Oracle CX Marketing

Oracle CX Marketing
Formerly Oracle Marketing Cloud

Top Rated
Score 8.5 out of 10
Top Rated
Oracle CX Marketing


What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
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Recent Reviews

Great product

8 out of 10
October 05, 2021
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
Continue reading
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (237)
  • List management (127)
  • Landing pages (125)
  • Dashboards (123)

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Oracle CX Marketing, and make your voice heard!

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View all pricing

Entry-level set up fee?

  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $2,000 per month
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.4Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.4Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.5Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3Avg 7.4
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Product Details

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle CX Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Screenshot of Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Screenshot of Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Screenshot of Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Screenshot of Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle CX Marketing Videos

Oracle CX Marketing Integrations

Oracle CX Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Frequently Asked Questions

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle CX Marketing starts at $2000.

Adobe Marketo Engage, Salesforce Marketing Cloud Email Studio, and HubSpot Marketing Hub are common alternatives for Oracle CX Marketing.

Reviewers rate Email deliverability reporting and Lead nurturing highest, with a score of 8.6.

The most common users of Oracle CX Marketing are from Enterprises (1,001+ employees).
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December 03, 2020

Eloqua: getting it done

Ke Zheng | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is currently serving our needs. Although there are hiccups, the benefits we are getting outweighs them. We have actually just upgraded our package that includes more features. We are in the process of exploiting these new features and aiming to achieve a new level of efficiency. In the meantime, we are working on revamping our lead conversion and delivery process by utilizing more of Eloqua.
Score 7 out of 10
Vetted Review
Verified User
It has the most robust tools available for marketing automation and lead prospecting, but it also carries some usability issues (version 9) and a less-than-stellar tech support team. It also has a lot of functionality that I could not take advantage of, as I was marketing a B2C product.
Jim Mclemore | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Currently we have many programs set up in Eloqua. It is a complex system and so it will take a long time to get setup on a new system. There is also a fear that some stuff wouldn't be able to be transitioned and how to do redirects/be sure that everything is moved in time to prevent user issues. Eloqua does seem to be a rather expensive solution though, so that alone always makes it a possible reason to switch.
Nick McGirr | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Price is always a factor. Switching from one platform for another is almost never a lateral move. If you intend to switch purely for monetary reasons, you may want to reconsider due to the large step backwards to do so. This will cost more than the savings would catch up to in years. If you have legitimate concerns about the platforms performance, I would do a lot of research to make sure the competitor doesn't have the same or worse. Also, another thing to consider is with a newer platform competitor means fewer experts to turn to, either as consultants or new hire employees. A lot of the times customers tend to think the grass is greener on the other side, but really the grass is greener where you water it.
Chris Caspar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I am very satisfied with Eloqua. We continue to expand our use of the tool and it's capabilities. Combining it with the Sirius Decisions frameworks have dramatically improved the effectiveness and efficiency of our marketing and sales teams. I have not come across a competitor that can match the total value of this system.
Dan Allis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Mark Emmett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I love using the Eloqua platform and working with people in the Eloqua community. I cannot currently imagine using another platform. When I recently changed jobs, one of the things that attracted me was that they had already chosen Eloqua. If they hadn't then I would have insisted on having it.
Frank Geldof | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
It would be an 8 or 9 but Oracle would need to spend a bit more time on reporting performance and usability. Eloqua is a great system with a lot of potential but it would be nice to spend your time a bit more efficient when working with it on a day-to-day basis.
Matthew Miller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The transition to Oracle Support has been a bit rough. It's not quite as easy as it used to be when Eloqua was running the show. If it doesn't get any more difficult and the quality of support is maintained, there will be no issue. But if support quality is degraded over throughout the rest of our term, that will be a major consideration when it comes time to renew.
Score 9 out of 10
Vetted Review
Verified User
Although it is not perfect, I feel it is the best. Even if Marketo has some better SFDC features, there you cannot set price on the Eloqua community! There is NO problem that cannot be solved by reaching out to the Eloqua community on TopLiners. You also get very fast responses from TopLiners.
February 04, 2015

Eloqua does welloqua

Score 8 out of 10
Vetted Review
Verified User
We have enjoyed using the Eloqua solution and plan to continue with it for the foreseeable future as it is so efficiently integrated into our marketing efforts. We look forward to diving deeper into its robust offerings as well. The web interface and connections to third party tools also factor into our decision to remain loyal to Eloqua.
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