Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Score 8.4 out of 100
Top Rated
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Overview

Recent Reviews

Great product

8 out of 10
October 05, 2021
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 26 features

Landing pages (125)

8.5
85%

List management (127)

8.4
84%

Email deliverability reporting (237)

8.4
84%

Dashboards (123)

8.1
81%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $2,000 per month

Features Scorecard

Email & Online Marketing

8.3
83%

Lead Management

8.3
83%

Campaign Management

8.3
83%

Social Media Marketing

7.8
78%

Reporting & Analytics

8.0
80%

Platform & Infrastructure

8.1
81%

Product Details

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle CX Marketing (formerly Oracle Marketing Cloud) Screenshots

Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Videos

Oracle CX Marketing (formerly Oracle Marketing Cloud) Downloadables

Oracle CX Marketing (formerly Oracle Marketing Cloud) Integrations

Oracle CX Marketing (formerly Oracle Marketing Cloud) Competitors

Oracle CX Marketing (formerly Oracle Marketing Cloud) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Comparisons

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Frequently Asked Questions

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

How much does Oracle CX Marketing (formerly Oracle Marketing Cloud) cost?

Oracle CX Marketing (formerly Oracle Marketing Cloud) starts at $2000.

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)'s best feature?

Reviewers rate Landing pages and Lead nurturing and Integration with Salesforce.com highest, with a score of 8.5.

Who uses Oracle CX Marketing (formerly Oracle Marketing Cloud)?

The most common users of Oracle CX Marketing (formerly Oracle Marketing Cloud) are from Enterprises (1,001+ employees) and the Computer Software industry.

Reviews

(1-25 of 249)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing is very well suited to campaign management for marketing teams, as well as the ability to unify customer signals as well as communication. The platform is data-focused and is well suited to quantify customer and prospect relationships and increase loyalty and conversion rates. It's also well suited for personalized customer experiences and marketing.
Score 8 out of 10
Vetted Review
Verified User
Review Source
A duration of one and a half years is enough for us to recognize the capabilities of a tool and in my opinion, this one is just a great tool to manage marketing campaigns of even massive-sized firms. Its marketing automation tool and its way of managing campaign and the way it executes digital initiatives is enough to get an inkling of its abilities. Less favorable for the people who want to have something at a cheap price and are more dependent on the reports as its reports have nothing much in detail.
Frank Debras Niel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
In my opinion, this analytics tool is amazing for large organizations with a lot of clients approaching them via their websites. In this manner, this tool will help them to get to know the behavior of their loyal clients. It has many useful analytical tools and offers multiple customizations and the reports would be the most helpful part for the companies. Since the user interface is hard along with the deployment so one has to get help from an IT person to make things work on starting days.
Harmonys Jacey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I would highly recommend this software to business owners who desire to have managed marketing processes. It is flexible, provides insights, and helps in analyzing data. marketing departments of almost all the companies either huge or small can get the advantage of it and I wish they get their future endeavors and this tool will help them for sure.
Nishiki Hiriako | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle is a credible name for us as we have heard massively about it and Oracle Eloqua stands out among all other such tools. Campaigns can be easily managed using it and it is great for all companies irrespective of their sizes. The features like lead generation, data management, and enablement tool, all are helpful for marketers.
Alexander Barion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing is well suited for creating a measurable lead nurturing process during and after marketing campaigns. Real-time analytical data around our marketing campaign efforts, including the use of advanced intelligence (AI) in presenting demographic and geographical metrics associated with our campaigns.
Gerald Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
This platform is very powerful in organizing and coordinating all marketing channels. It can achieve marketing goals in any business enterprise, and I can recommend it to any organization or to any of my colleagues. It is capable of collecting data from different sources and using [it] to give real-time insights that help us to plan effectively for [the] future.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Some scenarios where Oracle CX Marketing is good at:
1) Providing a 360 view of the customer/prospect
2) Accepts 1st and 3rd party data to build prospect profiles
3) Easily integrates with most major SaaS MarTech products

Some scenarios where less so are:
1) Automating Ad Campaigns wasn't very easy to manage.
2) ABM campaigns faced challenges due to how the interface is set up.
Score 7 out of 10
Vetted Review
Verified User
Review Source
For a large organization that can make use of all the advanced testing and personalization features, this would be recommended. If you are not in a position to make full use of all the individual product features, there are other tools out there that may suit your needs better.
Fabricio Velasco | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The Oracle CX Marketing solutions have many scenarios where it is very well suited, to mention 2 important ones: the tools available for Email creation are easy to use and intuitive, making your life easier (especially with templates). Also, the Marketing Automation is visually clear and easy to use, especially if compared with some other Automation tools that I have worked on before.
Robert Nagelmaker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is well suited in situations where you would need to maintain visibility of creation/activation of assets/content/campaigns and also be able to provide knowledge sharing and accurate metric tracking

It is not well suited to use as a web-tracking tool, as there are some serious limitations to the tracking script and external tracking. A better use for this would be Google analytics or Google360.
Mauricio Belmonte Mireles | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Oracle Eloqua could be good for B2B marketers to track customers through all phases of the buying cycle. Marketers can create targeted campaigns through multiple channels, such as email, social, mobile, web, and search. They can also track and analyze the results of their campaigns with built-in analytical tools.

Oracle Marketing Cloud is best suited for medium, large, and enterprise companies.

Score 9 out of 10
Vetted Review
Verified User
Review Source
Based on our experience Oracle BlueKai is a great solution if third-party integration is needed. It also works very well if your goal is to understand your audience composition grouped by device and/or operating system. May not be suitable for smaller businesses with a small or medium amount of data, since it is quite an expensive solution.
April 02, 2021

Eloqua Rocks!

Sibyl Ma | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Oracle Eloqua is well suited for our B2B marketing functions as we need a lot of integration points to other B2B products in the market to fulfill our full customer journey. Oracle Eloqua is less appropriate for B2C marketing as it can become very expensive when the number of accounts grows.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Success in marketing campaigns is only possible with teamwork and with products like Oracle [CX Marketing (formerly Oracle Marketing Cloud)], I believe that we have everything to achieve success in each of the campaigns thanks to the fact that we have a wide variety of deaths for the administration of social networks , B2B campaigns, handling of large volumes of data, generation of reports in each campaign, email automations and in general many things that allow teamwork.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing (formerly Oracle Marketing Cloud) is well suited for an organization that wants to practice lead nurturing and automate their marketing efforts while saving on investments. Also it is effective mainly in organizations that have a technical marketing specialist in house to manage the platform as data and workflows, as they can be complicated. Organizations that just focus on one-to-one email sends would not be able to fully utilize the platform, especially considering the high cost of the tool.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing (formerly Oracle Marketing Cloud) Eloqua is a best of class platform for B2B and B2C email marketing and lead nurturing. It allows the creation of custom objects to adapt to your business needs. Further it is device agnostic and cloud based.
Score 7 out of 10
Vetted Review
Verified User
Review Source
For large companies managing huge databases of contacts, Oracle CX Marketing (formerly Oracle Marketing Cloud) seems appropriate for dedicated custom marketing campaign management. For smaller companies using several platforms or with smaller teams, it may make less sense as the system can be slow and is a lot to manage. It may make the most sense for e-commerce businesses with big sales goals.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing (formerly Oracle Marketing Cloud) works well for enterprise-level companies who are looking for semi-robust integration between creating email campaigns, launching landing pages, and collection and structuring some data. The tool is fairly easy to use but could do with improving some of its reporting. I've always found it to be a little "skinny."
Score 8 out of 10
Vetted Review
Verified User
Review Source
Eloqua is well-suited to large organizations that are able to dedicate multiple marketing resources towards the management of the platform. This is not a turn-key solution that one person can effectively manage and execute - we found that we required a technical marketing specialist to help with the data and workflows, which was complemented by a campaign specialist who ran the actual campaigns and execution.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle Eloqua makes it easy to create email templates and save them for future use. I also like the way to create a campaign. There are only a few steps and it doesn't make it over complicated. The only thing I wish would improve is the integration to D365. Right now, if I want to send out an email, I have to export a list from D365 and import it into Oracle Eloqua to send my email. I don't know if its the version my company purchased or if that's just the way the program is. Overall, it is a great program, though.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I would suggest Eloqua to anyone that I felt needed to use 80% of their power. If someone is just looking to send emails, I'd recommend they use MailChimp. But if they are looking to utilize email automation and a program builder I'd be more likely to recommend Eloqua. If a company was looking to do email campaigns where they would take them to landing pages and submit web forms, collect data, and then use that data to nurture those people further, I would strongly recommend Eloqua. Not just because of the functionality, but because of the ease-of-use of the tool