Overview
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
I like to use Oracle Eloqua in my work and I use it with enthusiasm.
When I talk about Oracle I can't hide my smile ...
Best marketing automation platform
A much-recommended tool for marketers.
Great for optimizing and enhancing the performance.
Powerful marketing automation tool.
A highly intuitive and efficient tool for marketing.
Powerful marketing and customer management platform.
Using Eloqua for large-scale campaigns
Great product
Excellent Marketing Automation Platform for Mid-Large Organizations
Excellent testing and personalisation module
Oracle CX Marketing have brought to us many quality of life additions and handy capabilities to our Marketing Automations
Oracle isn’t just for ERP!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (127)9.595%
- Dashboards (122)8.989%
- List management (126)8.989%
- Landing pages (124)8.181%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $2,000 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.2WYSIWYG email editor(117) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.6Dynamic content(120) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.6Ability to test dynamic content(116) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(124) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(118) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.1Mobile optimization(113) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9.5Email deliverability reporting(127) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.9List management(126) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.9Triggered drip sequences(108) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.5Lead nurturing automation(110) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.4Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(109) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8Automated sales alerts and tasks(89) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.6Calendaring(94) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(99) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.2Social sharing and campaigns(70) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.6Social profile integration(66) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.9Dashboards(122) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(120) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.4Custom reports(113) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.9API(105) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.5Role-based workflow & approvals(89) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.9Customizability(109) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.5Integration with Salesforce.com(88) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.9Integration with Microsoft Dynamics CRM(48) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.5Integration with SugarCRM(37) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle Marketing Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Oracle Marketing Screenshots
Oracle Marketing Videos
Oracle Marketing Integrations
- Salesforce Sales Cloud
- Insightpool Social Selling Platform
- Oracle CRM On Demand
- Microsoft Dynamics 365
- Oracle Engagement Cloud (formerly Oracle Sales Cloud)
- Oracle Marketing App Cloud
- Verticurl
- DemandGen
- MarketOne
Oracle Marketing Competitors
Oracle Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Mobile Web |
Supported Countries | North & South America, EMEA, APAC, Japan |
Supported Languages | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Oracle Marketing Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(650)Attribute Ratings
- 10Likelihood to Renew92 ratings
- 8.1Availability9 ratings
- 6.6Performance5 ratings
- 10Usability15 ratings
- 9.9Support Rating16 ratings
- 7.6Online Training11 ratings
- 7.3In-Person Training3 ratings
- 8.8Implementation Rating10 ratings
- 6.4Configurability1 rating
- 8.5Product Scalability120 ratings
- 2Ease of integration2 ratings
- 7.3Vendor pre-sale1 rating
- 6.4Vendor post-sale1 rating
- 7.1Responsys Integration to Oracle Commerce8 ratings
- 8.7Oracle Implementation Satisfaction16 ratings
- 9Oracle University Experience1 rating
Reviews
(26-50 of 245)Eloqua: getting it done
- Automate event registration process
- Utilize third party connectors like ReadyTalk for the complete webinar process
- Dig into our prospects with offers and track the entire process of lead conversion
- User friendly interface, which can be easily picked up without deep technological skills.
- Many features that are powerful for lead nurturing like dynamic content, custom object, segmentation
- CRM integration is seamless, which is very important to our organization. This integration mapping is also easy to audit.
- Tracking on user activities such modifications to programs and campaigns
- Bulk-creation in dynamic content setup
- More date tools that can be used for Segments
- What training programs are available to get new users up to speed?
- How emergency situations are handled like system crashed?
- How feature roadmap is introduced, tested and implemented?
- How responsive the vendor is responding to service/issue request, as well as the wish-list?
- Are the basic features of marketing automation exist: email, landing page, form, program, segmentation, and integration?
Oracle Review
- Ease of design. Anyone with little to no exposure to digital design can fairly easily figure out how to put together an email using the responsive templates provided.
- The new responsive templates are a great addition, but could use more flexibility for those with more advanced design backgrounds.
Great Marketing Automation, Best Visualizer of Campaign Canvases
- Segmentation
- Campaign orchestration
- Scalability
- UI for backend
- Builder for shared content
- Syncing volume
Responsys: Simplifying Marketing Complexities
Responsys solves many of the issues around segmentation and customized touch points. It has easily accessible data and the tools to use this data to create unique sends to distinct groups.
- Segmentation.
- Program creation.
- Dynamic email creation.
- Clarity of associations within emails (data tables, programs, content, etc.).
- Launch timing flexibility.
- Automatic data upload timing flexibility.
Oracle Eloqua has a lot of down time
- Campaign canvas layout
- Usability
- Functionality
Kubota K-Service Web
We use this for our customer satisfaction center and our technical support center.
- Connects to other internal programs
- Connects information internally seamlessly
- Cannot attach photos to our Answers we publish
- Connection to video/animation library very easily
- Better Mobile App Platform
Pricey, but fulfills a specific niche.
- Unrivaled integration with WeChat. Many of our customers are based in China, so built-in integration with WeChat has really helped us.
- Abundance of integrations. Based on past experience, Oracle Eloqua offers more integrations than any other marketing automation software.
- HyperSite Builder is simple and easy to use, allowing us to create customizable sites based on each customer.
- Harsh pricing and contract. Oracle Eloqua isn't accessible to businesses of all sizes, and the long-term contract requirement makes Oracle Eloqua a burden on the company's budget.
- Lack of integrations with Google Adwords. We have yet to see this feature be added to Eloqua.
- Implementation takes a long time. Due to the number of features that are available, it took 4-5 months for us to fully integrate Eloqua into our workflow.
Review from Marketing Side of Eloqua
- Simplicity
- Performance
- Scalability
- More control of our own database or data
- More analytical support
Helpful for Business!
- Aggregating data.
- Creating weekly reports.
- Allowing plenty of fields to be filled out for MQL calculation purposes.
- Less technical issues with email deliveries.
- Sometimes the weekly reports don't seem to align with the daily ones.
- I didn't receive contact information for several leads that told us they previously submitted our form.
Great Marketing Automation Product!
- Lead Management
- Email Marketing
- Lead Scoring
- Reporting
- Better UI for list builds
Great Eloqua Perspective and Use Experience
- Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
- Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
- Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
- Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
- Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
- To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
- Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
- Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
- Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
- Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Eloqua offers a wide range of tools, integrations, and capabilities
- Detailed segmentation using contact attributes, account attributes, or custom data object attributes.
- High level of integration with other systems via apps or custom-built integrations using the Eloqua API.
- Detailed contact scoring based on activities, fit, custom objects, or account info.
- Multiple CRM integrations - Eloqua works VERY will with singular integrations with a CRM system, but has trouble when integrating with multiple CRM systems simultaneously.
- Making social sign-on and progressive profiling available using Eloqua forms outside of Eloqua landing pages, so we can get those features on Eloqua forms that we put on company pages built outside of Eloqua.
- Easy contact transfers between Eloqua instances. This would greatly improve the usability when we need to have contacts transfer instances for legal reasons (separating out our GDPR contacts to our EU instance for example) or for transferring contacts from production to the sandbox environment for testing purposes.
Responsys Review
- Highly customizable
- Robust program flexibility
- Multivariate testing
- Segmentation Is done manually with SQL query.
- Emails are hand-coded.
- Create a better drag & drop template
Great Marketing Platform !
- Email Marketing
- Lead Automation
- Ok2Contact Criteria
- There is a room for improvement for mobile marketing.
- Interface is not very great or user-friendly. It's not intuitive and some of the tags on the website are misleading.
- Some part of automation requires you to do the same steps and processes again and again which is cumbersome.
- Visual campaign canvas that allows you to map out your marketing campaigns and automation, ensuring there aren't any gaps.
- Easy-to-use, responsive WYSIWYG email, form, and landing page editors.
- Robust Cloud Marketplace with lots of apps that make setting integrations up quick and easy.
- The clunky reporting user interface has a steep learning curve.
- Lack of customization for email design systems: unable to create and save your own drag and drop WYSIWYG modules.
Responsys is cool
- Side by side design view and development.
- Sent and bounce stats that are easy to navigate to.
- In-depth details about emails that are sent out.
- I’d like to see easier navigation between different email templates.
- Have a side by side view of 2 different email templates and allow for edit in both.
- Easier navigation to in-depth email stats for a specific email campaign.
- Customization
- Contact organization
- Automation
- It's not intuitive for new users.
- There's a lot of settings that new users need to learn how to configure.
- On-demand help would be great.
Retail love for Oracle Responsys
- Customer services/client relations. They are constantly meeting and improving the ways we interact with them. They are readily available whenever we need and consistently go above and beyond.
- Top of class products and services. They have a handful of products available such as Send Time Optimization and PAM that we haven't seen anywhere else.
- Willingness to go above and beyond! Always available to crunch timelines and be available outside of normal hours for different initiatives.
- Better/more innovation. Bringing more strategic ideas to us, specifically in regards to contracts, billing, and invoices.
- More transparency. Better explanation around contracts and billing.
- Quicker reactibility. Better processes in place for emergency situations.
Eloqua is a powerful tool.
- Emails are easy to build & we build mass amounts of emails a day.
- Has pretty capable program building capabilities -- ours tend to be complex, like our contact washing machine.
- Forms-- we have lots of processing steps, and it's easy to send the data to the right places.
- Currently, their emails won't scroll since the last update, it keeps jumping you to the top....
- A/B testing functionality is not on the simple canvas -- we need separate forms on our canvases for reporting, so the functionality that they do have is not possible for us.
- Insight just needs to be better.
An Eloqua Review from a 1 Person Team
- Reporting
- A/B testing
- Flexibility to pull in outside data
- Ease of Use
- Better self help section. I don't like the search in Topliners and find faster to search Google, which typically directs me to what I need in Topliners.
Eloqua: going downhill but could be worse
- Provides a canvas to create multi-step campaigns.
- Allows for robust segmentation based on characteristics, behavior, demographics.
- Allows for customized workflows to process and route marketing contacts, both within the Eloqua platform and to external systems.
- The CRM/Salesforce integration is very clunky to use. There’s a new app that was recently released to help alleviate this well-known pain point.
- Reporting. Eloqua was in an unstable analytics platform with consistent performance issues for several years, but the transition to a reporting platform hosted by Oracle Business Intelligence has been disastrous, as the new platform is very user unfriendly and still struggles to reach parity with the old version.
- Release management. Each release seems to take one step forward and two steps back as new functionality frequently breaks existing functionality, and communication about newly introduced issues that impact customer operations are slow and inaccurate.
- Dynamic content and sections
- Easy to build programs
- Split screen HTML and render view
- Previewing push and SMS
- Easier to understand and utilize interactive dashboards
- Measure total filter count accurately without having to press "get actual count"
- Better support
Eloqua at a Staffing Agency
- Tracking and reporting
- Ease of use
- Website landing page design
- Some functionality issues in Chrome
Oracle Eloqua Review
- CRM integration and customized automated processes like sending working nurses an automated reminder each week to submit their time sheets (this is unique because our nurses in "working status" changes every single week, so it's a dynamic integrated campaign)
- Notifies us when leads from our website do not successfully go into our CRM
- Automates several of the manual recruiting follow up and paper work processes
- Would like to be able to put a form or video content into the body of an email
- Would like to integrate with our SMS platform
- Would like to view digital body language on a segment level view, rather than on the individual profile
Eloqua is less appropriate when trying to create large scale forms and surveys, as it does not include benefits like skip logic.
Fulfills the need but plenty of room for improvement
- Usability improved a lot this past year - drag & drop capability is significantly better and faster.
- I personally like the campaign canvas with the action buttons and connecting each step with a line to control the process.
- Searching by keyword helps save time for looking up emails, campaigns, and reports.
- Better reporting/analytics with visualization and easier to create dashboards, charts, etc.
- Include basic metric reports in the Eloqua campaign instead of having to go into Insight. So, being able to export lists of who opened, clicked, opted-out, and bouncedback right from the campaign.
- Create SEED list capabilities so we can easier drop in different people (pre-saved) as needed per campaign.