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OutboundEngine

OutboundEngine

Overview

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch…

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Recent Reviews

TrustRadius Insights

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Email deliverability reporting (48)
    8.3
    83%
  • Mobile optimization (43)
    8.1
    81%
  • Social sharing and campaigns (46)
    7.8
    78%
  • List management (43)
    7.6
    76%
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Pricing

View all pricing

Essential

$199

Cloud
per user

Value

$299

Cloud
per user

Premium

$499

Cloud
per user

Entry-level set up fee?

  • $99 per user
    Required
For the latest information on pricing, visithttp://www.outboundengine.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.7
Avg 7.2

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.8
Avg 7.2
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Product Details

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers.

The vendor states that OutboundEngine Users will benefit from:
  • Well crafted campaigns with delivery in mind
  • Industry-relevant content that keeps contacts engaged over time
  • Prescriptive performance metrics delivered via email
  • Prospect generating forms with a clear call to action
  • Done-for-them social advertising

OutboundEngine Features

Email & Online Marketing Features

  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management

Lead Management Features

  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Additional Features

  • Supported: Email content creation
  • Supported: Professional email design
  • Supported: Fully automated email delivery
  • Supported: Lead and referral notification email alerts
  • Supported: A digestible snapshot of the warmest leads
  • Supported: Email, chat and phone support
  • Supported: New client onboarding
  • Supported: Optional social media training
  • Supported: Automated social media posts to Facebook, LinkedIn, and Twitter
  • Supported: Social media content creation
  • Supported: Custom branded Facebook apps for your business page
  • Supported: Referral generation
  • Supported: Opt out capabilities on all email and social media posts
  • Supported: Automated online review site generation, management and monitoring
  • Supported: Online review generation

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

OutboundEngine Videos

OutboundEngine Integrations

OutboundEngine Competitors

OutboundEngine Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web

Frequently Asked Questions

Mailchimp, Constant Contact, and BombBomb are common alternatives for OutboundEngine.

Reviewers rate Email deliverability reporting highest, with a score of 8.3.

The most common users of OutboundEngine are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(91)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. Users have found it easy to use the software to send regular communication to their clients, prospects, and centers of influence, helping to keep their name in front of potential clients. Real estate agents, in particular, have utilized OutboundEngine to stay connected with their database by providing relevant content to their various social media sites. Customers appreciate the user-friendly nature of the software and its high return on investment compared to staffing a larger marketing team. However, some users have expressed a desire for more menu options to customize the software to their specific needs. Despite this, OutboundEngine has been praised for helping build personal brands and getting names in front of people without being intrusive. The program has also been valuable for streamlining marketing efforts and ensuring consistent communication with past and current clients. Additionally, OutboundEngine offers helpful features such as email tracking, lead generation, client outreach, and social media/online presence management.

Excellent Customer Service: Several users have praised OutboundEngine's customer service, stating that they have had positive experiences with their account managers and found the support team to be prompt and accessible.

Relevant and Engaging Content Generation: Many reviewers have appreciated OutboundEngine's content generation, mentioning that the content sent to their clients is relevant, engaging, and helps make their business appear more professional and consistent. This has helped them stay in touch with clients and generate new leads.

User-Friendly Interface: Numerous users have found OutboundEngine's user interface to be intuitive and easy to navigate. They appreciate the simplicity of the platform, which allows them to easily access its features without any technical difficulties.

Expensive for Small Businesses: Some users have found the system to be expensive, especially for small businesses. They feel that the pricing is not justified and that more tailored options should be offered to make it more affordable.

Lack of Lead Generation and Website Linking: Several users mentioned a need for better methods of getting leads and linking postings to their website. They feel that these functionalities are lacking and would like to see improvements in this area.

Uncertainty about Instagram Effectiveness: Users have expressed uncertainty about the effectiveness of using Instagram for social media. They are unsure if it is worth investing time and effort into this platform and would appreciate more guidance on how to utilize it effectively.

Users of Outbound Engine commonly recommend the following:

  1. Have a clear understanding of what's included with Outbound Engine technology.
  2. If you paid thousands of dollars and received no contacts from Outbound Engine, consider using another service.
  3. Recommend Outbound Engine to anyone who is looking for a marketing platform that they don't have to worry about.
  4. Outbound Engine would work best for a company with a larger reach, particularly for social media marketing.
  5. Make sure Outbound Engine doesn't delete or inactivate your contacts; contact them if you're a small business owner.
  6. Be in touch with Outbound Engine and ask questions.
  7. Outbound Engine is a great resource for social media advertising/marketing.
  8. Make sure your emails for your contacts are perfect when using Outbound Engine.
  9. Use Outbound Engine for keeping updated with social media campaigns and newsletters.
  10. Use Outbound Engine for outsourcing and saving time, especially if you use social media to promote your business.
  11. However, if your brand matters to you and you don't want customers making fun of the content, do not recommend using Outbound Engine.
  12. Fully understand what you are getting for your investment with Outbound Engine services and automation processes.
  13. Outbound Engine makes things easy and gets responses from contacts.
  14. Be organized on your end to make Outbound Engine work effectively; start using it immediately.
  15. Use Outbound Engine to brand yourself in your chosen profession; give it a few months to perform and engage your database.
  16. Use Outbound Engine to help get clients by making your presence known on social media; try it as a virtual social media assistant.
  17. Check out Outbound Engine as they are willing to work with you and tailor to your specific needs.

Overall, customers believe that Outbound Engine offers valuable services and automation processes, making marketing efforts easier and more effective. However, it is important to note that some users caution against relying too heavily on the platform if brand integrity is a top priority.

Attribute Ratings

Reviews

(1-17 of 17)
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Score 6 out of 10
Vetted Review
Verified User
Incentivized
I use it as a CRM and social media management for posting useful articles. I also use it to maintain constant, consistent contact with past clients with the added value of providing information to them regarding the product that I sell, real estate.
  • Article content
  • 1:1 Direct monthly technical help with a professional from the company
  • OBE Reps are always looking for ways to keep my internet footprint relavent and active
  • Consistency with branding and content
  • Price, especially after the first year of commitment. Other services cost less.
  • CRM user friendliness could be improved, specifically finding settings to change is often troublesome for me and uploading multiple new contacts without the help of a rep. I need to enter each one individually to do it on my own which is time consuming when you're using multiple CRMs.
  • I emailed for help between my montly touchpoints and haven't received any response.
  • The need to connect and disconnect to social media platforms.
Having an automated system keep me and my name in front of my past clients is what they do best. Client retention appears to be a problem since many have inactivated their accounts since activating them and therefore reducing how many followers I have with only a small portion of them actually engaging with the platform.
February 02, 2023

Try I like it

Chic Clark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use the OutboundEngine to keep my name in front of people. They post on my social media every three days and have articles with great content. They also do a newsletter twice a month to over 3000 emails I have in my database. I meet online with my account rep once a month, and they are very good about follow-up and communication.
  • Monthly meeting
  • Great content with with my social media
  • The also keep track of who is taking interest
  • All around as companies I have worked with they have been the best
  • I would recommend them. I know when I am too busy I know they have good content going out even when I don't have time to do my own.
  • I think I would like more help with social media
  • Adding instagram and twitter
  • Providing a program with they will do the mailings for you of selected contacts. And providing good content
I like talking with the rep every month. I also know I can call and get an answer.
December 28, 2022

Points to ponder

Gregg Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monthly contact with client base via email article campaigns. Without OutboundEngine I would not have a continued article campaign for my data base.
  • Consistency
  • Relevant content
  • Ease of use
  • Video articles
  • more home improvement content
  • Deeper tracking of past clients and their usage of the system
Consistent contact with my data base.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a very small office, I was looking for assistance in providing clean and consistent content to my database and social media. OutboundEngine has been a good fit for those purposes.
  • Consistent content.
  • Relevant content.
  • Easy to add new contacts.
  • Would like a "small office package" vs. needing to add many of the products and use them only sparingly.
  • Regular contact with account reps.
I think it is well suited for most offices and have referred them many times.
October 28, 2022

OutboundEngine Review

Score 1 out of 10
Vetted Review
Verified User
Customer services and general policies are terrible. I unfortunately signed up. I should have read the fine print but they require six months payment as a cancellation fee. They refuse to cancel account until the fee is paid but the problem is their services were not beneficial. No ability to personalize messages. I tried to cancel several times and have asked for the cancellation invoice and they say they will send it or call me back but never do. In my opinion they are corrupt and instead of focusing on providing a better product, they only want to hide behind policies and extract as much money as they can. Terrible company and completely unethical.
I would award a -10 if possible.
Score 1 out of 10
Vetted Review
Verified User
I own a real estate company and I used OutboundEngine's ReadyChat product to support live chat on our website to help capture viable leads (which it did greatly). In April of this year I canceled our email campaign service through OutboundEngine. No bad reasons, just wasn't something I felt was worth it to me after 5+ years using it.
  • lead conversion
  • website chat
  • customer service
  • billing
  • working with accounts that use multiple products from outboundEngine
They made a mistake but took no ownership of that mistake and shut my service off without trying to rectify the issue that they created. I will never recommend them to anyone, ever. At this point, I'll never go back to them. Not after they couldn't take ownership of their mistake and blamed me. Absolutely UNACCEPTABLE!
Josh Stimpson | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
This company was hired to help with social media automation, newsletters, and other marketing for my real estate business.
I feel that they lied about their services. On several initial sales calls, I explicitly told them I was not looking for a company that was going to have the same posts across the industry. For the first post, I signed into LinkedIn and saw that 8 other realtors had shared the same article. They assured me that my content would be original. It was not. When I reached out to customer service they simply set me up on a sales call to try and get me to utilize other aspects of their services. The newsletter. I was told on the front end that it would be highly customizable. It is not. customer service was always rude, and manipulative. They would not do anything to work with me. Just would ignore me for weeks then get some low-level hourly employee to call me with some scripted response to my questions where they would interrupt me all while just repeating the same lines over and over. In my opinion, stay away from this company!
April 13, 2022

OutboundEngine Review

Deborah Charron | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I feel that they sell themselves very well in the sense that they are full of promises but do not deliver. My social media has suffered with this company and I have lost the following I had. There is no trial period. They lock you in and refuse to cancel you account even if they do not deliver. I believe I made a big mistake signing up with this company.
From my experience, OutboundEngine is only good at sending out newsletters, but don't expect results from them.
Steven Benson | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I purchased OBE to help with lead generation. They offered websites, email campaigns, and social media posts. I was looking for help in two areas: keeping in touch with my existing customers and finding new ones.
  • Bi-monthly newsletters.
  • Social media postings.
  • Monthly meetings with my account manager.
  • Problem resolution
  • Quality assurance
  • Willingness of management to talk with customers.
  • Lead generation of new customers, past 10 months haven't had one.
1. Repeatedly reported issues in newsletter layout. After no action, we copied the complaint to CEO and other executives and never heard from anyone. We made a second request and heard from the manager of Customer Support.
2. We found pricing errors on items in the catalog. Verified pricing didn't match listed pricing on suppliers website and we were unable to get anyone to take my issue seriously and with a sense of urgency.
3. They have a process where you email customer service and then someone responds. This system works well for routine issues, but if you need help urgent help, good luck!
Score 1 out of 10
Vetted Review
Verified User
I am a Realtor who was looking for a company to provide good content to be managed by them onto my website. What I wanted is for them to handle my current website with IDX exchange as well as ever changing content through the website, social media and the like. I told them I needed one company to handle it all. I signed up and 2 days later they were conducting my "onboarding". After 15 minutes into the process, I could tell they were not equipped to do what I was lead to believe they COULD do. I stopped everything in its tracks and asked for my money back and to void the contract. Buyers remorse set in quick but the manager basically said "sorry, nothing I can do". So less than 72 hours from signing once a techy who really knew the system explained I would need to use another company for the IDX and use OutboundEngine for the other. I TOLD THEM THAT I AM TRYING TO SCALE DOWN THE COMPANIES NOT ADD ANOTHER... ! It seems it fell on deaf ears. PLEASE RETHINK YOUR RELATIONSHIP WITH THEM....
  • They were more interested in getting your money than being clear on what the client wanted
  • Send the contract to the client before they sign.
  • A good salesperson will listen to the client therefore making sure they are getting what they want
  • If you cannot provide the complete service, don't be afraid and tell the client
The only reason I am giving it a 1 is because I have to in order to continue....When I wrote to the BBB, the response from OutboundEngine was two quotes from their supposed recording of the sale. I was on the phone for a hour and they only showed two phrases from the conversation which I found to be very convenient. I had people in the room with me on speaker and heard the who conversation to be different..
Score 10 out of 10
Vetted Review
Verified User
OutboundEngine is being used throughout our entire organization and is relatively new to me. I was looking for a program initially that would help me manage my clients, as I had a difficult time keeping my current and past clients straight, and I wanted to be able to reach out to past clients regarding recurring shoots and potential jobs. OutboundEngine streamlines this process, and their content is professional and thorough without looking too sales-y. It has addressed the contact disorganization issue while bringing in new leads and initiating recurring jobs with past clients.
  • It helps me keep my client lists organized and manage who I need to reach out to regarding what topics, shoots, jobs, etc. In turn, it helps me generate a lot more leads and recurring jobs.
  • Their social media improvement options seem very strong. I'm so excited to start working on building my company's social media presence and boosting our online image with OutboundEngine.
  • Their customer service is excellent. The times I've spoken with my account manager, they have covered all their bases and been able to answer all of my questions. I felt very confident moving forward with the use of the program after an extensive and helpful call with an OutboundEngine employee.
  • It is expensive, which was initially hard to justify as a business that's just getting off the ground.
  • I don't have anything else negative to say! I'm really excited to move forward working with them.
OutboundEngine is very well suited for smaller businesses that are moldable and are just getting off the ground. For these businesses, they often have a smaller employee base and are more in need of organization and marketing help. OutboundEngine definitely took a lot off my plate on the marketing, social media, and communication side of things and prevented me from needing to bring on extra help, which would have ended up costing me more in the long run.
Maurine Montville | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Excellent for streamlining marketing and has helped us boost our online and social media presences significantly. It has been used specifically in the marketing and customer service departments to ensure better communication with clients and keep in contact with them. It addresses the lack of communication between designers, account managers/customer service, and clients.
  • Social media marketing.
  • Compiling lists of contacts and sending out email blasts.
  • Improving and maintaining online presence.
  • Consistent communication with clients.
  • Price should be lower.
  • More tailored options/options for client to personalize.
OutboundEngine is very good for simple social media and marketing outreach. It is helpful when keeping up with clients because it's informative, not spammy, and simple enough that they will read through it without it taking up too much of their day. We are able to decide how often we want to send out communication and optimize our content to our clients' needs.
Madeline Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It's excellent because it has helped me provide my clients with educational, insightful articles without making me sacrifice more time than needed. Since I have such a small business, it's difficult to stretch my time to meet all the needs of the company. I get too focused on meeting clients' immediate needs and forget about long-term outreach and contact. OutboundEngine's content is engaging, thought-provoking, and relevant topics to both my business and my clients' fields with respect to my company's involvement. OutboundEngine has been terrific with making sure I stay in touch with people and that things like content emails and social media don't get swept under the rug by accident.
  • Content is relevant to my clients' involvement with my business as well as my company itself. For example, articles about the importance of social media exposure would be relevant to both my business and my clients'.
  • Social media posting automation, because I never have to think about planning posts or remembering to publish on an exact date.
  • List making/keeping in touch with contacts so I don't leave anyone out or forget to follow up. It keeps me on my clients' minds and generates more business for me in turn.
  • Lowered costs, since it's difficult to justify this service's prices as a small and relatively new company. Lowering the costs would help OutboundEngine expand the base of businesses that they are able to help.
I think it's well suited for small businesses with a targeted client base. Small businesses have less time to dedicate to content, and a targeted client base would be easiest for one-size-fits-all content. It's also well-suited for people who are running a business on their own, because it helps them avoid having to hire another person and spend time and money on that. I think it's good for a business with a close client/company relationship, because the company is more invested in the clients' outcome and the clients are more interested in what the business is doing.
Score 10 out of 10
Vetted Review
Verified User
Keeping in touch with such a wide client base and network can be difficult. However, OutboundEngine helps sort client information and send out emails, etc. in an organized and cohesive manner. It keeps everything organized and together so it's easy to reach out to a specific person, or a large group of people, whenever needed. It addresses the issues of organization in the marketing and outreach areas and is being mainly used in marketing.
  • Customer service is top notch. Every time there's been an issue (which is very rare!) the account managers were easy to reach and had quick answers.
  • Helps us stay organized with email lists, contact lists, etc.
  • Sends out content in a timely manner without it being spammy or too frequent.
  • Gives us the freedom to choose what content goes out and who it goes to, so we can tailor it to our client base's needs since it is so diverse.
  • Nothing I can think of with the program itself, it is costly though but I believe worth it.
It's well suited to our organization because we have a large, diverse network that we need to keep in touch with consistently. Certain groups (such as alumni) need specific information, while other groups (for example, parents or students) need different information. OutboundEngine helps us keep contacts organized and ensure that each group is kept up to date with the information that they need and want.
March 04, 2020

Hassle free support!!

Fonda Hall | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I am a small operation and I rely on Outbound to publish a bi-monthly newsletter. They post on three different social media accounts for me. It saves me a lot of time and makes me look more professional as well, like an expert. The company is very affordable and they don’t pressure me into using more services.
  • They are up to date with cutting edge information, which I really appreciate.
  • They listen and respond when I have an issue.
  • They are very timely in getting a response to me when I need assistance.
  • Their web site is very user-friendly. If you need assistance, they’re always available.
  • I really can’t think of anything.
I live in a smaller city, so recommending OutboundEngine to other companies that offer the same services as me won’t work because the newsletters would be identical to mine and that would not be good. If I referred a totally different business, that could work. I like OutboundEngine very much.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We utilize OutboundEngine to maintain contact with our growing client base. This site helps me to keep "top of mind" with my clients and prospects no matter where they in the sales funnel.
  • Robust e-mail campaign with personalized message 2x monthly.
  • Social Media campaign that complements the email newsletter via Facebook and LinkedIn.
  • The "website" capabilities are very simplistic and not overly customizable.
  • It can get costly with their a-la-cart functionality, especially since everything is billed monthly.
OutboundEngine platform is fantastic for the solo practitioner who wants to stay top-of-mind via email, Facebook, and LinkedIn.
David Robnett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
OutboundEngine is one of our lead services for new business and client retention. We currently use it throughout the organization. New business acquisition is our primary use of Outbound Engine. It is also a way we keep in contact with our existing clients.
  • Contacting through email is the way OutboundEngine helps us in developing leads. We provide the emails and OutboundEngine delivers the insurance related content. Leads are developed from the campaigns delivered to our clients and new business prospects. It's a simple and very effective way to reach new prospects and cross-sell existing customers.
  • Their billing is simple.
  • It is a simple process. As long as you provide the leads, they do a good job of the rest.
  • I would say a fault is possibly going strictly with the emails the client puts in. In the real world, we would all like to have endless emails to provide them. However, this is rarely the case. So if you only provide minimal leads, you are going to get minimal results. It would be great if they could provide some of the leads or emails to the client.
Customer contact.
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