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Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy)

Overview

What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

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Recent Reviews

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8 out of 10
November 07, 2019
Incentivized
I typically use this tool as a social listening tool to understand customer sentiment towards the brand. I also use it as a source of …
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Pricing

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What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

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  • Premium Consulting/Integration Services

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What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Product Details

What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

Oracle Social Cloud (legacy) Features

  • Supported: Global Scale: 32 Advanced Listening languages, 13 languages for sentiment, localized UIs in 36 languages.
  • Supported: Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. Build unlimited topics to track brand, products, competitors, audiences and more. Analyze conversations with customizable timelines and charting option. Send earned mentions directly to engagement console or inbox with email digest.
  • Supported: Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. 100+ customizable metrics to measure owned and earned data. Export reports to .csv or PDF for analysis or sharing.
  • Supported: Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Organize by label, assignment and sentiment. Track agent productivity with user reports.
  • Supported: A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments. Uptake topic building, publishing, semantic filtering and more.
  • Supported: Advanced and Modern UI/UX.

Oracle Social Cloud (legacy) Integrations

  • Tumblr
  • Facebook
  • LinkedIn
  • Twitter
  • Google+
  • YouTube
  • Weibo
  • Instagram
  • WeChat

Oracle Social Cloud (legacy) Competitors

Oracle Social Cloud (legacy) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android on roadmap
Supported CountriesAs a company with global resources and offices, Oracle Social Cloud supports countries across the world.
Supported LanguagesArabic, Bahasa, Bulgarian, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Latvian, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Tamil, Thai, Traditional Chinese, Turkish, Vietnamese

Frequently Asked Questions

Salesforce Marketing Cloud Social Studio (retiring), Sprout Social, and Sysomos, now part of Meltwater are common alternatives for Oracle Social Cloud (legacy).

Reviewers rate Support Rating highest, with a score of 8.3.

The most common users of Oracle Social Cloud (legacy) are from Enterprises (1,001+ employees).

Oracle Social Cloud (legacy) Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)35%
Enterprises (more than 500 employees)65%
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Comparisons

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Reviews and Ratings

(60)

Attribute Ratings

Reviews

(26-35 of 35)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
We use Oracle to manage our client team's social channels (Twitter & Facebook) and monitor the success or failure of social posts. The 'Listen & Analyze' tab allows us to take all of the analytics and provide our client with exact implications of how posts are performing, who is being targeted, how we can target better, etc. Oracle Social Relationship Management is currently being used by the Account department at our agency.
  • The dashboard for the social channels is extremely easy to read and alter with a calendar that allows you to view month by month or several months at a time
  • Publishing posts is simple and Oracle makes this easy by allowing the user to tailor the posts specifically to what you need i.e - time, date, name, picture, tags etc.
  • Instead of engaging with fans directly on Facebook or Twitter, Oracle social managers can engage within the site and are notified with 'messages'
  • Editing the posts can be a pain if you need to change tags. There's a tab that allows you to 'quick edit,' but its limiting of what it allows you to actually do.
If you're new to social listening, we've found that it's helpful to have an account member/customer service explain what you're seeing and why. Oracle's representatives have been really great about staying on top of any issues that arise and getting on the phone quickly to help you solve them. It's also pretty self explanatory for new users.
Score 5 out of 10
Vetted Review
Verified User
We used Vitrue at my previous company to schedule and moderate Facebook posts. We also used it to create and launch social media contests with our partners via the Vitrue Tabs feature. It helped us to create quick contests and schedule multiple posts on the fly and gave us KPIs to help us track our progress.
  • Vitrue was one of the first platforms to allow us to schedule posts on Facebook, so I really liked it for that reason.
  • Vitrue provided a simple turn key solution for creating engaging social contests.
  • Vitrue allowed us to test multiple types of content on our followers to see what resonated best with our customers.
  • When I was using it in 2011, I had hoped for better reporting options. ie. Reports for individual campaigns.
  • The Vitrue Tabs tools was sometime difficult to implement.
  • I would have liked for Vitrue to offer some sort of way to create contest rules along with the contest.
I would say Vitrue is more well suited for a B2C brand, but that is the only expertise I have with the platform.
Score 3 out of 10
Vetted Review
Verified User
We used involver as a tool for our social networks. We used it to build contests, interactive content, and social initiatives. It is also a way to get content online quickly, without having to go through IT or the sometimes painful steps of getting content live on our own server.
  • Pages can be built with relatively low experience, and without knowledge of html. They have many modules to choose from for creating content like forms, photo galleries, etc.
  • Previewing content is quick and easy. It is important to see what your project will actually look like, and they made this painless.
  • Easy access to data received in form fields.
  • They seem slow to evolve. Many of the other Social platforms made it obvious they were continually adding functionality and trying to stay ahead of the curve. It seems that after Involver was bought by Oracle, they were not much of a priority and their product suffered.
  • There is not enough control in what you build. At last use, if you wanted a 2 column layout, you were forced to use their fixed width for the columns. If you are building a form, you cannot change the order of the form fields, so if you want to add something to the top of the form, you have to delete all the other parts of the form you have built, and then rebuild it all in order.
  • The documentation isn't always very clear, or doesn't even cover all the features and functionality. I would have issues, and go to read the documentation only to find there was nothing related to my issue.
  • Connecting content you built through Involver to your facebook pages was a complicated process, and there were times it just wouldn't work for me without telling me why.
  • We were without a point of contact for an extended period of time after our account rep left the company.
Involver may be a good fit for a company who is not too design savvy, or all that visual. It is really a pretty basic system. There are much better, more robust platforms out there now that allow for greater customization for those who want it, or better looking layouts from the start. Involver got left behind after being bought by Oracle, and in a space as fast moving as social media, it is unacceptable to fall behind. Hopefully they get their act together, build their team back up, and make it a competitive product again, but as of now it is antiquated.
Score 8 out of 10
Vetted Review
Verified User
  • Involver’s social media-monitoring dashboard helped several businesses for which I monitored consumer conversations stay on top of their social engagement programs. The program also helped me provide timely analytics of posts, including integration with Facebook Insights.
  • By using the various apps available for integrating on the brand's Facebook page, the Involver suite helped me keep fans engaged and informed. This included existing content like Twitter streams, videos, and external blogs, along with coupons, contests and polls, which helped increase the brands social media engagement.
  • Involvers team was great. They were able to help me build a customized Facebook Page via a drag and drop interface.
  • Provide more timely analytics.
  • Larger social media reach by using platform.
  • Less glitches with analytic systems.
Involver is great platform for brands to use if they're looking to increase social media engagment
Mark Ward | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Unique publishing features. They were one of the first sophisticated tools to offer post scheduling with enhanced engagement features such as playable games within Facebook posts and interactive polls (before Facebook Questions were available for Pages).
  • Community moderation. One of the primary reasons we chose Vitrue over the competition was for their features around email alerts when certain keywords were used on Pages, and the option to automatically delete/hide posts that used certain words.
  • The Tabs tool made it super easy for almost anyone to create custom Facebook tabs to house contests, sweepstakes, games, videos, image galleries, or even static content. The only real coding needed was for the CSS design aspects.
  • Tabs tool could be much more user friendly, i.e. completely "drag and drop". It was pretty easy to get something functional built, but if you didn't know how to code CSS then you were pretty much hopeless when it came to making the tab look "professional".
  • Their bulk uploading/scheduling feature for posts was always having issues, it was something I always wanted to take advantage of and was bummed that it didn't really work well enough to make it efficient.
  • When I was using the tool, it was a very janky user experience when you needed to go and locate a post or comment that had been automatically removed due to keyword filters. And there was no simple way to just view a stream of what's being said on/to your accounts.
I would say it's perfect for post scheduling, planning, and moderation (especially if more than one person is working on the brand's social activity), but I would say that it's probably not the best choice if your main concern is more about complex and truly custom app development. I would also have to point out that there are other, cheaper tools that would meet most demands for post scheduling, planning, and moderation.
Score 7 out of 10
Vetted Review
Verified User
  • Allows for easy collection of data on competitors
  • The product is not difficult to learn how to use, assuming a basic understanding of Boolean search
  • The theme grouping ability provides an easy way to narrow down conversation topics
  • The exporting function is helpful for doing additional data cleanup and self-directed analysis
  • The sentiment analysis is not as accurate as we would like (no tool is perfect in this regard, but there is definitely room for improvement with categorization methodology)
  • The tool is missing some websites from it's data pulls, ideally we would like to pull conversations from sites like Yelp.com and others that are not currently available
  • There are no readily available support documents or resources for quick assistance
  • The tool doesn't seem to always pull up all available data at times, creating data integrity issues and questions around accuracy of other source pulls
I would definitely recommend ensuring the product is the right fit for the budget--this is one of the largest areas of difference we have seen between social listening tools. Although there is a wide variety of selection out there, the price varies just as widely. The colleague should also make sure they have someone dedicated to using the tool on a regular basis to get the most benefit from it. They should also be willing to use it for their own analysis purposes, by which I mean be prepared to export the data and manually manipulate conversations to get the desired reporting. In fact, manual analysis has been one of the key uses of this product for us.
Score 6 out of 10
Vetted Review
Verified User
  • Vitrue was willing to add requests we had to roadmap and push internally to prioritize.
  • Tab templates are helpful for regions that don't have big budgets to build everything from scratch.
  • Added ability to geo-target tabs and tab modules and built out drop down menu of regions on FB prior to global pages product launching.
  • Tab modules weren't as flexible as we'd hoped.
  • Things would get added to road map but would often take months to actually get implemented.
  • Slow load time on tabs caused issues for us.
Understand the publishing aspect, the tabs side of the house and the analytics. We found native analytics to be more accurate than Vitrue's so ended up not even using that feature. Know where your gaps are and ensure Vitrue can fill them.
October 26, 2013

Involver App

Carlos Spallarossa | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Great support system
  • Documentation is clear and concise
  • Various pre-built templates provided with an array of standard functionality
  • Developer training is extensive to learn proprietary language but is rushed
  • Admin UI needs to be organized better
I would tell my colleague to ensure a great support model is put in place. Make sure the dev team has the skill set to adapt to the proprietary language and ensure that the documentation provided by Involver suits the organizations needs in order to be self-sustaining.
Score 6 out of 10
Vetted Review
Verified User
  • Vitrue is excellent for managing multiple clients across various social platforms.
  • Vitrue helps visualize social data.
  • Vitrue allows you to easily build Facebook tabs without having prior coding experience.
  • Vitrue did not have integration with bit.ly when I used it. There was the option to do a shortened Vitrue tracking URL, but it made it difficult to compare with our tracking efforts off of Facebook and Twitter.
  • Vitrue did not allow us to assign different tasks to team members.
If you're managing multiple social accounts for multiple clients, I recommend using Vitrue as it allows you to easily keep clients separate from one another
Score 7 out of 10
Vetted Review
Verified User
  • We used Vitrue for a Facebook in-wall app to run a social media promotion for a client. Overall, it did well and got the job done with a pretty quick turnaround time. It's a fairly straightforward plug and play solution for very basic promotional needs.
  • We were able to easily and quickly manage our promotion within the platform. Uploading images and text was a very intuitive process.
  • We had a few minor issues with changing some of the Vitrue pre-loaded text. Some of the grammar was off and it wasn't something we were able to go in and change ourselves. We put in a ticket to get it fixed but it took a couple of weeks to get it rectified. This was a real problem.
Overall, we were satisfied with Vitrue for our basic promotions. We have yet to try it for a more complex campaign, so I'd be interested to see how the user experience will be with something that requires a lot more content.
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