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Oracle Marketing

Oracle Marketing

Overview

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Recent Reviews

Great product

8 out of 10
October 05, 2021
Incentivized
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (127)
    9.4
    94%
  • Dashboards (122)
    8.9
    89%
  • List management (126)
    8.9
    89%
  • Landing pages (124)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

View all pricing

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $2,000 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.5
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle Marketing Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Screenshot of Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Screenshot of Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Screenshot of Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Screenshot of Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle Marketing Videos

Oracle Marketing Integrations

Oracle Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Frequently Asked Questions

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing starts at $2000.

Adobe Marketo Engage, HubSpot Marketing Hub, and Adobe Campaign are common alternatives for Oracle Marketing.

Reviewers rate Event/webinar marketing highest, with a score of 9.5.

The most common users of Oracle Marketing are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(650)

Attribute Ratings

Reviews

(176-200 of 221)
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Pascal Brouet | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • First tests on acquisition funnel did show a result of +10%.
  • Different cross sell possibilities have also been analyzed which led us to improve the way we display all products to improve conversion for each of them.
Marc Alberto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Improved the online customer journey by streamlining the process making it easier for the users to purchase online.
  • Made it easier for consumers to find key information across our website so a more educated consumer started the online purchasing process.
  • Financially, the success of our tests have more than paid for the product.
Deirdre Daily | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Training the staff to use this tool without error seemed to take a lot of time and reduce efficiency for several months.
  • Better functionality did create excitement within the department to test new templates and implement new email marketing tactics.
  • The cost of the tool did create a need to reduce spending in other areas of the department.
  • Email deliverability has improved and in turn increased opens and eventually the qty of conversions.
Kristin Connell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Eloqua has had measurably positive impacts - as in double-digit increases in quantity, quality and effectiveness - on overall business objectives across our marketing organization and to a lesser extent, sales, product management and IT as well.
Jessica Stutt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Increased employee efficiency- less manual efforts and much greater automation
  • Dramatically improved and integrated marketing efforts (creating a standard look across platforms using emails, landing pages)
  • Eloqua's reporting allows us to specifically measure our engagement, test various campaigns, etc. This is crucial.
Score 10 out of 10
Vetted Review
Verified User
  • We are more strategic in the content that we create and how we use it to engage the end user.
  • Productivity across the business has improved and an increase in brand awareness has definitely grown
  • The ROI for implementing the product is seen through the uptick is lead formsre submittal, click through and product inquiries
Michelle Blondin Hershey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • We are able to track through lead scoring and nurture programs, MQL's generated and passed to sales. We're now able to closed loop report on campaigns that generate opportunities in our CRM system to justify marketing activities. This is hugely valuable in terms of justifying marketing's contribution and helpful when planning programs.
Wendy Siegmeier | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Utilizing a marketing automation system makes a client create a more strategic plan. And keeps them on task. It is an invaluable tool
  • It can be a challenge to implement each of the scoring factors to gain the results wanted unless the plan is well thought out.
Score 8 out of 10
Vetted Review
Verified User
  • Time to response on inbound forms has dropped under five minutes as we're able to route the form to the correct person for a quick callback.
  • Marketing Operations is able to do the bulk of their work without code.
  • The ability to view all the targets digital interactions enables better targeting.
Brian Brownrigg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Nothing measurable yet in terms of hard ("green dollars") ROI.
  • We feel our marketing and sales communications and interactions have improved just by defining our process and baking certain decision points into the tool. There is already improved clarity in our organization. "Blue dollar" improvement for us already....
Score 10 out of 10
Vetted Review
Verified User
  • Eloqua has redefined what is possible for us as a department. The ability to track campaigns has been a welcome addition.
  • The ease of use of html files in sending out campaigns has taken much of the headache out of formatting emails.
Score 7 out of 10
Vetted Review
Verified User
  • Eloqua has allowed us to build high quality lead nurturing programs with sophisticated rules. We can now produce lead nurturing programs 2x faster than before.
  • Eloqua has mandated the hiring of more than 4 full-time employees to help manage training, infrastructure, integrations, best practices and email management in an enterprise business.
  • Eloqua has offered faster, automated reporting than ever before (though e10 still has some significant bugs where the reporting module crashes at busy times of the day)
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