Overview
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
I like to use Oracle Eloqua in my work and I use it with enthusiasm.
When I talk about Oracle I can't hide my smile ...
Best marketing automation platform
A much-recommended tool for marketers.
Great for optimizing and enhancing the performance.
Powerful marketing automation tool.
A highly intuitive and efficient tool for marketing.
Powerful marketing and customer management platform.
Using Eloqua for large-scale campaigns
Great product
Excellent Marketing Automation Platform for Mid-Large Organizations
Excellent testing and personalisation module
Oracle CX Marketing have brought to us many quality of life additions and handy capabilities to our Marketing Automations
Oracle isn’t just for ERP!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (127)9.595%
- Dashboards (122)8.989%
- List management (126)8.989%
- Landing pages (124)8.181%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $2,000 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.2WYSIWYG email editor(117) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.6Dynamic content(120) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.6Ability to test dynamic content(116) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(124) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(118) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.2Mobile optimization(113) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9.5Email deliverability reporting(127) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.9List management(126) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.9Triggered drip sequences(108) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.5Lead nurturing automation(110) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.4Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(109) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8Automated sales alerts and tasks(89) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.6Calendaring(94) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(99) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.2Social sharing and campaigns(70) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.6Social profile integration(66) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.9Dashboards(122) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(120) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.4Custom reports(113) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.9API(105) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.5Role-based workflow & approvals(89) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.9Customizability(109) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.5Integration with Salesforce.com(88) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.9Integration with Microsoft Dynamics CRM(48) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.5Integration with SugarCRM(37) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle Marketing Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Oracle Marketing Screenshots
Oracle Marketing Videos
Oracle Marketing Integrations
- Salesforce Sales Cloud
- Insightpool Social Selling Platform
- Oracle CRM On Demand
- Microsoft Dynamics 365
- Oracle Engagement Cloud (formerly Oracle Sales Cloud)
- Oracle Marketing App Cloud
- Verticurl
- DemandGen
- MarketOne
Oracle Marketing Competitors
Oracle Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Mobile Web |
Supported Countries | North & South America, EMEA, APAC, Japan |
Supported Languages | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Oracle Marketing Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(650)Attribute Ratings
- 10Likelihood to Renew92 ratings
- 8.1Availability9 ratings
- 6.6Performance5 ratings
- 10Usability15 ratings
- 9.9Support Rating16 ratings
- 7.6Online Training11 ratings
- 7.3In-Person Training3 ratings
- 8.8Implementation Rating10 ratings
- 6.4Configurability1 rating
- 8.5Product Scalability120 ratings
- 2Ease of integration2 ratings
- 7.3Vendor pre-sale1 rating
- 6.4Vendor post-sale1 rating
- 7.1Responsys Integration to Oracle Commerce8 ratings
- 8.7Oracle Implementation Satisfaction16 ratings
- 9Oracle University Experience1 rating
Reviews
(126-150 of 245)Eloqua is marketing automation's MacGyver
Biggest business benefits are that we know that all contacts are moving in the right direction and, now that the GDPR is closing, we have all matters covered for it.
- Eloqua can do anything that you can think. It is like a marketing automation's MacGyver. The way it can be integrated to different systems and how you can run automated programs helps with the automation
- If you run a big company in different countries with their own marketing departments, Eloqua gives all the things that you will need to have a separate but still shareable platform
- The learning curve with Eloqua is a bit deeper than in others
- User interfaces are now updating better, but still, there are some UI's that has the old feeling
Eloqua for the win
- Campaign creation
- Segmentation
- I would love to see Oracles Marketing cloud suite of products more cohesively intertwined I do think they are moving in this direction but it takes time.
Oracle-ite!
- Automation
- Customization
- Personalization
- Reporting features
- Ease of use
- UX is outdated
Solid platform, but not user-friendly
- Trigger programs can be highly customized and segmented.
- Filtering for audiences is very powerful, but SQL skills are often required for more advanced filters.
- Customer records can be highly customized to accept business-specific variables.
- The tool is not intuitive and really requires a dedicated expert with strong HTML/CSS and SQL skills to get the most out of it.
- Any additional custom work done by the Oracle Responsys team is almost always prohibitively expensive.
- Most marketers like to get into the data and dig through it to uncover opportunities. This is very difficult in Responsys as the tool is overly technical and disjointed. Again, you will need a dedicated expert resource to run the tool or even reporting.
Oracle Eloqua is a marketing campaign must
- Giving users insight into the journey of prospects/customers down specific funnels
- Helps marketers automate a map for what happens to users based on their actions (email read, did not open, request submitted, etc)
- Converges information from other systems to give a more streamlined perspective of prospects/customers in the right lens of the overall company
- It's a little finicky in that sometimes if steps are not followed in the absolute correct order it might not work - or even if they are followed in the right order it might not work. I recall trying to get Eloqua to pull up information on a campaign & on the 5th try it finally worked, but I had done everything the same way leading up to that 5th attempt. I would say these glitches/bugs happen about 5-10% of the time using Eloqua & it is a big pain. It is really hard to tell a boss there is an issue only to show it to them & have it work flawlessly.
- Interface is a bit confusing, lots of drop downs make it harder to navigate - it's nice that all the information is accessible from one main screen, but essentially there are hundreds of operations that can be done on this & the system is not built to account for how it's being used - so it's not intuitive to what users are doing with the software, so if I always/only use steps r,z, & y - I still have to navigate to them in several clicks - no saved favorites.
- Aside the above point on the interface - it could really benefit from a facelift, if you've never used it before, it will be very obvious you are working on a 10+ year old system. Not that new features haven't been added over time, but the look & feel of buttons, layout, font, etc. is due for a makeover.
Maxymiser at IKEA UK&IE
Maxymiser is being used by us in the UK and IE organisations and also across the global organisation with very positive results.
It's helped us both to take care of issues on our website but also try new improvements and solutions without jeopardizing the customer experience or the conversion by targeting specific pages and users.
- VCB is quite easy to use
- Dashboards are straightforward and easy to read
- User targeting is very good too
- Available API
- When manipulating objects and divs responsiveness is lost
- Adding JS is a bit of a pain
It doesn't Eloquit!
- Schedules campaigns
- Content creater
- Ease of use
- Effective
- Analytics
- Not such rigid templates
- Too secure
Maximize Your Time with Maxymiser
- Ease of use
- Great support team
- Strategist available for consultation
- Allowed integration of additional analytical tools
- Includes automatic adjustment for orientation
- The "move" tool is needlessly complicated and causes massive jumps in rendering
- Could be easier to click "grab" specific items
Eloqua for better lead conversion
- Eloqua has excellent social media tracking and lead follow capabilities.
- Eloqua helps to leverage demographic scoring and progressive profiling to increase conversion rates in conversion funnel.
- AB testing capabilities.
- Sound analytics reporting.
- Eloqua should work on improving functionalities such as organizing and reusing creative through content management.
- They can improve the tracking and introduce multi-variate testing in emails.
Big DATA - Big Tool
- Oracle DMP helped us a lot with targeting the right consumers and improving the marketing of our company services
- The cloud-based platform enabled us to look into cookie-based customer data and analyze their behavior.
- Data Management is very smooth.
- The User interface is not very user friendly. It can be improved.
- Sorting through data should be easy and user friendly. It is a very large database.
BMW of Marketing automation
- Campaign canvas is a very easy to use tool that helps you set up and activate campaigns very easily.
- Forms are very simple to build and implement.
- Integration with our CRM is very easy and works really well.
- We used SFDC as our CRM
- Custom reporting is one area for improvement.
- Working on the UI for program builder will be a great value add.
- Tracking URL for blind forms could be done better.
Comprehensive, yet Affordable, Digital Marketing Tool
- We really like the lead management and targeting tools. They work well with our concepts.
- It gives our company a clear picture of who we have been targeting in our marketing strategies so that we can plan future campaigns.
- An affordable option for our company and it provided a variety of tools to execute our marketing strategies effectively such as reaching out to specific individuals with specific needs /wants.
- We use an app in Eloqua that syncs our contact info from Oracle Sales Cloud CRM. Whenever one or the other has an upgrade this app seems to "break" and causes downtime with data.
Internally Focused
- Segmentation - Being able to target employees based on HR data is huge. Before Eloqua, we were doing 'batch and blast' emails because we didn't have an easy, quick way to set up distribution lists.
- Analytics - Before Eloqua, we used our work email account(s) to send communications. Obviously we were not able to track opens and clicks using Lotus Notes/Outlook, and this has been critical in the evolution of our communication strategy.
- Integration - I know our marketing teams are using our external instance of Eloqua and integrating it with our other digital tools (like Salesforce) to create robust campaigns.
- I would love a capability to perform mass deletions. If I want to delete an asset, there should be a prompt that says, "Delete this asset and all dependencies?" or something similar. Our instances are becoming very cluttered but the process to delete old assets is incredibly time consuming and frustrating.
- Spell Check - This seems like a fairly easy functionality to add. While we encourage our users to craft their messages in Word first, some write their emails directly in Eloqua and miss spelling/grammar errors.
- Tables - We have a lot of people submit content that contain a table. It would be wonderful if there was an "Insert Table" option or a way to create and edit tables within Eloqua.
- Email a contact - When I use the 'email a contact' feature when I'm working on an email, it sends the email to the recipient as if it's coming from me. It does not keep the sender information that I put in the email settings. This is incredibly frustrating as employees will ask me to send them an email that they weren't included on, and when I use the Email a Contact feature, it appears in their inbox with my name as the sender instead of the CEO (or whoever the sender was of the email from the settings menu). This should be changed to reflect the information in the email settings instead of sending from the Eloqua user.
Eloqua, in a class of its own.
- Eloqua does great at addressing complex processes with great flexibility for creativity within the process.
- Eloqua's campaign canvas allows clear visibility to visualize the marketing campaign to ensure a complete and correct workflow prior to implementing the campaign.
- Eloqua does great at allowing a clear method of building landing pages and emails if your marketing plan focuses on html style emails. The UI is clear and gives multiple means of reviewing your project prior to publishing.
- Eloqua could do better at integrations. There are limited app providers compared to other automation platforms but if you can develop a connection via their API or only have a need for a limited amount of integration this is not as much of an issue.
- Eloqua could do better on their drag and drop/WYSIWYG email and landing page designers. This is a roadmap update for Oracle so should eventually be resolved but there is currently limitations to this builders.
- Eloqua could do better at reporting. Their current primary reporting outlet is an old micro-strategies style reporting interface that can be confusing if you are not used to it.
Easy to learn but difficult to master
- Campaign Canvas with intuitive UI which let you build campaigns in only minutes.
- Level of Insights and Reporting Eloqua offers is great for all departments within organisations.
- Workflow setup and decision steps have a large variety of options to build any type of campaign.
- Insights in logging of Integrations. More information could be shared. When you integrate with large volumes of data, it would be helpful seeing Batch ID's to identify any failures.
- A/B Testing functionality not only for E-mails but included in Campaigns, luckily this is on the roadmap.
- Insights on platform use. I would like to see how many interactions were through mobile/tablets/PC.
Best in class solution for Marketing Automation
- Clear Campaign canvas that gives a good overview of the different step and, when live, where the different customers are currently standing.
- Integration with other solutions, the available API's as well as the standard integrations make it easy for us to implement Eloqua and connect it to back-end systems as well as other products within the Marketing Landscape.
- User management is very solid, giving us the possibility to create very detailed user levels and allowing certain users to only contact a part of the business (for example having contacts from France and Germany in the system and French users having only access to the French contacts and visa versa).
- The roadmap is a bit long, there are features on there that other solutions have already for years. Standard A/B testing is only possible within single email campaigns and not in the multi-step campaigns, which makes it difficult to roll out your campaign straight away. Often we build a custom A/B test or do a single email campaign first to see which email works better. However, you would want to do constant A/B testing
- There are still a lot of screens that are 'old'. For standard users, everything is new and shiny, within the back-end (setup etc) there are still a lot of old and outdated screens.
Oracle Bluekai is Great for CPG and Retail!
- Some of the best custom purchase based targeting segments.
- Easy to find and use in most programmatic technology platforms.
- Unmatched customer service, typically receiving a dedicated sales rep or service manager.
- In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
- Quicker turnarounds on custom segments.
Bluekai cannot assist on account-based marketing that targets a specific company list. In fact, Oracle, in general, is not the best option for ABM.
Get the most from your marketing efforts with Oracle Eloqua
- Easily organise and keep track of our leads
- Easily keep track of marketing campaigns
- Easily analyse campaign effectiveness
- The Insights section could be improved
- The UI could be improved
Eloqua – A highly tailorable Marketing Automation platform
- The flexibility of the application allows us to adapt its functions to meet our company's needs and the applications such as the contact washing machine and program canvas allows us to maintain a clean contact base and manage all important 'consent'.
- The Salesforce integration records the leads created and captures the interactions with our sales contacts to demonstrate marketing's influence on opportunities.
- The training Academy and Topliner's community provide strong insight into technical issues, best practice, common problems and known solutions.
- The regular releases keep everything up to date and the development team regularly includes customer suggestions in their updates.
- As the platform has adapated from E9 to E10 some of the old functions impact the new methods which can cause confusion.
- Currently the reporting in the Insights area is limited but a new version of OBI is in testing which could resolve it.
It is effective but complex!!
- Lead Allocation
- API use and its link with the SQL server is best
- Visual analytics
- Not easy to use
- Salesforce integration is difficult
- Lead Scoring and Life cycle is not easy to implement or change
Eloqua was the pioneer, but now it is an expensive laggard. Oracle is hurting their innovation.
- It's a highly configurable application.
- There are many other services that integration with the application.
- The application is stable and has backing of multi-billion dollar company.
- Impossible to use for any non-technical marketer. This is built for organizations with a large marketing ops team that does all of the execution of programs for other marketers. Creating emails is very difficult and it is very hard to have a responsively designed approach to using templates.
- Virtually no innovation. They were the first to market in MAP and their legacy code is holding them back. Furthermore, once acquired by Oracle, their prices went up, support became worse and they basically stopped adding any real improvements to the software.
- I believe that they are losing net customers each year.
- The integration with SFDC is slow and doesn't do basic things like understanding a 1-to-many Salesforce campaign membership with a contact.
- Reporting is very difficult and inflexible. Should rebuild that tool from scratch and dump microstrategy.
The Ferrari among Marketing automation platforms
We have different experts in our organisation, some more focused on analytics and reporting, some on conceptualizing campaigns and some on asset creation, technical configuration and so on.
- Out of the box CRM integration (SFDC, Microsoft Dynamics, Oracle Sales Cloud) is stellar. Transfer of leads and contacts between Eloqua and CRMs works seamless and is very precisely configurable.
- There's usually more than one way to solve a challenge in Eloqua. This makes the platform very flexible with regards to business needs. I've experienced similar platforms where you're often tied to one workflow, which tends to kill this adaptability.
- Support and integration with many different Oracle Marketing Cloud tools, allowing organisations to expand their marketing technology stack beyond just marketing automation
- Very intuitive interface and workflow, that's constantly being updated to meet the challenges of the changing digital marketing landscape.
- Very scalable and manageable - security for users can be finetuned to match business needs, and large numbers of contacts and operations can be handled at the same time.
- The reporting functionality could use some updates in the interface department - it feels old-fashioned and less visually intuitive compared to other tools. Although I am being told this is addressed
- Because Oracle is such a large enterprise itself, performing many acquisitions in rapid succession, product documentation is often out of date and scattered, which can make it a little hard to find answers to support questions.
- Similarly, the support platform can be confusing due to outdated interfaces and multiple platforms existing alongside one another.
Eloqua Rises to the Top
- Automating emails
- Data segmentations
- Syncing with Salesforce CRM
- Program builder user interface is not the most user friendly.
- When viewing members in a segment you cannot click on the record and then view it separately. You have to close out of the segment and then find the record in the contact search. It would be great if you could double click on a record and it opens a separate window.
- When you want to click on another area it won't open a separate tab. You have to log in separately for each tab you want open if you are working on multiple areas in Eloqua. Compared to Marketo (where this is allowed), this is not ideal.
Best All-Around Marketing Platform
- Lead scoring
- Marketing automation
- Segmenting and targetting different groups
- Not easy to use for beginners and they need a lot of training to be able to use the program effectively because it is not intuitive.
- Previous HTML knowledge is a must to be able to use Eloqua effectively.
Honest review of Eloqua
- HIPAA Compliant, if that is a need you have.
- Ability to customize using programming.
- User management is pretty easy to use.
- Ability to support multiple brands within one platform.
- Requires someone with a lot of Eloqua experience to use.
- Doesn't have modern processes for native A/B testing (It does have A/B testing, but the selection logic is not equal and randomized).
- The lead scoring model is very clunky and not comparable to other marketing automation platforms.
- If you are changing from any other platform to Eloqua, you can expect to need to make significant changes to your lead scoring process, MQL lead assignment process and your template processes.
- Very expensive. Many things that are standard capability with other platforms are an add-on in Eloqua.