Oracle Eloqua Reviews

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Score 7.8 out of 101

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Reviews (1-25 of 144)

Sibyl Ma profile photo
September 17, 2019

Eloqua Rocks!

Score 10 out of 10
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Use Cases and Deployment Scope

We use Oracle Eloqua to create marketing campaigns to send our B2B clients marketing emails. Multiple departments at our company use Eloqua globally to serve their digital marketing purposes. We integrate Eloqua with Salesforce to allow our account executives to view our clients' digital journey and to allow them to follow up with the potential clients to complete the buying cycle.
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Courtnee Tomsic profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

Eloqua is currently being used by multiple business segments across Optum. The vast majority is marketing to B2B client segments and lead generation (multiple instances based on US vs EU) for segmenting, tracking, scoring and then sending to Salesforce for sales team followup. We also have a smaller B2C instance of Eloqua we use for a section of OptumCare for communications.
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No photo available
Score 9 out of 10
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Use Cases and Deployment Scope

Our instance of Eloqua is used in our Marketing Operations department for purposes of launching campaigns, programs and automating marketing processes. We are very advanced with our use of data with Eloqua since our industry is a bit different than the standard B2B use cases. It helps us produce and launch high touch campaigns faster and with really advanced segmentation and data logic. It also helps give us a more holistic 360 view of our members behavior, interests and marketing efforts. It also allows us to build on-going programs that helops us to keep the pressure on the market and get our brand visible. We use the reporting and integrations piece with SFDC (which is not our CRM) but helps us close the loop more visually.
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Score 8 out of 10
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Use Cases and Deployment Scope

We provide IT services to various clients of ours. Our go-to marketing tool is Eloqua. We have tried our hands on writing a customer email blast tool, but did not find success wrt cost savings and time savings that Eloqua offered. Also, we have integrated Eloqua with Salesforce using their native connector to have one solution to talk to all our customers.
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No photo available
Score 9 out of 10
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Use Cases and Deployment Scope

Oracle Eloqua is currently being used as a CRM tool and an emailing tool within our organization. It is being used by marketing groups within each service line within the organization. The whole organization, globally, uses the same platform and database. The business problem Eloqua addresses is the need to communicate with our clients and potential clients.
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Score 5 out of 10
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Use Cases and Deployment Scope

Oracle Eloqua is solely being used by our demand generation, sales, and marketing teams. We are using Oracle Eloqua to manage marketing campaigns, sales lead generation, and sending marketing emails to increase the number of conversions of potential customers. In addition to just sending marketing emails, we are also using Oracle Eloqua to track whether or not a customer has opened the email, and their activity on our main website.
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No photo available
September 18, 2019

Helpful for Business!

Score 6 out of 10
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Use Cases and Deployment Scope

We use Oracle Eloqua to convert our site visitors into leads for our sales team. We take real-time notifications from Eloqua and based on the information that the contact provides, we delegate the appropriate member of our sales team to reach out to them. Since our business has several different stakeholders, we have salespeople for each type of stakeholder. It's very important for us to receive this information with each lead notification in order to create the most productive initial outreach.
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No photo available
Score 8 out of 10
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Use Cases and Deployment Scope

Every business-to-business organization needs a marketing automation solution. We use it for lead management, lead scoring and implementation to Salesforce. Being able to properly manage leads and process them to the right sales contact is critical for our business and Eloqua helps us solve for this. Our whole organization is using this product either as an end-user or for reporting.
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Arpine Babloyan profile photo
Score 10 out of 10
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Use Cases and Deployment Scope

We are using Eloqua for the marketing team. It is used to orchestrate marketing campaigns, send email communications to our subscribers and existing customers, create landing pages for digital marketing campaigns, capture lead information and pass it on to Salesforce, and ensure our data is consistent and clean. Eloqua helps us to go to market much faster, automate communications with prospects and customers while staying personal and making sure the content we send is relevant to them.
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Barry James profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

Currently we're using Eloqua on the homeowner side of the house, but we're in the midst of an implementation to bring our demand gen (contractor side) team onto our instance. The next implementation planned is with Salesforce, which will bring our sales team and account management teams into the mix as well.

Our challenges are around finding the best ways to communicate with our homeowners to deliver the best possible experience during their home improvement project, which is an inherently stressful and potentially expensive process. Understanding how they want to be communicated with, what type of content is most relevant, and also educating them ahead of any interaction with a contractor are all key goals for our team in 2019. Additionally, we want to better understand the power of SMS through Eloqua as we move more and more towards a mobile first model.
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Madeline Des Jardins profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

Our Marketing team uses Oracle Eloqua to send emails to our customers - I manage Internal Communications for the company and decided it would be a good service to use for our internal emails as well, so everything would have a consistent look and feel and our Team Members would receive the same professional, well-designed and formatted emails that our customers do. So Marketing and Internal Communications use the product, and it allows us to send emails and get metrics back on open rates, tracking, etc. to measure the success of campaigns.
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Brad Dunzer profile photo
Score 7 out of 10
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Use Cases and Deployment Scope

We use Eloqua as the central hub for all campaigns throughout ADP. Every single physical and digital campaign runs through Eloqua in one way or another. Eloqua is our system of record you could say. Eloqua is our main tool for email campaigns for many groups within the company and helps us centralize and manage the volume of interactions we have with customers and prospects. All lead forms are also controlled through Eloqua which allows us to maintain a strict standard of lead qualification.
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Trevor Beck profile photo
Score 7 out of 10
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Use Cases and Deployment Scope

Areas/departments are currently migrating their information communication (e.g. newsletters, news/events promotion) off of other third party solutions. Eloqua was chosen to help centralize all newsletters in order to easily manage CASL requests.
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Ryan Bishop profile photo
March 25, 2019

Eloquaing

Score 9 out of 10
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Use Cases and Deployment Scope

We use it as a passthrough and for nurture. Eloqua helps us automate our marketing tactics across the omni channel
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Steven Tsao profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

Eloqua is being used across the company, and we use it to support marketing activities across departments for activation and nurturing purposes. We are also using the intelligence within Eloqua to score, segment, and automate the engagement process with online and offline contacts we want to market to.
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Laura Briviba profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

Our business unit is a part of bigger Eloqua customer. We've used Eloqua to inform and engage our existing customers as well as prospects. Eloqua allows us to make sure that our contacts receive relevant information and to monitor usage of it. We've also used Eloqua to track our user's behavior on our web site and adjust information materials to their needs.
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Timothy Wilcoxen profile photo
March 21, 2019

Meh

Score 5 out of 10
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Use Cases and Deployment Scope

Right now Eloqua is being used by one department to fulfill a subset of email campaigns. Given the current challenges in our implementation it's difficult to say with certainty to what extent it is addressing business problems
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Sheila Mugusia profile photo
March 20, 2019

Experience Eloqua!

Score 9 out of 10
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Use Cases and Deployment Scope

We use Eloqua to support direct messaging for the revenue administration. It is used within the Contact Centre and by the Communication team. We were very low on engagement with customers as the bulk of our messages was through public notices put on either on newspapers or through advertisements on TV. Our messages lacked a personal touch and were generic which means there was little response when there was action required from the customer.
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Jaga Bala profile photo
March 20, 2019

Eloqua user

Score 7 out of 10
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Use Cases and Deployment Scope

We are using for global email marketing. But we are facing the some performance problems and managing some on usage.
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Colleen Kirk profile photo
Score 10 out of 10
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Use Cases and Deployment Scope

Eloqua was used across multiple segments to build triggered active user campaigns as well as inactive user winback. The key business issues we were trying to drive include reviews, capture replacement part sales, and deepen the relationship with the consumer. We had a huge database that hadn't been touched before we brought on Eloqua.
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Stefanie Cash profile photo
Score 10 out of 10
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Use Cases and Deployment Scope

The marketing department uses Oracle Eloqua to keep track of campaign progress as well as adjust campaign metrics based on needs/budgetary requirements. It also allows us to see how effective campaigns are based on sales volume. Analytical features help us to determine what works and what doesn't using real-time data.
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Sarah Munley profile photo
Score 10 out of 10
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Use Cases and Deployment Scope

We are using Eloqua to implement Demand Generation campaigns and nurture existing customer relationships, as well as to collect new business. We have Eloqua integrated with our Microsoft Dynamics instance, as well as with eight WordPress websites.
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Feature Scorecard Summary

WYSIWYG email editor (99)
6.9
Dynamic content (102)
7.7
Ability to test dynamic content (98)
6.9
Landing pages (108)
7.2
A/B testing (100)
6.7
Mobile optimization (96)
6.9
Email deliverability (111)
8.1
List management (108)
8.1
Triggered drip sequences (94)
8.4
Lead nurturing (96)
7.9
Lead scoring and grading (91)
7.6
Data quality management (96)
7.3
Automated sales alerts and tasks (79)
7.5
Calendaring (83)
6.7
Event/webinar marketing (86)
7.3
Social sharing and campaigns (59)
6.6
Social profile integration (55)
7.1
Dashboards (104)
7.1
Standard reports (103)
7.4
Custom reports (96)
7.4
API (90)
7.4
Role-based workflow & approvals (78)
7.2
Customizability (95)
7.4
Integration with Salesforce.com (74)
8.1
Integration with Microsoft Dynamics CRM (37)
7.1
Integration with SugarCRM (26)
7.4

About Oracle Eloqua

Oracle Cross-Channel Marketing to Businesses (part of the Oracle Marketing Cloud, and formerly known as Eloqua) is a B2B Cross-Channel Marketing solution that enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile.

The vendor’s value proposition is that with its integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers’ journey. The vendor also says that by gaining real-time insight through customers’ Digital Body Language, sales teams can close more deals at a faster rate thus increasing marketing‘s ROI.

The Oracle Marketing Cloud features solutions that are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle. Oracle Marketing Cloud helps the marketer connect data across the marketing ecosystem to personalize customer experiences with software including marketing automation (Oracle Cross-Channel Marketing to Consumers/Businesses), content marketing (Oracle Content Marketing - formerly Compendium), social marketing (Oracle SRM), and data management (Oracle Data Management Platform - formerly Bluekai).

Oracle Eloqua Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

Oracle Eloqua Screenshots

Oracle Eloqua Integrations

Salesforce.com, Insightpool Social Selling Platform, Oracle CRM On Demand, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Oracle Engagement Cloud (formerly Oracle Sales Cloud), Oracle Marketing App Cloud, Verticurl, DemandGen, MarketOne

Oracle Eloqua Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Oracle Eloqua Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Premier Support

Oracle Eloqua Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Mobile Web
Supported Countries:North & South America, EMEA, APAC, Japan
Supported Languages: English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish