Oracle CX Marketing (formerly Oracle Marketing Cloud) Reviews

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Score 7.8 out of 100

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Gwen Lafleur | TrustRadius Reviewer
July 09, 2014

The best enterprise testing platform available.

Score 10 out of 10
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Difficult Tasks

  • Not necessarily difficult or cumbersome, but it takes a bit of practice at first to get used to creating and mapping site and campaign scripts. Once you understand how it works, it's really pretty easy.
  • Obviously, the more complicated your test, the more complicated some of the setup will be. We've found that for things like testing all of a certain type of product page, there's some scripting involved that's fairly advanced. Our services team has helped us a lot, but it's a good idea to get the advanced technical training for your dev team.
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Anonymous | TrustRadius Reviewer
April 11, 2018

My review

Score 10 out of 10
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Difficult Tasks

  • Reporting
  • Nurture campaifns
  • Anything involving data from our CRM
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Feature Scorecard Summary

WYSIWYG email editor (101)
Dynamic content (104)
Ability to test dynamic content (100)
Landing pages (109)
A/B testing (102)
Mobile optimization (98)
Email deliverability reporting (226)
List management (110)
Triggered drip sequences (95)
Lead nurturing (96)
Lead scoring and grading (90)
Data quality management (95)
Automated sales alerts and tasks (78)
Calendaring (82)
Event/webinar marketing (85)
Social sharing and campaigns (58)
Social profile integration (54)
Dashboards (106)
Standard reports (105)
Custom reports (98)
API (90)
Role-based workflow & approvals (76)
Customizability (95)
Integration with (73)
Integration with Microsoft Dynamics CRM (36)
Integration with SugarCRM (26)

About Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) supports B2B (Eloqua) or B2C (Responsys) Cross-Channel Marketing and marketing automation, and enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects (Oracle Maxymiser). It now supports customer loyalty programs with the inclusion Oracle CrowdTwist. These tools support campaigns for audiences across channels including email, display search, video advertising, ecommerce, and mobile.

The solution aims to help marketers engage the right audience at the right time in their buyers’ journey. The vendor says that from real-time insight through customers’ Digital Body Language, sales teams close more deals, faster, increasing marketing ROI.

Oracle CX Marketing solutions are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle, with personalized customer experiences via marketing automation (Responsys & Eloqua), A/B testing (Maxymiser), consistent experience and content workflow with digital asset management (Oracle CX Content), and customer profile (CX Unity, with data from the Oracle Customer Platform or Bluekai), as well as customer analytics and audience assembly (CX Audience), and rich marketing campaign analytics and custom reporting (Oracle Infinity).

Oracle CX Marketing (formerly Oracle Marketing Cloud) Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

Oracle CX Marketing (formerly Oracle Marketing Cloud) Screenshots

Oracle CX Marketing (formerly Oracle Marketing Cloud) Integrations, Insightpool Social Selling Platform, Oracle CRM On Demand, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Oracle Engagement Cloud (formerly Oracle Sales Cloud), Oracle Marketing App Cloud, Verticurl, DemandGen, MarketOne

Oracle CX Marketing (formerly Oracle Marketing Cloud) Competitors


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud) Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar
Premier Support

Oracle CX Marketing (formerly Oracle Marketing Cloud) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Mobile Web
Supported Countries:North & South America, EMEA, APAC, Japan
Supported Languages: English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish