Overview
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
I like to use Oracle Eloqua in my work and I use it with enthusiasm.
When I talk about Oracle I can't hide my smile ...
Best marketing automation platform
A much-recommended tool for marketers.
Great for optimizing and enhancing the performance.
Powerful marketing automation tool.
A highly intuitive and efficient tool for marketing.
Powerful marketing and customer management platform.
Using Eloqua for large-scale campaigns
Great product
Excellent Marketing Automation Platform for Mid-Large Organizations
Excellent testing and personalisation module
Oracle CX Marketing have brought to us many quality of life additions and handy capabilities to our Marketing Automations
Oracle isn’t just for ERP!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (127)9.494%
- Dashboards (122)8.989%
- List management (126)8.989%
- Landing pages (124)8.181%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $2,000 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.1WYSIWYG email editor(117) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.6Dynamic content(120) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.6Ability to test dynamic content(116) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(124) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9A/B testing(118) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.1Mobile optimization(113) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9.4Email deliverability reporting(127) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.9List management(126) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.9Triggered drip sequences(108) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.4Lead nurturing automation(110) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.4Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(109) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8Automated sales alerts and tasks(89) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.6Calendaring(94) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(99) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.1Social sharing and campaigns(70) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.6Social profile integration(66) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.9Dashboards(122) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(120) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.4Custom reports(113) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.9API(105) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.4Role-based workflow & approvals(89) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.9Customizability(109) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.4Integration with Salesforce.com(88) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.9Integration with Microsoft Dynamics CRM(48) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.4Integration with SugarCRM(37) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle Marketing Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Oracle Marketing Screenshots
Oracle Marketing Videos
Oracle Marketing Integrations
- Salesforce Sales Cloud
- Insightpool Social Selling Platform
- Oracle CRM On Demand
- Microsoft Dynamics 365
- Oracle Engagement Cloud (formerly Oracle Sales Cloud)
- Oracle Marketing App Cloud
- Verticurl
- DemandGen
- MarketOne
Oracle Marketing Competitors
Oracle Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Mobile Web |
Supported Countries | North & South America, EMEA, APAC, Japan |
Supported Languages | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Oracle Marketing Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(650)Attribute Ratings
- 10Likelihood to Renew92 ratings
- 8.1Availability9 ratings
- 6.6Performance5 ratings
- 10Usability15 ratings
- 9.9Support Rating16 ratings
- 7.6Online Training11 ratings
- 7.3In-Person Training3 ratings
- 8.8Implementation Rating10 ratings
- 6.4Configurability1 rating
- 8.5Product Scalability120 ratings
- 2Ease of integration2 ratings
- 7.3Vendor pre-sale1 rating
- 6.4Vendor post-sale1 rating
- 7.1Responsys Integration to Oracle Commerce8 ratings
- 8.7Oracle Implementation Satisfaction16 ratings
- 9Oracle University Experience1 rating
Reviews
(76-100 of 245)My Oracle Responsys review
- Responsys integrates well with third party platforms including Google Analytics and others.
- The Reporting features within Oracle Responsys are sufficient for our business needs.
- The data model (table relationships) allow us to easily scale our program.
- Responsys could be improved upon with a more extensive summary after a connect job fails. Failure 'Reason codes' are often generic. More specifically, if the reason codes for a failed (profile list import) connect job could be identified per column. For ex: a common connect job failure happens when "over 20% of the data is in an incorrect field format." It would be helpful to know which 20% and/or which files/records are required to update.
- Inclusion of Skipped Addresses within the aggregate/Insight reporting. Currently, Skipped metric is only available within the live report setting.
- It would be nice to receive notifications for changes/additions to the #SoftBounce table
Oracle Eloqua at a Glance
- Oracle Eloqua is really helpful in automating email outreach for large campaigns.
- Oracle Eloqua has amazing reporting capabilities for better insight into prospects' engagement with emails.
- Oracle Eloqua makes it easy for marketing to have multiple campaigns running at the same time.
- Oracle Eloqua can improve on ease of use in setting up email campaigns by making it easier to import contacts into the system.
- Oracle Eloqua can have an easier user interface and be more user friendly so anyone can use.
- It is very difficult to make sure that font size, spacing, and other email messaging properties are consistent throughout every email.
- Sometimes the emails that are sent through Eloqua do not look the same in a customer's inbox as they do when they are set up.
Flexible Data and dual structure
- I think the data structure is very robust and it allows us to maintain a flexible data structure as well as get a full understanding of our customers and prospects while segmenting at a deep level
- The reporting has been getting deeper and allows me to get both high level reports and very drilled down reports for executives
- Dashboards allow me to be flexible and create custom reports for my team and for company distribution
- Programs let me run robust data programs as well as trigger actions within Eloqua.
- An area for improvement would be Oracle Support can be difficult at times. You need to be precise and know the source and cause of your issue as well as stay on top of your issues.
- Attachment coming in to forms is not native so it requires custom configuration or work with your developer. This may not be an issue for all and is not a dealbreaker, but is something to keep in mind.
- One area I would like to see improved is the social integration and the youtube video embed function.
Client side testing and optimization
- Has a fast loading time on the client side, I haven't noticed any flashes of broken content.
- The personalization selection is easy.
- The test length calculator helps determine test length, which is a fantastic tool.
- Adding URLs to include in the test can take a long time, having to re-include URLs on each attribute is frustrating.
- The back of the house admin area is dated, and often confusing to understand what is being accomplished on each screen.
- The reporting screen doesn't save options or report, having to rebuild reports is time consuming.
If you are not a developer the WYSIWYG test editor will be helpful, but I would suggest having a front end developer review before publishing.
Experience Eloqua!
- Direct messaging to customers; no more general messages to platforms that customers don't interact on
- Message allows immediate action from the customer as it may include hyperlinks
- The message is personalized whereby you can indicate the specific customer's name and issue
- Campaign reports need a little more detail
- PET functionality (profile extension tables)
- Velocity Scripting
- Personalization
- Token functionality, like Marketo
Eloqua review
- It performs well / is fast when we're pulling a maximum of 1 million CDOs -- if we exceed that, it can be slow.
- We do see some performance gaps, we are looking for faster performance while retrieving the data from CDOs.
- Because of the performance, the auto-sync jobs are failing sometimes.
Eloqua user
- It's very user friendly
- It's a good tool for marketers -- they don't need technical expertise to use it.
- integration - The lack of API. They don't offer native integration.
- data model - We don't have any parallel operation for push or pull outside of Eloqua. Everything is in a queue.
- lead scoring for specific set of people - We have the feature. It's a good feature. The problem is that by default whatever you do impacts all records. You can't update scoring for a certain segment of records.
- We have made some Enhancement requests, still there is no update on that. it takes a long time
I don't recommend it for B2C when they have more than 30 million records.
Eloqua for the Win
- Custom objects
- Flexibility to customize
- Data management
- More user friendly interface
You asked, I told you
- Automated functionality - once designed, tested, and launched little time is needed to babysit the process. Sit back and watch it do its stuff
- Insights & Analytics - gives the details of the success of your campaign and gives you inspiration to improve where needed in future campaigns
- Continually working to design increased user ability with templates and designers
- Need more Tools in the Toolbox versus having to search for functions, i.e. Create a Picklist. One stop shopping while you build a campaign
- More visibility on Education & Training - smaller webinars to explain enhancements or FAQ's instead of waiting for account reps.
- I find certain functions in Toolbox are hard to implement with Text functions. Not sure if that's Eloqua or our own system. Text items don't always work to well and have to redo over and over.
Oracle Eloqua helped solve our lead management problems.
- Eloqua has some robust capabilities and flexibility with regards to lead management.
- Eloqua has great integrations with various other systems and open API's to create custom integrations to solve for whatever use cases may present themselves.
- Eloqua is in some cases not as user friendly for some users and some parts of the application. Although with such a robust and flexible system, you lose simplicity and ease of use, so this is understandable.
- From a product improvement perspective, Eloqua is sometimes slow to market with regards to product updates/upgrades.
Elqoua Plays Well with Salesforce
- The report engine gives a great overview of how we are doing across teams and geo's in a single view
- Eloqua plays well with Salesforce. This is a critical integration and the tools that integrate into SF need to conform to SF's needs.
- The segmentation and campaign design is intuitive and easy to explain to partners.
- Building segment counts on the fly.
- The Wysiwyg email and landing page designer is weak and confusing. We start in Dreamweaver or other Adobe tools and paste the HTML
- I'd like to see links to components within other items. Like link to a form that's on a landing page.
- The data admin side is confusing
- I want more than 255 data fields.
- Campaign orchestration - of all the tools I've used it has by far the best combination of ability to create campaigns fast while making them as sophisticated as you want
- Reporting - the new Insight tool allows you to be very granular and get to any level of data needed to make smart decisions
- CRM integration - it is very robust and customizable so it is easy to troubleshoot and change as the business changes
- The reporting tool, Insight, is a powerful feature, but it is relatively new and having more documentation on it would be helpful.
- Email and landing page editor are very easy to use, but it would be great to have some pre-designed email and landing page templates to start with, including an image gallery. Would also like to see more flexibility in adding custom code to non-html pages (built with designer) - for example, the ability to convert the page to HTML after it's built and make changes in the code as needed.
- The connection between contacts and companies is currently based on account/contact relationships in Salesforce - it would be great to see it mature to something more independent. For example, I'd love to have companies created and linked to contacts that are not yet in Salesforce, it will help with our ABM campaigns
- Eloqua Engage for Outlook is a better tool for BDRs than for account executives that manage deals with multiple stakeholders and often communicate in multiple threads.
It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses).
New to Eloqua
- Oracle Sales Cloud Integration
- Journey Campaigns
- Social publishing would be nice to integrate. We don't need the entire social cloud.
My review of Oracle Eloqua
Our challenges are around finding the best ways to communicate with our homeowners to deliver the best possible experience during their home improvement project, which is an inherently stressful and potentially expensive process. Understanding how they want to be communicated with, what type of content is most relevant, and also educating them ahead of any interaction with a contractor are all key goals for our team in 2019. Additionally, we want to better understand the power of SMS through Eloqua as we move more and more towards a mobile first model.
- WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
- Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
- The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
- Improve the testing of emails with links or buttons. You cannot currently test an email with a unique link or button to make sure the field merge, javascript, or custom code works properly.
- The delay in updating the CDO with SMS inbound responses has created some challenges for our team. We want to use multi-step forms for soliciting feedback, but the 15 mins delay creates a fragmented user experience and we've had to find workarounds that are not ideal.
- Offers plenty of options in the platform.
- The campaign canvas is the best part - love the drag and drop options.
- Oracle seems to be adding and upgrading functionality frequently.
- Oracle Support is dreadful for the Eloqua product. Need to dramatically improve support or risk losing customers.
- Product seems to be getting buggy - lots of random problems.
- Need more a/b testing and multi variate testing options.
Un-wrapping the Oracle Eloqua cloud
- Flexibility: when the need arises, the ability to customize: emails, forms, landing pages and processing of data to CRM
- Custom objects: the objects provide an extension of the database to allow for countless data storage configurations thereby enhancing the segmentation capabilities
- Segmentation: The ability to literally create a segment in minutes leveraging 100s of criteria for laser accuracy of target audience
- Campaign level A/B testing, you cannot do testing within a multi step campaign and have to create a manual process to perform testing
- Product has a lot of advanced functions that increases the learning cycle to 6 months and beyond
- Reporting lacks the ability to easily create reports using both contact and account data
Eloqua is great for building campaigns
- Ease in creating triggered campaigns based on click on initial email
- Building target audiences was very easy to do
- Testing of subject lines and determining the winner was automated
- For inexperienced coders the WYSWYG may seem off base
- Seeing the actual email before publishing at times had bugs
Oracle Eloqua - customized automation
- Easy to set up touch point frequency.
- HMTL is a universal language.
- Strong community to assist in any task.
- Not so heavily dependant on HTML
- More intuitive UI.
Eloqua for Internal Communications
- The template system Eloqua uses is very simple - it's easy to upload photos, add links, etc. There are not a ton of formatting options or opportunities for specific customizations, but you can do any basic designs easily and quickly. The templates are flexible and it's easy to move blocks of text or images around in the template if you are reformatting an older email, as I often do.
- The campaign tracking is very easy to follow - there are many different metrics you can run on your campaigns if you're looking for detailed statistics, but if you just want to check any bouncebacks and see the open rate, it is very clear on every campaign you send. Emails go out quickly and basic metrics are right there for you to follow.
- The sender settings are very customizable - you can change the "sent as" name to whatever you want, as well as the "reply to" name, so it can appear to be coming from, say, an executive, though the email address might be a communications email. It's very simple to update any of this information from the template and customize headers and footers appropriately.
- It is very quick to upload "segments"/listserves based on Excel documents. Managing lists of thousands of employees, I often simply upload a new excel file of their email addresses every month or so to keep my lists updated - it's simpler than trying to add in new individual profiles.
- It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
- I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
- The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
- You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
If you do not need enterprise strongly consider whether Oracle Responsys is for you
- It is the Ferrari of ESP platforms. If you have the backend and frontend resource to implement 100% of the solution, it is a winner.
- You can write custom SQL for the best in class segmentation vs. WYSIWYG types of segmentation some ESPs provide.
- Out of the box, Oracle algorithms help the user manage behavioral and transnational segmentation data points.
- A typical full-service ESP, understanding whether you need all the bells and whistles will determine whether Oracle Responsys will be on your short list.
- Dummies user guide to the platform would be essential for a smaller business to use the solution
- It is super clunky with a UI that is best suited to developers vs. marketers
Useful but tedious
- Linking to other sources like external URL's, hyperlinks, documents in file storage
- Captures registrations in an organized manner
- Consistency. In some instances I can search my assets by those that I personally have created. In others, I have to search by name because the "Created by me" filter isn't an option. This is extremely frustrating.
- The editor is not WYSIWYG. Even if it looks fine to me, a peer can look at the email I've created and the spacing is all wrong or the font is different.
- I'd love to be able to have a central location to manage assets. I have a series of assets I need to create that are dependent on each other. I basically open 6 different browser windows with Eloqua open so that I can go back and forth easily between the invitation/landing page/shared list, etc.
Eloqua is all you need
- Robust features
- Large ecosystem of partners so you can integrate systems and workflows
- The recent update of reporting capabilities for full funnel reporting and customization
- Ability to set up user rules to manage workflow management
- Reporting still not where it should be
- Ability to segment off of form submission fields
- Campaign canvas not as easy to use compared to Marketo
A Marketer's Tool for Simple to Complex Email Campaigns
- Having used several platforms, I have found that Eloqua is a great tool for Marketers. It really shines in a B2B environment where e-commerce is not the goal, but controlled communication is the main goal.
- Eloqua has one of the best form processing controls that are simple to use but powerful. Its form front-end development tools have much to desire for modern forms and progressive profiling, but having skilled HTML and JavaScript folks can overcome this issue.
- Eloqua's Campaign canvas is extremely powerful yet easy for mildly skilled marketing teams to use and create complex engagement tracks.
- Eloqua can feel like a loosely connected tool until you gain experience. No wizards or controlled step through setups are offered beyond simple sends.
- Eloqua has powerful reporting and metrics but takes a skilled individual to extract and massage this data into logical and understandable results.
- Front-end development tools are very simplistic. It is still best to build all of your email and landing pages in HTML and connect to Eloqua.
Eloqua will get the job done, but isn’t that great
- The email campaigns are fairly easy to set up.
- Good reporting.
- Easier management of contacts.
- It could be easier to use.
- Lack of support other than calling tech support
- It hasn’t really had many upgrades/enhancements in the 4 years we have used it.