Overview
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
I like to use Oracle Eloqua in my work and I use it with enthusiasm.
When I talk about Oracle I can't hide my smile ...
Best marketing automation platform
A much-recommended tool for marketers.
Great for optimizing and enhancing the performance.
Powerful marketing automation tool.
A highly intuitive and efficient tool for marketing.
Powerful marketing and customer management platform.
Using Eloqua for large-scale campaigns
Great product
Excellent Marketing Automation Platform for Mid-Large Organizations
Excellent testing and personalisation module
Oracle CX Marketing have brought to us many quality of life additions and handy capabilities to our Marketing Automations
Oracle isn’t just for ERP!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (127)9.494%
- Dashboards (122)8.989%
- List management (126)8.989%
- Landing pages (124)8.181%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $2,000 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.1WYSIWYG email editor(117) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.6Dynamic content(120) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.6Ability to test dynamic content(116) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(124) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9A/B testing(118) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.1Mobile optimization(113) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9.4Email deliverability reporting(127) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.9List management(126) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.9Triggered drip sequences(108) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.4Lead nurturing automation(110) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.4Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(109) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8Automated sales alerts and tasks(89) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.6Calendaring(94) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(99) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.1Social sharing and campaigns(70) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.6Social profile integration(66) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.9Dashboards(122) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(120) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.4Custom reports(113) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.9API(105) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.4Role-based workflow & approvals(89) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.9Customizability(109) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.4Integration with Salesforce.com(88) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.9Integration with Microsoft Dynamics CRM(48) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.4Integration with SugarCRM(37) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle Marketing Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Oracle Marketing Screenshots
Oracle Marketing Videos
Oracle Marketing Integrations
- Salesforce Sales Cloud
- Insightpool Social Selling Platform
- Oracle CRM On Demand
- Microsoft Dynamics 365
- Oracle Engagement Cloud (formerly Oracle Sales Cloud)
- Oracle Marketing App Cloud
- Verticurl
- DemandGen
- MarketOne
Oracle Marketing Competitors
Oracle Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Mobile Web |
Supported Countries | North & South America, EMEA, APAC, Japan |
Supported Languages | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Oracle Marketing Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(650)Attribute Ratings
- 10Likelihood to Renew92 ratings
- 8.1Availability9 ratings
- 6.6Performance5 ratings
- 10Usability15 ratings
- 9.9Support Rating16 ratings
- 7.6Online Training11 ratings
- 7.3In-Person Training3 ratings
- 8.8Implementation Rating10 ratings
- 6.4Configurability1 rating
- 8.5Product Scalability120 ratings
- 2Ease of integration2 ratings
- 7.3Vendor pre-sale1 rating
- 6.4Vendor post-sale1 rating
- 7.1Responsys Integration to Oracle Commerce8 ratings
- 8.7Oracle Implementation Satisfaction16 ratings
- 9Oracle University Experience1 rating
Reviews
(151-175 of 245)Eloqua Review - B2B
- Contact Management - Eloqua is really good for managing contacts and syncing with your CRM system.
- Data Hygiene - Eloqua has various tools and programs that can be configured to normalize and standardize data. Data is the fuel that runs marketing and maintaining data hygiene enables us to be one step ahead of our competitors.
- Marketing Automation - Eloqua is by far the best marketing automation system out there.
- Constant interface changes - Eloqua has been trying to play catchup with Marketo to improve its UI. That has been really frustrating for us as we spend time to create learning materials that include steps and screenshots of getting various templates setup and those become outdated in a couple of months time.
- Eloqua has a steep learning curve as well. It's a system that leans towards technical people especially configuring programs and managing the sync between systems.
- There are browser issues - some things work better in one browser and some in the other. For a world class software some of the glitches are unacceptable.
- Customer Service - The customer service was really good when Eloqua was a standalone company and I could rely on calling in and getting problems fixed instantly. Since the Oracle acquisition it is a nightmare to get a hold of a support rep and discuss the issue.
Digital Experience
- Program Canvas
- Lead Scoring
- Search Functionality on different Objects - Contacts / Custom Objects
Eloqua is worth the investment!
- Change management, process transformation toward customer-centric and revenue-centric (not just the tool itself, but the RPM/Masters training provided from Oracle Eloqua supports you at every step of the way).
- Prospect management, client management - a central record for how these people are engaging with you.
- Dynamic email delivery, marketing automation.
- Enabling a more seamless way to edit pre-header text in emails, rather than creating a new header for every single email you send out.
- The way data tables are architected in the reporting tool can be limiting at times. It's good for basic reporting, but is difficult to slice and dice at an enterprise level where you have multiple product lines that need their own funnel/pipeline and revenue attribution calculations, allowing those to roll-up into a larger company whole.
Eloqua is your email marketing department
It's a lot of setting up, but really worth it.
- Segmenting
- Multi step campaigns
- Analytics
- Analytics has a bit too many views
- Combining segments within simple campaigns
Industry Leading Email Functionality
- Program within Responsys really allows you to orchestrate campaigns. The UI is easy to use, and allows you to get complex scenarios up and running in a short amount of time.
- We test almost every campaign that we send, and Responsys really allows us to do this without needing an extra resource. We run a test and select a winner all within the same day to optimize sends.
- We ave been able to integrate with multiple data sources to bring in purchase data, browsing data, and our product catalog to add personalization and segmentation to campaigns.
- We would love to see Oracle continue to integrate products so that the need for a marketer to have multiple logins becomes a thing of the past.
Eloqua Review (Capabilities, UI & UX)
- Database segmentation and automation
- Increase % of Online revenue
- Increment the brand awareness
- Driving marketing efficiency
- Identifying which campaign strands are adding the most value
- The UX can be improved
- It's not as agile as some of the smaller systems and the whole process kind of needs a reboot.
- The costumer service can be better.
Oracle/Responsys Blows Away the Competition
- Integration of display targeting and lifecycle communications to empower sequential story-based retargeting campaigns across display networks.
- The Interact module allows for richer and more intelligent lifecycle campaigns to be created by marketing with less dependencies and involvement from technology teams.
- The advanced analytics application allows for queries, filters, and comparison of disparate data to get the answers needed to optimize the email channel.
- The user interface is very dated. I would like to see a much more refined GUI.
- The requirement to map all data tables in advance is cumbersome and slows down the ability for a marketer to iterate programs rapidly.
Eloqua a go-go or a no no?
- Putting together complex programs that allow you to integrate multiple technologies
- Using the campaign canvas to visualize and execute campaigns
- Robust SFDC integration
- Reporting engine needs work
- No organized way to use multiple technologies with 'one view'
- Program builder can be difficult
Testing's essential, Maxymiser make it easy
Using the MaxSegment tool, we are starting to create more complex rules about who sees tests and moving towards a more personalised experience for our visitors.
The platform has been improved significantly since we first started using it and each update has brought more new and exciting features to the table, something which is missing from a lot of other similar tools which I've used in the past.
- Implementation is incredibly easy just adding one line of code and you're up and running.
- Really easy to create tests in the VCB tool, using either the WYSIWYG interface or adding customer HTML, CSS and JavaScript. This means that we have complete control of the look and interaction of new features and functionality
- The Maxymiser service & support teams are really responsive and have always delivered when we've need them to - despite pushing the boundaries of time and complexity.
- The reporting interface has improved, but it can still be a bit difficult to extract the data you're after in the format you need it. The pre-built reports and filtering are more than sufficient to report on tests and make business decisions though.
Excellent tool, poor usability
- To my knowledge, Eloqua offers the most robust tools available in terms of marketing automation & optimization and lead prospecting.
- It absolutely increases productivity / reduces the number of employees needed to maintain a large database of contacts and a large volume of email sends.
- Very useful for lead scoring and maintenance if you are a B2B company
- There is a learning curve for mastering the application, and it's not always clear how to accomplish a particular task. There are plenty of tools online to help you, but it's not a 'get in and go' type of service. (Note: I used version 9)
- Sometimes the technical support team is quick to assume that an issue is due to user error rather than a problem with the application. It can take some coaching on the part of the customer to get them up to speed on what the problem is.
- It's perhaps not worth the cost if you are a B2C company, as much of the functionality is more useful for B2B marketing.
- Email Campaign Management - the campaign canvas from Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
- Database Management - Eloqua has all necessary tools for a proper database management, including a good tool for scoring. You can segment your database in x different ways depending on how you have built your database structure. You have all necessary tools to also keep your database clean and updated.
- Reporting - with Eloqua 10 you have a very good reporting tool covering all activities within Eloqua. With the add-on can you even customize your own reports and adapt it to your needs.
- Big Data in Program Builder - Eloqua has problems when it comes to big data in the program builder. The programs do not work when you add too many contacts into a program even though this is stated in the enabling step. You have to split big data into smaller parts. You are still able to do everything, it just takes more time and its a bit of a pain.
- Support - if you do not have premier support can it sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.
- Price - Eloqua offers a great tool for marketing automation with extensive functions. There is probably nothing better in this area but they also know it and ask for high prices.
- How many campaigns will you have? (You need to use Eloqua often to justify the price.)
- What kind of campaign will you execute? Will you use emails and landing pages? Will you have sophisticated campaigns in which you take into consideration actions of the contacts (opens/clicks/form submits/website visits)? (For pure push email campaigns can you go for a cheaper product)
- Will you also leverage a tracking function?
- How many contacts will you import into Eloqua?
- Which CRM are you using?
- How many users will you have? How often will they be in the system?
- Highly flexible marketing automation capabilities (With custom objects, integrations with other databases via SFTP etc., web/online abilities)
- Robust CRM Integration
- Ease of use for a non-technical Marketer
- Availability of several cloud connector apps
- Training and recorded guidance sessions - Eloqua University
- Last but definitely one key element - the "Topliners" Community
- Reporting is a challenge, just like any other Marketing Automation Platform
- Multiple/duplicate contact management ( they are working on this and will only get better)
- Some bugs can be frustrating at times (Especially on E9)
I would definitely recommend Eloqua to fellow Modern Marketers. I have used it at 2 companies for almost 3 years now. It is getting better with every release. I get excited when they have their release announcements. Definitely a market leader in the Marketing Automation Space.
- Automation: Eloqua has a lot of solutions that allow the creation of nurturing campaigns with multiple steps, processes and filters. The complexity of which is often only bound by your imagination.
- Customization: Emails, landing pages and other assets can be customized to apply directly to the email recipient.
- Robust Options/Services: Eloqua has a lot of different tools, including: Emails, Campaigns, Nurturing, landing pages, forms, website tracking, segmentation and custom data objects.
- The complexity of Eloqua can be difficult, particularly for beginner users. The more time you spend in Eloqua the more ability that you have.
- Eloqua could definitely use an Intentional duplicate capability. This would allow companies to have multiple accounts/records listed under one email address and email based off of each of them separately.
- Easy Nurturing: Marketo's solution for buckets of content seems much simpler and is a huge option for improvement in Eloqua. It is true that some of the complex Eloqua programs could be done much quicker with Marketo.
- Visibility: It is sometimes difficult to track what is happening, where when you have a lot of communications. Particularly automation as it gets buried with all of the other campaigns for one off or just a few emails. Could be nice to have automation/nurturing be its own section that is easier to monitor, maintain and report on.
A Newbie's Impression of Eloqua 10!
- Organising
- Reporting
- Campaign Management
- Small Bugs within fields. Have to re-click.
Industry leader, but complex product.
- It is a full-featured, very scalable marketing automation platform that works well (so far) within a very large environment. Eloqua's reasonably seamless integration to Salesforce.com is a large benefit as well. Sales people and marketers have a high degree of visibility to the behavior and interactions of customers.
- Eloqua has deep email functionality and supports easy visibility to aggregate performance of a corporate email program, a function typically done by agencies with a lesser amount of transparency.
- Eloqua is a bit less featured around large database and list management than something like an Aprimo or Unica type application: most of the list building work is done in the background within Eloqua and it is a bit difficult to have visibility to different filtering scenarios and "experiement" before building a program.
- Eloqua also has a few "gotchas" around variable security levels: it is not as flexible as we'd like it to be around access governance for different types of users. Also, division or channel partitions and access control are not very robust.
I have used the tool for 7 years mostly in conjunction with Salesforce.com and the integration between those two systems is cake-walk. The amount of time these two have been partners really shows in it's native connectivity strength.
Some features that likely only a power user/consultant would notice were deprecated in E10, but are slowly making their way back due to E9 fan-fare. The front-end application has transferred so much functionality to the entry-level user allowing them to build affective emails, email nutures, etc giving regular marketing users the ability to do more with less and rely less on power users who can now focus on the harder stuff for unique business cases in program builder, etc.
Eloqua is Software-as-a-Service and is constantly being patched and upgraded, so naturally there are some quirks and bugs. I understand this. If I wanted static software that was bulletproof, I would buy a CD. Hang tight and these issues will get resolved. 7 years of experience with Eloqua is telling you this.
One area that has fallen behind is the Eloqua Support, likely due to the acquisition and hoping this is just a growing pain, which is the impression that I am getting. There are a few more hoops to jump through and the new Oracle Support interface wasn't the easiest to transition into, but once you have tickets open--they get responded to just like before.
- Program Builder
- Integration
- Campaign Canvas
- Support
- Adding back more of the E9 power user functionality that was deprecated in E10
- Eloqua allows users to easily set up and deeply multi-touch drip campaigns. This includes all e-mails, landing pages and forms mapped and triggered on a single campaign canvas.
- It's Closed Loop Reporting capability when integrated with SalesForce allows for visibility to full end-to-end measurement of the effectiveness of your campaigns.
- Eloqua Profiler provides visibility to the sales team for all activities of a contact. This is integrated into SFDC for us and allows sales to see web page visits, emails that were opened and forms submitted with all of the data.
- While reporting is better than our previous MAP, I would like to have the ability to do more granular filtering with the Insight reporting. They do offer a more premium product called Analyzer.
- Improved response time on some form submissions. We get duplicates occasionally due to the delay.
10 out of 10 points / 5 out of 5 stars
- Eloqua is our Marketing Automation Platform of choice, because it is robust, secure and scalable.
- Eloqua's sales tools help our salespeople to communicate efficiently with their customers and identify the hottest, most engaged prospects.
- Eloqua helps our marketers to target the right buyers, easily execute campaigns and identify the best leads for sales.
- Eloqua is a Software as a Service, which you access via a web browser. Unfortunately Eloqua is only optimized for Mozilla Firefox and Google Chrome. It does not work very well with Microsoft Internet Explorer.
- Eloqua's web tracking is limited to 35 million page views per month. While it is enough for 90% of B2B companies, it is not enough for us.
Eloqua was good for us until it wasn't
- Eloqua supports organizations with complex structures when it comes to multiple products.
- There's a TON of flexibility when building out nurture programs. You can make them as simple or complicated as you'd like.
- Seems like a small thing, but I love that Eloqua offers Form Level data so you can collect information just specific to that form (like the source of the download) without affecting contact data. I didn't realize how critical this was until I didn't have it when we switched providers.
- Some of our biggest problems with Eloqua come from still being on E9. This obviously only affects existing clients, but we were one of them.
- I never felt like Eloqua played well with other systems. Sure they have an integration with Salesforce, but it's not as good as some other options. We also used Omniture and the integration there (my understanding is that the integration is only available on E9) was mostly for "marketing". We never really saw that much value from their out of the box integration and ended up having to pay for additional development to meet our needs.
- We were always frustrated by the way pricing works. We wanted to have a 1-to-1 sync from Salesforce to Eloqua, but we have a lot of historical contacts in Salesforce that we didn't want to remove, but it made our syncing process overly complicated to keep them out of Eloqua.
- Since the Oracle acquisition, I've felt that the overall quality of the customer facing organization has declined substantially. It just seemed like it wasn't a priority for Oracle. And then all the people that I personally felt like made Eloqua great (and me a huge advocate for them) left or were pushed out.
- Easy to use email/form/landing page/campaign creation.
- First rate segmenting tools.
- Integration with other systems.
- Advanced lead scoring.
- Impressive deliverability.
- The reporting/analytics platform is cumbersome to use and UI is extremely dated.
- Must get all of the functionality of Program Builder into campaign canvas. E10 has introduced the Campaign Canvas for setting up email campaigns and nurture campaigns. In E9, these were in Program Builder and now must be moved over.
Eloqua powers our marketing success!
- Lead Scoring - this feature is easy to set up and helps improve the quality of the leads assigned to sales
- Email Marketing - the campaign canvas is an intuitive interface to set up a complex marketing program
- Marketing Automation - with Eloqua, you're able to automation many of the manual tasks that waste marketers time
- Digital Marketing - Eloqua allows you to improve the effectiveness of digital marketing efforts
- Good Reporting - but the functionality of the Analyzer licence should be standard
- Helpful Support - but their idea of a higher tier of support for certificated users should adopted
- Should add feature to export all time unsubscribe list into a .csv file
Still the Best Out There
- Eloqua provides amazing insights into user's online behavior. Once a prospect registers you can gain amazing insights into what content they access. You can see what emails they open; what links they click through and who forwards the messages. You can see what website pages they visit; what content they download and how often they return. Your sales team can use these insights to make smarter calls. And your marketing team can use the insights to build intelligence nurturing programs.
- Eloqua scales well to handle very large implementations. At midsize and large corporations the marketing database can grow into the millions of users. And the number of insights gained from behavioral activity can be in the tens of millions per year. In my experience, Eloqua is able to scale its database and implementation better than other marketing automation vendors.
- Analytics - The insights gained from Eloqua's reporting I find to be very 20th century. Eloqua has a tremendous opportunity to offer insights based upon analyzing the massive data it collects across multiple tenants. Why can't it tell what time of day a particular user is most likely to open an email? Or what type of subject lines work best? Why can't it recommend what content I should use next in a lead nurturing campaign (think Amazon product recommendations)? Shouldn't Eloqua know that 50% of users that downloaded white paper A also watched webinar B?
- Marketing - Eloqua does a poor job of marketing its feature set. The marketing presentations and collateral are poorly written, chalked full of technobabble and jargon. The application is extremely powerful, but you will get far greater insights from speaking to another end-user than talking to a sales rep. I use Marketo's amazing library of marketing resources to educate myself on what these types of products can do.
- Upgrades - With a SaaS or cloud product you expect upgrades to be relatively painless. Not the case with Eloqua. For a large implementation an Eloqua upgrade will suck up many of your marketing operations and lead generation resources. It requires the same type of planning and testing as an Oracle or SAP ERP upgrade. However, I will say that Eloqua does provide great support for the process and I have never had anything go wrong.
- Usability - The user interface for Eloqua is not intuitive at all. Many users in sales and marketing find it intimidating which impacts uptake. The confusing interface can lead to mistakes as well such as sending duplicate campaigns to the same distribution list. You likely will need to hire a full time person to manage the application because of its complexity. I do not believe this is the case with competitive products such as Yesware or HubSpot.
Make a real difference with Eloqua
- Eloqua is intuitive and straightforward to get started. At the other end of the spectrum, you can also build custom integrations and programs that can be extremely complicated and powerful too.
- Eloqua has a strong partner network available to help you to drive faster and further so no matter what you are looking to achieve with the platform you always have several potential strong partners who can help you get there.
- Eloqua also has a great user community with a lot of people that are happy to offer advice on how to do something as well as inspiring you to go further and achieve more. It's a fantastic space to be working right now as a result.
- Eloqua has been working hard to improve it's sophisticated reporting capability and this is getting stronger and stronger all the time. Even though the current offering is really powerful, if I had to choose one area that I look forward to being developed the most, it is this one.
10-Year HR End User
- It is user friendly. When I first encountered the system, I was able to enter new hires after 3 days of on-the-job training.
- It can communicate with any software making downloads easy and simple. We have a feed from another training system that we monthly download in just a few steps.
- It is also has the functionality to create programs. It has the capability to generate an employee evaluation function and house data for safety events.
- Hmm. It's hard to say. I would like a better method for queries. I would love to be able to create my own queries without depending on IT people to do it.
One of the most important projects is the development, production and deployment of marketing playbooks. In order to support the roll-out into new countries we have been working hard on creating and deploying marketing playbooks for each and every target group.
The playbooks are developed for specific target audiences and contain a complete ready-to-use demand generation campaign for all countries in order to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). A playbook describes a complete campaign with the various customer buying phases including all automated flows and content.
- Integration Capabilities - Eloqua offers a lot of possibilities to integrate with other systems.
- Campaign Management - The Campaign Canvas is simple and easy to use.
- Lead Scoring - Great tooling to start scoring your leads.
- Reporting - The standard reporting insight is limited and lacks performance.
- User Interface - Eloqua should make better use of browser standards (e.g. open in new tab).
- Performance - When North America wakes up the performance is impacted.
- CRM Integration - We have a custom system which will limit some functionality.
- Limitation in Eloqua's Data model - perhaps your business has a different data model which might be hard to capture in Eloqua.
- User Interface - Can you see your users working with Eloqua?
- Creation of assets like Landing Pages, Emails and Forms.