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Oracle Marketing

Oracle Marketing

Overview

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Recent Reviews

Great product

8 out of 10
October 05, 2021
Incentivized
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (127)
    9.4
    94%
  • Dashboards (122)
    8.9
    89%
  • List management (126)
    8.9
    89%
  • Landing pages (124)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

View all pricing

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $2,000 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.5
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle Marketing Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Screenshot of Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Screenshot of Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Screenshot of Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Screenshot of Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle Marketing Videos

Oracle Marketing Integrations

Oracle Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Frequently Asked Questions

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing starts at $2000.

Adobe Marketo Engage, HubSpot Marketing Hub, and Adobe Campaign are common alternatives for Oracle Marketing.

Reviewers rate Event/webinar marketing highest, with a score of 9.5.

The most common users of Oracle Marketing are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(650)

Attribute Ratings

Reviews

(76-100 of 245)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Organization uses Oracle Responsys for Promotional & Non-Promotional Email & SMS campaigns. The platform is crucial in helping us drive revenue and streamline our operations. We create campaigns to push users to purchase our products online and in-store.
  • Responsys integrates well with third party platforms including Google Analytics and others.
  • The Reporting features within Oracle Responsys are sufficient for our business needs.
  • The data model (table relationships) allow us to easily scale our program.
  • Responsys could be improved upon with a more extensive summary after a connect job fails. Failure 'Reason codes' are often generic. More specifically, if the reason codes for a failed (profile list import) connect job could be identified per column. For ex: a common connect job failure happens when "over 20% of the data is in an incorrect field format." It would be helpful to know which 20% and/or which files/records are required to update.
  • Inclusion of Skipped Addresses within the aggregate/Insight reporting. Currently, Skipped metric is only available within the live report setting.
  • It would be nice to receive notifications for changes/additions to the #SoftBounce table
Oracle Responsys is great platform for any size business. I personally brought on Responsys to 5 organizations; 2 of which were small start-ups. The platform is not suited for companies that are not engaged in permission based sending.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Eloqua is being used by our Marketing department to automate our outreach for targeting email campaigns nationwide.
  • Oracle Eloqua is really helpful in automating email outreach for large campaigns.
  • Oracle Eloqua has amazing reporting capabilities for better insight into prospects' engagement with emails.
  • Oracle Eloqua makes it easy for marketing to have multiple campaigns running at the same time.
  • Oracle Eloqua can improve on ease of use in setting up email campaigns by making it easier to import contacts into the system.
  • Oracle Eloqua can have an easier user interface and be more user friendly so anyone can use.
  • It is very difficult to make sure that font size, spacing, and other email messaging properties are consistent throughout every email.
  • Sometimes the emails that are sent through Eloqua do not look the same in a customer's inbox as they do when they are set up.
Oracle Eloqua is well suited for email campaigns of all sizes. I love the fact that you can send an email campaign to as many contacts as you like whether it be in the hundreds or hundreds of thousands. The reporting gives users great insight into prospect engagement on emails.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My department uses Eloqua to test new programs, promote our events, engage our customers, and support our sales reps. We also use it as a demo environment and testing environment for some of our clients. In this way we are using it for two lines of business within our company. Both the direct marketing and the consulting side. It must both run complex tests and iterations as well as our marketing programs. We have our users set up with restrictions based on their roles and line of business, which allows us to maintain the dual use.
  • I think the data structure is very robust and it allows us to maintain a flexible data structure as well as get a full understanding of our customers and prospects while segmenting at a deep level
  • The reporting has been getting deeper and allows me to get both high level reports and very drilled down reports for executives
  • Dashboards allow me to be flexible and create custom reports for my team and for company distribution
  • Programs let me run robust data programs as well as trigger actions within Eloqua.
  • An area for improvement would be Oracle Support can be difficult at times. You need to be precise and know the source and cause of your issue as well as stay on top of your issues.
  • Attachment coming in to forms is not native so it requires custom configuration or work with your developer. This may not be an issue for all and is not a dealbreaker, but is something to keep in mind.
  • One area I would like to see improved is the social integration and the youtube video embed function.
Multistep campaigns and managing multiple lines of business in a single instance. I think when a small team and need to multiple the power of that team, Eloqua can scale very well. It works with very small teams and can work with teams of dozens powering it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Maxymiser is used in our Digital Marketing department to help us increase leads. We AB test on the client side to determine how to best update UI, content, and layout.
  • Has a fast loading time on the client side, I haven't noticed any flashes of broken content.
  • The personalization selection is easy.
  • The test length calculator helps determine test length, which is a fantastic tool.
  • Adding URLs to include in the test can take a long time, having to re-include URLs on each attribute is frustrating.
  • The back of the house admin area is dated, and often confusing to understand what is being accomplished on each screen.
  • The reporting screen doesn't save options or report, having to rebuild reports is time consuming.
Maxymiser is good for client side testing and tests can be setup quickly for that purpose. The server side is not as strong but the roadmap for this is going a good direction.
If you are not a developer the WYSIWYG test editor will be helpful, but I would suggest having a front end developer review before publishing.
March 21, 2019

Experience Eloqua!

Sheila Mugusia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Eloqua to support direct messaging for the revenue administration. It is used within the Contact Centre and by the Communication team. We were very low on engagement with customers as the bulk of our messages was through public notices put on either on newspapers or through advertisements on TV. Our messages lacked a personal touch and were generic which means there was little response when there was action required from the customer.
  • Direct messaging to customers; no more general messages to platforms that customers don't interact on
  • Message allows immediate action from the customer as it may include hyperlinks
  • The message is personalized whereby you can indicate the specific customer's name and issue
  • Campaign reports need a little more detail
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Responsys is used for the b2c part of our org. We use it to send emails to our job seekers with timely communications.
  • PET functionality (profile extension tables)
  • Velocity Scripting
  • Personalization
  • Token functionality, like Marketo
Well suited for: anyone who needs a b2c solution for enterprise scale
March 20, 2019

Eloqua review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are using Eloqua for marketing email campaigns -- across the globe, UK, US, India, Australia, etc.
  • It performs well / is fast when we're pulling a maximum of 1 million CDOs -- if we exceed that, it can be slow.
  • We do see some performance gaps, we are looking for faster performance while retrieving the data from CDOs.
  • Because of the performance, the auto-sync jobs are failing sometimes.
Eloqua is well suited for marketers to run email campaigns. There are some other capabilities in Eloqua -- the program builder helps to create programs with logic built into Eloqua. This means marketers can build logic based on their use cases.
March 20, 2019

Eloqua user

Jaga Bala | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are using for global email marketing. But we are facing the some performance problems and managing some on usage.
  • It's very user friendly
  • It's a good tool for marketers -- they don't need technical expertise to use it.
  • integration - The lack of API. They don't offer native integration.
  • data model - We don't have any parallel operation for push or pull outside of Eloqua. Everything is in a queue.
  • lead scoring for specific set of people - We have the feature. It's a good feature. The problem is that by default whatever you do impacts all records. You can't update scoring for a certain segment of records.
  • We have made some Enhancement requests, still there is no update on that. it takes a long time
Campaign Design is good.

I don't recommend it for B2C when they have more than 30 million records.
March 20, 2019

Eloqua for the Win

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Eloqua is being used across the whole organization. It solves for efficiency through automation and alignment across the organization for email outreach.
  • Custom objects
  • Flexibility to customize
  • Data management
  • More user friendly interface
It's highly customizable and provides opportunity to personalize from multiple custom objects.
March 20, 2019

You asked, I told you

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Eloqua is our digital platform for email campaigns for all Lines of Sight across the globe for Aviation, Marine, and Fuel.
  • Automated functionality - once designed, tested, and launched little time is needed to babysit the process. Sit back and watch it do its stuff
  • Insights & Analytics - gives the details of the success of your campaign and gives you inspiration to improve where needed in future campaigns
  • Continually working to design increased user ability with templates and designers
  • Need more Tools in the Toolbox versus having to search for functions, i.e. Create a Picklist. One stop shopping while you build a campaign
  • More visibility on Education & Training - smaller webinars to explain enhancements or FAQ's instead of waiting for account reps.
  • I find certain functions in Toolbox are hard to implement with Text functions. Not sure if that's Eloqua or our own system. Text items don't always work to well and have to redo over and over.
If you want to step up your game in the digital campaign space, you need a powerful program to support it. Mailchimp isn't going to do it. It is also helpful that Oracle has "partners" that can assist in supporting this powerful program and you don't need to hire power users.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department uses Oracle Eloqua as our lead management system. We capture, analyze, and pass leads to sales through Eloqua.
  • Eloqua has some robust capabilities and flexibility with regards to lead management.
  • Eloqua has great integrations with various other systems and open API's to create custom integrations to solve for whatever use cases may present themselves.
  • Eloqua is in some cases not as user friendly for some users and some parts of the application. Although with such a robust and flexible system, you lose simplicity and ease of use, so this is understandable.
  • From a product improvement perspective, Eloqua is sometimes slow to market with regards to product updates/upgrades.
Oracle Eloqua is a must have for every marketing organization to execute campaigns and conduct effective lead management.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Eloqua as our B2B email marketing platform. It is integrated into Salesforce, Cvent, and gets regular data feeds from various data stores. We have two instances, one for internal communications and one for internal and external messages and data collection. The reporting engine is also used to better unnderstand our email engagement. Eloqua is mostly used for forms and emails. It helps use create the top of our lead funnel up to the MQL stage when it is handed off. We also use Eloqua for internal employee communications so we can track our employee engagement. Legal and IT security have approved Eloqua for storing PII in a GDRP complient way.
  • The report engine gives a great overview of how we are doing across teams and geo's in a single view
  • Eloqua plays well with Salesforce. This is a critical integration and the tools that integrate into SF need to conform to SF's needs.
  • The segmentation and campaign design is intuitive and easy to explain to partners.
  • Building segment counts on the fly.
  • The Wysiwyg email and landing page designer is weak and confusing. We start in Dreamweaver or other Adobe tools and paste the HTML
  • I'd like to see links to components within other items. Like link to a form that's on a landing page.
  • The data admin side is confusing
  • I want more than 255 data fields.
Elqoua assumes a proficency in HTML. With that in place, users love it. It's also great at sending data to Salesforce.com
Arpine Babloyan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using Eloqua for the marketing team. It is used to orchestrate marketing campaigns, send email communications to our subscribers and existing customers, create landing pages for digital marketing campaigns, capture lead information and pass it on to Salesforce, and ensure our data is consistent and clean. Eloqua helps us to go to market much faster, automate communications with prospects and customers while staying personal and making sure the content we send is relevant to them.
  • Campaign orchestration - of all the tools I've used it has by far the best combination of ability to create campaigns fast while making them as sophisticated as you want
  • Reporting - the new Insight tool allows you to be very granular and get to any level of data needed to make smart decisions
  • CRM integration - it is very robust and customizable so it is easy to troubleshoot and change as the business changes
  • The reporting tool, Insight, is a powerful feature, but it is relatively new and having more documentation on it would be helpful.
  • Email and landing page editor are very easy to use, but it would be great to have some pre-designed email and landing page templates to start with, including an image gallery. Would also like to see more flexibility in adding custom code to non-html pages (built with designer) - for example, the ability to convert the page to HTML after it's built and make changes in the code as needed.
  • The connection between contacts and companies is currently based on account/contact relationships in Salesforce - it would be great to see it mature to something more independent. For example, I'd love to have companies created and linked to contacts that are not yet in Salesforce, it will help with our ABM campaigns
  • Eloqua Engage for Outlook is a better tool for BDRs than for account executives that manage deals with multiple stakeholders and often communicate in multiple threads.
It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.
It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses).
March 20, 2019

New to Eloqua

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are currently implementing Oracle Eloqua. We intend to integrate Marketing Automation with Oracle Sales Cloud for effective B2B marketing.
  • Oracle Sales Cloud Integration
  • Journey Campaigns
  • Social publishing would be nice to integrate. We don't need the entire social cloud.
Eloqua is well suited B2B marketing automation, particularly in environments using Oracle Sales Cloud CRM. Oracle Eloqua is less optimal for marketing groups using other Audience DMP platforms, as it doesn't integrate well.
Barry James | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently we're using Eloqua on the homeowner side of the house, but we're in the midst of an implementation to bring our demand gen (contractor side) team onto our instance. The next implementation planned is with Salesforce, which will bring our sales team and account management teams into the mix as well.

Our challenges are around finding the best ways to communicate with our homeowners to deliver the best possible experience during their home improvement project, which is an inherently stressful and potentially expensive process. Understanding how they want to be communicated with, what type of content is most relevant, and also educating them ahead of any interaction with a contractor are all key goals for our team in 2019. Additionally, we want to better understand the power of SMS through Eloqua as we move more and more towards a mobile first model.
  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
  • Improve the testing of emails with links or buttons. You cannot currently test an email with a unique link or button to make sure the field merge, javascript, or custom code works properly.
  • The delay in updating the CDO with SMS inbound responses has created some challenges for our team. We want to use multi-step forms for soliciting feedback, but the 15 mins delay creates a fragmented user experience and we've had to find workarounds that are not ideal.
If your team is looking to scale and understand your customers better this tool is for you. If you are more interested in a simpler interface and do not need as much data analysis, or if you just want a leaner system Eloqua may not be the tool for you.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use it for email and SMS deployment. It is used by marcomm team, to share information both internally and externally. Overall, it helps us with our marketing initiatives.There is a chance that we may widen usage of the tool, to include sales staff some point in the near future.
  • Offers plenty of options in the platform.
  • The campaign canvas is the best part - love the drag and drop options.
  • Oracle seems to be adding and upgrading functionality frequently.
  • Oracle Support is dreadful for the Eloqua product. Need to dramatically improve support or risk losing customers.
  • Product seems to be getting buggy - lots of random problems.
  • Need more a/b testing and multi variate testing options.
If a company needs an enterprise class marketing automation tool - with options to integrate with different databases etc. Eloqua is likely a solid option. If a company simply wants an email marketing tool, Eloqua is vastly overpowered and overpriced. No need to buy a race car if all you need to do is a daily commute.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Oracle Eloqua to solve our marketing automation needs. We use the product to manage and send email campaigns, manage webinars in conjunction with various Oracle Eloqua apps, event management; asset management (digital assets), lead scoring and MCL/MQL to CRM integration. Via automation, the product allows us to perform many tasks without the need for a large staff.
  • Flexibility: when the need arises, the ability to customize: emails, forms, landing pages and processing of data to CRM
  • Custom objects: the objects provide an extension of the database to allow for countless data storage configurations thereby enhancing the segmentation capabilities
  • Segmentation: The ability to literally create a segment in minutes leveraging 100s of criteria for laser accuracy of target audience
  • Campaign level A/B testing, you cannot do testing within a multi step campaign and have to create a manual process to perform testing
  • Product has a lot of advanced functions that increases the learning cycle to 6 months and beyond
  • Reporting lacks the ability to easily create reports using both contact and account data
Oracle Eloqua is best suited for the advanced marketer where the need for large complex campaigns is the norm. Its campaign canvas (UI) allows for a multitude of decision steps to provide maximum automation. Because the product is software, an in-house developer really can up the game by leveraging APIs and custom scripting. For the basic marketer, the product may to be more than needed.
Colleen Kirk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Eloqua was used across multiple segments to build triggered active user campaigns as well as inactive user winback. The key business issues we were trying to drive include reviews, capture replacement part sales, and deepen the relationship with the consumer. We had a huge database that hadn't been touched before we brought on Eloqua.
  • Ease in creating triggered campaigns based on click on initial email
  • Building target audiences was very easy to do
  • Testing of subject lines and determining the winner was automated
  • For inexperienced coders the WYSWYG may seem off base
  • Seeing the actual email before publishing at times had bugs
Eloqua is great for companies that send out at least one email per month and want to create full campaigns rather than newsletters. If you just want to send out one basic newsletter to your whole database this is too much power for that. However, if you want to create really in-depth campaigns that run through a consumer journey and are personalized based on behavior than Eloqua is great. You can literally set it and forget it with great results.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Eloqua is used for launching email campaigns. For us, it allows us to easily customize the frequency, content, branch, direction, and other characteristics of the campaign. Our Marketing department is who currently uses it most to assist in the pipeline process. It allows automation without too many manual interventions and frees people up to make more important decisions.
  • Easy to set up touch point frequency.
  • HMTL is a universal language.
  • Strong community to assist in any task.
  • Not so heavily dependant on HTML
  • More intuitive UI.
If you want to launch multiple campaigns and want to make a hands-off approach after the initial configuration, then this is perfect. If you are not technical in HTML and have no resources, this will not work because this is so reliant on HTML. Otherwise, this is a solid system to use for your automated needs.
Madeline Des Jardins | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our Marketing team uses Oracle Eloqua to send emails to our customers - I manage Internal Communications for the company and decided it would be a good service to use for our internal emails as well, so everything would have a consistent look and feel and our Team Members would receive the same professional, well-designed and formatted emails that our customers do. So Marketing and Internal Communications use the product, and it allows us to send emails and get metrics back on open rates, tracking, etc. to measure the success of campaigns.
  • The template system Eloqua uses is very simple - it's easy to upload photos, add links, etc. There are not a ton of formatting options or opportunities for specific customizations, but you can do any basic designs easily and quickly. The templates are flexible and it's easy to move blocks of text or images around in the template if you are reformatting an older email, as I often do.
  • The campaign tracking is very easy to follow - there are many different metrics you can run on your campaigns if you're looking for detailed statistics, but if you just want to check any bouncebacks and see the open rate, it is very clear on every campaign you send. Emails go out quickly and basic metrics are right there for you to follow.
  • The sender settings are very customizable - you can change the "sent as" name to whatever you want, as well as the "reply to" name, so it can appear to be coming from, say, an executive, though the email address might be a communications email. It's very simple to update any of this information from the template and customize headers and footers appropriately.
  • It is very quick to upload "segments"/listserves based on Excel documents. Managing lists of thousands of employees, I often simply upload a new excel file of their email addresses every month or so to keep my lists updated - it's simpler than trying to add in new individual profiles.
  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
If you are sending some fairly basic, simply designed emails, Eloqua is perfect for you! It shares an easy tracking system and basic metrics after each campaign is sent out, and you can schedule emails in advance and specify details about how they are sent. While the templates are fairly standard, they are easy to update and work with, and if you don't have very intricate designs you're using, they will work just fine. The emails are mobile friendly and send quickly, and overall the system is simple to use and understand. There are options for enhanced functionality, A/B testing, and more for those who want to go deep into their email campaigns, but it's also a great system for simply sending out communications and tracking them, particularly if you send a lot of emails and just want a standard format to go out whenever you need it.
Nick Pape | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Responsys was only used by the marketing remit vs. whole organization. Solely for email purposes, the solution was to help with the broadcast of daily emails to customers. Regrettably, the solution only had the front end pixel installed rendering the full solution harder to use given the limit on querying our database.
  • It is the Ferrari of ESP platforms. If you have the backend and frontend resource to implement 100% of the solution, it is a winner.
  • You can write custom SQL for the best in class segmentation vs. WYSIWYG types of segmentation some ESPs provide.
  • Out of the box, Oracle algorithms help the user manage behavioral and transnational segmentation data points.
  • A typical full-service ESP, understanding whether you need all the bells and whistles will determine whether Oracle Responsys will be on your short list.
  • Dummies user guide to the platform would be essential for a smaller business to use the solution
  • It is super clunky with a UI that is best suited to developers vs. marketers
You need a full-service front end and back end team and marketers to get the best use out of this platform. It is clunky to use day to day. The best example to give is Oracle uses their own form of SQL called RPL. Responsys Programming Language. Whilst simple enough to learn if you know SQL, many marketers do not have time to write query after query. You'd typically get a developer to do it. As a Marketer, decide whether you can delegate this out or not.
December 21, 2018

Useful but tedious

Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use Eloqua to create communications to our partners and customers. It allows us to create a specific cadence of contact: an invitation, which generates a registration page, which generates an email confirmation, etc.
  • Linking to other sources like external URL's, hyperlinks, documents in file storage
  • Captures registrations in an organized manner
  • Consistency. In some instances I can search my assets by those that I personally have created. In others, I have to search by name because the "Created by me" filter isn't an option. This is extremely frustrating.
  • The editor is not WYSIWYG. Even if it looks fine to me, a peer can look at the email I've created and the spacing is all wrong or the font is different.
  • I'd love to be able to have a central location to manage assets. I have a series of assets I need to create that are dependent on each other. I basically open 6 different browser windows with Eloqua open so that I can go back and forth easily between the invitation/landing page/shared list, etc.
It is well suited for just generally keeping track of all assets. But as I mentioned previously, it can be very difficult to juggle all the pieces that need to be connected.
December 21, 2018

Eloqua is all you need

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Eloqua as our primary marketing automation tool to help execute email programs which include transactional, onboarding and integrated marketing campaigns. Eloqua is used by marketing teams in all regions. We also provide access to our sales teams to view individual profiles for each contact.
  • Robust features
  • Large ecosystem of partners so you can integrate systems and workflows
  • The recent update of reporting capabilities for full funnel reporting and customization
  • Ability to set up user rules to manage workflow management
  • Reporting still not where it should be
  • Ability to segment off of form submission fields
  • Campaign canvas not as easy to use compared to Marketo
It can support complex nurture programs, contact washing machine for data normalization, and has partner integrations that allow for seamless registration capture, etc.
Brad Dunzer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Eloqua as the central hub for all campaigns throughout ADP. Every single physical and digital campaign runs through Eloqua in one way or another. Eloqua is our system of record you could say. Eloqua is our main tool for email campaigns for many groups within the company and helps us centralize and manage the volume of interactions we have with customers and prospects. All lead forms are also controlled through Eloqua which allows us to maintain a strict standard of lead qualification.
  • Having used several platforms, I have found that Eloqua is a great tool for Marketers. It really shines in a B2B environment where e-commerce is not the goal, but controlled communication is the main goal.
  • Eloqua has one of the best form processing controls that are simple to use but powerful. Its form front-end development tools have much to desire for modern forms and progressive profiling, but having skilled HTML and JavaScript folks can overcome this issue.
  • Eloqua's Campaign canvas is extremely powerful yet easy for mildly skilled marketing teams to use and create complex engagement tracks.
  • Eloqua can feel like a loosely connected tool until you gain experience. No wizards or controlled step through setups are offered beyond simple sends.
  • Eloqua has powerful reporting and metrics but takes a skilled individual to extract and massage this data into logical and understandable results.
  • Front-end development tools are very simplistic. It is still best to build all of your email and landing pages in HTML and connect to Eloqua.
Eloqua is not suited for e-commerce as much as it is suited for marketing teams building campaigns. Building multistep campaigns that drive emails based on activities is a strong suit for Eloqua. Doing this without highly skilled technical teams is possible and is where Eloqua shines over other tools. Its form backend processing is far superior to other tools in allowing complex decisions to be made based on answers where other tools require scripting.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The Marketing and Sales Enablement teams use it to send email campaigns, lead gen campaigns and create landing pages for various purposes.
  • The email campaigns are fairly easy to set up.
  • Good reporting.
  • Easier management of contacts.
  • It could be easier to use.
  • Lack of support other than calling tech support
  • It hasn’t really had many upgrades/enhancements in the 4 years we have used it.
Managing email campaigns is fairly easy. It should be easier to do A/B testing.
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