Oracle Siebel EMS leads to streamlined CRM efforts
Oracle Siebel EMS was used by our marketing department, but analytics team is also partner in this initiative. It was used mainly for B2B …
Oracle Siebel Enterprise Marketing Suite (discontinued)
Overview
What is Oracle Siebel Enterprise Marketing Suite (discontinued)?
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life,…
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What is Oracle Siebel Enterprise Marketing Suite (discontinued)?
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of…
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What is Oracle Siebel Enterprise Marketing Suite (discontinued)?
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises.
The product is now End of Life, and no longer offered for sale. For more information visit https://www.oracle.com/applications/siebel/enterprise-marketing/enterprise-marketing
The product is now End of Life, and no longer offered for sale. For more information visit https://www.oracle.com/applications/siebel/enterprise-marketing/enterprise-marketing
Oracle Siebel Enterprise Marketing Suite (discontinued) Integrations
Oracle Siebel Enterprise Marketing Suite (discontinued) Competitors
- Adobe Marketing Cloud
- Aprimo
- Infor CRM
- Salesforce Sales Cloud
- SAS 360 Plan
- Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
Oracle Siebel Enterprise Marketing Suite (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews
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November 01, 2017
Oracle Siebel EMS leads to streamlined CRM efforts
Oracle Siebel EMS was used by our marketing department, but analytics team is also partner in this initiative. It was used mainly for B2B vendor management and supplier management.
- Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
- Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
- Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
- Siebel EMS tools have a long learning curve and are not very easy to use.
- Siebel products do not integrate very well with thirds party products/services.
- Overall great positive ROI with clean and clear customer relationship management leading to higher customer satisfaction.
- For small business, ROI may not turn out to be positive as cost can be very high compared incremental gain.
Salesforce is easier to use and more open source and available for external integrations.
April 28, 2016
A comprehensive and scalable e-mail marketing solution
Oracle Siebel offers the Accounts module which provides maintenance for all information related to accounts applicable to different firms which are linked to an organization. Outstanding features are provided for creating or terminating any account. It is being used in my organization for creating complete end to end CRM applications. The focus is more on reporting modules for enhancing business opportunities. It handles the creation and configuration of complex data segments efficiently and effectively.
- It provides nice shortcut keys for easy and fast access.
- Reporting features are pretty convenient to use in order to create and manage track reports for any customer of the company/organization.
- Reporting could be used for marketing strategies and analysis of the business needs.
- It helps in analyzing the market trends by providing the reports and always keeps us on the top of business needs of clients.
- Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
- It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
- Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.
- It has increased the business tactics as we have added more clients who wish to use this technology.
November 10, 2014
Worth considering if you need a hosted CRM
Siebel is used for marketing research, analytics, direct mail and email. It is used by a handful of power users and there is a wider group who use it occasionally. The Marketing Suite is primarily used for segmenting large data lists and deploying mailings via an external mailing house or by email. It also provides the main source of marketing/customer analytics for the organization.
- Very good at creating complex data segments.
- Provides detailed customer analytics.
- Very configurable.
- Version 7.7 (outdated) is very unreliable and regularly crashes. Oracle have said these bugs have been corrected in current version.
- Implementation cost of upgrade is high so it's easy to get stuck on sub-par older versions.
- Email marketing function is a long way behind modern web based tools. Processes are cumbersome.
- Not a very intuitive system and so there is a high training burden.
- Would benefit from an easy way to offer view only access for dashboards.
- Facilitated some very complex segmentation for direct mail and email campaigns.
- Helps to provide the marketing group with detailed campaign tracking.
- Cumbersome interfaces and lack of reliability in old version have had a negative impact on efficiency.
- Marketo,Salesforce,Oracle CRM On Demand Marketing
Siebel offers a lot of the same functionality as the major cloud based CRM's. Its flexibility for custom configuration is a definite advantage if you have the resources. Like other enterprise CRM's you need some dedicated staffing to get the most out of the system. As the industry, Oracle included, continue to push to cloud based solutions, Siebel (and some of its competitors) seem a bit under-loved, particularly in terms of user experience. If you are committed to going with a hosted solution and you have a large marketing team with the financial resources to keep yourself on up-to-date versions then Siebel should be considered.