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Outbrain is a versatile platform that serves a variety of use cases for users across different industries. For the paid media team at …
Overview
What is Outbrain?
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
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What is Outbrain?
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
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What is Taboola?
Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
What is Choozle?
Choozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.
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What is Outbrain?
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What Is Outbrain?
Outbrain Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
Reviewers rate Usability highest, with a score of 7.8.
The most common users of Outbrain are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Outbrain is a versatile platform that serves a variety of use cases for users across different industries. For the paid media team at AdRizer, Outbrain is a valuable tool for driving website traffic at an affordable cost. The straightforward guidelines and minimal disapprovals make it a preferred choice over larger social platforms. Working with the dedicated account manager ensures a seamless process, even providing white-glove commitment by answering emails after hours.
For e-commerce stores looking to expand their ad reach, Outbrain comes highly recommended for testing and promoting products on new ad stacks. It has been successful for reviewers who have found it to be an effective campaign-specific media tactic. Additionally, Outbrain functions as a brand awareness tool for credit unions, reaching potential members and generating interest in their offerings.
Outbrain's ability to amplify content extends beyond marketing campaigns. It has been used by Berlin Magazine online newspaper to market their articles, though they have faced challenges with customer support. However, the tool is trusted and well-known in general. Nonprofits have also leveraged Outbrain to significantly increase overall traffic and capture email addresses.
Furthermore, Outbrain plays a crucial role in content distribution and audience engagement strategies. Bloggers have utilized Outbrain to increase impressions and exposure for their content. It helps promote global and local content, finding new channels to identify targeted audiences and increase brand awareness. By customizing content based on relevance, Outbrain allows users to effectively capture audiences and drive engagement.
Overall, Outbrain offers diverse use cases across industries, whether it be driving traffic, amplifying content, or increasing brand awareness. Despite some challenges with customer support or code problems reported by users, the platform's benefits are recognized by its extensive user base.
User-Friendly Interface: Several users have found Outbrain's user interface to be easy and simple to use, allowing for quick campaign creation. They appreciate the straightforward navigation within the platform, resulting in a smooth overall experience. With minimal learning curve involved, users can easily navigate through the clean and intuitive dashboard.
Cost Savings: Some users have noted that Outbrain's CPCs are comparatively lower when compared to other Social Native platforms. This has led to potential cost savings for these users, making Outbrain an affordable option for their advertising needs.
Quality Traffic Generation: Despite initial concerns about native ads being spammy, many users have been pleasantly surprised by the decent quality of traffic generated through Outbrain's platform. They appreciate that Outbrain's comprehensive distribution network allows them to reach outlets frequented by their target audience but would otherwise be difficult to target. This additional reach helps increase visibility in the marketplace and provides valuable exposure to their content.
Limited ad customization: Some users have expressed dissatisfaction with the limited customization options for ad formats in Outbrain, stating that it restricts their ability to have more control over how their ads appear.
Billing setup complexity: Several reviewers have mentioned that setting up billing for multiple accounts can be a cumbersome process, resulting in inconvenience and complexity.
Vague targeting options: A number of users have found the targeting options in Outbrain to be vague and unclear, making it difficult to accurately determine their target audience. This lack of clarity has been reported to impact the effectiveness of ad campaigns.
Attribute Ratings
Reviews
(1-17 of 17)Companies can't remove reviews or game the system. Here's why
March 25, 2022
Worst customer support ever
Score 1 out of 10
Vetted Review
Verified User
I run the Berlin Magazine online newspaper. My bad experience is about customer support. Outbrain is creating a code problem on our site. We cannot click on any internal links to our articles or banners. We have been asking customer support for help for two weeks. They reply every three days, ignore emails, ask to send screenshots even when they have already been sent. There is no respect for a customer, after two weeks we are already at the third time that we have to write the same email describing the problem. Even sending a video of the problem they still don't respond. Never had such a bad experience with an online business.
AdRizer is one of the leading native agencies in South Florida. We utilize Outbrain on a daily basis with our team of 10+ buyers. Averaging well into millions of spend months with consistent results.
The account manager assigned to us answers at all hours of the day, just yesterday Alexa Cupo answered a lengthy email after 8 pm. This kind of white-glove commitment to their clients is the reason we continue to use it.
It does take some time (at first) to build data, working with your account manager will make this process run seamlessly. Personally, Outbrain is preferred over its competitors.
If you are an e-commerce store wanting to push your products onto new ad stacks I would highly suggest giving Outbrain a test.
The account manager assigned to us answers at all hours of the day, just yesterday Alexa Cupo answered a lengthy email after 8 pm. This kind of white-glove commitment to their clients is the reason we continue to use it.
It does take some time (at first) to build data, working with your account manager will make this process run seamlessly. Personally, Outbrain is preferred over its competitors.
If you are an e-commerce store wanting to push your products onto new ad stacks I would highly suggest giving Outbrain a test.
September 22, 2020
Great for getting eyeballs, but very low ROI if you're looking for direct conversions!
We have used Outbrain on and off again for over 4 years. We started using it for a select few clients before rolling it out as a fully managed service offering within the paid realm. It was great at driving traffic initially but we found that the traffic was very top of funnel or came through as an accidental click and had a very low propensity to actually convert.
September 21, 2020
Outbrain - Low click cost with high revenues
Outbrain is a great find for our marketing campaigns when it comes to acquisition and brand awareness. The software is particularly used by the promotions & acquisition team to find new users and a very genuine cost per reach. The platforms bills on every clicks it achieves by promoting the campaign which ensures best use of marketing monies.
September 15, 2020
Good price for what it delivers...
We find content for our social media bi-weekly posts, and it has many features. We find news from all over the world, filtered by theme, and it helps us out a lot.
September 14, 2020
Does What You Want It To Do
Our current use of Outbrain is to reach possible new members for our credit union. We target and advertise to those via Outbrain that are the most likely to engage with us later on. Outbrain is used more as a brand awareness tool to get more of a passing interest in what our credit union offers.
Outbrain Amplify is used by my ogranization to find new channels for identifying targeted audience with our offerings to promote our content using Outbrain's premium publisher network. Our foremost purpose is to increase our brand awareness amongst our target audience and geographies where we are trying to make our sales more predominant. It has helped us so far in capturing audiences by making our content rich and custom based on their relevance.
November 05, 2019
Delivers Average Traffic at a Great Value
We utilize Outbrain as primarily an awareness channel for a pretty diverse mix of clients/industries. It's currently only being used by the paid media team. It is a great platform to get a lot of users to your site relatively affordably. While it has some limitations in terms of content, most of the guidelines are straightforward and are not subject to the random disapproval that is becoming more common in the larger social platforms.
January 21, 2019
Outbrain: Too brainy for a simple outreach
My company, a news media, is looking for a platform to market our articles. We were previously using another content distribution platform but we're looking for a cheaper alternative due to weakening currency (IDR). Outbrain came as an alternative as it offered cheaper CPC than our previous choice. There were also other alternatives, but Outbrain is significantly more well-known and hence trusted in our view.
We use Outbrain to distribute content pieces on our blog onto advertising channels for increased impressions and exposure. We write content which is useful to everyone, and we distribute the content on the Outbrain network to increase readership on our blog and awareness for our brand. Overall, Outbrain provides us with an audience for the content we write relating to our product offerings.
September 15, 2017
Outbrain - Content Distribution Hit or Miss
We used Outbrain to explain the reach of some of our most popular [content] with a goal of trying to attract visitors to the website who have yet to engage with the company and our work. Although we don't typically use software like this, we decided to give it a shot and see if it proved successful.
March 28, 2017
Outbrain Review
Outbrain was used to enhance the reach of a client's content campaign through sponsored links in articles relevant to the content.
September 28, 2016
Outbrain for Content Amplification and Traffic
We use outbrain for content amplification. Outbrain is used by our search team to increase traffic to website blogs.
May 06, 2016
Outbrain reaches a strong audience
Outbrain is used for one of our brands to promote global and local content.
April 29, 2016
Outbrain - Significant reach, but unkown B2B value
Outbrain is being used as a campaign specific media tactic to extend the reach of our brand that has been included, highlighted or quoted in news publications (Earned Media).
November 11, 2015
Has Outbrain lost it's native edge?
We currently use Outbrain across clients that want to drive awareness of their blog / content. We primarily use it where clients want to increase traffic to their site as this is a metric clients are looking to increase year over year (YOY). We don't tend to use it on all clients as it really does depend on their main KPI for each campaign.
October 27, 2015
Value of Outbrain for Nonprofit Content Distribution
Outbrain is used to promote content on our blog to a wide audience. Because we are a nonprofit, we don't have an immediate sales goal, but instead have used the tool to greatly increase our overall traffic. In the last month, we have also used the tool's ability to optimize for conversions to try and increase the number of email addresses we can capture from the content.