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Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy)

Overview

What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

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Recent Reviews

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8 out of 10
November 07, 2019
Incentivized
I typically use this tool as a social listening tool to understand customer sentiment towards the brand. I also use it as a source of …
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Pricing

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What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

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  • Premium Consulting/Integration Services

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What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Product Details

What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

Oracle Social Cloud (legacy) Features

  • Supported: Global Scale: 32 Advanced Listening languages, 13 languages for sentiment, localized UIs in 36 languages.
  • Supported: Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. Build unlimited topics to track brand, products, competitors, audiences and more. Analyze conversations with customizable timelines and charting option. Send earned mentions directly to engagement console or inbox with email digest.
  • Supported: Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. 100+ customizable metrics to measure owned and earned data. Export reports to .csv or PDF for analysis or sharing.
  • Supported: Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Organize by label, assignment and sentiment. Track agent productivity with user reports.
  • Supported: A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments. Uptake topic building, publishing, semantic filtering and more.
  • Supported: Advanced and Modern UI/UX.

Oracle Social Cloud (legacy) Integrations

  • Tumblr
  • Facebook
  • LinkedIn
  • Twitter
  • Google+
  • YouTube
  • Weibo
  • Instagram
  • WeChat

Oracle Social Cloud (legacy) Competitors

Oracle Social Cloud (legacy) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android on roadmap
Supported CountriesAs a company with global resources and offices, Oracle Social Cloud supports countries across the world.
Supported LanguagesArabic, Bahasa, Bulgarian, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Latvian, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Tamil, Thai, Traditional Chinese, Turkish, Vietnamese

Frequently Asked Questions

Salesforce Marketing Cloud Social Studio (retiring), Sprout Social, and Sysomos, now part of Meltwater are common alternatives for Oracle Social Cloud (legacy).

Reviewers rate Support Rating highest, with a score of 8.3.

The most common users of Oracle Social Cloud (legacy) are from Enterprises (1,001+ employees).

Oracle Social Cloud (legacy) Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)35%
Enterprises (more than 500 employees)65%
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Comparisons

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Reviews and Ratings

(60)

Attribute Ratings

Reviews

(1-22 of 22)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used Hootsuite Pro before we switched over to Oracle Social Cloud. Back in 2012, I would have said that Hootsuite was a solid competitor to Oracle Social Cloud. Unfortunately, the amount of feature updates that Hootsuite used to receive has significantly decreased. It is quite slow, and there are an abundance of bugs. There haven't been many notable new features added to Hootsuite recently, and the price has also increased. Granted that Oracle Social Cloud is more expensive, but it is a much more refined product compared to Hootsuite.
Andrea Noémi Kilin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Oracle SRM was ready being used when I joined the company, it wasn't my choice. We stopped using it when that business unit had been sold off and is no longer part of our company. We are currently looking at the above mentioned alternatives.
Mike Bernard | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Oracle SRM is a great tool for enterprise organizations. You can handle all of your social marketing activities right from one platform. It also integrates easily into other Oracle applications such as Eloqua and Support. I recommend it to any large organization.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We started our social marketing journey by just using the free version of Hootsuite. It had good listening but was limited in other areas, especially as it related to campaign tracking and some analytics. Even looking at the Enterprise versions, we didn't feel it had the breadth of functionality as Oracle SRM.
Alena Van Dalen | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
We no longer use Oracle SRM. Instead we use Sprinklr which has a nice Eloqua integration for advertising campaigns, and Socedo which allows us to prospect on social, add new contacts to our database, and match existing contacts to social IDs.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for.
Ben Herrington | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Our primary concern was to guard against comments that are beyond the scope authorized by the FDA -- off-label claims, in other words. SRM was the best tool to provide the control our management required. The others had incomplete or easy-to-evade controls. However, we've found that to be a two-edged sword; the controls are so restrictive that most of our reps won't use the tool. Overall, SRM satisfies our needs adequately.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's been a long time since we evaluated different products (before we got Oracle SRM) so I don't have a clear remembrance of Hearsay, but I think I remember Oracle's tools integrating much better and having measurements that our division was interested at the time of purchase. SRM has been a great tool!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Seamless, fast integration with Eloqua for lead generation and marketing automation, superior social listening/monitoring functionality, ability to have unlimited users were our top reasons for selecting the tool -- all of which were differentiators from the other platforms evaluated.
Khristen Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
When I was evaluating products for our communications department two things stood out to me about Oracle, the price point and the service. For what you receive, I believe Oracle is an excellent product. Not as expensive as some others, but equally (or better!) quality, plus the service really is unbeatable. From the demo, to the contract, to account management now, the service alone is worth the value!
March 14, 2016

Reviewing Oracle SRM

Leah Minette De Guzman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Aside from offering us a good deal with our current CRM subscription, Oracle offered us a solution in one tool that used to require us three different tools.
March 11, 2016

SRM review

Josh Goldstein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
At the time we reviewed the services Oracle SRM delivered the full range enterprise package for the most effective cost. I plan to reevlauate after another 6 months to ensure we are still getting the best deal.
Score 5 out of 10
Vetted Review
Verified User
  • Wildfire
Vitrue offered a lot of the same capabilities as Wildfire but for a better price. I also really liked their customer service and account reps - they were extremely helpful and made our business objectives a priority. If Vitrue's software couldn't accomplish something they would build or update their tools to help us accomplish our goals.
Score 3 out of 10
Vetted Review
Verified User
We had a quick trial with shoutlet before signing a long term contract with involver, though I was personally in support of going with shoutlet. I have worked on Shoutlet, Vitrue, Involver, Wildfire, and Olapic, and Involver/Shoutlet are just seemingly behind the times. I would much rather recommend a company who is obviously on the cutting edge of social media, like wildfire or shoutlet.
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