across the entire organization. It is used to manage our training, staffing, compensation and benefits activities.
  • It is user friendly. When I first encountered the system, I was able to enter new hires after 3 days of on-the-job training.
  • It can communicate with any software making downloads easy and simple. We have a feed from another training system that we monthly download in just a few steps.
  • It is also has the functionality to create programs. It has the capability to generate an employee evaluation function and house data for safety events.
  • Hmm. It's hard to say. I would like a better method for queries. I would love to be able to create my own queries without depending on IT people to do it.
It's a very good system.
Frank Geldof | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Eloqua is being used in two business units but it will become the corporate standard for marketing automation. Our Cloud Business Unit has been using Eloqua for almost two years and uses most of Eloqua's functionality.

One of the most important projects is the development, production and deployment of marketing playbooks. In order to support the roll-out into new countries we have been working hard on creating and deploying marketing playbooks for each and every target group.

The playbooks are developed for specific target audiences and contain a complete ready-to-use demand generation campaign for all countries in order to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). A playbook describes a complete campaign with the various customer buying phases including all automated flows and content.
  • Integration Capabilities - Eloqua offers a lot of possibilities to integrate with other systems.
  • Campaign Management - The Campaign Canvas is simple and easy to use.
  • Lead Scoring - Great tooling to start scoring your leads.
  • Reporting - The standard reporting insight is limited and lacks performance.
  • User Interface - Eloqua should make better use of browser standards (e.g. open in new tab).
  • Performance - When North America wakes up the performance is impacted.
I would recommend that you get informed about:

  • CRM Integration - We have a custom system which will limit some functionality.
  • Limitation in Eloqua's Data model - perhaps your business has a different data model which might be hard to capture in Eloqua.
  • User Interface - Can you see your users working with Eloqua?
  • Creation of assets like Landing Pages, Emails and Forms.
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