Oracle CX Marketing

Oracle CX Marketing
Formerly Oracle Marketing Cloud

Customer Verified
Top Rated
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Score 8.4 out of 100
Top Rated
Oracle CX Marketing

Overview

Recent Reviews

Great product

8 out of 10
October 05, 2021
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
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Awards

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Popular Features

View all 26 features

Landing pages (125)

8.5
85%

List management (127)

8.4
84%

Email deliverability reporting (237)

8.4
84%

Dashboards (123)

8.1
81%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $2,000 per month

Features Scorecard

Email & Online Marketing

8.3
83%

Lead Management

8.3
83%

Campaign Management

8.3
83%

Social Media Marketing

7.8
78%

Reporting & Analytics

8.1
81%

Platform & Infrastructure

8.1
81%

Product Details

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle CX Marketing Screenshots

Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle CX Marketing Videos

Oracle CX Marketing Downloadables

Oracle CX Marketing Integrations

Oracle CX Marketing Competitors

Oracle CX Marketing Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Comparisons

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Frequently Asked Questions

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

How much does Oracle CX Marketing cost?

Oracle CX Marketing starts at $2000.

What is Oracle CX Marketing's best feature?

Reviewers rate Landing pages and Lead nurturing and Integration with Salesforce.com highest, with a score of 8.5.

Who uses Oracle CX Marketing?

The most common users of Oracle CX Marketing are from Enterprises (1,001+ employees) and the Computer Software industry.

Reviews

(1-25 of 222)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Things have become less time taking and more efficient with their automation.
  • Campaigns are running successfully.
  • Marketing tool with all the tools we were in dire need of so it is totally a win-win situation for us.
  • The high price is something, that has a negative impact on our business.
Harmonys Jacey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Our marketing department has made progress in a very short time.
  • The way it sometimes initiates installing wrong information just disturbs the whole working environment of our department.
  • Marketing processes are manageable and automated.
Nishiki Hiriako | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • We can look for the progress of our campaigns.
  • Email campaigns are also easily managed with it and automated email response is quite beneficial.
  • It is great for marketing and is equipped with almost all the features a business asks for.
Alexander Barion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • A fast, measurable lead nurturing process.
  • Efficient analysis of our email marketing activity - This has made it easier to locate loopholes and shortcomings in our email marketing approach.
  • Efficient sales lead demographic targeting.
Mauricio Belmonte Mireles | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Oracle CX Marketing (formerly Oracle Marketing Cloud) has helped us to be better organized and to break through silos
  • Lead generation has increased over time
  • Has improved our customer satisfaction because we are more aware of the fatigue levels
April 02, 2021

Eloqua Rocks!

Sibyl Ma | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Our sales executives are now able to follow up with the leads more closely, and it makes a big difference for us in terms of ROI.
  • Our marketers are working more closely with the sales department now to align their objectives, so it has a positive impact on ROI.
  • Our user-adaptive rate is getting higher as users are generally happy with the tool, so it has a positive impact.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • All campaigns are individually evaluated by us using Oracle reports to keep track of project profit and loss.
  • All campaigns have reportedly achieved amazing results and met all of our expectations, even exceeding them and surprising us.
  • I can confidently say that ROI with Oracle is always high and profits are constantly increasing.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It has helped us to automate our marketing efforts effectively, which helps to save man hours invested
  • The platform is easy to use and implement, which allows employees to get easily trained
  • The platform allows us to use a great reporting tool that helps to analyze and scale our marketing efforts
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Ability to target customers on different channels using the same database management
  • Triggered campaigns equal less time with manual sends
  • Ease of use during quarantine as businesses adapt to all-virtual campaigns
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • More consistent brand voice and creative execution
  • Enablement of uses to manage their own workflows
  • Increased level of marketing nurture complexity, driving better results
  • Better lifecycle management, allowing for tailored communications
December 03, 2020

Eloqua: getting it done

Ke Zheng | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Utilizing of Eloqua has helped produced tons of leads and seamlessly deliver over to our CRM system. The downside of the integration was missing the notifications of any dropoffs.
  • Employee efficiency was definitely boosted thanks to Eloqua. Our team of 4 can serve the whole company which has six to eight different service lines, or internal clients.
  • Eloqua supports are usually courteous but many times my requests are not prioritized. Also many bugs I discovered were not recognized and solved promptly.