November 18, 2018
TrustRadius
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling and email marketing.https://dudodiprj2sv7.cloudfront.net/product-logos/8Q/UY/F103QG0JK5NR.pngSalesforcePardot is a Powerful Marketing Automation Tool for Beginners to Pros2018-11-18T19:44:15.989ZOur marketing team uses Pardot to automate demand generation programs for our business development unit. At a small scale, Pardot serves the purpose of acting as our email service provider for general newsletter style mailings. From a big picture perspective, Pardot manages automation of all elements of our demand generation programs to ensure valuable data capture, program efficiency and efficacy measures and a positive, modern experience for our digital leads. Prior to Pardot, multiple systems were used to do many manual steps to drive leads. Leads were coming in from one or two channels. Now, we have developed leads from multiple channels in an automated way, keeping our branding and messaging consistent and timely across these channels, while immediately alerting our sales team with marketing qualified leads.,Automate demand generation programs across multiple marketing channels, both traditional and digital
Provide valuable reporting and tracking to measure program efficiency and efficacy
Arm small marketing teams with powerful, easy to use tools to act as modern marketers utilizing the best in current marketing automation technology
Training and helpful resources are abundant and the Pardot community is a growing source of support and hub for marketing ideas,Although not currently disruptive to our programs, send/action run times across assets and automations can delay campaign execution for those campaigns that come up last minute and need to launch ASAP
Although reporting continues to improve, we typically utilize reports in Salesforce as well as Pardot to show results and trends across campaigns,9,Prior to Pardot, our standard emails ran through MailChimp. Post Pardot implementation and migration to MailChimp, we saw an increase in overall open and click-through rates due to both improved deliverability but also increased ability to automate and communicate personally with subscribers.
From a time-saved perspective, we now have many processes that would otherwise require hours of manual time running automatically through Pardot. This includes lead review, scoring and assignment, engagement programs and more.
The ability to connect other third-party systems and integrate with Pardot promotes time savings and global visibility to the multi-channel efforts of our marketing team. We now have more data to point to what we're doing, how users are responding, what is working and what is not. That, to me, is priceless.,Marketo and Infusionsoft,25,000 to 100,000,B2B,Salesforce Lightning, GoToWebinar, SlackChristina WellsGlad to have Pardot in our toolbox!2018-12-05T02:37:26.897ZAt our organization, Pardot is used as our main marketing automation tool connecting with Salesforce's campaigns and campaign members. We use it mainly in the Marketing department of our organization, but our Sales representatives also have visibility in Salesforce to the Pardot activities such as emails sent, opens, clicks, downloads, website pages viewed, etc., so they know what marketing activity has happened and how that contact has responded to said activity.,The reporting in Pardot has improved since we first implemented it, so the detail on the reports and date range selection is much better.
Pardot allows easy merging of records.
The creation of engagement studio programs is MUCH improved and super easy, as it has clear steps on how and where to make things happen.,I mentioned merging records as a positive, but the negative for this is why we have to merge them in the first place. Pardot unfortunately creates duplicate records when an email address is removed in Salesforce, instead of having Salesforce be the guiding app. So there is duplication effort in Salesforce AND Pardot to make the records align properly.,9,My level of involvement with Pardot does not allow me to report on ROI for overall business objectives.,Act-On Software,25,000 to 100,000,B2BTeresa WhelanYes! Automate your marketing campaigns with Pardot!2019-01-08T23:48:55.813ZIn my organization, Pardot is the main marketing automation tool. We schedule campaigns with Pardot, automatically sending out emails to prospects and clients. It's mainly used by the marketing team, but as a salesperson, I use Pardot to see when emails are being sent to prospects, who opened emails, who clicked on emails, who downloaded forms, etc. It's helpful to know what activity has happened on a particular prospect prior to reaching out.,Creating and sending mass emails is simple, giving time back in the day to the marketing and sales team!
Integration with Salesforce contacts - can easily sync and merge.
Great way to manage form data from prospects submitting information on your website.,UX feels a little bit old and clunky. It is not very intuitive.
Reporting is very basic.,8,Saves time by sending mass emails instead of one by one.
Increases sales by being automatically notified when a prospect downloads info from the website.
Increase engagement with prospects by being able to call prospects when you know they've read/opened/clicked on your email.,10,000 to 25,000,B2B,Gusto, ADP Workforce NowVerified UserPardot- Great but with a learning curve2018-04-25T20:21:48.292ZPardot is being used across a lot of the organization, but it has been used mostly with some of the marketing and the public relations teams. We use it for things such as email newsletters and web pages/forms. It really helps us to keep a lot of the data that we use in one organized place, and it helps us to manage our lists and contacts as well as keep all of our email templates together.,Helps Organize
Manage Contacts
Manage Form Data,User Experience
Intuitiveness,9,More client interaction
Better organization
Time consuming to use,25,000 to 100,000,BothJaclyn Parker, MPAGreat B2B Marketing Automation for Salesforce customers.2018-03-14T14:33:38.447ZWe utilize Pardot for email marketing campaigns with our leads, but mostly for mass emailing our existing customers. We currently use the most basic features of the tool with hopes to use the tool better as our marketing team develops. Pardot makes it easy for us to segment our customers based on a variety of variables, and send them targeted communications. It's used by our Marketing department with support from our Salesforce Admin team.,Pardot does a great job of segmenting our customers based on the data we have available in Salesforce.
Integrating data with our Salesforce environment. It's also capable of integrating data from many other sources.
Easy to use and navigate,Support is lacking, but I've seen improvements. Pardot Office Hours has been a great resource.
Reporting is pretty basic,7,Much easier and quicker to segment our customers with data from Salesforce.,HubSpot,Less than 10,000,B2BTony Messier
Windows, Linux, Mac
Pardot
525 Ratings
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