- Reporting and analytics
Oracle CX Marketing (formerly Oracle Marketing Cloud) supports B2B (Eloqua) or B2C (Responsys) Cross-Channel Marketing and marketing automation, and enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects (Oracle Maxymiser). It now supports customer loyalty programs with the inclusion Oracle CrowdTwist. These tools support campaigns for audiences across channels including email, display search, video advertising, ecommerce, and mobile.
The solution aims to help marketers engage the right audience at the right time in their buyers’ journey. The vendor says that from real-time insight through customers’ Digital Body Language, sales teams close more deals, faster, increasing marketing ROI.
Oracle CX Marketing solutions are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle, with personalized customer experiences via marketing automation (Responsys & Eloqua), A/B testing (Maxymiser), consistent experience and content workflow with digital asset management (Oracle CX Content), and customer profile (CX Unity, with data from the Oracle Customer Platform or Bluekai), as well as customer analytics and audience assembly (CX Audience), and rich marketing campaign analytics and custom reporting (Oracle Infinity).
|Free Version||Paid Version|
|Video Tutorials / Webinar|
|Mobile Application:||Mobile Web|
|Supported Countries:||North & South America, EMEA, APAC, Japan|
|Supported Languages:||English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish|