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Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy)

Overview

What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

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Recent Reviews

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8 out of 10
November 07, 2019
Incentivized
I typically use this tool as a social listening tool to understand customer sentiment towards the brand. I also use it as a source of …
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Pricing

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What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

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  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Product Details

What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

Oracle Social Cloud (legacy) Features

  • Supported: Global Scale: 32 Advanced Listening languages, 13 languages for sentiment, localized UIs in 36 languages.
  • Supported: Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. Build unlimited topics to track brand, products, competitors, audiences and more. Analyze conversations with customizable timelines and charting option. Send earned mentions directly to engagement console or inbox with email digest.
  • Supported: Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. 100+ customizable metrics to measure owned and earned data. Export reports to .csv or PDF for analysis or sharing.
  • Supported: Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Organize by label, assignment and sentiment. Track agent productivity with user reports.
  • Supported: A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments. Uptake topic building, publishing, semantic filtering and more.
  • Supported: Advanced and Modern UI/UX.

Oracle Social Cloud (legacy) Integrations

  • Tumblr
  • Facebook
  • LinkedIn
  • Twitter
  • Google+
  • YouTube
  • Weibo
  • Instagram
  • WeChat

Oracle Social Cloud (legacy) Competitors

Oracle Social Cloud (legacy) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android on roadmap
Supported CountriesAs a company with global resources and offices, Oracle Social Cloud supports countries across the world.
Supported LanguagesArabic, Bahasa, Bulgarian, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Latvian, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Tamil, Thai, Traditional Chinese, Turkish, Vietnamese

Frequently Asked Questions

Salesforce Marketing Cloud Social Studio (retiring), Sprout Social, and Sysomos, now part of Meltwater are common alternatives for Oracle Social Cloud (legacy).

Reviewers rate Support Rating highest, with a score of 8.3.

The most common users of Oracle Social Cloud (legacy) are from Enterprises (1,001+ employees).

Oracle Social Cloud (legacy) Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)35%
Enterprises (more than 500 employees)65%
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Comparisons

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Reviews and Ratings

(60)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Rhianna Albert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are an implementation firm who has been trained to implement SRM. Primarily our customers use it to monitor and manage social channels, integrate to Service Cloud or Marketing Cloud as well.
  • Social Monitoring
  • Social engagement
  • Built in connectors with key Oracle Cloud Apps
  • Best to be integrated with a marketing solution to get full ROI
Very well suited for any company looking to take their social interaction either from a lead gen or service and support and marketing perspective to the next level. This is a scalable enterprise solution.
I think support is always a struggle for every company. A balance between responding quickly and quality.
Mike Bernard | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are currently using Oracle SRM within the marketing department to orchestrate all our social media campaigns. We use it to schedule and publish social content, listen and monitor key terms and what's going on with our clients, and we use it for reporting to see which campaigns are driving the most engagement.
  • Scheduling posts across multiple social platforms
  • Listening and monitoring what's going on in the social world
  • Reporting on social campaigns
  • Would like faster response with the listening component. It's tough to do real time responses when there are lags
  • The ability to build out landing pages for social campaigns could use improvment
If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
5
Primarily Marketing
Oracle SRM is a great tool for enterprise organizations. You can handle all of your social marketing activities right from one platform. It also integrates easily into other Oracle applications such as Eloqua and Support. I recommend it to any large organization.
5
It is helpful to have experience with enterprise tool integrations, data modeling, and CRM data structures. Additionally, just like any tool, you need a firm grasp of marketing and social media strategy in order to get the most out of the tool.
  • Scheduling and publishing to numerous social platforms
  • Reporting on engagement and effectiveness
  • Simply being able to manage all our social channels and look across the channels to determine which posts and which channels are providing the most growth is key for us
  • I would like to look into using SRM to drive social advertising
It's been a great tool for us. No need to switch at this point.
No
I prefer to work with partners. It's a better experience, with more knowledge and more flexibility. If I were going to pay for support I would pick a specialized partner who was properly trained. Then they can help with issues but also talk through strategy, integration with other platforms, and any manner of marketing issue. I really like working with partners.
You are in the hopper with everyone else and it can take a long time to get your question answered.
Yes
I did but it was a known issue and the team had it resolved in a few hours. Only reported the one time though.
I have a generally neutral view of the Oracle support team
  • Scheduling and posting to various social channels
  • Analytics and campaign metrics are very useful
  • I don't get how to do the custom landing pages for social channels
Yes
It works just fine for our needs
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We began using at our division only. It has just this year been rolled out company-wide. Our corporate team and two other divisions are fully implemented. It is being used in Europe and North America. It allows us to monitor and manage our multiple social media sites as well as allows us to listen for mentions of our company, products and competitors out in the social sphere.
  • Scheduled publishing of social posts to various channels.
  • Ability to listen for certain topics or keyword mentions in cyberspace.
  • Links back to Eloqua for full campaign tracking through various mediums.
  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
Oracle Social Relationship Management is a great way to publish to a schedule, can easily reschedule items by dragging them to a different day, good 'listening' ability. It's very expensive, so probably only suited for larger companies with multiple channels to monitor.
20
It's use is growing quickly within our organization. They mainly represent our Digital Marketing and Media departments from North America and Europe.
We started our social marketing journey by just using the free version of Hootsuite. It had good listening but was limited in other areas, especially as it related to campaign tracking and some analytics. Even looking at the Enterprise versions, we didn't feel it had the breadth of functionality as Oracle SRM.
Yes
As part of our Enterprise package, we are assigned a Customer Success consultant. It is extremely personalized attention. They understand our business, they pull from the broad knowledge of a wide support staff. Suggestions for improvement are taken very seriously and you are updated on the progress of those improvements.
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies.
Yes
Twice I have experienced mild 'glitchy' activity. My concern was responded to immediately and personally and it was resolved in under 24 hours in both instances.
We pilioted the option of establishing multiple Facebook pages for our Sales Representatives to connect with their customers and monitoring and publishing everything through SRM. Our Customer Success representative tagged in multiple coworkers to share best practices of other companies. This helped us to map out our Use Case, program guide, approval workflows, etc.
Score 6 out of 10
Vetted Review
Verified User
  • Vitrue is excellent for managing multiple clients across various social platforms.
  • Vitrue helps visualize social data.
  • Vitrue allows you to easily build Facebook tabs without having prior coding experience.
  • Vitrue did not have integration with bit.ly when I used it. There was the option to do a shortened Vitrue tracking URL, but it made it difficult to compare with our tracking efforts off of Facebook and Twitter.
  • Vitrue did not allow us to assign different tasks to team members.
  • Vitrue allowed us to provide quality social analytics and, ultimately, decrease the amount of time we would've spent just using native social analytics.
Vitrue will be used again if we're able to monetize it for clients.
If you're managing multiple social accounts for multiple clients, I recommend using Vitrue as it allows you to easily keep clients separate from one another
  • Community management for Facebook & Twitter.
  • Facebook Tab configuration.
  • Social Media analytics
I did not use any other software package before testing Vitrue. For the Facebook tab configuration, I also tried Woobox in addition to the module available within Vitrue.
  • Don't know
  • Online training
  • Self-taught
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
Yes, I would recommend practicing on the system before using it for a client on a internal social account.
Yes
Vitrue's support team was extremely knowledgeable and quick to respond.
Vitrue's support team is extremely knowledgeable and very quick to respond.
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