Oracle CX Marketing

Oracle CX Marketing
Formerly Oracle Marketing Cloud

Top Rated
Score 8.5 out of 10
Top Rated
Oracle CX Marketing


What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
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Recent Reviews

Great product

8 out of 10
October 05, 2021
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
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Popular Features

View all 26 features
  • Email deliverability reporting (237)
  • List management (127)
  • Landing pages (125)
  • Dashboards (123)

Reviewer Pros & Cons

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Video Reviews

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View all pricing

Entry-level set up fee?

  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $2,000 per month
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.4Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.4Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.5Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3Avg 7.4
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Product Details

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle CX Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Screenshot of Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Screenshot of Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Screenshot of Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Screenshot of Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle CX Marketing Videos

Oracle CX Marketing Integrations

Oracle CX Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Frequently Asked Questions

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle CX Marketing starts at $2000.

Adobe Marketo Engage, Salesforce Marketing Cloud Email Studio, and HubSpot Marketing Hub are common alternatives for Oracle CX Marketing.

Reviewers rate Email deliverability reporting and Lead nurturing highest, with a score of 8.6.

The most common users of Oracle CX Marketing are from Enterprises (1,001+ employees).
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(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Marie Escaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Segmenting customers/prospects to send the right message to the right contact.
  • Mapping campaigns from basic newsletter to marketing automation.
  • Scoring leads to increase sales conversion rate.
  • A web agency works with us to create our emailings, but from time to time, we do it ourselves and it is not that easy to use.
  • For end users, difficulty to use it if not in the tool on a daily basis.
To our marketing colleagues, I would say "don't stop after the first year of implementation, the best is yet to come when automating campaigns".
To our sales colleagues, "how could you sell before, when you did not have that amount of leads coming from our campaigns ?"
And then, now that it's fully running after 18 months of use, there is so much more to to!
  • Easier to use this marketing automation platform for A to Z follow-up.
  • Great ROI on marketing campaigns, more lead conversions.
  • Better customer service with specific customer-service campaigns.
Eloqua platform answers fully to our needs of segmentation, campaign and lead scoring. The other was only dealing with the campaign part.
I am the sole administrator of the platform and the marketing team (4 people) uses it to implement campaigns in each of their specialty (external communication, customer service, social media, digital products)
In case I need support, I call the Eloqua support dept in London, UK
  • Segmenting contacts.
  • Sending campaigns.
  • Sending out leads to our sales team.
  • We started launching automation campaigns after a year of implementation, I was told that it was earlier than market standards
  • We use Eloqua for all data quality management campaigns, which is time saving and unexpected!
  • Our social media programme needs to be addressed via Eloqua and all social information should go to our sales team,
  • Our customer service department has great expectations for specific campaigns
Eloqua is now fully integrated in our marketing campaign strategy and sales plan for the years to come. We daily improve our way of launching campaigns and include marketing automation in the overall business plans from customer service to sales prospecting.
For several years, we have been using emailing platforms but we were never fully satisfied with their ROI.
  • Product Features
  • Product Usability
  • Analyst Reports
Eloqua platform integrates the whole marketing process from targeting to sending out a campaign and helping lead conversion in Salesforce.
If I had to do it over, I might have better evaluated the time needed for the first 6 months of use.
  • Implemented in-house
  • Professional services company
We both had an internal developper and the help of Kerensen Consulting as part of a whole marketing / customer service lot for our CRM
Change management was a small part of the implementation and was well-handled
Change management was a small part for the marketing lot including Eloqua, as I was in charge of administering the platform and training the marketing and communication team internally
  • The main issue was the quality of our marketing data which needed to be reviewed before connecting Eloqua to our CRM, a long and thorough process
  • Another was to make Eloqua work with our Salesforce CRM, to be sure that the marketing data went up correctly to our CRM through our lead scoring process
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
I did not know it existed!
The Eloqua support team has always been very responsive and efficient to answer our questions
  • Campaign mapping is very easy to use and to explain to others.
  • Segmentation includes every aspects of what we need to set the right target.
  • I had difficulties defining the lead scoring process, as we have so many different business cases in our market.
  • Insight is not that user-friendly and I need to rewrite data to make it "presentable".
Eloqua's usability is great once you get used to it. The first year can be difficult to integrate every aspect of its functionality. Once past this, I found it great to go beyond the basic functionality and start automating campaigns with complex interactions.
Gwen Lafleur | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Maxymiser in our digital department as our global online testing solution. We test creative treatments and user experience as part of our continuous improvement initiative on all of our websites.
  • Customer service - we have a wonderful solutions team that helps us with managed testing and strategy, as well as technical support for our self-service tests. They're responsive, respectful, and helpful. We have yet to run across an issue they couldn't help us with.
  • Platform integration - it's very easy to integrate into our websites, and one of the things that I most appreciate is that the single line of javascript code makes it so that we don't have to continue going back to our dev teams for further integration... we can just code our tests and launch them. It also makes it so we can test just about anything we can imagine... from simple button tests to all of our product pages to any kind of price testing we can think of, to any segments we want to test to.
  • Reporting - the reporting tools are robust and easy to use, and one of my favorite things is the filtering capability that comes out of the box so that I don't have to add filters to my individual campaigns in order to understand impact by traffic channel, etc...
  • There's a bit of a learning curve, especially if you're used to using a different platform like Test & Target. This is especially true for our developers who still need to get the advanced training to enable them to code some of our more complex tests without help.
  • We can test just about anything we want, and there are also great merchandising capabilities. However, this is a testing platform first, so some things require a bit of a workaround. That hasn't been an issue yet, however... you can still do it, but it's a bit more involved (IE testing badging on specific products.) They are working in this area... they've already added some functionality I asked them about a year ago such as targeting by weather.
Very well suited when you want to test across multiple pages and / or run heavily targeted or segmented campaigns. Lots of out of the box capabilities, and they can help add the ability to do anything else. You can create reusable custom scripts for targeting or tracking. Ease of implementation is great, and as I mentioned, the campaign reporting is top notch. If you still want additional insight, you can tie it in to 3rd parties like ClickTale or Google Analytics.
  • Much better insight into customer behavior - we've been able to get a better idea of how audiences for our various websites differ from each other, even in the same geographic regions. This helps with our employee efficiency as we're better able to make decisions on how to address our customers online. This information is also shared with our offline marketing teams to help create a more cohesive overall approach.
  • We've seen significant decreases in our bounce and exit rates, helping us to widen the funnel and bring more customers deeper into our sites. We've also tested into higher adds to cart on product pages and higher overall conversion, leading to lifts in our target metrics.
  • Adobe Test and Target,Monetate
I was a power user for Adobe Test and Target in a previous position, and have found that I definitely prefer Maxymiser for pure ease of implementation and setup. No mboxes, no creating parameters that have go to into the code, no having to set up segments in my campaign in order to filter later on. Testing is more streamlined, and test setup and reporting are much faster and more efficient. We're also able to implement a much wider range of campaigns with greater capabilities on the merchandising and segmentation fronts. You do still need to do front end (and sometimes backend) coding, but you're eliminating steps up front and during campaign setup. They also offer the Visual Campaign Builder if you're doing simple testing on a single page - you don't need dev at all to use this tool, and we've had very successful tests using this... it's a great option for those who are comparing with Optimizely, etc... for a solution that doesn't require development. Button and image swaps, copy, even some basic coding adjustments can be made without any dev. This was another great benefit that T&T didn't offer at the time. They also continually update and improve this tool as well, so functionality is excellent.

For Monetate, we evaluated them both initially and at our first renewal. I found that they were about testing second, merchandising first, and they weren't able to give us a working prototype of the type of price testing we would need for our sites. I was also very disappointed by the follow-through of their sales teams... promised feedback and information were never provided leaving me to wonder what their customer service would be like after signing a contract. Between that and the technical gaps, we felt this was not the right fit for us.
Our eCommerce Website Managers and Web Specialists all use Maxymiser to some extent, and as a primarily self-service client, our development teams also use it. We currently have 7 developers who have basic training and are able to code and help set up campaigns, and we will be providing advanced training to them as well as to a second development team in Europe.
We have a project manager who oversees our global testing program and runs our bi-weekly testing review meetings. He works as a liaison with our services team, helping to facilitate meetings and solutions as needed, but he does not use the tool at all. I'm the second "support" user. Although I'm currently the manager for a single website, initially I was hired to run all testing and so now help provide internal support for questions on setup and testing in general. All other required support is handled by our Maxymiser solutions team.
  • Price testing
  • User experience testing on key site pages (homepage, category pages, product pages, checkout)
  • Customer segmentation / targeted experiences
  • It seems that our price testing was rather innovative, as none of the other solutions available could do what we were asking. We were able to give alternate pricing options for our products (which products differed by site) and to display new or strike-thru pricing both on the product pages and on category pages and anywhere else that product appeared with a price... all in the same campaign.
  • We found that integrating Maxymiser with ClickTale gave us some surprising insights. By looking at user visit recordings by test experience, we were able to uncover user experience issues further down the funnel that explained unexpected test results.
  • Our use of Maxymiser itself wasn't innovative, but the results of our testing were unexpected; we ran several very similar tests on two different websites serving the same geographic region with very similar products. We found that the audiences responded very differently to the same approach, which has helped us to stop making assumptions that those sets of customers were inherently similar.
  • Personalization - our program isn't mature enough yet to really use this, but we definitely want to start creating personalized user experiences in the future.
  • Mobile - this audience isn't growing as quickly for us as it is in other industries, but it's definitely growing, and this is on our radar as an opportunity for the future. Maxymiser has some great testing capabilities to help us understand this new-to-us audience so see how that experience should differ from our main site.
We've already renewed a few times - each time we look at renewal, we find that there isn't another solution available that has the testing capabilities combined with the customer service that we need for our business. I've been testing online for about 13 years and I've been very impressed with Maxymiser. They're always willing to work with us to find solutions, be it technical, training help, campaign or strategy questions.
  • Implemented in-house
Change management was minimal
The biggest issue was in trying to implement something with remote dev teams. Key takeaway: implement the code exactly as it's specified in the implementation guide that the team will provide to you. We had some problems with trying to adjust to make the mmcore.js fit within the current format, and had to make changes down the road. This was an issue on our side and not Maxymiser, but we've learned the importance of better communication between dev and business during this phase.
  • The mmcore.js file has to be loaded synchronously... we had a 3rd party program dynamically loading asynchronous files in front of it, and had to add some exclusions. Once we made the adjustments to make sure it was implemented exactly as Maxymiser had recommended, it worked flawlessly on that and other sites where we subsequently implemented.
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
In some cases, our dev backlog gets long enough that we prefer to pay for services support rather than go through the process of getting it prioritized with our dev team. We also use services for more complex tests that our team hasn't yet been trained to set up. We also have a standing weekly meeting with our technical support team to resolve any issues that surface during the regular course of testing, and we use technical services resources to help support our dev team if they run into difficulties with our self-service test setup.
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better.
Yes - communication and follow-through is excellent.
There have been several, but the most recent was when we were setting up a campaign to test a new version of one of our product page templates. Our dev team had most everything working, the campaign was set up and ready, but we couldn't get one of the tracking scripts to work and we couldn't get the campaign to display correctly in the sandbox. This was a time sensitive project, and our technical lead was quick to make himself available pretty immediately - he got on the phone with me and our dev team in Manila and helped walk through every aspect of the test and code. Within 45 minutes, he was able to pinpoint the problem with both issues and provide alternate code that would make them work. We had the test launched the next morning, met our deadline, and have seen extremely positive results from the campaign.
  • Reporting - it's so easy it's almost just intuitive. They have training available, but I found that I didn't really need it.
  • Campaign setup. It does help if you've had basic training or previous testing experience, but I've found that I can set up a fairly complex campaign in about 5 minutes (caveat is that I write my testing brief first.)
  • Adding basic segments to your campaign - there are a lot of out of the box segments available with a wizard-like interface that makes it extremely easy to set up what you want.
  • Using the Visual Campaign Builder (VCB.) This is a very streamlined tool that makes it extremely quick and easy to set up simple tests that don't require coding. I can set up and launch a basic test in 10 minutes.
  • Not necessarily difficult or cumbersome, but it takes a bit of practice at first to get used to creating and mapping site and campaign scripts. Once you understand how it works, it's really pretty easy.
  • Obviously, the more complicated your test, the more complicated some of the setup will be. We've found that for things like testing all of a certain type of product page, there's some scripting involved that's fairly advanced. Our services team has helped us a lot, but it's a good idea to get the advanced technical training for your dev team.
Yes, but I don't use it
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Paul Ringer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Marketing Automation: sending out multiple emails, nurture, setting up an involved nurture program that allows for a lot of selection.
  • Allowing the segregation of customer by number of emails delivered within 24 hours
They are working to make things easier with E10
  • none
  • Marketo,Pardot
Knowledge and ease of training
Marketing primarily--corporate, customer and field
All from Senior Level to beginner users
  • Daily marketing automation
  • Reporting on emails
  • Usage stats
  • Program builder extensive nurture program
  • Lead scoring
  • Long term nurturing
  • Smoothness of operations.
  • Ease of training.
  • Salesforce
Ongoing and can be confusing
  • No
  • File import/export
  • API (e.g. SOAP or REST)
  • AppExchange or similar marketplace
They are trying to get better and offer good alternatives
Involve customer support or your customer success manager
Wanted to create a marketing automation database tool
  • Price
  • Product Features
  • Product Usability
Wanted a product that all depts. could use easily
Check better on the customer support side of things
Change management was a major issue with the implementation
Do more research on the support end of things
  • Building of nurture program
  • Upload of customer database
Was not here at implementation
  • Online training
Multiple choices for training and great courses
Using E0, there is an ease to building Program Builder
Just keep on trying and pushing through it
Some - we have done small customizations to the interface
Had an outside agent do it
No - we have not done any custom code
Nope...just continue to work towards making things easier
We shouldn't have to pay for better service, should be built in and a company wide mission
They do not let clients know about issues....they only know when issues have been resolved or if they happen to bump into it and call....then support will let them know it is a known issue....SHOULD NOT BE THIS WAY
No...took too long to resolve something
Unfortuntely no, I cannot do this
  • Sending out emails
  • Building distribution lists
  • Pulling batch reports
  • finding Hypersites
Ease of training
There appears to be times it goes down and there is no notification
Fix support
Was not here then, but was easy with this years contract
Some good, some bad
Basic service and discover
Bring customer service and success manager in asap
  • Missing some functionality that we need
  • Ease of use.
  • Drag and drop functionality.
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