PardotPricing

Marketo, which can make it easier for non-technical users to navigate. From the cost perspective, MCAE has lower costs for the same features that Marketo has

integration with salesforce for data sync and reporting. Negative: It is expensive when we do price to feature ratio.

all features. We cannot associate program costs to campaigns to calculate cost per lead.

Salesforce) is a big part of the value. For an enterprise-level B2B MAP, they're probably the most competitively priced in this space. (Eloqua, Marketo … an email automation platform that does email fairly well at a reasonable cost, Pardot might be a good choic…

While some aspects are lacking for the price point, Pardot's tracking features for campaigns are extremely comprehensive

to upload or download data lists. Expensive. They are one of the more expensive platforms out there.

customers about End of Life initiatives that have resulted in significant cost savings for the company, as we've been able to turn down costly infrastructure … done that a couple dozen times, to my great agitation. Pardot is quite expensive, so an operation with a smaller budget might have a hard time justifying … Lifecycle notifi…

built to coexist so many Salesforce clients are steered to Pardot. As far as cost and functionality, it remains very close to competitors like HubSpot where … built to coexist so many Salesforce clients are steered to Pardot. As far as cost and functionality, it remains very…

Pardot was less expensive than HubSpot or Marketo. Compared to Act-On, it was similar in price but had more features and the integration … difficult to use if/and statements based on custom property values 4 … Pardot is well suited if the cost is the most important…

more expensive, at least than Infusionsoft. Way more than double. Can't remember the exact number but I'm sure Pardot is a few times more expensive than … complete product. It demands you learn it as an in-house skill. It is expensive, so not all companies can actually get…

Price Product Features Product Usability Third-party Reviews

large email distribution lists and diverse customer bases. Due to the high price tag, it is less appropriate for smaller organizations who are looking to … marketing automation. In comparison to other competitors, it's the most expensive, but it provides the most efficient…

have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot … Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field. As nice as the email builder is, it's certainly no MailChimp … your team to be able to put out some great looking…

Pardot allows us to score users for activity, so we can identify the high-value activity and have Sales follow up. Pardot is a good direct communication

Perfect for large scale marketing management. It is on the higher price end. It's great for lead scoring and grading combo. It's the best database

Expensive tool. Lack of automated reporting. Requires a fair amount of user training

salesforce. This is due to the way Pardot was before salesforce acquired it. Price is high. Contracts can be long. There is a lot of volatility in marketing

automation. For those not on salesforce, it does not seem of particular value compared to the other big players in the market, particularly HubSpot and

Pardot is cheaper than Hubspot Pardot does not push the persona based marketing Pardot links … It is cheaper than what we paid for Hubspot.

and conversions. Installed and configured correctly this tool will help value your marketing efforts. … significant failure in a marketing campaign that left undiscovered would have cost the client in excess of 150,000.00 in one case. Configured and implemented

We replaced Marketo due to cost … Price … Marketo has vastly superior product capabilities and better overall UI. Had price not been an issue, there was

stink here. If you need immediate help there is nowhere to go. Not even for a fee. Interface to Salesforce.com - this interface works better with most of their

are transitioning to Hubspot. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use. The Gmail plugin … at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage. Poor reporting on emails: Missing data on 1:1 … but this relationship has been soured. I reques…

few times a day where customers can call in and get problems solved at no charge.

Price Product Features Product Usability … The single most important factor for us at the time of purchase was price.