Pardot Reviews

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.

The creation of an engagement studio program is super easy, using the Salesforce campaigns and member lists for sending and suppressing. Being able to see the results of each step of the program by just clicking on the item is super helpful without having to run a huge separate report. We also use the reporting for website forms results each month, which clearly shows which form was submitted, the contact's name and the date of the action.

I don't think we would use Pardot if we didn't have Salesforce. Great for companies who want to automate email messaging and track interactions with those emails. Pardot can be used for new leads and existing contacts within Salesforce, and that is really helpful. Good for form handling/info gathering from your website into data you can put in front of the sales team. The data you have in Salesforce needs to be clean before integrating this - data nightmares could easily happen and duplicate contacts galore!!

Pardot is well suited for someone who knows basic HTML coding and who is working in either a marketing or a public relations function. It is well suited for someone who is willing to learn fast and pick up some new skills. However, it is not good for the person who may not be as technologically savvy or as willing to learn, as there is definitely a giant learning curve with the software.

Great for a company that already has Salesforce and wants to add marketing automation to utilize the data your company has already gathered and cleaned. However, it's only as good as the data you have, and your plan for the data Pardot collects. It's obviously better for working with leads, as it's intended to nurture prospects, but it can also be used to send communications to your customer base.

It's great for creating one-off emails. But I wish more came with analytics, especially for drip programs.

It's an extremely powerful tool with its integration with Salesforce but it takes a long while to become efficient and effective with the product. Someone who has a lot of experience with Salesforce and Pardot itself would be well suited to use this, however, most people would probably find this outdated and be able to find a better option.

It is great if you are a B2B business looking to get a well-integrated piece of software for your org. If you have a problematic data universe and are expecting it to magically make things better, you may find that you're just throwing another piece of software into your ecosystem to under-deliver. Get your org in order before you try to build on top of it.

Pardot is extremely well suited for an organization that is on Salesforce and wants a seamless method to integrate sales prospecting with their marketing automation. For those not on Salesforce, it does not seem of particular value compared to the other big players in the market, particularly HubSpot and Marketo.

I think any B2B environment would benefit from Pardot if implemented and configured correctly. It is an "active tool" or garden that needs to be tended to and used daily in a marketing environment. The A/B testing is very helpful when evaluating marketing pieces or journeys. Less appropriate environments are primarily ones where users don't use the tools provided. I think there needs to be a commitment on the part of marketing and sales to embrace the technology.

Pardot is great if you have a company with a lead generating team. That team can enter leads in and be able to send them marketing material and assign a rep. It works out great to keep track of who has been contacted and where they are at in the funnel.

It is designed to create and execute drip marketing campaigns, and of course newsletters, email campaigns, and the sort. It works great when it interacts with your website to send requested materials, and track returns to your site, and opens, click throughs, etc.

Well suited for a small company that wants a Salesforce (SF) recommended product. Not suited for anyone who is on Hubspot currently and not suited for anyone who just wants to send marketing emails. I would recommend anyone looking to leave Hubspot or implement any marketing automation platform to look at https://autopilothq.com/ if they are evaluating options. Pardot is underdeveloped and seems like it is just something that SF wanted to sell in order to make more money and not really solve marketers problems.

If your company uses SalesForce, then Pardot is the best recommendation for you. The integration here is really the strongest and allows for easier notification of inbound leads/prospects. In the past, we used HubSpot and even though there is a SalesForce integration, we were always finding workarounds to getting the right information to the sales/accounts team. If you don't use SalesForce, then I think going with HubSpot is a better solution, as their UX/UI is geared more towards marketers and marketing users.

I find Pardot’s best feature is its ability to integrate with many different systems. Pardot alone will not do any of your heavy lifting segmentations and provides a considerable amount of headaches in its less than smooth email creation process (fonts change, links break…), but for users who need a system which can integrate well with nearly every system, Pardot is your system. Specifically it is Salesforce’s integration with Pardot that allows direct import of detailed segmented lists from Salesforce. Pardot will hold these lists and match them with campaigns which show detailed reports of how each email is received by the audience. If your company does not need deep integrations, Pardot may not be the system for you.

Don't use it.

I would recommend a platform such as this for businesses with a staff of over 30 that wish to increase their sales pipeline and fast track sales cycles through leveraging their content. A knowledgeable prospect/lead is 400% more likely to purchase your goods/services than one who isn't. Pardot has helped us see this first hand.

However, you will need a Front End Developer if you're to fully leverage the most of Pardot's features. Luckily I know how to code.

I would recommend Pardot for a mid-size to large company that aims to reach a vast amount of potential prospects through lead generation and brand management! Companies with a relevant content based marketing plan can utilize this platform to send as many emails out as time and efficient list acquisition will allow.

I recommend Pardot to all businesses who are looking to improve marketing and lead generation.

It's great for people like myself who are not technical and don't know code. I thinks it's appropriate for any size of business. I think if you are very technical and like building out lots of campaigns then you'd probably be better suited with something like Marketo or Eloqua.

Pardot is ideal for B2B companies and short-sales cycle businesses. It runs off of first touch attribution which is good if your customers don't need many interactions in order to purchase. If your business relies on email marketing, lead generation from your website and customer facing team enablement, Pardot is what you need.

Target audience is B2B or B2C - Pardot is best suited for B2B interactions. Is thrust of marketing effort online or offline? Pardot is best suited for online campaign management where prospect email is collected. It cannot manage offline campaigns (e.g. Direct mail) Make sure marketing staff (or Pardot support staff) is also well versed in Salesforce.com administration as there are quite a few modifications that could be required to get Pardot collecting/reporting on desired data.

For the small and medium business market Pardot really allows a small team to be very efficient and play with the big boys. The business to business marketer will find an ROI very quickly when implemented. Setting up campaigns is only limited by your content and imagination.

Pardot is well-suited for small to medium sized business organizations.

Pardot is well suited in B2B environments, but also great for B2C and we have many clients that use it in that scenario, or a blended B2B-B2C environment as well. It works well across industry verticals. It is great for small businesses to enterprise level. It is definitely an enterprise class solution with capabilities, but is also affordable for small businesses. If you are considering HubSpot or a similar solution I would highly recommend using Pardot instead. You will save yourself so many headaches.