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Owler

Owler

Overview

What is Owler?

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

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Recent Reviews

TrustRadius Insights

Owler is a valuable tool that provides a range of use cases for its users. Sales and marketing teams rely on Owler to keep tabs on named …
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Owler Review

6 out of 10
May 29, 2021
Incentivized
We use this to get some background information on competitors we hear about. It's not something we use on a daily basis but more as the …
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Insights you need

9 out of 10
May 24, 2019
Incentivized
I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's …
Continue reading
Read all reviews

Popular Features

View all 20 features
  • Industry information (13)
    7.1
    71%
  • Company information (14)
    7.0
    70%
  • Identification of new leads (12)
    6.4
    64%
  • Advanced search (14)
    5.7
    57%
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Pricing

View all pricing

Plus (personal use)

$99

Cloud
per year

Pro

$420

Cloud
per year

Teams

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.owler.com/checkout/owlerpro…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $8.25 per month
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Features

Prospecting

Features related to generating leads and finding new contacts.

6.6
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

6.7
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.1
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.8
Avg 7.6
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Product Details

What is Owler?

Owler Pro helps users find new prospects, research accounts, and personalize your outreach with real-time news tracking for the companies in a pipeline. The tool boasts data on 14 million companies, and tracking for over 180,000 news events. Advanced Search enables users to to filter by industry, sector, location, and annual revenue. The service includes real-time breaking news alerts for all customers and prospects so as to never be caught off guard.

Owler entered into an agreement to be acquired by Meltwater in June 2021. Owler will become a Meltwater brand.

Owler Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Owler starts at $8.25.

Reviewers rate Alerts and reminders highest, with a score of 10.

The most common users of Owler are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(43)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Owler is a valuable tool that provides a range of use cases for its users. Sales and marketing teams rely on Owler to keep tabs on named accounts and industry news, leveraging it as a dynamic RSS feed that requires minimal manual work. This allows them to personalize their outreach and stay informed about changes within the companies they are targeting. Owler also serves as a blueprinting tool in the sales department, gathering information about a company before meetings and providing valuable insight into prospects before initiating conversations.

Additionally, Owler is utilized for due diligence processes in potential investments, addressing the information deficit that can occur when researching small companies. It offers extensive information about a company, including revenue, headcount, competitors, and latest news. This makes it an invaluable resource for gaining insights on competitors and leads, and staying ahead of prospects and competition. However, some users have reported incomplete profiles and inaccurate data for certain companies on Owler, particularly when it comes to determining annual revenue for private companies. Nevertheless, overall, users find Owler to be a useful tool for market research, comparative analysis, prospecting, and monitoring companies that need regular attention.

Valuable Source of Information: Users have found Owler to be a valuable source of information, with several reviewers stating that it provides clear and concise data visualizations. Some users appreciate the well-organized information about competitors, which helps in conducting competitive analysis. Owler's customizable dashboard allows users to set alerts and track selected companies conveniently.

Useful Daily Reports: Reviewers have praised Owler's daily reports for providing useful insights on various aspects such as revenue, headcount, and industry-specific RSS feeds. The funding, merger, and acquisition alerts provided by Owler are often more timely than those from other platforms, making them particularly loved by users. These daily notifications help users stay updated with the latest news and changes happening within companies.

Free Access to Valuable Tools: One of the standout features mentioned by reviewers is that all the benefits offered by Owler are available for free. This makes it a valuable tool without any cost for both small and big companies alike. Users appreciate Owler's commitment to sending only one email per day without overwhelming their inbox. Additionally, they find Owler's simplicity, user-friendliness, and availability of many great features highly commendable.

Limited Social Media Viewing: Some users have expressed the desire for Owler to expand its social media viewing capabilities beyond the current platforms like Twitter and LinkedIn, as they feel that these platforms are not sufficient for their needs.

Lack of Detailed Company Profiles: Several users have mentioned that they would like to see more detailed company profiles on Owler, as they find the current depth of information provided to be insufficient.

Inaccurate or Irrelevant Competitor Suggestions: Users have reported that the competitors suggested by Owler are not always relevant or useful for comparison. This has led some users to question the accuracy and effectiveness of this feature in helping them make informed decisions.

Users of Owler have provided several recommendations for the platform. The most common recommendations include creating filters or deciding who should receive the multiple daily emails from Owler, making Owler more user-friendly and easier to navigate, and having a clear understanding of Owler's capabilities before selecting an option. Additionally, users find Owler very useful for gathering information about companies, recommend trying Owler's premium plan for the full view of comparison and data, and using the platform on desktop for a better experience. Finally, users recommend Owler for sales and market intelligence purposes.

Attribute Ratings

Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
Jonathan Garbin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Owler is a great tool for prospecting. In multiple roles where I've used their platform I've been able to expand my prospecting base by approaching businesses across an entire vertical that share a similar space with either a prospect I've landed, or a prospect that I received a "no" from.
September 16, 2021

My views on owler

VIKAS TIWARI (L.I.O.N) | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Owler is being extensively within my department along with other tools for company research. It is very helpful as it gives a lot of information about a company. It can be a very useful tool if one knows how to utilize it. We fetch the revenue, headcount, competitors and latest news about the company from Owler.
Score 2 out of 10
Vetted Review
Verified User
Signed up for Owler for market research. I am a commercial insurance broker in Las Vegas, focused on risk management for general contractors and specialty trade construction. My ideal client has roughly 20-200 employees, and $2-15 million in revenue annually.

Owler did not address any problems. Upon searching for 10 mid-sized companies that I am already familiar with as a test, all 10 had "incomplete profiles." As well, those with "estimated employee and revenue totals" were wildly inaccurate.

For example, 2 mid-to large companies that I am in touch with with employee counts of 100-250 are left blank in Owler. I am also in talks with a business owner who has 130 employees, but it is listed on Owler as 34 employees.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Owler is a resource being used across my organization, primarily by those conducting due diligence processes for potential investments. Owler helps to address the information deficit that can sometimes arise when diligencing small companies. Owler, however, is valuable to use in my organization's researching process for all types of companies, large and small, across a variety of industries.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Owler is used to provide sales intelligence into the prospect we are about to contact. This enables us to learn more about their personality and determine their best needs and ways to communicate. Some of the sales department use it, and it gives additional insight before a conversation begins with a prospect.
Parker O'Very | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that doesn't require a great deal of manual work, and the manual work that it does require is pretty simple and light. Great to help us stay up to date on industry news and arms us with good background info for sales/marketing outreach.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Owler is used by my sales team in order to add a level of personalisation that would take much longer if done manually.

My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful for things like following news about a company, seeing if there have been any leadership changes,and finding out about recent funding. Also great for info on a company's primary competitors, revenue, etc.
May 24, 2019

Insights you need

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's been an extremely useful tool to stay one step ahead of my prospects and competitors. It takes the work out of researching companies that I need to follow regularly.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Within our organization, Owler is used by teams and individuals. Mostly by the marketing team, but also by individuals in different positions. Because Owler gives interesting and useful information about latest news in the industry, updates about competitors and their products and some other more specific information such as CEOs' ratings, the tool has something interesting to share with any person, no matter what position she or he holds.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Owler gives some valuable information about an industry, competitors, clients, partners, buyers etc. It also allows you to make a comparative analysis and track other companies you're interested in. The information is very useful for marketing and sales professionals, so Owler is mostly used by our marketing and sales departments.

Meredith Walter | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
When looking for tools to help my company research competitors, we tried out Owler. If it was successful, my company was hoping to branch out and use Owler for client competitor research, as well.
Michael Levy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Owler provides daily email alerts of companies I track as part of my consulting business. The system also provides an easy way of tracking broader information around companies including blogs, video posts, press releases, and three sales trigger categories (fundings, exec changes, and M&A). In early 2015, they rolled out special alerts for Funding, Exec Changes, and M&A events. They also just launched a set of 12 competitive comparison reports that are sent on a staggered basis quarterly (they were just announced these reports so they are not part of this review).
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