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ownerIQ

ownerIQ

Overview

What is ownerIQ?

ownerIQ in Boston supports digital advertising operations with their second-party data marketplace, for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.

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Recent Reviews

TrustRadius Insights

Users of OwnerIQ have found great success in expanding their marketing reach beyond their retargeting pools. This has resulted in …
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Pricing

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What is ownerIQ?

ownerIQ in Boston supports digital advertising operations with their second-party data marketplace, for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Product Details

What is ownerIQ?

ownerIQ Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(2)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of OwnerIQ have found great success in expanding their marketing reach beyond their retargeting pools. This has resulted in retargeting-like returns, allowing users to effectively engage with new customers and increase their client's ROI. The valuable data provided by OwnerIQ is considered the most important part of a programmatic campaign, allowing users to make informed decisions and drive conversions on their brand.com websites. Additionally, users who do not have the capability to do real-time bidding themselves have benefited from the seamless integration of bidding online and selling digital portfolios to clients. This feature has allowed them to reach more customers and achieve their desired outcomes.

OwnerIQ has also proven to be an effective solution for hyperlocal advertising, helping users drive customers to their storefronts and establish a strong digital presence. The managed campaigns offered by OwnerIQ have been particularly beneficial in this regard. Users have also utilized OwnerIQ as a display partner, leveraging its capabilities to enhance their advertising efforts and reach their target audience more effectively. Moreover, for users entering new markets without an established consumer base, OwnerIQ's second-party data has played a crucial role in overcoming this challenge. It has provided them with reliable and authentic data that contributes to lower funnel performance for a variety of clients. In some cases, OwnerIQ has even outperformed remarketing, addressing the problem of inefficient ticket purchasing from multiple display providers.

Overall, OwnerIQ has proven itself to be a versatile platform that solves various challenges and drives positive outcomes for its users. With its wealth of data, seamless integration features, and ability to reach new customers, it has become a valuable tool for businesses looking to optimize their marketing strategies and expand their customer base.

Access to Numerous 1st Party Data: Users appreciate the access to a wide range of 1st party data that can be used in various ways, allowing for unprecedented results for clients. Several reviewers have mentioned that this feature has been valuable in their campaigns and has contributed to achieving exceptional performance.

Highly Praised Data and Targeting Capabilities: The platform's data and targeting capabilities are highly praised by users, with many stating that it has played a crucial role in achieving exceptional performance. This positive sentiment indicates that customers find these features valuable and effective in reaching their desired audience.

Easy-to-Use Data Sharing System: The system used to share data during campaigns is described as easy to use, making the process efficient for users. This feedback suggests that reviewers find the platform user-friendly and appreciate how it simplifies the sharing of data, enhancing their overall experience.

Slow campaign readiness checks: Some users have expressed frustration with the platform's slow response time in checking and ensuring campaign readiness, often leading to last-minute issues.

Inconsistent campaign results: Several reviewers mentioned that they find it challenging to justify consistent spending due to inconsistent results across campaigns. They feel that the platform could benefit from better cooperation with Placed to improve primary key performance indicators.

Limited data sources and features: Users have pointed out several limitations of the platform, including the inability to layer additional data sources and difficulties implementing suppression segments. Some also find it tricky to add CPM prices to lower budgeted plans.

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Todd Smithern | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are utilizing OwnerIQ as a vendor for a multitude of clients. We use OwnerIQ as a managed service and helps address our problem of finding authentic data partners to reach conversions. Our digital team is using OwnerIQ across a variety of clients and has been a lower funnel contributor to a multitude of clients.
  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
  • Self-Service
  • Case Studies
  • Planning collateral
Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Ad Campaigns (5)
68%
6.8
Ad campaign creation
N/A
N/A
Ad deployment
90%
9.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
70%
7.0
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
78.33333333333333%
7.8
Ad dashboards
N/A
N/A
Ad performance reports
70%
7.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
100%
10.0
Ad forecasting and optimization
100%
10.0
  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
N/A
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