Overview
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
I like to use Oracle Eloqua in my work and I use it with enthusiasm.
When I talk about Oracle I can't hide my smile ...
Best marketing automation platform
A much-recommended tool for marketers.
Great for optimizing and enhancing the performance.
Powerful marketing automation tool.
A highly intuitive and efficient tool for marketing.
Powerful marketing and customer management platform.
Using Eloqua for large-scale campaigns
Great product
Excellent Marketing Automation Platform for Mid-Large Organizations
Excellent testing and personalisation module
Oracle CX Marketing have brought to us many quality of life additions and handy capabilities to our Marketing Automations
Oracle isn’t just for ERP!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (127)9.595%
- Dashboards (122)8.989%
- List management (126)8.989%
- Landing pages (124)8.181%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $2,000 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.2WYSIWYG email editor(117) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.6Dynamic content(120) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.6Ability to test dynamic content(116) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(124) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(118) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.1Mobile optimization(113) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9.5Email deliverability reporting(127) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.9List management(126) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.9Triggered drip sequences(108) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.5Lead nurturing automation(110) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.4Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(109) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8Automated sales alerts and tasks(89) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.6Calendaring(94) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(99) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.2Social sharing and campaigns(70) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.6Social profile integration(66) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.9Dashboards(122) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(120) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.4Custom reports(113) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.9API(105) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.5Role-based workflow & approvals(89) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.9Customizability(109) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.5Integration with Salesforce.com(88) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.9Integration with Microsoft Dynamics CRM(48) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.5Integration with SugarCRM(37) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle Marketing Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Oracle Marketing Screenshots
Oracle Marketing Videos
Oracle Marketing Integrations
- Salesforce Sales Cloud
- Insightpool Social Selling Platform
- Oracle CRM On Demand
- Microsoft Dynamics 365
- Oracle Engagement Cloud (formerly Oracle Sales Cloud)
- Oracle Marketing App Cloud
- Verticurl
- DemandGen
- MarketOne
Oracle Marketing Competitors
Oracle Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Mobile Web |
Supported Countries | North & South America, EMEA, APAC, Japan |
Supported Languages | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Oracle Marketing Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(650)Attribute Ratings
- 10Likelihood to Renew92 ratings
- 8.1Availability9 ratings
- 6.6Performance5 ratings
- 10Usability15 ratings
- 9.9Support Rating16 ratings
- 7.6Online Training11 ratings
- 7.3In-Person Training3 ratings
- 8.8Implementation Rating10 ratings
- 6.4Configurability1 rating
- 8.5Product Scalability120 ratings
- 2Ease of integration2 ratings
- 7.3Vendor pre-sale1 rating
- 6.4Vendor post-sale1 rating
- 7.1Responsys Integration to Oracle Commerce8 ratings
- 8.7Oracle Implementation Satisfaction16 ratings
- 9Oracle University Experience1 rating
Reviews
(226-245 of 245)Robust solution for cutting-edge marketing teams
- Integrating with CRM - easily transfers data from our CRM and back and collects the information we need intelligently
- Automated email campaigns - allows you to "set it and forget it"
- Hosting templates that are easy-to-use and streamlined for efficiency
- Reporting is difficult to use. Usually need help from Support to pull the exact information you are looking for.
- Tough learning curve - takes awhile to master the basics so that the system is usable
Eloqua - The "Total" Market Automation Solution!
- Seamless integration of complex automated steps
- Excellent and detailed reporting capabilities due to easy adaption and customization of out-of-the-box reports as well as easy building of reports from scratch for specific user requirements
- Quick and satisfying learning curve by utilizing extensive learning resources (Eloqua University oneline courses) and actively participating in lively online user network (Eloqua Topliners)
- Should be possible to delete test form data
- Integration interface is not very intuitive
- Saving and refreshing assets ia awkward
Eloqua helped double our inquiries in the first 3 months!
- Campaign Canvas makes it easy to build robust drip marketing campaigns with various branches based on activity and/or demographic data.
- Emails and landing pages are so simple to build - no html required to build out.
- Profiler gives our sales team more insight than they have ever had into what their leads are doing digitally and how they are interacting with us.
- Eloqua, like all marketing automation solutions I have seen, only matches leads on email address so we run into a lot of duplicates when someone enters a personal email vs. their professional email in our system.
- Some of the Sales tools they offer have usability issues - we just rolled out Engage which enables our Sales team to send and track emails through Eloqua and they have run into some issues such as uploading a report of email addresses to send to or being able to preview an email before it is sent.
Eloqua is a great marketing automation tool
- Marketing Automation: sending out multiple emails, nurture, setting up an involved nurture program that allows for a lot of selection.
- Allowing the segregation of customer by number of emails delivered within 24 hours
Eloqua = Improved Efficiency, Innovation, and Personalization
- Strong user community.
- Consistent development schedule (bugs and feature enhancements happen regularly).
- Strong developer community (there are cloud connectors that do almost everything).
- E10 Focused on making things easier for the non-technical user but made some things harder for the technical user (compared to E9). Ex: form layouts are now separate from the form.
- In the HTML editor they have added the code view pane but clicking in the WYSIWYG does not take you to that piece of the code. It should work similarly to Dreamweaver.
- I can't toggle between two things at once. For example, if I'm working in an email and need to check something in a landing page I should be able to open the landing page in a new window or toggle some how. I would love it it worked similarly to a browser window where I could have multile tabs open at once and easily go back and forth.
Eloqua Overcomes the Challenges of
- Webinar Automation is a high value activity. Using Eloqua and the Adobe Connect cloud connector allowed us the following:
- The AppCloud connector significantly improved the customers’ experience with the webinar program. In order to participate in a webinar, the customer must be on the list in Adobe Connect. By automating this process with the cloud connector we not only removed a manual process, but also reduced the risk of a customer being blocked from an event due to human error.
- Increased efficiency. The changes we made to the process flow reduced work time by eighty-three percent (83%).
- With the new solution, requires minimal intervention due to automation.
- Increase job satisfaction of Marcom specialists who no longer must be hands-on with asset development and ongoing monitoring or intervention.
- Recognition of significant webinar improvement by executive, sales, product, and marketing management.
- Email delivery and reporting is excellent. I particularly like being able to see in advance of deployment which customers in my list are unsubscribed or in one of our exclusion lists. This helps me evaluate the quality of the list before committing to deployment.
- Form development is very easy and the wide range of data processing steps allows for great flexibility regardless of database.
- I currently use version 9 and version 10 has addressed the following. Once my database updates, I will be able to move to E10.
- Ability to work all assets in a single canvas or desktop.
- Easier program manager.
The Marketer's Magic Stick!
- Lead Scoring is absolutely terrific. We have seen the difference moving from E9 to E10, now scoring is a module and takes couple of seconds to score a record and send it to our CRM instead of 12hrs in the past.
- Preference Center; we have redesign our communication and preference center directly on top of Eloqua instead of using a 3rd Party vendor for this.
- Lead Nurturing of course is probably where marketing automation is making lot of sense and eloqua is very good at this.
- Data management and data cleanup as almost everything can be automatized, we use Eloqua to cleanup our database on regular basis.
- 1 contact = 1 email address, which is sometimes not the case as the border between B2B and B2C is disappearing at the moment, so I'd like to see multiple emails managed for 1 contact, but I know it's coming.
- Review process; as I manage a global demand center I need to get the job done by my people reviewed by local managers, having this process embedded into Eloqua would definitely help!
- Reporting, we always need more details, analysis, reports, i'd like to get more flexibility in the Insight module.
Good Technical Automation Tool, Poor Support
- The Marketing Automation Tool is fairly robust, and the appearance of our emails looked professional and well-executed.
- The WYSIWYG editor allows my team to easily create email templates from scratch.
- The sales tool plug in is really useful for our sales team. They love seeing which emails their customers received and read.
- The organization of the tool isn't exactly intuitive at every turn. I feel they overcomplicated the design.
- The customer service and account management has been our largest struggle. We're likely to switch tools for that reason alone. It was very difficult to get it integrated with salesforce and took 3 times longer than expected due to intermittent support from the Eloqua team. Additionally, we felt like we had nowhere to turn for assistance, even from the start. The communication from day one has been a struggle.
- The reporting is fairly basic.
Powerful platform for advanced Marketing Automation experts
- Eloqua 9 is a robust platform that is very flexible and allows you to manage, in detail, every little part of a campaign and the flow. the User Interface, while taking a while to get familiar with, is very powerful.
- The integration with Salesforce.com is really well done and able to be controlled much better than competing platforms.
- -mapping from/to SFDC is in a central place, not on individual campaigns
- -handoff to SFDC is in a central place, not on individual campaigns
- -Mapping on import lists. you can map field names that aren't in Eloqua, and just tell it to map to that field.
- When I was using the product, metrics reporting was not yet perfected.
- It takes a while to learn how to really use the product well.
- Using really big data sets was sometimes slow to load.
Eloqua - Enabling Marketers
- Their training and Eloqua University are extremely helpful; the Topliners community is also very helpful.
- The platform is extremely stable, we have had very few issues in the past 6+ years where we've had issues with accessing information or the platform.
- Their interface is easy to navigate, once you know the terms Eloqua uses for specific things such as "campaigns" or "segments".
- Their support can be spotty sometimes - depending on who you reach they may or may not have the experience or knowledge to help you out. I've had to escalate a few cases to get attention on them. Generally it has been decent though.
- A little concern over the Oracle transition - there is seemingly a constant influx of different Eloqua "account owners" who are now trying to get our attention and are also working with other parts of our organization from an IS perspective. It is leading so some confusion on who "owns" our relationship with Eloqua - IS or Marketing. This is a departure from how Eloqua originally was positioned - as a tool for marketers ~ no need for IS.
Robust enterprise tool that lacks polish
- Eloqua allows for great customization at the point of integration with your CRM system. The ability to customize your auto syncs and add custom SQL queries gives you the ability to do some smart things with the way you bring in data.
- Custom Data Objects are one of my favorite things about Eloqua. This allows you to create custom tables from a multitude of data sources. All of those custom objects that you create in Salesforce.com are able to be brought in to add all of that intelligence to your marketing efforts.
- Processing steps are a very powerful tool within Eloqua. These execute in near real time and allow many of their cloud connectors to integrate right onto a form for you to handle and create data right now.
- Eloqua is a robust platform that offers a ton of features. That being said I feel like a lot of things are completed 90%. There are a lot of features that are present in some areas but not in others. For example you can define what time you send a batch email on a processing step but you can't define an additional parameter to tell it when to send and when not to. On the other hand sending a single email you can add a parameter on who to send to for a single email send but can't control the time the email is sent. Timing is so important in marketing especially in event communication. This is one of many examples like this within the tool.
- Things break in Eloqua a lot! The most frustrating thing is that there are very few notifications from the system to let you know this. Auto syncs have notifications when they don't run, but the date to 'run next' often gets corrupted and displays a date in the past causing it not to run and no error report is sent. When something like campaign associations stop working in Eloqua there is no way to know unless you or another user reports back that they aren't seeing their campaign members. In addition to this when you do report things to support I feel like they are reluctant to recognize the software is not working properly or understand the business impact of the product not functioning. This really taints my experience with the product on a regular basis.
- Product execution. Eloqua update releases are a huge pain point. I have yet to see a release come out that doesn't break something in our instance since I've been an Eloqua user. Testing is so important in product releases I don't understand how this continues to happen. You can see this same lack of attention to detail in their newer version of Eloqua, E10. The biggest pain point preventing us from making the migration is the fact that they have replaced Salesforce.com campaign ids with their own Eloqua campaign ids which makes that whole integration a headache that was once so simple, especially when you have 1000s of campaigns already running with the SFDC ids.
Very good multivariate testing tool
- The product allows for multiple interface elements to be tested against a range of data, to see which combinations best meet the business criteria being put forward. It helps to drive forward revenue building activities in a data-led fashion.
- The software allows business decisions to be led by the customer, a must in a service-driven organisation
- The product is advanced. Some elements of the reporting suite could have been improved, but overall it is a good product.
Marketer's best friend
- Eloqua has enabled us as marketers to do things that we never thought possible and make routine tasks more efficient. Basic email processes and segmentation is a breeze and contact management takes 80% less time than before.
- Although reporting and analytics is robust, it's not very user friendly.
- Legacy user interfaces from previous versions sometimes throw you off.
Eloqua - New Customer
- The product has an excellent onboarding process, we could get to grips with the product quickly due to online resource (Topliners), a Smart Start program (Two/Three days consultancy) and the Eloqua University.
- The UI is easy to understand and quick to get to grips with.
- We have a slight issue where linking custom object data to record types is proving difficult. However, we have been told this will be resolved in the next release.
Easy to implement A/B and Multivariate Testing
- Strong, knowledgable account team.
- Allows easy implementation of content tests with a single line of Javascript code.
- The dashboard gives clear indications of statistical significance and test progress, and how long it will likely take to achieve.
- The reporting is very easy to understand and, with Maxymiser's account support, we received a high level of analysis and insight into the numbers.
- Maxymiser is great at developing elements to test, but it's important to remember businesses need the development resource to implement the final solutions.
MaxTest by Maxymiser - Site Optimisation tool
- The reports are thorough and detailed.
- Turning different variants on and off, and optimising the tests is straightforward.
- The on-page console makes checking the tests on the live site easy. It is generally responsive and doesn't cause problems with any other part of the page
- Using Silverlight for the on-page console was an interesting choice - it doesn't have the best support and one of my colleagues had to have IT come and install it (due to permissions on his machine)
- The reports are a little complicated in their default configuration. It's not always clear what metric is being shown and what the numbers mean.
- We're still not sure why conversion rate has a plus/minus accuracy on it - surely it is a single figure over the reported time period.
- Each time you change something in the graph the results table resets to its original configuration, which means if you'd changed the visible columns you have to redo it each time.
Salesforce sync not real time.
- We selected Eloqua for marketing automation in 2008 because of its flexibility in supporting lead nurturing programs. At that time, it was one of the few marketing automation systems that really enabled automation of lead nurturing with some sophistication, and the system was able to handle the volumes that we were producing.
- My biggest complaint with Eloqua through 2010 was that it did not provide real time integration into SFDC. There was a lag time of somewhere between 45 and 90 minutes to update lead records. This problem may have been fixed by now. I would look for a realtime integration with SFDC in a marketing automation system today.
Great product. No gamification.
- Demand generation
- Email marketing and communications
- Lead Scoring
- Account-based Scoring
- Campaign management
- Lead nurturing
- Sales tools
- Sales engagement and partnering
- Event management
- Social media
- Analysis and reporting - ROI
- Gamification - it does not have gamification functionality, but many of the top players in that space integrate with Eloqua
Eloqua is great company but product can be hard to use.
- We've loved the program builder. It can be a little tricky to use if you are not well trained (the Eloqua remote training classes are awesome). But through program builder, we have enabled our nurture and demand gen strategies. The automation of emails-- right message, right time-- was exciting because we did not have that before.
- We have improved our response rates and our lead conversions by a few points through changing our marketing strategy-- Eloqua sparked that kind of thinking with our marketing team.
- Copying programs is another small thing that helped us tremendously. We were able to create templates for the marketing team to standardize our sequences so we weren't recreating them from scratch every time. This is pretty standard for marketing automation, but was a new concept to us that we were happy to take advantage of.
- The cloud connectors were exciting, and we were planning to significantly reduce manual workflows by using them. For example, we planned to automate webex registration confirmations and attendance emails (thanks for coming, sorry we missed you) and then send the contacts into different nurture paths. The connector was very slow to provide that data back to Eloqua from webex (over 24 hours in some cases). We didn't see the efficiency gains we desired.
- Building things like Progressive Profiling was difficult for anyone other than a Master. It's possible, but not that easy. You've got to really love geeking out to get into it. Once built, it's great.
The product (E9 Team) can be hard to use, though. We were not as prepared for the additional complexity that the tool introduced to some of our resource groups. We hired a Power User (hard to find, by the way) to focus full time on building out our use of the system. Think carefully about your marketing strategy before implementing any marketing automation tool to ensure that your system is enabling the strategy and you're not just building a strategy because you can now do something cool.
Covers the basics, but usability and reporting poor.
- Does the basics – lead scoring, automated programs, etc
- Poorly designed from a usability standpoint/ very time-consuming for even simple tasks
- It does not integrate well with Salesforce.com without having to dedicate an almost full-time IT-like resource.
- Reporting was a mess and investment of time in things like Campaign Manager were nothing more than a slick marketing term for setting up your data sync – there was no value from an ROI perspective. Also, the engineers who wrote the reports for email opens/clicks, etc… used a slightly different formula than the ones who worked on the email dashboard reports within the individual emails. Marketers want (and need) to prove their value – numbers not matching is never a good thing.