Great overall campaign management platform!
Oracle CX Marketing is being used mainly by the marketing department. The marketing department uses it for many different uses, including …
Oracle CX Marketing
Top Rated
Oracle CX Marketing
Starting at $2,000 per month
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Recent Reviews
Awards
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Top Rated
2022
Most Loved
2022
Popular Features
View all 26 featuresLanding pages (125)
8.5
85%
List management (127)
8.4
84%
Email deliverability reporting (237)
8.4
84%
Dashboards (123)
8.1
81%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $2,000 per month
Features Scorecard
Email & Online Marketing
8.3
83%
Lead Management
8.3
83%
Campaign Management
8.3
83%
Social Media Marketing
7.8
78%
Reporting & Analytics
8.1
81%
Platform & Infrastructure
8.1
81%
Product Details
What is Oracle CX Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle CX Marketing Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Oracle CX Marketing Screenshots
Oracle CX Marketing Videos
Oracle CX Marketing Downloadables
Oracle CX Marketing Integrations
- Salesforce.com
- Insightpool Social Selling Platform
- Oracle CRM On Demand
- Microsoft Dynamics 365
- Oracle Engagement Cloud (formerly Oracle Sales Cloud)
- Oracle Marketing App Cloud
- Verticurl
- DemandGen
- MarketOne
Oracle CX Marketing Competitors
Oracle CX Marketing Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Mobile Web |
| Supported Countries | North & South America, EMEA, APAC, Japan |
| Supported Languages | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Comparisons
View all alternatives
Frequently Asked Questions
What is Oracle CX Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
How much does Oracle CX Marketing cost?
Oracle CX Marketing starts at $2000.
What are Oracle CX Marketing's top competitors?
Adobe Marketo Engage, Salesforce Marketing Cloud Email Studio, and HubSpot Marketing Hub are common alternatives for Oracle CX Marketing.
What is Oracle CX Marketing's best feature?
Reviewers rate Landing pages and Lead nurturing and Integration with Salesforce.com highest, with a score of 8.5.
Who uses Oracle CX Marketing?
The most common users of Oracle CX Marketing are from Enterprises (1,001+ employees) and the Computer Software industry.
Reviews and Ratings
(650)
Reviews
(1-25 of 222)- Popular Filters
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March 08, 2022
Great overall campaign management platform!
- Increased speed at which campaigns are deployed
- Increased retention rate
- Improved landing page conversion through A/B testing
December 07, 2021
A much-recommended tool for marketers.
- Things have become less time taking and more efficient with their automation.
- Campaigns are running successfully.
- Marketing tool with all the tools we were in dire need of so it is totally a win-win situation for us.
- The high price is something, that has a negative impact on our business.
December 01, 2021
Great for optimizing and enhancing the performance.
- Increased and uplifted performance of our company.
- The way we can analyze our client's digital behavior on our websites help us in getting sincere customers for our company.
- Bugs are annoying.
November 20, 2021
Powerful marketing automation tool.
- Our marketing department has made progress in a very short time.
- The way it sometimes initiates installing wrong information just disturbs the whole working environment of our department.
- Marketing processes are manageable and automated.
November 19, 2021
A highly intuitive and efficient tool for marketing.
- We can look for the progress of our campaigns.
- Email campaigns are also easily managed with it and automated email response is quite beneficial.
- It is great for marketing and is equipped with almost all the features a business asks for.
- A fast, measurable lead nurturing process.
- Efficient analysis of our email marketing activity - This has made it easier to locate loopholes and shortcomings in our email marketing approach.
- Efficient sales lead demographic targeting.
October 11, 2021
Powerful marketing and customer management platform.
- It has highly contributed to positive ROI on the overall performance across the entire company.
October 05, 2021
Using Eloqua for large-scale campaigns
- Eloqua is fully integrated with other systems within our organization.
- Reviewing, editing, uploading, and deleting content is simple.
- The platform is easy to use and manage.
October 05, 2021
Great product
- Has helped us market better
- Reach more individuals and do a better job at doing so
- Complete marketing tasks in less time
- Automate a lot of work
- Helped deliver campaigns to budget and deadline
- Reduced time spent in data integrity maintenance
- Delivered more qualified leads to the sales team
August 16, 2021
Excellent testing and personalisation module
- Measurably positive impact on ROI
- We managed to merge/replace the use of 2 or 3 other tools into one Tool, hence the great cost-benefit value and return on investment
May 29, 2021
Oracle isn’t just for ERP!
- Improved communication
- Better relatability
- Sales rep engagement
May 17, 2021
Oracle Eloqua review by 5+ Eloqua specialist
- It helped in saving cost, by using one system we were able to create a business model where the costs can be shared per country.
April 12, 2021
Big marketing automation software
- Oracle CX Marketing (formerly Oracle Marketing Cloud) has helped us to be better organized and to break through silos
- Lead generation has increased over time
- Has improved our customer satisfaction because we are more aware of the fatigue levels
April 02, 2021
Eloqua Rocks!
- Our sales executives are now able to follow up with the leads more closely, and it makes a big difference for us in terms of ROI.
- Our marketers are working more closely with the sales department now to align their objectives, so it has a positive impact on ROI.
- Our user-adaptive rate is getting higher as users are generally happy with the tool, so it has a positive impact.
December 23, 2020
When I talk about Oracle I can't hide my smile ...
- All campaigns are individually evaluated by us using Oracle reports to keep track of project profit and loss.
- All campaigns have reportedly achieved amazing results and met all of our expectations, even exceeding them and surprising us.
- I can confidently say that ROI with Oracle is always high and profits are constantly increasing.
December 12, 2020
A great tool for marketers
- It has helped us to automate our marketing efforts effectively, which helps to save man hours invested
- The platform is easy to use and implement, which allows employees to get easily trained
- The platform allows us to use a great reporting tool that helps to analyze and scale our marketing efforts
December 11, 2020
Boost your marketing potential with Oracle CX Marketing
- We have achieved a higher lead conversion rate
- Because of the small learning curve, it was easy and rapid for us to deploy it
December 10, 2020
Marketing campaign management
- Ability to target customers on different channels using the same database management
- Triggered campaigns equal less time with manual sends
- Ease of use during quarantine as businesses adapt to all-virtual campaigns
December 07, 2020
Eloqua--still a great go-to CRM
- Improved the speed of creating emails a least by 30%
- Better overall data tracking visibility, leading us to make better decisions with marketing campaigns
- More consistent brand voice and creative execution
- Enablement of uses to manage their own workflows
- Increased level of marketing nurture complexity, driving better results
- Better lifecycle management, allowing for tailored communications
December 04, 2020
Oracle Eloqua - Great Tool
- Higher registration rates
- Less time spent creating campaigns
December 03, 2020
Eloqua - A Marketer's Best Friend
- It has increased our ability to automate tasks that would have been more manual.
- We gather leads and are able to sync them to Salesforce to nurture later.
December 03, 2020
Eloqua: getting it done
- Utilizing of Eloqua has helped produced tons of leads and seamlessly deliver over to our CRM system. The downside of the integration was missing the notifications of any dropoffs.
- Employee efficiency was definitely boosted thanks to Eloqua. Our team of 4 can serve the whole company which has six to eight different service lines, or internal clients.
- Eloqua supports are usually courteous but many times my requests are not prioritized. Also many bugs I discovered were not recognized and solved promptly.