Oracle CX Marketing (formerly Oracle Marketing Cloud) Reviews

605 Ratings
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Score 7.8 out of 100

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Reviews (1-15 of 15)

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Stefanie Cash | TrustRadius Reviewer
December 19, 2018

Oracle is Top Choice for Marketing Departments

Score 10 out of 10
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Verified User
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Usability

8
Oracle is usable but it does have a learning curve. While the learning tools give you access to navigation and how to do simple tasks - trying to figure out complex items such as editing past campaign elements or finding the proper report can take a bit. Overall, you'll need to sit in front of the system and not be afraid to get your hands dirty and touch some buttons. Nothing terrible will happen and you'll learn a ton making it easy to use.
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Marie Escaro | TrustRadius Reviewer
February 04, 2015

Using Eloqua Marketing Automation Platform on the French market

Score 10 out of 10
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Verified User
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Usability

8
Eloqua's usability is great once you get used to it. The first year can be difficult to integrate every aspect of its functionality. Once past this, I found it great to go beyond the basic functionality and start automating campaigns with complex interactions.
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Gwen Lafleur | TrustRadius Reviewer
July 09, 2014

The best enterprise testing platform available.

Score 10 out of 10
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Verified User
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Usability

9
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
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Anonymous | TrustRadius Reviewer
April 11, 2018

My review

Score 10 out of 10
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Usability

5
I think eloqua is overly complex. I don’t like to get in there myself; I prefer to let another group handle it
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Anonymous | TrustRadius Reviewer
June 16, 2015

Industry leader, but complex product.

Score 9 out of 10
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Usability

I am not a primary user in the system so this is based on team member feedback. There is a learning curve with any marketing automation platform, as well as a specific learning curve to the nuances of how we use this system. You need a dedicated team willing to spend their time in the system and continually learning it to make the most of it. It is not "easy", but no one really promised it would be "easy" to use - since it has so many features and flexibility.
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Anonymous | TrustRadius Reviewer
October 23, 2012

Covers the basics, but usability and reporting poor.

Score 1 out of 10
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Usability

1
It was almost as if a marketer was not involved in the UI testing. It does not work the way a marketer thinks.

Features are spread apart in different areas of the product that would normally be a step by step for a marketer. For example, you create your emails in a separate area from your landing pages in a separate area from your filters and even distribution lists and all of that is completely divorced from the automation setup.

Technical people were taking 2-3 hours to set up an email.

By contrast, in Marketo – everything that you would need to run a campaign – email, landing, list, automated steps, etc, sits within the campaign folder so you can easily run through everything you need.
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Feature Scorecard Summary

WYSIWYG email editor (102)
7.1
Dynamic content (105)
7.7
Ability to test dynamic content (101)
7.1
Landing pages (110)
7.1
A/B testing (103)
7.0
Mobile optimization (99)
6.9
Email deliverability reporting (227)
8.1
List management (111)
8.1
Triggered drip sequences (96)
8.4
Lead nurturing (97)
8.1
Lead scoring and grading (91)
7.8
Data quality management (96)
7.5
Automated sales alerts and tasks (78)
7.6
Calendaring (82)
6.9
Event/webinar marketing (86)
7.6
Social sharing and campaigns (58)
7.0
Social profile integration (54)
7.5
Dashboards (107)
7.0
Standard reports (106)
7.3
Custom reports (99)
7.2
API (91)
7.2
Role-based workflow & approvals (76)
7.1
Customizability (96)
7.3
Integration with Salesforce.com (74)
8.1
Integration with Microsoft Dynamics CRM (36)
7.1
Integration with SugarCRM (26)
7.9

About Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Lead Management Features

Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks

Campaign Management Features

Has featureCalendaring
Has featureEvent/webinar marketing

Social Media Marketing Features

Has featureSocial sharing and campaigns
Has featureSocial profile integration

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

Oracle CX Marketing (formerly Oracle Marketing Cloud) Screenshots

Oracle CX Marketing (formerly Oracle Marketing Cloud) Videos (2)

Watch Oracle CX Marketing for B2B

Watch Oracle CX Marketing for B2C

Oracle CX Marketing (formerly Oracle Marketing Cloud) Downloadables

Oracle CX Marketing (formerly Oracle Marketing Cloud) Integrations

Salesforce.com, Insightpool Social Selling Platform, Oracle CRM On Demand, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Oracle Engagement Cloud (formerly Oracle Sales Cloud), Oracle Marketing App Cloud, Verticurl, DemandGen, MarketOne

Oracle CX Marketing (formerly Oracle Marketing Cloud) Competitors

Oracle CX Marketing (formerly Oracle Marketing Cloud) Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

CX Marketing pricing is a function of usage.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Premier Support

Oracle CX Marketing (formerly Oracle Marketing Cloud) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Mobile Web
Supported Countries:North & South America, EMEA, APAC, Japan
Supported Languages: English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish