Oracle CX Marketing

Oracle CX Marketing
Formerly Oracle Marketing Cloud

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Top Rated
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Score 8.4 out of 100
Top Rated
Oracle CX Marketing

Overview

Recent Reviews

Great product

8 out of 10
October 05, 2021
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 26 features

Landing pages (125)

8.5
85%

List management (127)

8.4
84%

Email deliverability reporting (237)

8.4
84%

Dashboards (123)

8.1
81%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $2,000 per month

Features Scorecard

Email & Online Marketing

8.3
83%

Lead Management

8.3
83%

Campaign Management

8.3
83%

Social Media Marketing

7.8
78%

Reporting & Analytics

8.1
81%

Platform & Infrastructure

8.1
81%

Product Details

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle CX Marketing Screenshots

Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle CX Marketing Videos

Oracle CX Marketing Downloadables

Oracle CX Marketing Integrations

Oracle CX Marketing Competitors

Oracle CX Marketing Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Comparisons

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Frequently Asked Questions

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

How much does Oracle CX Marketing cost?

Oracle CX Marketing starts at $2000.

What is Oracle CX Marketing's best feature?

Reviewers rate Landing pages and Lead nurturing and Integration with Salesforce.com highest, with a score of 8.5.

Who uses Oracle CX Marketing?

The most common users of Oracle CX Marketing are from Enterprises (1,001+ employees) and the Computer Software industry.

Reviews

(1-25 of 212)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing is being used mainly by the marketing department. The marketing department uses it for many different uses, including organizing and unifying specific campaigns and the data points involved. The business problems that Oracle CX Marketing addresses include mainly campaign management as well as content management specifically for the marketing team.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Eloqua is being used in our company's sales and marketing department as a partner helping in performing almost everything. It is helping us out in processing and launching our campaigns and we can execute our marketing-related plans .with it, we can set up something that is even complex and its integration API abilities are undoubtedly amazing.
Frank Debras Niel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle is helping us in providing analytics that made it possible for us to track and measure the behavior of our customers on the digital platform especially on the website of our company. We can find potential customers and can also manage our data using this platform. The reports it generates are beneficial for us in many ways especially in the growth of our business.
Harmonys Jacey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our marketing department has become dependant on this tool in a very short span. Starting from its analytics, which provides us with the multiple graphs that support analysis and tracking and this ultimately leads us to analyze the performance and visitor’s behavior as well. We can find new and potential clients and allow many customizations. Data collection and sharing are other major important factors that lead the business.
Nishiki Hiriako | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle Eloqua is being used in our marketing and sales department for almost a year and this has been a wonderful experience of campaign management. My team and I have found it highly flexible when it comes to data management. Moreover, it is amazing for lead management and gives us leverage to track the online behavior of the clients and we can do their segmentation as well.
Alexander Barion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing is a very important part of my departments' marketing infrastructure, especially when it comes to harnessing the potential of prospective and existing customers across different sales and marketing channels available to us. In my role, I work exclusively with Oracle Eloqua for customizing digital-focused marketing campaigns qualifying and segmenting leads, with the ultimate goal of increasing our sales numbers.
Gerald Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing is a single unit that has unified all our marketing channels across our entire company. It helps us organize effective marketing campaigns that we use to publish our adverts on our marketing platforms. It enhances [the] customer interaction journey with our sales and marketing team to be productive.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing is used by specific departments in our organization. The platform helps to unify all prospects and customer marketing signals in a single view. It helps with gauging real-time performances and also helps in retaining customer loyalty.
October 05, 2021

Great product

Score 8 out of 10
Vetted Review
Verified User
Review Source
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many automation capabilities, which helps to save us time. This tool also helps make reporting super easy. It is used by a lot of our organization.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing is used as the primary marketing engine at the company - to drive all marketing campaigns and programs. It was used for lead scoring and orchestration, list segmentation, customer journey mapping - and connected to Salesforce to provide end-to-end visibility into the customer journey. We also used it for content creation, publication, and insights from our web properties.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are currently using the maximizer module of the Oracle CX Marketing suite to run our testing and personalization programs across several different domains. Primarily this is utilized by a central team that supports the rest of the business with their needs.
Fabricio Velasco | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing is currently the one-stop shop for Marketing Automation and Database management in the Company. Integrated with other CRMs like Salesforce, we use it to manage our all Email marketing Activities and Lifecycle Marketing Automations to name the most important activities. We also use the tool to cover several territories around the globe, Making it a truly global solution.
Robert Nagelmaker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Wolters Kluwer as an organisation has multiple divisions, one of those divisions, law & regulations; is utilizing eloqua as a one system approach towards marketing automation. The business problems it address, is that every participating business unit in this division was using their own marketing/emailing tool and there was no visibility or control on what kind of communication went out and this was in adherence with best practices. Neither was there any knowledge sharing
Mauricio Belmonte Mireles | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) within our marketing department for segmentation by preferences, location, requests, and other criteria. Also, planning and automating email, demand generation, and content campaigns. And, seeing a summary of customer behavior and online activity, and receiving real-time website visitor alerts. It is connected to our CRM so other departments get all the relevant information regarding campaigns and leads.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Oracle BlueKai platform in our marketing department. Since it is our main analytics platform we are using it to personalize all of our marketing campaigns with more accurate information for targeted audiences. It allows us to ensure relevancy in the ads appearing for customers of our products, but also for potential customers browsing our websites.
April 02, 2021

Eloqua Rocks!

Sibyl Ma | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Oracle Eloqua to create marketing campaigns to send our B2B clients marketing emails. Multiple departments at our company use Eloqua globally to serve their digital marketing purposes. We integrate Eloqua with Salesforce to allow our account executives to view our clients' digital journey and to allow them to follow up with the potential clients to complete the buying cycle.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have achieved all of our multi-channel marketing goals, managed to manage social media, successfully complete all campaigns, email automations, and everything related to marketing with the tremendous help of Oracle. There is a large number of functions in Oracle Eloqua that, I have not used yet, there are many functions that are sometimes not possible to execute them all, in general my experience with Oracle is very satisfactory. The entire marketing team works with Oracle products to handle large volumes of data and they always create reports to see the results and to know the benefits and failures. Oracle is vital to the business and our marketing aspirations. There are only three departments that have the responsibility of executing specific campaigns with Oracle, they work together in constant communication to achieve success.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle CX Marketing (formerly Oracle Marketing Cloud) is being used by our marketing department to automate our marketing operations and strategies. It helps us to execute our email marketing and lead nurturing processes while integrating with our SalesForce CRM for effective lead management.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) to acquire and nurture our B2B leads. We are using Eloqua for our marketing automation. We have integrated it with SalesForce (CRM)
  • Built-in integration between Eloqua and SalesForce
  • Tableau for reporting
Score 7 out of 10
Vetted Review
Verified User
Review Source
The Movember global email and digital marketing department (approximately four people) uses Oracle CX Marketing (formerly Oracle Marketing Cloud) to build, manage and send email and push-notification campaigns throughout the year. We build supporter journeys using the campaign canvases for one-off campaigns as well as triggered campaigns. For push notifications, we use a Swrve to Eloqua integration.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I've used Oracle CX Marketing (formerly Oracle Marketing Cloud) with several freelance clients who use it as their CRM for things such as (but not limited to) email marketing, marketing campaigns, and lead generation. Most of these clients have also integrated the tool with SalesForce for better data organization. Overall, it's helped my clients get things launched much faster and has some nice automation features when communicating with prospects.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Eloqua to manage our internal and external communications, across the full life cycle of our student body (from recruitment through to Alumni engagement). The use of the platform was centralized in our Marketing department, with support from our Partners in IT. Prior to purchasing Eloqua, we used multiple decentralized systems and processes to execute our electronic communications which presented challenges in terms of consistent branding and messaging strategy.

Prior to Eloqua, we also did not have a mechanism that allowed us to score and prioritize leads for follow-up, which we were able to do after implementation to a good deal of success.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle Eloqua is being used by our marketing department for external email communications. We use it to send event invitations, email newsletters, notifications, etc. We recently purchased this product to replace another that we used for email communications, so we are still learning, but it has a lot of great functionality.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Eloqua for our company's marketing purposes. We sync it with Salesforce, so all the data we gather from an email campaign or any data collected from a landing page can be used by our sales team. We previously used to resell Eloqua to our clients, however we still offer Eloqua support to our clients.