Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) Reviews

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December 03, 2020

Eloqua: getting it done

Ke Zheng | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is currently serving our needs. Although there are hiccups, the benefits we are getting outweighs them. We have actually just upgraded our package that includes more features. We are in the process of exploiting these new features and aiming to achieve a new level of efficiency. In the meantime, we are working on revamping our lead conversion and delivery process by utilizing more of Eloqua.
Nick McGirr | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Price is always a factor. Switching from one platform for another is almost never a lateral move. If you intend to switch purely for monetary reasons, you may want to reconsider due to the large step backwards to do so. This will cost more than the savings would catch up to in years. If you have legitimate concerns about the platforms performance, I would do a lot of research to make sure the competitor doesn't have the same or worse. Also, another thing to consider is with a newer platform competitor means fewer experts to turn to, either as consultants or new hire employees. A lot of the times customers tend to think the grass is greener on the other side, but really the grass is greener where you water it.
Dan Allis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Matthew Miller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The transition to Oracle Support has been a bit rough. It's not quite as easy as it used to be when Eloqua was running the show. If it doesn't get any more difficult and the quality of support is maintained, there will be no issue. But if support quality is degraded over throughout the rest of our term, that will be a major consideration when it comes time to renew.
Jim Mclemore | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Currently we have many programs set up in Eloqua. It is a complex system and so it will take a long time to get setup on a new system. There is also a fear that some stuff wouldn't be able to be transitioned and how to do redirects/be sure that everything is moved in time to prevent user issues. Eloqua does seem to be a rather expensive solution though, so that alone always makes it a possible reason to switch.
Chris Caspar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I am very satisfied with Eloqua. We continue to expand our use of the tool and it's capabilities. Combining it with the Sirius Decisions frameworks have dramatically improved the effectiveness and efficiency of our marketing and sales teams. I have not come across a competitor that can match the total value of this system.
Mark Emmett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I love using the Eloqua platform and working with people in the Eloqua community. I cannot currently imagine using another platform. When I recently changed jobs, one of the things that attracted me was that they had already chosen Eloqua. If they hadn't then I would have insisted on having it.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We really like the direction the product improvements are headed and with the Oracle buyout it seems like more features are on the way. The training and support are solid as are the community resources. We will most likely renew but if the contract terms get too out of hand we could be forced to change platforms.
Frank Geldof | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It would be an 8 or 9 but Oracle would need to spend a bit more time on reporting performance and usability. Eloqua is a great system with a lot of potential but it would be nice to spend your time a bit more efficient when working with it on a day-to-day basis.
Marie Escaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Eloqua is now fully integrated in our marketing campaign strategy and sales plan for the years to come. We daily improve our way of launching campaigns and include marketing automation in the overall business plans from customer service to sales prospecting.
Gwen Lafleur | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We've already renewed a few times - each time we look at renewal, we find that there isn't another solution available that has the testing capabilities combined with the customer service that we need for our business. I've been testing online for about 13 years and I've been very impressed with Maxymiser. They're always willing to work with us to find solutions, be it technical, training help, campaign or strategy questions.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
84%
8.4
WYSIWYG email editor (116)
85%
8.5
Dynamic content (119)
82%
8.2
Ability to test dynamic content (115)
83%
8.3
Landing pages (123)
85%
8.5
A/B testing (117)
84%
8.4
Mobile optimization (112)
83%
8.3
Email deliverability reporting (237)
84%
8.4
List management (125)
85%
8.5
Triggered drip sequences (107)
86%
8.6
Lead Management (4)
83%
8.3
Lead nurturing (109)
86%
8.6
Lead scoring and grading (103)
82%
8.2
Data quality management (108)
79%
7.9
Automated sales alerts and tasks (88)
86%
8.6
Campaign Management (2)
83%
8.3
Calendaring (93)
81%
8.1
Event/webinar marketing (98)
85%
8.5
Social Media Marketing (2)
78%
7.8
Social sharing and campaigns (69)
77%
7.7
Social profile integration (65)
78%
7.8
Reporting & Analytics (3)
79%
7.9
Dashboards (121)
79%
7.9
Standard reports (119)
82%
8.2
Custom reports (112)
77%
7.7
Platform & Infrastructure (6)
82%
8.2
API (104)
78%
7.8
Role-based workflow & approvals (87)
80%
8.0
Customizability (108)
84%
8.4
Integration with Salesforce.com (87)
86%
8.6
Integration with Microsoft Dynamics CRM (46)
84%
8.4
Integration with SugarCRM (36)
84%
8.4

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle CX Marketing (formerly Oracle Marketing Cloud) Screenshots

Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

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Oracle CX Marketing (formerly Oracle Marketing Cloud) Integrations

Oracle CX Marketing (formerly Oracle Marketing Cloud) Competitors

Oracle CX Marketing (formerly Oracle Marketing Cloud) Pricing

Oracle CX Marketing (formerly Oracle Marketing Cloud) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Frequently Asked Questions

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

How much does Oracle CX Marketing (formerly Oracle Marketing Cloud) cost?

Oracle CX Marketing (formerly Oracle Marketing Cloud) starts at $2000.

What is Oracle CX Marketing (formerly Oracle Marketing Cloud)'s best feature?

Reviewers rate Lead nurturing and Automated sales alerts and tasks and Integration with Salesforce.com highest, with a score of 8.6.

Who uses Oracle CX Marketing (formerly Oracle Marketing Cloud)?

The most common users of Oracle CX Marketing (formerly Oracle Marketing Cloud) are from Enterprises and the Computer Software industry.